Crush Recovery Build: SEMA Ready

Well, just it’s just about complete! At the time of this shoot the paint matched seats and hood mentioned on the previous post hadn’t been installed yet. Everything else is good to go, and everything has come together very well! You’ll notice some the great details in the paint matched accents in the gallery below. The build features more than 60 of the latest products from the Omix-ADA family of brands; some of the newest products from Rugged Ridge such as the new Aluminum Hood Latches and Aluminum XHD bumpers, and Alloy USA’s high-strength axle shafts.

The final outcome of this Rubicon has definitely met the original goal of the build. Crush Recovery is designed to be the ultimate off road vehicles to recover 4x4s stuck in the toughest terrain. Inspiration stems from both Jeep’s trusted reputation and and unmatched versatility. Additionally, the new for 2012 Jeep color, Orange Crush, provides added utility and safety to Crush Recovery. The vibrant color stands out amongst the green and brown hues of the outdoors, making rescuers easily visible to those in need. Make sure to follow the coverage of the SEMA Show 2012 from Rugged Ridge to Crush Recover completely finished, as well as all of the other vehicles featured this year!

Crush Recovery Build: October Update

A lot of work has been put into Crush Recovery recently, and since the last update I’ve also started working on a second JK dubbed Crimson Sol! Within the past few weeks I’ve finished installed the following:

Rugged Ridge XHD Aluminum Rear Bumper, Tire Carrier, and spare tire
– Rugged Ridge JK Flat Flares
– Rugged Ridge Cowl Armor
Procar by SCAT seats with custom rear bucket seat mounts
Daystar™ Can Cam System
Recon fog lights and marker lights
– Custom gauge cluster and custom paint matched Rugged Ridge HID lights
– Doetsch Offroad Headrest Covers
– Rugged Ridge Half Doors

We’ll continue to keep you all updated as the build progresses to The SEMA Show 2012 – along with Crimson Sol!

Crush Recovery Build: Rugged Ridge Aluminum XHD Bumpers


Finally got the Rugged Ridge Aluminum XHD front and rear bumpers installed, along with the tire carrier, and winch as well. The build is really starting to come together and is looking more and more like the rendering every day!

Dave Doetsch to Debut Crush Recovery JK at 2012 SEMA Show

We’ve teamed up with famed Jeep® builder Dave Doetsch, who will publicly unveil his latest project Crush Recovery at the Off-Road Success Center presented by OMIX/Rugged Ridge at the 2012 SEMA Show in Las Vegas, October 30 – November 2.

Based on a 2012 Jeep Wrangler Unlimited Rubicon 4×4, Crush Recovery is designed to be the ultimate off-road vehicle to recover 4x4s stuck in the toughest terrain. Doetsch outfitted the Jeep with more than 60 of the latest products from OMIX’s family of brands including, Alloy USA’s high-strength chromoly axle shafts and Rugged Ridge XHD Modular Aluminum Bumpers and new half doors for Jeep.

Inspiration for the Doetsch’s Crush Recovery stems from both Jeep’s trusted reputation and unmatched versatility. Known as the most capable off-road vehicle on the market, the Jeep Wrangler Unlimited Rubicon 4×4 is the perfect choice for a go-anywhere, off-road recovery vehicle. Additionally, the new for 2012 Jeep color, Orange Crush, provides added utility and safety to Crush Recovery. The vibrant color stands out amongst the green and brown hues of the outdoors, making rescuers easily visible to those in need.

Prior to debuting to members of the press and professionals within the off-road industry at the 2012 SEMA Show at the OMIX/Rugged Ridge Off-Road Success Center, Doetsch will also preview the Jeep to select attendees of the 2012 Airpark Jeep Jamboree in Scottsdale, Ariz. on October 13. For additional information and progress updates on Doetsch’s Crush Recovery vehicle, please stay tuned to the Rugged Ridge blog at ruggedridgeoffroad.com/blog.

A lifelong off-road enthusiast, Dave Doetsch transformed an early childhood interest of monster truck racing to a full-fledged professional business, designing and building some of the off-road industry’s hottest vehicles. Using his degree in mechanical engineering, Doetsch’s expertise has taken him from the rocks in Moab to the halls of The SEMA Show. In fact, in 2010, Doetsch built an appropriately named vehicle, JeepZilla, that was showcased during Jeep’s inaugural win of SEMA’s “Hottest 4×4 of the Year” award. In addition to Jeepzilla, other well-known builds of his include the 2011 Black Widow and 2009’s SIKJeep, one of the first ever Jeep Wrangler JKs to be fitted with 40-inch-tall tires, and a vehicle that helped establish the ever-popular tall tire trend

For additional information on OMIX and Rugged Ridge please visit www.OMIX-ADA.com.

Dave Doetsch to Debut Crush Recovery JK at 2012 SEMA Show

We’ve teamed up with famed Jeep® builder Dave Doetsch, who will publicly unveil his latest project Crush Recovery at the Off-Road Success Center presented by OMIX/Rugged Ridge at the 2012 SEMA Show in Las Vegas, October 30 – November 2.

Based on a 2012 Jeep Wrangler Unlimited Rubicon 4×4, Crush Recovery is designed to be the ultimate off-road vehicle to recover 4x4s stuck in the toughest terrain. Doetsch outfitted the Jeep with more than 60 of the latest products from OMIX’s family of brands including, Alloy USA’s high-strength chromoly axle shafts and Rugged Ridge XHD Modular Aluminum Bumpers and new half doors for Jeep.

Inspiration for the Doetsch’s Crush Recovery stems from both Jeep’s trusted reputation and unmatched versatility. Known as the most capable off-road vehicle on the market, the Jeep Wrangler Unlimited Rubicon 4×4 is the perfect choice for a go-anywhere, off-road recovery vehicle. Additionally, the new for 2012 Jeep color, Orange Crush, provides added utility and safety to Crush Recovery. The vibrant color stands out amongst the green and brown hues of the outdoors, making rescuers easily visible to those in need.

Prior to debuting to members of the press and professionals within the off-road industry at the 2012 SEMA Show at the OMIX/Rugged Ridge Off-Road Success Center, Doetsch will also preview the Jeep to select attendees of the 2012 Airpark Jeep Jamboree in Scottsdale, Ariz. on October 13. For additional information and progress updates on Doetsch’s Crush Recovery vehicle, please stay tuned to the Rugged Ridge blog at ruggedridgeoffroad.com/blog.

A lifelong off-road enthusiast, Dave Doetsch transformed an early childhood interest of monster truck racing to a full-fledged professional business, designing and building some of the off-road industry’s hottest vehicles. Using his degree in mechanical engineering, Doetsch’s expertise has taken him from the rocks in Moab to the halls of The SEMA Show. In fact, in 2010, Doetsch built an appropriately named vehicle, JeepZilla, that was showcased during Jeep’s inaugural win of SEMA’s “Hottest 4×4 of the Year” award. In addition to Jeepzilla, other well-known builds of his include the 2011 Black Widow and 2009’s SIKJeep, one of the first ever Jeep Wrangler JKs to be fitted with 40-inch-tall tires, and a vehicle that helped establish the ever-popular tall tire trend

For additional information on OMIX and Rugged Ridge please visit www.OMIX-ADA.com.

Top Ten Ways to Spend Your Tax Refund

It’s that time of year. The time when hard working tax payers saunter out to their mail boxes, and find a tax bill rebate check waiting for them. If you’re lucky, and you happen to find it before your significant other, you can start plotting and planning on sinking the money into your rig. Here is the Top Ten items that made our Tax Refund Wish List:

10.)  Winch Recovery Gear Kit

If you don’t already own one, then buy it today. Only a tool goes off road without decent first aid and recovery gear kits.






9.)  Cold Air Intake / Performance Filter

Invest in parts that will earn an extra return. Cold Air Intakes and Performance Filters increase horsepower and fuel economy, and put money back where it belongs: in your wallet.






8.)  GPS

A nice GPS with both Road and Topo maps will cost around $150-400. With it you can record your favorite trails, find the next peak and keep from getting lost.






7.)  Off Road Seats

Nothing is worse than a day on the trail in a worn out seat… it is like every rock is personally kicking you in the seat of your pants. Replace your worn and weathered seats with a set custom made for off-road use for a difference you can feel.






6.)  Off Road Lights

Don’t let night fall on your adventure. Create your own daylight long after the sun has gone down. From ultra bright HIDs to traditional halogen lights, there is a light kit to fit your budget.






5.)  Dual Battery Tray

Don’t let your battery die during your next recovery operation. A dual battery tray gives you extra piece of mind, and two batteries to power all your accessories.






4.)  Heavy Duty Winch

You can pick up a heavy duty 8500 LB winch for less than $350 bucks, or you can fork over the same amount to Hillbilly & Son’s Wrecker Service the next time you get stuck.






3.)  XHD Modular Bumper

It’s the only bumper system that allows you to pick and choose from a series of interchangeable components to build the bumper of your choice.






2.)  Lift Kit

Let’s face it: Its not a Jeep until its lifted.






1.)  Take a Jeep Trip.

It may not be cost effective to drive your Jeep across the county, but for just a few hundred dollars you can rent a Jeep in places like Moab, Telluride, Hawaii or Costa Rica.








Check Out the All New 2010 Rugged Ridge Catalog


244 Page 4-color catalog covering the complete line of Omix-Ada, Rugged Ridge, ORV, Outland Automotive and Alloy USA products. Check it out today!

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You still a few a few days left to take advantage of Omix's cash rebate.

Didn’t find what you were looking for under the tree? You still a few a few days left to take advantage of Omix’s cash rebate. That’s right you can stuff the Christmas sweater vest that Aunt Sue gave right back in the flimsy gift box and exchange it for something you really want: Jeep parts. Pick and choose from over 12,000 parts and accessories while earning up to $200.00 cash back… all without having to right a thank-you note.
Omix Rebate