Recession-Proof Your Truck Business

Lifestyle Sells!

Friday, November 2 at 10:00AM PST  in the Off-Road Success  Center,                       Booth #30147 in the Upper South Hall.

Lifestyle Sells! The recent recession has proven a challenge for the industry. Learn how to diversify your truck business and cash in on the passion of Jeep® and off-road enthusiasts.

Facilitated by Omix-ADA National Sales Manager, Pat Johnson and presented by SEMA Senior Manager of Market Research, Gavin Knapp.

BIOS

Gavin Knapp, SEMA Senior Manager of Market Research

Gavin Knapp, Senior Manager of Market Research, SEMA

Gavin Knapp, Senior Manager, SEMA Market Research, leads the market research department within the Specialty Equipment Manufacturers Association.  His group is responsible for conducting studies and providing information to help SEMA members achieve better business results.  Gavin’s experience includes developing market research programs for fortune 500 and emerging companies across industries, such as automotive, technology, financial services and consumer goods.

 

Pat Johnson, National Sales Manager, OMIX

Pat Johnson, National Sales Manager, OMIX

 

Pat Johnson has 20 years of experience in B2B and B2C sales and has been a passionate Jeep® enthusiast for 18 years.  He even named his kids so their initials are CJ and TJ!

As National Sales Manager for Omix-ADA for over seven years, Pat has been instrumental in helping the company more than triple sales revenue. Pat also helped to reorganize the sales team to develop a territorial sales force with focus on data driven business growth and customer service.

Pat earned his ABJ in Journalism with a focus on Advertising and Marketing and a minor in Business from the University of Georgia.  When not selling, Pat enjoys four wheeling and spending time with his family.

Recession-Proof Your Truck Business

Lifestyle Sells!

Friday, November 2 at 10:00AM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

Lifestyle Sells! The recent recession has proven a challenge for the industry. Learn how to diversify your truck business and cash in on the passion of Jeep® and off-road enthusiasts.

Facilitated by Omix-ADA National Sales Manager, Pat Johnson and presented by SEMA Senior Manager of Market Research, Gavin Knapp.

BIOS

Gavin Knapp, SEMA Senior Manager of Market Research

Gavin Knapp, Senior Manager of Market Research, SEMA

Gavin Knapp, Senior Manager, SEMA Market Research, leads the market research department within the Specialty Equipment Manufacturers Association. His group is responsible for conducting studies and providing information to help SEMA members achieve better business results. Gavin’s experience includes developing market research programs for fortune 500 and emerging companies across industries, such as automotive, technology, financial services and consumer goods.

 

Pat Johnson, National Sales Manager, OMIX

Pat Johnson, National Sales Manager, OMIX

 

Pat Johnson has 20 years of experience in B2B and B2C sales and has been a passionate Jeep® enthusiast for 18 years. He even named his kids so their initials are CJ and TJ!

As National Sales Manager for Omix-ADA for over seven years, Pat has been instrumental in helping the company more than triple sales revenue. Pat also helped to reorganize the sales team to develop a territorial sales force with focus on data driven business growth and customer service.

Pat earned his ABJ in Journalism with a focus on Advertising and Marketing and a minor in Business from the University of Georgia. When not selling, Pat enjoys four wheeling and spending time with his family.

Announcing The Off-Road Success Center at The 2012 SEMA Show

1947 CJ-2A Fire Truck

Calling all dealers, jobbers, installers and other specialty equipment industry enthusiasts attending the 2012 SEMA Show. Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other Truck, SUV and Off-Road equipment is showcased, the new Off-Road Success Center presented by OMIX/Rugged Ridge provides business owners and decision makers who want to be in the dynamic Jeep® and off-road lifestyle market an area to exchange ideas, learn new concepts for success and network with other like-minded people.

British 1944 Willys Special Air Services

Hosted by several third party experts within the industry, as well as leaders from OMIX, the Off-Road Success Center will offer twice daily educational seminars where experts will discuss their first-hand experiences and formulas for success. Additionally, the Off-Road Success Center will include one-on-one consultations, demonstrations and free print materials (seminar dates and times to follow) on these business impacting topics. A range of vehicles illustrating the rich history of the industry will also be on display, including vintage models provided by Jeep® Jamboree USA and OMIX.

Each seminar will be facilitated by OMIX personnel and led by industry specialists, who will share best practices, tips and tricks for maximizing sales, operational and marketing strategies within the off-road industry. Examples and case studies will also be presented. Planned seminars will include:

  • Recession-Proof Your Truck BusinessLifestyle Sells!
  • CA$H, the Fuel of Your BusinessHow to effectively create cash from your operations.
  • Data is the EngineHow to obtain, understand and simplify the loading of effective product data.
  • Dealerships Dealt a Winning HandHow Jeep® and truck dealerships win profit in the aftermarket.
  • Bricks vs. ClicksHow do brick and mortar stores profitability compete with online retailers?
  • Dare to DreamUse your passion to increase sales in the Jeep® and off-road market.
  • Social Media: Find, Connect and Engage CustomersBuild relevant content and consumer advocates to achieve greater success.

Atlanta Truck & Jeep Fest 2012

Title: Atlanta Truck & Jeep Fest 2012
Location: Cobb Galleria Centre – 2 Galleria Parkway Southeast Atlanta, GA 30339-5938
Link out: Click here
Description: The Nation’s Largest Off Road Show!

– Free admission
– Factory-direct pricing
– Hourly giveaways
– Custom trucks and Jeeps
– Manufacturer reps on hand
– $100,000+ of on-site inventory
– Product demonstrations
– Installation discounts

Start Date: 2012-08-04
End Date: 2012-08-05

VWerks Recon Apocalyptic Jeep JK-8 Pickup

Story and Photos by Dan Sanchez

With the fear of an apocalyptic end to 2012 (thank you Mayan calendar), the VWerks Recon pickup truck may have doomsday preppers selling their minivans to store one of these in the bunker. This custom-built, military-inspired vehicle is made from a 2011 Jeep pickup that has a M2 machine gun mounted to the bed and features armor plate and a full rollcage. The combination seems like the perfect match of off-road capability, acceleration of a V-8 and the firepower to repel any attackers looking to steal your stockpile of peanut butter and jelly.

VWerks built the Recon as a test bed for its military and off-road accessories. It put together what it thought was a great combination of parts and accessories, starting with a Hemi V-8 engine conversion. The 5.7-liter Hemi makes 390 horsepower and 407 pounds-feet of torque, giving the Recon more than enough power to accelerate quickly and climb some of the steepest terrain with ease. The engine is also fed with a functional cowl induction hood that contains heat-extractor side vents.

The factory Jeep JK suspension has been modified with a VWerks 4-inch lift kit, which consists of a 1.5-inch body-lift and new coil springs. A Dynatrac Pro-Rock 60 front axle replaced the factory JK unit, while the rear was replaced with a Dynatrac Pro80 axle, outfitted with a Detroit Locker. Both axles use 5.38 gears and ARB air lockers. The 39-inch tall BFG Krawler tires are mounted on 17-inch diameter Hutchison beadlock wheels, and a PSC front-steering Ram Assist is also used to provide precise steering. A set of front and rear Genright fenders were also added to allow the large tires to gain maximum approach and departure angles when encountering steep terrain.

The military appearance and function to the Recon includes a VWerks 7/16 bed armor plate. It not only protects the occupants, but it also provides a sturdy platform for the machine gunner perch. The custom-made full-bed cage provides overhead protection and a wide array of mounting points for tools, storage and hardware. The rear also has a custom-stitched canvas cover that conceals the bed from onlookers who might want to steal any additional ammo or items you’ve scavenged during your daytime post-apocalyptic excursions.

Of course, it’s hard not to notice the Replica M2 machine gun on the MK93 machine gun mount with ammo can. There’s also an M240 adaptor for a 600-round ammo can and a 360-degree rotary mount that was provided by Crane Technologies. It’s enough protection and firepower to take on a city full of fast-running zombies — and have fun doing it.

Just in case you need to haul a tank or tow a vehicle out from a steep highway ditch, VWerks added a military-style rear bumper with a variety of towing and recovery attachment point combinations. There’s even a Warn 9.5ti winch that can be operated from inside the cab. But the inside of this vehicle isn’t full of armor or even a metal dash. The interior is where the military theme gives way to additional comfort and convenience. Two-tone Katzkin leather upholstery and VWerks floor mats provide a plush feel. All the instruments and gauges are factory JK Wrangler and include all the comforts you’d expect from a 2011 Jeep.  But Mopar half-doors allow an open view of terrain and a dash-mounted switch operates a set of powerful PIAA 520 ATP lamps that can expose any threat hiding in the darkness.

The Recon is definitely a vehicle that makes an impression. It’s when you step back and admire the capabilities and accessories on a vehicle like this that you wonder why some warlord would prefer to mount a machine gun on a pole and weld it into the bed of an old Toyota pickup?

All kidding aside, the potential for full military applications of the Recon isn’t hard to see. Even some toned-down versions of it — obviously without the machine gun and mounts — could be great for hunters or even farmers who constantly need to haul hardware through difficult terrain. While the Recon is more than the JK8 pickup, it’s a serious vehicle that has lots of potential for just about any purpose.

VWerks sells the Recon as a turn-key vehicle — ready to take on whatever challenge you may have for it.

Rugged Ridge JK Wrangler RRC Side Armor Review from RealTruck.com

The guys over at RealTruck.com installed and reviewed a set of our JK Wrangler RRC Side Armor. The feedback was pretty good!  Check out the short review for yourself:

Keep your rocker panels from being beaten to a pulp on the trail with Rugged Ridge’s Side Armor. Built from heavy-duty 2” x 0.120” black texture powder coated steel tubing, these guards will take the beating that was meant for your sheet metal. Features a simple bolt-on design that utilizes existing body mount locations for a secure, rattle free installation. The black texture finish resists scratches and gives a slip-resistant surface for door entry. Sold as a pair and includes all necessary installation hardware.

#11504.20  –  07-12 Wrangler, 4-Door Pair

#11504.21  –  07-12 Wrangler, 2-Door Pair

A New Truck for Drew

It is with great pride, pleasure and honor that we post these pictures and applaud all involved in helping make the wish of one Drew Ducatelli and his family come true. The Make A Wish Foundation brought Drew’s wish to Mike’s Off Road and with the help of a few friends they managed to pull together and put together one fine ride.

Mike’s Off Road were welcomed into the Ducatelli Family home with open arms. Treated to quality dining and a warm reception when they presented Drew his new truck. Opportunities to do things of this nature don’t come along often enough and everyone at Mike’s Off Road hope to inspire others to reach out and do what they can to become involved with such a quality organization like Make A Wish Foundation.

“Our hearts and prayers go out to the Ducatelli family and wish nothing but the best for Drew and his family. We are honored to have met Drew and to have put a smile on his face bigger than the state of Texas.” – John at Mike’s Off Road

Through the help of several sponsors, including us, Mike’s Off Road was able to build Drew the truck of his dreams! The list of sponsors and the products they supplied are as follows:

Baja Designs 30″ steal light
Fab Four Front and Rear Bumpers
Superwinch 9.5 Talon winch
BMF SERE Death Metal 20″ wheels
Nitto Trail Grapplers 295/65/20
SkyJacker 6″ Lift
MBRP dual cat back exchaust
Superchips Cortex
and Rugged Ridge All Terrain Floor Liners