The Jeep Wrangler – Will It Ever Have Any Actual Competition

I recently read an article expounding on the virtues of the recently announced Ford Bronco, a vehicle that is currently scheduled to be released in the year 2020, which is eons of time in terms of automotive technology, and how it might possibly compare to and compete with the Jeep Wrangler. While I readily admit, the prototypes and artists renderings I have seen of the new Bronco look pretty impressive; so rarely does the actual production version of the vehicle even closely resemble the prototype in real life. You can reference those 1960’s images of glitter-covered winged spacecraft they predicted we would be driving, come the year 2000, and how little they resemble an actual Pontiac Aztek . It’s kind of like saying “This is what we’re shooting for and then this is what we’ve settled for”. Hopefully consumers will ‘buy-in’ to the concept and, with any luck, see enough of that original concept present in the final production car to warrant making a purchase. It’s a bit of a gamble to be overly-aggressive visually only to have significant compromises made to the design before it comes to market. With each redesign, styling advances in steps and technology in bounds to the point where we are literally at the cusp of having cars that will do the driving for us and look pretty incredible doing it.

Photo Credit: Bronco6G.com

Photo Credit: Bronco6G.com

So, how is it that we can even begin to determine if a new vehicle that is not even in production yet will have the street cred to compete with another vehicle, one that is complete with a storied past, that is likely to undergo vast changes in that same time frame. I think the basis for such a question is best answered by saying that the new Bronco is not likely to compete with a new Wrangler, or any Wrangler for that matter, if it is not able to compare to it.

The Jeep Wrangler is a relatively new nameplate, with its origins dating back a mere thirty years to a time when the first Jeep YJ, equipped (or, better yet, plagued) with square headlights, rolled off the Ontario assembly line in 1986. Gone was the age-old “CJ” moniker, short for ‘civilian jeep’, giving a strong suggestion to its military roots. The new ‘Wrangler’ name was deemed as a more relatable term, intended to appeal to a wider consumer audience as AMC strived to make the YJ a more comfortable option, lower slung and suitable for average drivers. The unmistakable boxy styling, off-road lineage and removable top remained intact as did the legendary four wheel drive capability and solid front axle that has always been at the core of every Jeep CJ and Wrangler model. The interior and exterior have surely become vastly more civilized over the decades but never at the expense of detracting from its legendary past, a history that dates back some 75 years.

Photo Credit: Toledo Blade

Photo Credit: Toledo Blade

The Ford Broncos history, on the other hand, only dates back to the mid-60’s to a time when there was very little to compete with the venerable Jeep CJ, outside of the International Scout. The fact that the Bronco’s styling lends strongly to that of the popular Scout may be no coincidence, with its relatively flat sides and broad grille. Ford built the slight and nimble Bronco on an all new conventional ladder-style frame but chose to mount the front differential using trailing radius arms and a track bar so that coil springs could be used in the front suspension. This decision gave the Bronco considerable articulation and a pleasant road manner, unlike its leaf-sprung SUV counterparts. The Bronco was revamped in the late 1970’s where it essentially adopted the persona of its Ford truck sibling, sharing all of its front end trim and sheet metal- a trend that the Bronco maintained until its eventual demise in 1996, giving way to more family friendly platforms where the focus is on-road capacity rather than off-road capability. The Broncos legacy, in many people minds, is the ever-popular and much-publicized appearance made by a white ’93 model Bronco that was viewed by countless millions of spectators as former NFL running back O.J. Simpson, driven by his associate A.C. Cowlings, attempted to elude the LAPD in what might be the most televised and arguably the most boring car chase in history, even preempting the NBA playoffs primetime coverage. The car chase ended very anticlimactically without any fireworks or explosions, as did the reign of the Ford Bronco.

So, while the 2020 Ford Bronco may very well end up being a vision to behold, a thrill to drive and compete valiantly for the dollars of prospective off-road capable SUV buyers, it will never compare to the only true American icon- the one & only Jeep. I do hope Ford offers an O.J. Simpson Special Edition Bronco, maybe with some retro-themed graphics that say “Go, Juice, Go!” OIIIIIIIO

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July 2016 Monthly Update

Elite Ballistic Pro Seat Covers


Replace your old worn seat covers with our Rugged Ridge Pro Seat Covers. Manufactured from heavy duty 1200-denier material and a unique ballistic weave that creates a strong cover to with stand rigorous use.

Part Number Description Price
13216.01 Elite Ballistic Seat Cover Set, Front, Black; 07-10 Jeep® Wrangler JK/JKU $227.99
13216.02 Elite Ballistic Seat Cover Set, Front, Black; 11-16 Jeep® Wrangler JK/JKU $227.99
13266.01 Elite Ballistic Seat Cover, Rear, Black; 07-10 Jeep® Wrangler JK, 2 Door $227.99
13266.02 Elite Ballistic Seat Cover, Rear, Black; 07-10 Jeep® Wrangler JKU, 4 Door $227.99
13266.03 Elite Ballistic Seat Cover, Rear, Black; 11-16 Jeep® Wrangler JK, 2 Door $227.99
13266.04 Elite Ballistic Seat Cover, Rear, Black; 11-16 Jeep® Wrangler JKU, 4 Door $227.99
13256.01 Elite Ballistic Seat Cover Premium Front and Rear Set; 07-10 Jeep® Wrangler JK, 2 Door $427.99
13256.02 Elite Ballistic Seat Cover Premium Front and Rear Set; 07-10 Jeep® Wrangler JKU, 4 Door $427.99
13256.03 Elite Ballistic Seat Cover Premium Front and Rear Set; 11-16 Jeep® Wrangler JK, 2 Door $427.99
13256.04 Elite Ballistic Seat Cover Premium Front and Rear Set; 11-16 Jeep® Wrangler JKU, 4 Door $427.99

Ballistic Seat Covers

Are you looking for a strong and durable seat cover, at an affordable price? The Rugged Ridge Ballistic seat covers are what you are looking for. Similar to our Ballistic-Pro version but instead of 1200-denier material, the Ballistic seat covers uses a durable 840-denier material and a unique ballistic weave creates a strong cover.

Part Number Description Price
13216.11 Ballistic Seat Cover Set, Front, Black; 07-10 Jeep® Wrangler JK/JKU $187.99
13216.12 Ballistic Seat Cover Set, Front, Black; 11-16 Jeep® Wrangler JK/JKU $187.99
13266.05 Ballistic Seat Cover, Rear, Black; 07-10 Jeep® Wrangler JK, 2 Door $127.99
13266.06 Ballistic Seat Cover, Rear, Black; 07-10 Jeep® Wrangler JKU, 4 Door $127.99
13266.07 Ballistic Seat Cover, Rear, Black; 11-16 Jeep® Wrangler JK, 2 Door $127.99
13266.08 Ballistic Seat Cover, Rear, Black; 11-16 Jeep® Wrangler JKU, 4 Door $127.99
13256.05 Ballistic Seat Cover Set; 07-10 Jeep® Wrangler JK, 2 Door $280.99
13256.06 Ballistic Seat Cover Set; 07-10 Jeep® Wrangler JKU, 4 Door  $280.99
13256.07 Ballistic Seat Cover Set; 11-16 Jeep® Wrangler JK, 2 Door $280.99
13256.08 Ballistic Seat Cover Set; 11-16 Jeep® Wrangler JKU, 4 Door $280.99

Door Handle Inserts

Bring a little accent to your Jeep® with these Rugged Ridge door handle inserts. Available in 2 and 4 door versions (3 or 5 inserts, doors and tailgate) and a variety of different finishes. Whether you like to paint your own using the raw cast aluminum version or pick red, satin black or polished aluminum, you are guaranteed to stand out in the crowd. These inserts install with ease and are secured with double-side automotive grade tape. No sharp edges result in a comfort-fitting install.

Part Number Description Price
13311.40 Door Handle Inserts, Aluminum, 07-16 Jeep® Wrangler JK, 2 Door $40.99
13311.41 Door Handle Inserts, Aluminum, 07-16 Jeep® Wrangler JKU, 4 Door $67.99
13311.42 Door Handle Inserts, Black, 07-16 Jeep® Wrangler JK, 2 Door $40.99
13311.43 Door Handle Inserts, Black, 07-16 Jeep® Wrangler JKU, 4 Door  $67.99
13311.44 Door Handle Inserts, Red, 07-16 Jeep® Wrangler JK, 2 Door $40.99
13311.45 Door Handle Inserts, Red, 07-16 Jeep® Wrangler JKU, 4 Door $67.99
13311.46 Door Handle Inserts, Paintable, 07-16 Jeep® Wrangler JK, 2 Door $38.99
13311.47 Door Handle Inserts, Paintable, 07-16 Jeep® Wrangler JKU, 4 Door $65.99

Hardtop Eclipse Sun Shade

The Rugged Ridge Eclipse Sunshade gives the open air feeling you want, while providing added protection from harsh sunlight. Featuring reinforced mesh construction, the half sun shade installs between the front portion of a JK sport bar and windshield to protect either front or rear passengers separately. By using the mesh material with built-in elastic straps, this sunshade was designed from the start to eliminate the need for a header channel as with other similar products. An all-in-one package, this sunshade is simple to install and does not require any modi cations. By retaining access to the Jeep® top clamps, drivers can keep the shade in place and preserve function of the factory hardtop.

Part Number Description Price
13579.10 Hardtop Sun Shade, Black, 07-16 Jeep® Wrangler JK/JKU $67.99
13579.20 Hardtop Sun Shade, Front, Flag, 07-16 Jeep® Wrangler JK/JKU $93.99
13579.40 Hardtop Sun Shade, Front, Red, 07-16 Jeep® Wrangler JK/JKU $67.99

May 2016 Monthly Update

Paintable Covers

 

Rugged Ridge paintable covers are a great way to add a unique touch to your Jeep Wrangler. We offer covers for your mirror, door handle, and liftgate hinge.

Part Number Description Price
13311.05
Mirror Arm Covers, Black, Paintable, 07-16 Jeep Wrangler JK/JKU
$34.99
13311.27
Door Handle Cover, Black, Paintable, 07-16 Jeep Wrangler JK/JKU
$15.99
13311.31
Liftgate Hinge Covers, Paintable, 07-16 Jeep Wrangler JK/JKU
$40.99

April 2016 Monthly Update

Reflex Antenna


Stock antennas have the issue of whipping around while your driving but with Rugged Ridge Reflex Antenna it guarantees a sturdy ride. Neatly tucks away along the side of your Jeep. Made out of rubberized coating that protects both antenna and your Jeep.

Description Part Number Price
Antenna Reflex, 13-inch, 97-08 Jeep Wrangler TJ/LJ 17212.08 $22.99
Antenna Reflex, 13-inch, 97-16 Jeep Wrangler JK/JKU 17212.10 $22.99

All-Terrain Center Console Covers

Rugged Ridge, a leading manufacturer of high-quality Jeep parts and accessories, today announced its new All-Terrain Center Console Covers for 2002-2006 Jeep TJ/LJ and 2007-2016 JK Wranglers.

The All-Terrain Center Console Covers are designed to prevent the accelerated wear and tear common to Jeep Wranglers, resulting from sun exposure and off-roading. Unlike cloth and leather consoles, these heavy duty covers will keep your center console in showroom condition for years to come.

Molded from durable polyurethane foam, the All-Terrain Center Console Covers create a heavy duty barrier to protect the vulnerable console from scratches, rips, stains and even damage from pet claws, while also enhancing interior styling with Rugged Ridge’s unique tread design.

“In Jeeps, consoles constructed of cloth or leather may offer comfort, but they often fall short in longevity.” said Alain Eboli, Engineering Manager at Omix-ADA. “Every day wear can cause micro-tears, cracks and fading, but our All-Terrain Center Console Covers prevent this type of damage from ever occurring.”

Rugged Ridge All-Terrain Center Console Covers install securely within seconds with the supplied automotive grade adhesive tape. Each Center Console Cover is backed by an industry-leading five-year limited warranty and are available at an MSRP of $53.99.

For more information about Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit its website at www.RuggedRidge.com.

Part No. Description MSRP
13107.43 All-Terrain Center Console Cover, Tan, ‘11-‘16 JK Wrangler
*Available late-February 2016
$53.99
13107.42 All-Terrain Center Console Cover, Black, ‘11-‘16 JK Wrangler $53.99
13107.41 All-Terrain Center Console Cover, Tan, ‘07-‘10 JK Wrangler
*Available late-February 2016
$53.99
13107.40 All-Terrain Center Console Cover, Black, ‘07-‘10 JK Wrangler $53.99
13104.60 All-Terrain Center Console Cover, Black, ‘02-’06 TJ/LJ Wrangler $53.99
13104.61 All-Terrain Center Console Cover, Black, ’97-’01 TJ Wrangler
*Available late Spring 2016
$53.99

 

January 2016 Monthly Update

Trail Runner Classic Hub-Centric Steel Wheels

Upgrade from the ordinary steel wheels with Rugged Ridge Trail Runner Classic Steel Wheels. This design features a 5×5 bolt pattern, five retro-style kidney shaped holes and a durable gloss black finish, these wheels are tough enough to withstand trail duty. The hub-centric construction ensures the wheel is precisely centered on the axle which minimizes stress on wheel studs and eliminates added road vibration. Includes molded ABS center cap.

Part number: 15500.76, 15500.78, 15500.90

Hood Mount Light Bar for TJ Wrangler

Looking to add more LED lights to your TJ than Rugged Ridge Hood Mount Light Bar is perfect for you. Easily install the mount to the top of your hood using OE hood hinge bolt mounting points.Constructed from heavy duty powder coated steel, this light bar offers everything you need. No drilling and hardware is included.

Part numbers: 11232.09, 11232.15, 11232.16

Spartacus Roof Rack Storage

Looking to add further utility to your roof rack area? This black sturdy roof rack basket from Rugged Ridge adds extra storage space outside of your vehicle, freeing up valuable room inside. Combine it with the Rugged Ridge Sherpa Roof Rack or Exo-TopTM for a more versatile and functional experience you might need for your next outdoor adventure. Engineered to be the perfect accessory for carrying luggage and any of your other must-have outdoor items, the strong two piece steel tray comes in a stunning black powder coated finish for corrosion resistance. The front of the tray incorporates a sleek and aerodynamic wind deflector which not only adds great styling, but makes for a much quieter ride. Universal fit. Features a 132 pound load rating.

Part numbers: 11703.03

Bowless Soft Tops

The Rugged Ridge Bowless Soft Top features a sporty, fastback design and converts quickly from a traditional full top to a savannah top.

The Rugged Ridge Bowless Soft Top features a sporty, fastback design and converts quickly from a traditional full top to a savannah top.

Rugged Ridge, a leading manufacturer of high-quality Jeep parts and accessories, today announced its new Bowless Soft Top for 2007-2016 Jeep Wrangler JK two-door and four-door Unlimited models. The distinctive, fully enclosed design allows Jeep owners to quickly and easily switch between traditional full top and Savannah top configurations.

The Rugged Ridge Bowless Soft Top completely eliminates the bulky factory soft top frame by allowing a snug fit over the factory roll bar for a more aerodynamic “fastback” look, while effectively providing an air-tight enclosure. This is accomplished while retaining the stock door surrounds and tailgate bar. The design also allows Jeep owners to use a variety of aftermarket windshield headers, including Rugged Ridge’s steel windshield channel.

The Bowless Soft Top is equipped with high-density foam covered whisper bars for additional support and structure, and dramatically reduces wind and road noise commonly associated with other frameless soft top designs.

Inside, the top features a pair of zippered mesh corner pockets for added interior storage for maps and any other items needed for off-road adventure.

The Bowless top features the same durable construction as all other Rugged Ridge soft tops, with reinforced stitching on heavy duty “pull areas,” vinyl coated polyester and cotton fabric and 30 mil thick DOT approved 31 percent tinted windows. All sewn seams use marine grade thread, ensuring it does not deteriorate or discolor from the sun.

“We wanted to raise the bar in bowless and frameless JK soft top design by creating a more affordable, quieter and better fitting top, which is something that hasn’t been seen until now,” said Patrick Bennett, Product Development Manager at Omix-ADA. “We couldn’t be more proud to add this our already impressive lineup of soft tops.”

The Rugged Ridge Bowless Soft Top is available online now for four door JK Wrangler applications with retail pricing starting at $419.99 for two-door applications and $429.99 for four-door applications.

For more information on the Rugged Ridge Bowless Soft Top, Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101, or visit www.RuggedRidge.com.

Part No. Description Retail Price
13750.38 Bowless Soft Top, 4-door, 2007-2016 Jeep Wrangler JK Unlimited $429.99
13750.39 Bowless Soft Top, 2-door, 2007-2016 Jeep Wrangler JK $419.99

Versatile Design Easily Converts from Full Top to Savannah Top Configurations

SEMA Cares/Omix-ADA Custom Jeep Raises $85,000 for Charity

web-sema-cares-omix-ada-jeep-barrett-jackson

Omix-ADA Jeep Wrangler JK Sport was featured at the 2014 SEMA show which raised $85,000 to help SEMA Cares charities through the Barrett-Jackson auction in Arizona.

The Wrangler was purchased through the funds of Omix-ADA’s 2013 SEMA Cares donation. The Jeep was customized through collaboration with Alex Xydias Center for Automotive Arts. The Jeep is offroad ready featuring $30,000 in aftermarket parts and accessories. The build took place at the SEMA Garage in Diamond Bar, California by a team of students using parts from several donor companies.

 

Kahn Design Jeep Wrangler

Kahn-Design-Jeep-Wrangler-tp-600x336

If your searching for a Jeep that is sleek and modern with a touch of cool than look no further, the Kahn Design Jeep Wrangler is a Sahara 2.8 Diesel. The Wrangler has been given a makeover with exclusive touches that can be found inside and out.

The paint on the Jeep is a Volcanic Bronze that features four slot Chelsea Truck Company grille, front grille industrial mesh, smoked headlamps, privacy glass and Chelsea Truck Company spare wheel cover.

Kahn-Design-Jeep-Wrangler-bm-600x336

The interior is just as sleek with front and rear quilted and perforated seats with matching stitching, Chelsea Truck Company spare wheel cover, armrests re-upholstered in quilted and perforated leather, and re-upholstered center glove box.

June New Products

13551.11

DASH MULTI-MOUNT SYSTEM, 11-14 WRANGLER

Never miss a moment of trail action again! This patent pending Rugged Ridge Dash Multi-Mount System is the most versatile dashboard accessory mounting system available. Featuring a universal ball mount for driver info gadgets and a tripod stud for point and shoots or POV cameras, this mounting system allows the driver to use either one individually or both at the same time! Mounts to the dash recess of the JK wrangler with no drilling required.

 

wheeltire

WHEEL/TIRE PACKAGE

These wheel & tire packages from Rugged Ridge fits 13-14 Jeep Wranglers. It includes a XHD/Drakon wheel and a Mickey Thompson ATZ P3 tire. The tire is mounted & balanced with a TPMS sensor. Note: To fit our 2013-2014 Wheel and Tire Packages on 2007-2012 Jeep Wrangler applications, we recommend removing the TPMS sensors in our tire-wheel combos and re-using the existing factory Tire Pressure Monitoring System (TPMS) sensors instead.

 

84987.03

FLOOR LINER SETS

We are always coming out with Floor Liner Sets. Need an affordable solution to keep the cabin floors looking factory fresh? Try Rugged Ridge’s All Terrain Floor Liners! Made of a durable OE-quality thermoplastic material that can withstand the rigor of daily abuse, each liner is perfectly contoured to your vehicle’s floor for precise secure fitment (floor hook attachment where applicable). The raised lip captures all spills, water and debris keeping your interior pristine. Features a chevron shape patented deep tread technology.