Rugged Ridge’s TOP 10 Last Minute Gift Ideas…

1With barely a handful of days left until Christmas, we wanted to take a minute to drop a few hints for some cool last-minute gift ideas for that special Jeep enthusiast in your life. Time IS short so don’t delay another minute…Rugged Ridge is here help you show Santa how it’s done!

 

Great Gifts For LESS Than $50- (we call them affordable, not cheap)

        1. Off-Road Grab Handles – We’ve got awesome grab handles to equip that Jeep for any adventure. Front seat, rear seat and anywhere in-between, not to mention a bunch of colors to accent any rig.2
        2. Dash Multi-Mount – This easily-adaptable system puts your cellphone right where you can see it, whether you’re on the trail or just sitting in traffic. It’s a MUST for 2007-2018 Wrangler JK!3  
        3. Entry Guards – A little protection goes a long way, especially when you consider the bottom of your Jeeps door openings. They are kicked and scuffed just about every time the door opens which is hard on paint and even harder on the eyes. We offer a set of door entry guards for 2 and 4 door models that will protect and perfect the look of any Jeep.4 
        4. X-Clamps – Mounting lights, cameras or any other accessories is simplified to perfection with the trail-proven technology of our X-Clamp mounting system. These mounts can be rotated for any angle and are available to fit a variety of tubing diameters. Choose either Silver, Black or Textured finishes to accent any exterior.5
        5. Gifts For Under $100(For those whose names do NOT appear on the Naughty List)

        6. Aluminum Hood Catches – The ideal upgrade for any Wrangler JK, these latches eliminate the issues with hood flutter that plague even a factory fresh model. Well-built, stylishly styled and simple to install makes the perfect gift. Ask anyone who has them!!6
        7. Elite Hood Dress-Up Kit – A perfect complement to our Aluminum Hood Catches, we tooled all of the hood mounted components in high-quality aluminum giving them spectacular curb appeal on top of flawless function. Installation is a breeze, even in December.
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        9. LED Brake Light Ring – Turn that factory high-mounted brake light into a brilliant spectacle that can’t be ignored. With 96 powerful torch red LED’s mounted behind the spare tire, you can enjoy the safety benefits of being the center of attention.
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        11. Elite Pivotal Headlight Euro Guard – The only cast aluminum head light guard that can be mounted in a vertical, diagonal or horizontal position for a variety of visual accents. With three premium finishes to choose from, the possibilities are plenty.Gifts For Over $100(For those loved ones who rank very highly on the Nice List- or maybe even a Naughty one who could really use some encouragement?)
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          Gifts For Over $100 –(For those loved ones who rank very highly on the Nice List- or maybe even a Naughty one who could really use some encouragement?)

        13. Spartan Grille – Call it an attitude adjustment in a box. Nothing can turn a stock JK into an agitated and aggressive off-road beast as quickly as our Rugged Ridge Spartan Grille. The included easy-to-follow installation instructions makes this a simple and enjoyable upgrade for any do-it-yourselfer.
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        15. Spartan Bumpers – Rugged Ridge’s new line of Spartan Bumpers deliver the look and fit of high-end off-road bumpers but in a package that doesn’t forget about the budget. Just pick the style that suits your build and start making room under the tree! ( p.s. Bumpers will NOT fit in a traditional stocking)
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    There’s a little something for any Jeeper on your list AND there is just enough time to make any of these dreams a reality. We’re gonna keep making cool stuff for Jeeps so we’ll meet you back here next year. Maybe we can shoot for July or early August though?? Merry Christmas  OlllllllO

     
    xmasjl

Finding the Meaning in Jeeps Seven Slot Grille

1When you come to the realization that we have an unmeasurable amount of information nowadays, right at our fingertips, it’s hard to feel anything short of amazed. The fact that I can drive my Jeep off in some random direction, as if I have a clue where I’m going, until I am hopelessly lost (as I am prone to do); I can pull over to the side of the road and my smartphone will tell me precisely where I am, advise me on how to get back home and tell me where the closest place to get some Kung Pow Chicken might be. It’s enough to baffle those of us old enough to remember having to drive to the library to gather information. With today’s technology so advanced, I’m sure it’s nothing but a simple oversight that, despite the past 50 years, absolutely no technological advancements have been made in the field of school glue; it doesn’t matter how much or how little of it you use, it’s still a sloppy mess the following day. Nor have the fine folks who manufacture it found any way to make it taste good. Go figure…

While doing some Jeep related research on the internet, I found an interesting article that was expounding on the origin of the iconic seven slotted Jeep grille. While I didn’t count the source as possessing any trace of actual credibility, I found it amusing that they claimed, so boldly, that the seven grille slots stood for the seven separate divisions of FCA Inc. – Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat. While the symbolism found in the concept that the seven grille bars represent the seven separate pillars on which the company is built seems honorable, I believe the authentic truth is likely more deeply-rooted in history than just a simple marketing scheme; a scheme that reeks of being little more than an afterthought dreamed up in some stuffy boardroom..

2

It’s important to note the fact that the very first Jeeps didn’t even use a seven slot grille. The original war prototypes, as well as the actual early-production model Willys MB’s and Ford GPW’s that followed, used heavy grilles with a multitude of welded steel slats that were visually better-suited for grilling burgers over a campfire. It was not until later in 1942 that Ford Motor Company invoked some of their manufacturing expertise into the development of a lightweight stamped-steel grille assembly bearing nine vertical slots; a grille that, with one glimpse, is undoubtedly the inspiration for every Jeep grille to follow. It’s in the DNA. You can’t deny it…

3

It was not until the release of the first widely available civilian Jeep, the 1945 Willys CJ-2A, that the grille was reduced to the prominent seven slot design that it retains today and has become so well-known for. So, why did Willys choose to use seven slots? Obviously, Ford had tooled up to produce the 9 slot fascia so that numerical design option was off the table. Respectable sources lend heavily in support of the notion that the Jeep was the first vehicle to have been deployed to serve on the soil of all seven continents during its tour of duty in the course of World War II. Having served in seven different theaters of war around the globe certainly deserves a high level of acclaim, or maybe a vertical bar for each? Just as a soldier might return home from his or her military service proudly displaying the medals that declare his bravery and accomplishments, the Jeep would return stateside, to the home it left behind, in the form of a civilian vehicle; always defiantly proud of the places it had been and the triumphs it had achieved. It had changed; it had adapted to its new lifestyle and yet it was fundamentally the same. An automotive model of resiliency.

4

At this point is where I take a slight personal liberty in my beliefs in that the civilian Jeep grille was reduced by two slats to signify their sacrifice given in World War II. Of all the thousands of Jeeps that were produced in the early 40’s to bolster the war effort, a majority of them essentially gave the automotive equivalent of their “lives” for the cause. They were stockpiled and often liquidated, being sold off for scrap for pennies on the dollar and even pushed off piers, flight decks and jetties into the dark, murky depths of the ocean. One particular dumping ground in the South Western Pacific, known as “Million Dollar Point”, boasts virtual mountains of Jeeps, tanks and various other breeds of heavy equipment, all squandered away to a paupers burial, rather than incur the colossal expense of shipping them home. General George S. Patton may have explained such a blatantly frivolous exit strategy best when he said “Wars may be fought with weapons, but they are won by men”. I firmly adhere to the thought that the world would be a lot cooler place to be if we had more of these old war era Jeeps around to look at, drive & enjoy. Certainly they don’t deserve to be as rare as they have become.

5

Due to some lax business practices in the trademark office at Chrysler, AM general was able to acquire a trademark for the seven slot grille design in 1996 and later applied it to their Hummer H1 and H2 vehicles, much to the chagrin of Daimler-Chrysler. While the Hummer nameplate has a celebrated military past all it’s own, it would be hard to place it in the same ranks as our storied Jeep. Just as wearing a labcoat does not make you a doctor and owning a smartphone doesn’t make you…well…smart; having a 7 slot grille does not, in any way, make you a Jeep. In fact, dressing like a soldier and prancing around when you are, indeed, NOT a soldier likely suggests your participation in the cast of some off-Broadway musical. The real Jeeps have no such reason to pretend. OlllllllO

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June 2017 Monthly Update

Trek 8 Wheels for Renegade

Start customizing the look of your Renegade with Rugged Ridge’s Trek 8 Wheels. Made with aluminum alloy to be lightweight and a one piece design. The Rugged Ridge Trek 8 Aluminum wheel combines high-end looks of an aftermarket rim with a factory-quality fitment, all while exceeding strenuous SAE J2530 standards for safety.

Part Number Description Price
15307.02 TREK 8 Wheel, Black, Aluminum Wheel, 14-17 Renegade $213.99

Perforated Grille Inserts

Add a aggressive look to your Jeep with our Perforated Grille Inserts. Constructed of durable UV-treated space age plastic that resists fading, cracking, and warping for years of good looks, these Mesh Grille Inserts are molded for a precise custom fit and an easy installation with no drilling or tools required.

Part Number Description Part Number
11306.31 Grille Inserts, Perforated, Black, 07-17 Jeep Wrangler JK $69.99

February 2015 Monthly Update

Windshield LED Light Bar Mount for 2007-2015 Jeep Wrangler JK, Wrangler Unlimited JK

11232.25_installed

 

Part Number: 11232.25, 11232.26

This windshield LED light bar is constructed from sturdy two-inch welded steel tubing and is secured to the vehicle using specially engineered A-pillar brackets that replace the OE windshield brackets with no drilling required. The contour hugging light bar frames the windshield, accommodating three Rugged Ridge 13.5-inch LED Light Bars with low profile tabs (also available as a kit); providing flexibility in additional illumination on the trail for nighttime off-roading. The light bar incorporates a special wind deflector to dramatically reduce whistling and buffeting of the soft top.

 

Dash Multi-Mount for 2007-2015 Jeep Wrangler JK and Wrangler Unlimited JK

13551.17_installed

 

Part Numbers: 13551.12, 13551.17

The Dash Multi-Mount System features a 8.25 x 3.25 x 1.00-inch dual tray, which can be utilized to store small items, and both tripod and ball socket mounts to keep cell phones, GPS, cameras and even radar detectors within reach of both the passenger and driver. The form fitting design matches the exact contours of the factory Wrangler dashboard, snaps in place and is secured using OE Jeep mounting holes and hardware. No cutting, drilling, gluing or modification of the dashboard required. Also available with phone mount that will mount up to a 3.5 inch wide phone.

 

Perforated Grille Screed for 2007-2015 Jeep Wrangler JK and Wrangler Unlimited JK

11401.32_installed

 

Part Numbers: 11401.22, 11401.32

This grille insert from Rugged Ridge is available in with a durable black powder-coated or stainless steel finish. Featuring a perforated metal design that will enhance the front of your Jeep adding great styling with a unique flair, this insert also comes with corrosion resistant hardware and a 5-year limited warranty. Will not fit all models.

 

Floor Liners for the 2009-2015 Ram 1500-3500 Crew Cab

allseason

Part Numbers: 83953.11, 84953.11, 82989.42, 83989.42, 84989.42

Need an affordable solution to keep the cabin floors of your truck looking factory fresh? These Floor Liners features a durable OE-quality thermoplastic material that can withstand the rigor of daily abuse, each liner is perfectly contoured to your vehicle’s floor for precise secure fitment (floor hook attachment where applicable). The raised lip captures all spills, water and debris keeping your interior pristine. Features a chevron shape patented deep tread technology. Available in Black, Gray, and Tan.