We would like to present to Jeep enthusiasts a heartfelt wish for a very Merry Christmas and a safe & prosperous New Year in 2019. Celebrate the season with us by joining in our little sing-a-long that details some of the things that might be on your wish list…
Improved Positioning and Increased Light Output for Lifted Jeeps
Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced its new Circular LED Third Brake Light for 1987-2017 Jeep Wrangler YJ / TJ/ LJ and JK/JKU models.
The Rugged Ridge new Circular LED Third Brake Light addresses a problem that plagues lifted Jeeps and provides an effective solution. When a vehicle is lifted above factory ride height and a larger diameter wheel and tire is used on the rear of the vehicle, the third brake light is moved upward, out of the normal field of vision. It is often obstructed by the spare tire, making it virtually useless. Many times the third brake light is removed altogether, creating a potentially serious safety concern.
The Circular LED Third Brake Light mounts directly behind the spare tire assembly on 1987-2017 Jeep Wranglers, positioning it at a lower height that is comparable to the factory brake light assembly. Equipped with 93 Bright Red LED’s around its perimeter, the glow from the Circular Brake Light projects through the wheels opening, creating a brilliant, attention- grabbing display that can’t be ignored. Greatly improved visibility is achieved by using super-efficient DIP LED’s that draw less than one amp under normal operation.
Each Circular LED Third Brake Light is IP68 waterproof-rated for dependable performance in all weather conditions. Constructed of a rugged thermoplastic to save weight, the mounting plate is virtually impervious to most chemicals and is drilled with a dual bolt pattern making it compatible with both five on four and a half inch (YJ/TJ/LJ) and five on five inch (JK/JKU) bolt circles for a versatile fitment. The wiring features a weather-tight connector that will plug directly into the existing lighting connector on 07-17 JK / JKU models (some modification may be required for earlier models).
Rugged Ridge’s Circular LED 3rd Brake Light is backed by an industry-leading five-year limited warranty and is available online and through select Jeep® and off-road parts & accessories retailers nationwide with an MSRP starting at $93.99.
For more information about the Circular LED 3rd Brake Light or Rugged Ridge’s complete line of high- quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770- 614-6101 or visit www.RuggedRidge.com.
|11585.04||Circular LED Third Brake Light||$93.99|
One thing can be stated with a great amount of certainty – If you have driven a Jeep for any length of time in your lifetime; you are most likely aware of the constant impact this activity has on your five senses. Sure, there are the favorable ones like the SIGHTS you get the pleasure of experiencing. The beautifully colored light-soaked rides with the top off as the sun descends on the horizon or the gorgeous mountain views that you just couldn’t fully appreciate from any seat in your father’s Oldsmobile. Those images easiest to recall are the ones that are the most pleasing and make Jeep ownership the pleasure that it is.
The flip-side of that same coin are the sensory experiences that are largely less-pleasant. Like those that register with your sense of SMELL. The ever-present odor of oil burning off a hot manifold; something you would never have noticed if you had opted for a mode of transportation that features doors and maybe something that resembles a roof. The distinct scents that you are subjected to when Spring is blossoming and the air is thick with a bouquet of budding fruit trees and the aroma of full-blown floral pollination. I cannot fail to mention that you simply have not lived life fully until you find yourself cruising along a beautiful stretch of countryside only to find out, the hard way, that Farmer Ed has chosen today to clean out the ‘ol chicken coops. The only thing you can do is try your best to guard your sense of taste. As tears well-up in the corners of your eyes, breathe it in! This is what owning a Jeep is all about and this is part of your initiation.
Most diehard Jeepers abide by a ceremonial calendar, of sorts, when it comes to exposing their sense of TOUCH to the elements. We celebrate the annual day when the doors and roof finally come off in favor of a summer top or, better yet, no top at all. Depending on where they reside, this ‘prime’ Jeeping season can vary greatly from as little as a few months to full year-round toplessness (I don’t think that’s a real word, but it should be!) Even with the best of planning, anyone who drives a Jeep is going to, at some time, brave what is known as “Jeepers Summer”- a phenomenon where you set out for a beautiful, warm day of open-air driving in the Jeep, with a giant smile smeared across your face, only to have the sun set on the tail end of your day of frolicking and you find yourself in the midst of what can only be described as unseasonably cold weather. When you’re in a Jeep, it doesn’t have to actually be freezing. When you are in T-shirts and short pants, even 50 degree temperatures will have your knees knocking together as you tremble in a sniffling, huddled mass tucked behind the windshield. Suddenly, controlling the radio knobs becomes a painful process as you fumble with your fingers, frozen & numb from the cold. Pulling the neck of your shirt up over your ears and breathing as hot air as you can conjure into your shirt is one recommended means of survival if you find yourself in such a predicament.
The greatest sensory experience you will likely ever endure is the relentless sonic pummeling that occurs to your sense of SOUND while driving a Jeep. While certainly not as true with a brand new hardtop JK, Jeep owners have become accustomed to an intense level of noise that would likely drive non-Jeepers to insanities brink. Wind noise, creaks, rattles and clunking noises that should cause concern for your vehicles road-worthiness are written off as normal and virtually tuned out by the Jeep owner. This often comes to light when you have someone ride with you that is not so accustomed to these unique character traits of a Jeep and they respond after a few short minutes with questions like “Do you hear that?” or, more likely, “What is that friggin’ noise??” It’s a Jeep thing and they wouldn’t understand. To try and explain it to them would just be added noise.
One side effect of driving a Jeep, that I’ve noticed, is how the concept of making or receiving a cellphone call while in your vehicle is swiftly and permanently discarded. You’re actually three times more likely to get 20 miles to the gallon on your next fill-up than you are to successfully complete a phone call in a doorless Jeep. Even with my soft top on, I would take an enormous dose of divine intervention for the phones ringtone to be heard, much less be able to carry on anything that resembles an actual conversation and I’m certainly not going to sense the miniscule vibrating of the phone over the reverberation from the whirring mud terrains. We’ll just leave the Bluetooth phone calls while driving to the mainstream masses. Besides….who wants to be talking, mouth wide open, when they pass the chicken coops anyway? OlllllllO
Hey guys! It’s been a while since the last update, but we are finally reaching some stages where the build is really starting to take place! The parts are in, and we are all now working to get everything painted and installed.
Besides a few minor exterior accessories, we are building from the ground up, literally! We have started by installing new suspension, Alloy USA axles and ring & pinion and much more. We’ll let the photos do most of the talking this time around:
Off-Road Success Center Presented In Truck, SUV, Off-Road Section Of Upper South Hall October 31 – November 2 at the 2012 SEMA Show
Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, Omix-ADA/Rugged Ridge are proud to present the cast of expert speakers and case studies it will feature as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep® and off-road lifestyle market.
Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other truck, SUV and off-road equipment is showcased, each seminar is free of charge and will be facilitated by Omix-ADA leadership and led by industry experts, who will share best practices, tips and tricks for maximizing sales, marketing and operational strategies within the aftermarket industry.
Planned seminars, speakers and case studies included below. For more information on the seminars and bios of the speakers, please click the seminar title below:
|DAY/TIME||TueS, OCT 30||WED, OCT 31||THURS, NOV 1||FRI, NOV 2|
|10:00 AM||Social Media:
Find, Connect &
|Data is the Engine||CA$H, the Fuel of
|2:00 PM||Dealerships Dealt
A Winning Hand
|Dare to Dream||Bricks vs. Clicks|
Tuesday, October 30 at 10:00AM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.
Build relevant content and consumer advocates to achieve greater success.
Social media is here to stay and it is changing the way we communicate and interact with consumers. Purchase decisions are all emotional and we all rely on references from family and friends. In addition, our society is becoming much more digitally dependent on information from the Internet. Put the two attributes together ( references + Internet), what do you get? Social Media!
Learn how to leverage a strategy and the tools effectively to become more successful and relevant in the market. Haven’t gotten started in social media? This is a perfect first step. Already a pro? Come learn some new strategies and tools from proven experts.
Facilitated by Omix-ADA Director of Marketing, Henk van Dongen, featuring the social media case study of legendary off-road enthusiast Dave Doetsch, builder of award winning Jeepzilla and Black Widow, and newest project, Crush Recovery, with online marketing expert, William Leake, CEO of Apogee Results.
Bill Leake, CEO of Apogee Results, draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.
As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the largest search engine marketing company in Texas, one of the 20 largest independents in North America and one of the fastest growing companies on the Inc. 500 / 5000 list.
In addition to leading Apogee Results, Bill also serves as the president of the Austin Interactive Marketing Association, and as a judge in several prestigious internet marketing competitions. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.
Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.
Dave Doetsch, Jeep® builder who’s journey has taken him from the rocks in Moab to the SEMA show in Las Vegas. In fact, the Jeep he built in 2010, affectionately named “JeepZilla”, was showcased on stage when Jeep accepted the inaugural SEMA Award for “Hottest 4×4 of the Year.” In 2-12, Dave builds Crush Recovery, which will be showcased in the Off-Road Success Center.
Tuesday, October 30 at 2:00PM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.
How Jeep® and truck dealerships win profit in the aftermarket.
Imagine creating increased consumer pull onto your dealership and converting a higher profit sale. Imagine creating consumer loyalty, so your customers return to you for profitable add-ons, accessories and aftermarket parts.
Owners are holding on to their cars and trucks longer than ever before, with the average length of ownership of vehicles purchased rising to a record 71 months in the third quarter of 2011. Aftermarket sales ensures your customers come back to buy from you sooner than this almost six years that they are waiting to buy a new vehicle.
Learn how to use aftermarket sales to ignite the enthusiast in your customers, building loyalty andpulling them to your showroom and enjoying increased sales and profits.
Facilitated by Omix-ADA Business Development expert, Ray Weaver with case study testimonials by Galen Fleming, Executive Director of Fixed Operations with the Adams Auto Group, an innovator and industry leading Jeep® dealership in aftermarket sales.
Galen Fleming, Executive Director of Fixed Operations with Adams Jeep® of Maryland, worked his way through the business from detail to dealer. Galen has been in the automotive industry for 18 yea, with 15 years of those at Adams Jeep. His degree is in Business Quality Management, is a Certified Quality Auditor, Certified Quality Inspector and has won recognition as Chrysler Mid-Atlantic Service Manager of the Year in 2005 and has served on the Chrysler National Service Manager Business Forum from 2007 to the present.
One of the top stand alone Jeep dealers in the mid-Atlantic, Adams Jeep was established in 1988 and owned by the Adams Automotive group. Adams Jeep is a leader in Mopar and aftermarket accessories, and customer satisfaction, sales and service. Adams Jeep of Maryland has been featured in Fixed Ops Magazine and Off-Road Business Magazine. The Adams Xtreme Motorsports business was opened in 1999.
Ray Weaver, Business Development Manager, is based in Pennsylvania and is responsible for sales and business development for Omix-ADA, Inc. in the northeastern portion of the United Stated and eastern Canada.
How to obtain, understand and simplify the loading of effective product data.
Wednesday, October 31 at 10:00AM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.
Are you frustrated with missing, inconsistent, or ineffective product data? Imagine having a process that reduced the amount of time spent cleaning and loading product information. Learn how to simplify your team’s understanding of data, implement seamless load processes and grow sales through clear product communication for your consumers.
Facilitated by Omix-ADA Director of Purchasing Gonzalo Manotas and led by CEO of the SEMA Data Co-op, Jon Wyly, with case study examples presented by Bob Castle, Vice President eBusiness and IT, SEMA Data Co-op.
Jon Wyly, was named Chief Executive Officer of the newly-formed SEMA Data Cooperative in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known to the specialty parts industry.
Jon’s background includes 25 years at Arrow Speed Warehouse, which he joined after earning a BS in Economics at Oklahoma State University in 1983, ending as Executive Vice President. More recently, he served as Vice President of e-Commerce at Keystone Automotive Operations.
Wyly co-founded the SEMA Business Technology Committee and served in numerous SEMA task forces and work groups, including 6 years on the SEMA Board of Directors. In addition, he was recognized for his contribution to the aftermarket in 2005, when he was named SEMA Person of the Year.
His long-term goals are to establish the SEMA Data Coop as the predominant central repository for clean, standardized product data for the specialty parts aftermarket, and to develop intuitive applications to disseminate and display product information to all users.
Bob Castle, Vice President eBusiness and IT, Castle joined the SEMA Data Coop in July 2012, taking the lead role on all technical development and IT support. He brings extensive experience in eCommerce, data management, B2B and B2C applications, data distribution and systems development.
Bob’s background includes Business Systems Design at Ryder Systems, VP of eBusiness at Global Accessories, and most recently Director of eCommerce at Covercraft Industries. He earned a BA in Economics from Western Michigan University and a MBA from the University of Tampa.
Castle is also a very active volunteer driving industry data initiatives since 1999, including service as a past chairman of the AAIA Technology Standards and Solutions Committee, a past Chairman of the PIES subcommittee, and a member of the Product Attributes Committee. He is a founding member of the SEMA Business Technology Committee and has been influential in promoting and developing data standards for the SEMA market.
Gonzalo Manotas is a 13-year veteran of the automotive parts and accessories industry, with extensive experience in both the original equipment (OE) and aftermarket field. He is the Director of Purchasing for Omix-ADA, Inc., a privately held company specializing in replacement parts and accessories for the Jeep®, off-road and light truck market. Within the past five years, he has overseen a complete restructuring of Omix-ADA’s supplier base, helped maximize inventory levels and launched several national distribution centers.
Prior to his work at Omix-ADA, Gonzalo worked in the OE sector. He began in the industry as an auto parts market analyst for VW/Audi in Latin America. Shortly thereafter he rose to the role of After Sales Manager for Caribbean and Central American dealerships, before later transitioning to Supply Chain and Purchasing. There, he took on the role of Purchasing Manager, responsible for worldwide parts and accessories purchases, managing inventory of three multinational distribution centers and implementing ERP systems throughout the company.
Gonzalo holds a BS in Engineering and an MBA specializing in International Business, both from the University of Miami. He is active in his community and serves with the Boy Scouts of America in his free time.
Use your passion to increase sales in the Jeep® and off-road market
Wednesday, October 31 at 2:00PM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.
Leveraging personal strengths, interests and passion is a formula for success, especially in the growing Jeep® and off-road market. No matter how you approach the market, via online, mail-order/catalog, as an installer, storefront or dealership, success can be achieved.
Hear Omix-ADA Founder and President Al Azadi’s personal story and learn how you can leverage your own expertise to a higher degree from business with expert advise and proven success stories from entrepreneur coach Jack Roseman, Director, The Roseman Institute, LLC.
Jack Roseman, Director, The Roseman Institute, LL, was the John R. Thorne Professor of Entrepreneurship of Carnegie Mellon University. Previously, he founded three companies and was President of On-Line Systems, an American Stock Exchange company eventually sold to Sprint. Besides having been a columnist for the Pittsburgh Post-Gazette, Jack co-authored Outrageous Optimism: Wisdom for the Entrepreneurial Journey, a well-received book on his philosophy of business and life in general. A serial entrepreneur, Jack, described as a warm, insightful and often amusing guide to the realities of running your own business, was recently presented the first Outstanding Achievement Award by the Pittsburgh Technology Council.
Jack has been honored with additional awards including the Lifetime Achievement Award by the Entrepreneurship Center of Carnegie Mellon University, Entrepreneur of the Year Award in Western PA by Ernst & Young and Teaching Award by Carnegie Mellon University.
Al Azadi, Founder and President, Omix-ADA, Inc. and its family of brands: Omix-ADA® restoration and replacement parts, Rugged Ridge® accessories and floor liners, Alloy USA® precision drivetrain, Outland® and Precision Gear®. These brands are known for their extensive range of products and excellent value.
Al has been chasing his American dream in our amazing country, growing his small business by hard work, determination and continuous education—earning each customer’s loyalty one by one. Since the age of 5, Al spent summers working in his father’s Jeep® dealership, where he discovered his passion for running a business in the automotive arena, especially Jeeps®, and that passion prompted the start of Omix-ADA.
Almost 20 years later, Omix-ADA has grown into the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, and now offers truck and off-road parts, accessories and floor liners. For nearly two decades, Omix-ADA has designed, tested and manufactured more than 16,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands are distributed throughout the USA and in more than 50 countries worldwide.
How to effectively create cash from your operations
Thursday, November 1 at 10:00AM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.
Imagine having a surplus of cash to drive your business. Put this presentation on your SEMA schedule now because Omix-ADA and its experts will teach you how to create positive cash flow. You will also learn a new, simple and extremely effective growth model that will amplify cash creation.
Facilitated by Omix-ADA General Manager Brandon Seadorf with key speakers including Gene McNaughton, President of Business Breakthroughs International and Joal Little, U.S. Marketing Manager at UPS.
Gene McNaughton, President of Business Breakthroughs International, is one of the nation’s most effective Business Growth Experts. His 20-year experience, including over a decade at Gateway Computers in multiple sales leadership roles where he helped Gateway go from a small obsolete company to an $11 billion International powerhouse widely known for having one of the most successful sales forces in history.
Gene’s success at Gateway lead him to become the dynamic leader of Tony Robbins’ Global Sales force – where under his leadership, every team broke sales records that spanned over 29 years. While with Robbins Research International, Gene’s charisma and speaking skills won him the privilege of becoming one of the few opening speakers to Tony Robbins’ cornerstone event, “Unleash the Power Within.”
Now, as the President of the Elite Consulting Division of Business Breakthroughs International, Gene has helped to implement powerful business strategies that have proven to double, even triple sales for his clients and break long-standing sales records. As an accomplished public speaker and presenter, Gene has been hand selected as a key note speaker at the Ultimate Business Mastery Summits, held in in Las Vegas, Fiji, London and Australia (lead by Tony Robbins).
Joal Little, U.S. Marketing Manager, has spent over a decade working for UPS®, interacting and observing businesses of every size. He holds a key corporate position as UPS Marketing Manager working within the UPS Customer Solutions, a division of UPS dedicated to helping clients improve their overall business practices.
Joal is the marketing arm dedicated to the Automotive sector and therefore has extremely valuable and pertinent insight into the industry. He brings a wealth of real world knowledge from his previous sales background and his current role in the sector. As a world leader in logistics, UPS is committed to providing the automotive aftermarket with the latest logistics solutions to increase efficiencies and simplify complex supply chains.
Brandon Seadorf, General Manager, Omix-ADA has led the company to operational excellence for over eight years. With one of the highest fill rates in the industry, Omix-ADA prides itself with a level of logistics excellence that provides its customers and consumers a premium commitment to customer service, Brandon leads his team to put the customer first and “make it right” the first time!
Previous to Omix-ADA, Brandon was group manager with Bosch and has also leveraging his entrepreneurial talents in running his own successful small business. Brandon has earned his Master’s degree in Business Leadership at Cornerstone University in Grand Rapids, MI.