Tag Archive for rugged ridge

Data is the Engine

How to obtain, understand and simplify the loading of effective product data.

Wednesday, October 31 at 10:00AM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

Are you frustrated with missing, inconsistent, or ineffective product data? Imagine having a process that reduced the amount of time spent cleaning and loading product information. Learn how to simplify your team’s understanding of data, implement seamless load processes and grow sales through clear product communication for your consumers.

Facilitated by Omix-ADA Director of Purchasing Gonzalo Manotas and led by CEO of the SEMA Data Co-op, Jon Wyly, with case study examples presented by Bob Castle, Vice President eBusiness and IT, SEMA Data Co-op.

BIOS

Jon Wyly. CEO, SEMA Data Coop

Jon Wyly. CEO, SEMA Data Coop

Jon Wyly, was named Chief Executive Officer of the newly-formed SEMA Data Cooperative in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known to the specialty parts industry.

Jon’s background includes 25 years at Arrow Speed Warehouse, which he joined after earning a BS in Economics at Oklahoma State University in 1983, ending as Executive Vice President. More recently, he served as Vice President of e-Commerce at Keystone Automotive Operations.

Wyly co-founded the SEMA Business Technology Committee and served in numerous SEMA task forces and work groups, including 6 years on the SEMA Board of Directors. In addition, he was recognized for his contribution to the aftermarket in 2005, when he was named SEMA Person of the Year.

His long-term goals are to establish the SEMA Data Coop as the predominant central repository for clean, standardized product data for the specialty parts aftermarket, and to develop intuitive applications to disseminate and display product information to all users.

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, Vice President eBusiness and IT, Castle joined the SEMA Data Coop in July 2012, taking the lead role on all technical development and IT support. He brings extensive experience in eCommerce, data management, B2B and B2C applications, data distribution and systems development.

Bob’s background includes Business Systems Design at Ryder Systems, VP of eBusiness at Global Accessories, and most recently Director of eCommerce at Covercraft Industries. He earned a BA in Economics from Western Michigan University and a MBA from the University of Tampa.

Castle is also a very active volunteer driving industry data initiatives since 1999, including service as a past chairman of the AAIA Technology Standards and Solutions Committee, a past Chairman of the PIES subcommittee, and a member of the Product Attributes Committee. He is a founding member of the SEMA Business Technology Committee and has been influential in promoting and developing data standards for the SEMA market.

Gonzalo Manotas, Director of Purchasing, OMIX

Gonzalo Manotas, Director of Purchasing, Omix-ADA

Gonzalo Manotas is a 13-year veteran of the automotive parts and accessories industry, with extensive experience in both the original equipment (OE) and aftermarket field. He is the Director of Purchasing for Omix-ADA, Inc., a privately held company specializing in replacement parts and accessories for the Jeep®, off-road and light truck market. Within the past five years, he has overseen a complete restructuring of Omix-ADA’s supplier base, helped maximize inventory levels and launched several national distribution centers.

Prior to his work at Omix-ADA, Gonzalo worked in the OE sector. He began in the industry as an auto parts market analyst for VW/Audi in Latin America. Shortly thereafter he rose to the role of After Sales Manager for Caribbean and Central American dealerships, before later transitioning to Supply Chain and Purchasing. There, he took on the role of Purchasing Manager, responsible for worldwide parts and accessories purchases, managing inventory of three multinational distribution centers and implementing ERP systems throughout the company.

Gonzalo holds a BS in Engineering and an MBA specializing in International Business, both from the University of Miami. He is active in his community and serves with the Boy Scouts of America in his free time.

Announcing Speakers & Case Study Topics for Expert Business Seminars at SEMA

Off-Road Success Center Presented In Truck, SUV, Off-Road Section Of Upper South Hall October 31 – November 2 at the 2012 SEMA Show

Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, Omix-ADA/Rugged Ridge are proud to present the cast of expert speakers and case studies it will feature as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep® and off-road lifestyle market.

Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other truck, SUV and off-road equipment is showcased, each seminar is free of charge and will be facilitated by Omix-ADA leadership and led by industry experts, who will share best practices, tips and tricks for maximizing sales, marketing and operational strategies within the aftermarket industry.

Planned seminars, speakers and case studies included below. For more information on the seminars and bios of the speakers, please click the seminar title below:

DAY/TIME TueS, OCT 30 WED, OCT 31 THURS, NOV 1 FRI, NOV 2
10:00 AM Social Media:Find, Connect &Engage Customers Data is the Engine CA$H, the Fuel ofYour Business Recession-Proof YourTruck Business
2:00 PM Dealerships DealtA Winning Hand Dare to Dream Bricks vs. Clicks

 

Across America in a jeep GPW

Rick Péwé, Editor-In-Chief at Petersen’s 4-Wheel & Off-Road, has embarked on a journey across America in his 1943 Ford GPW. He started on the west coast, and is driving all the way to the Bantam Jeep Heritage Festival in Butler, PA. Rick is a member of the Off-Road Motorsports Hall of Fame and has been a Jeeper since the first flat fender GPW he purchased when he was 15 years old (which he still owns).

Rick’s first stop along the way was the 60th Annual Jeepers Jamboree at the Rubicon Springs Trail. Rick participated in the trail rides in his GPW, and despite a couple of small issues here and there, this trusty old jeep lasted the entire event. To support Rick on his cross-country journey, we sent him tons of OMIX hard parts and replacement parts to keep the GPW going.

After the Jeepers Jamboree event, Rick hit the road toward Butler, PA to attend the Bantam Jeep Heritage Festival. He’s taking US highway 50 most of the time, and has been updating periodically with some great photos and stories. We will also be out at the festival, so if you’re there swing by to say hello, check out our new products, and see this GPW for yourself! For more photos and updates from Rick’s adventure, make sure to like Peterson’s 4-Wheel & Off-Road Magazine’s Facebook page!

Photos courtesy of Petersen’s 4-Wheel & Off-Road Magazine.

Across America in a jeep GPW

Rick Péwé, Editor-In-Chief at Petersen’s 4-Wheel & Off-Road, has embarked on a journey across America in his 1943 Ford GPW. He started on the west coast, and is driving all the way to the Bantam Jeep Heritage Festival in Butler, PA. Rick is a member of the Off-Road Motorsports Hall of Fame and has been a Jeeper since the first flat fender GPW he purchased when he was 15 years old (which he still owns).

Rick’s first stop along the way was the 60th Annual Jeepers Jamboree at the Rubicon Springs Trail. Rick participated in the trail rides in his GPW, and despite a couple of small issues here and there, this trusty old jeep lasted the entire event. To support Rick on his cross-country journey, we sent him tons of OMIX hard parts and replacement parts to keep the GPW going.

After the Jeepers Jamboree event, Rick hit the road toward Butler, PA to attend the Bantam Jeep Heritage Festival. He’s taking US highway 50 most of the time, and has been updating periodically with some great photos and stories. We will also be out at the festival, so if you’re there swing by to say hello, check out our new products, and see this GPW for yourself! For more photos and updates from Rick’s adventure, make sure to like Peterson’s 4-Wheel & Off-Road Magazine’s Facebook page!

A New Truck for Drew

It is with great pride, pleasure and honor that we post these pictures and applaud all involved in helping make the wish of one Drew Ducatelli and his family come true. The Make A Wish Foundation brought Drew’s wish to Mike’s Off Road and with the help of a few friends they managed to pull together and put together one fine ride.

Mike’s Off Road were welcomed into the Ducatelli Family home with open arms. Treated to quality dining and a warm reception when they presented Drew his new truck. Opportunities to do things of this nature don’t come along often enough and everyone at Mike’s Off Road hope to inspire others to reach out and do what they can to become involved with such a quality organization like Make A Wish Foundation.

“Our hearts and prayers go out to the Ducatelli family and wish nothing but the best for Drew and his family. We are honored to have met Drew and to have put a smile on his face bigger than the state of Texas.” – John at Mike’s Off Road

Through the help of several sponsors, including us, Mike’s Off Road was able to build Drew the truck of his dreams! The list of sponsors and the products they supplied are as follows:

Baja Designs 30″ steal light
Fab Four Front and Rear Bumpers
Superwinch 9.5 Talon winch
BMF SERE Death Metal 20″ wheels
Nitto Trail Grapplers 295/65/20
SkyJacker 6″ Lift
MBRP dual cat back exchaust
Superchips Cortex
and Rugged Ridge All Terrain Floor Liners

Support Tread Lightly!

We are now an Official Partner of Tread Lightly! We are proud to announce that our entire line of Rugged Ridge All Terrain Floor Liners for Jeep®, Dodge, Ford, GM, Nissan and Toyota is now available under the Tread Lightly! brand. We offer over 90 applications to date and growing.

Support our hobby of off-roading by supporting Tread Lightly! A donation is made from every Tread Lightly! branded product. The organization promotes responsible off-roading through educational and stewardship programs.

All Terrain Floor Liners by Rugged Ridge

Tread Lightly! Principles

Travel Responsiblyon land by staying on designated roads, trails and areas. Go over, not around, obstacles to avoid widening the trails. Cross streams only at designated fords. When possible, avoid wet, muddy trails. On water, stay on designated waterways and launch your watercraft in designated areas.

Respect the Rights of Othersincluding private property owners, all recreational trail users, campers and others so they can enjoy their recreational activities undisturbed. Leave gates as you found them. Yield right of way to those passing you or going uphill. On water, respect anglers, swimmers, skiers, boaters, divers and those on or near shore.

Educate Yourselfprior to your trip by obtaining travel maps and regulations from public agencies. Plan for your trip, take recreation skills classes and know how to operate your equipment safely.

Avoid Sensitive Areason land such as meadows, lakeshores, wetlands and streams. Stay on designated routes. This protects wildlife habitats and sensitive soils from damage. Don’t disturb historical, archeological or paleontological sites. On water, avoid operating your watercraft in shallow waters or near shorelines at high speeds.

Do Your Part by modeling appropriate behavior, leaving the area better than you found it, properly disposing of waste, minimizing the use of fire, avoiding the spread of invasive species and repairing degraded areas.

For more information, visit the official Tread Lightly! website: http://www.treadlightly.org

Jeep Gladiator 4-Door Pickup "Truck" Coming in 2013

Yellow Jeep Gladiator Pickup Concept

Last September in Orlando, Jeep CEO Michael Manley,  set Jeep forums and internet chat rooms ablaze by hinting that a Jeep pickup truck was in the future. No one knew what the tuck was or where it came from… Until now.

By hinting we mean, Manley concluded a speech to Jeep deal group by saying, ” “You never know what might show up in your showroom someday” and coolly exited the stage as the stunned audience glimpsed a yellow Jeep concept through sheer curtains.

Speculation was set aflame by the fact that no one got more a fleeting glance of the truck. There were no images of video footoage taken. Was it based on the Nukizer M715 Jeep released that year in Moab? Perhaps a take off of the J8 Egyptian Military Spec Jeep, the 2005 Gladiator Concept, or something new all together? The Jeep design team certainly didn’t know. They were busy sketching concepts of the redesigned Wrangler due out in 2012. The guys in charge of the Ram Truck division over a hearty, “Hell, no!”  when asked about the possibility of production.

Automotive News and other news sites were quick to debunk the production of a Jeep based truck; calling it all hype.  Ram certainly wasn’t happen about a the possibility of it’s sister brand cannibalizing their sales. Let’s face it Michael Manley never said the Jeep was headed for production when he walked off the stage. But what no one counted on was the fact that Chrysler CEO Sergio Marchionne was behind the idea.

2005 Jeep Gladiator Pickup Truck ConceptThe Jeep is none other than the 2005 Jeep Gladiator Concept with a new yellow job covering the original Armour Green. After crisscrossing the states for media blitzes and auto shows in 2005 the concept was retired to the Walter p. Chrysler Museum in Auburn Hills, Michigan. After disappearing from display for a few short weeks it is now sitting back behind the velvet rope sporting its new bright yellow paint.

The 2013 Gladiator will most likely be a cross between the 2005 concept and the Nukizer M715. It will be powered by the new 3.6-liter Pentastar V-6, 280 horsepower (209 kW) at 6,400 rpm and 260 lb.-ft. (353 Nm) of torque at 4,800 rpm, that sits under the hood of the 2011 Grand Cherokee, and will power all Jeep Wrangler in 2012. The bed will be shortened to 5ft too add two more feet to the passenger compartment, but will use a tailgate extender (like the Ford Explorer Sport) to accommodate larger objects.

Like the current Wrangler the new Jeep truck will be built in Toledo and will sit atop a front Dana 30 and rear Dana 44 axles, and be mated with a new Fiat transmission. The word is the Jeep is consider using the Gladiator name or reviving the Scrambler moniker.





Photo Credit: Yellow Jeep (USA Today)








Office Grudge Match: Tug of War

Jeep Tug of War

The office is basically like the gridiron. A certain amount of trash talking is  expected and even acceptable. In our industry that usually means guys with oversized egos compensating for undersized lifts and tires, if you know what I mean.

The longest running office spat started when a tech guy called out of one of our engineers and asked when he was going to trade in his 2WD Grand Cherokee for a “real Jeep”. The engineer asked replied in kind asked the tech guy the same question. When was he going to trade in his YJ for a “real” Jeep?

To be fair the YJ is the perennial red headed step child of the Jeep family. (How quickly can you say square headlights?) Half CJ7, half TJ it seems the YJ got the worst of both worlds. The ribbing knows no bounds. Example:

Question: Why don’t you see more YJ’s on the trail? Answer: Cash for Clunkers.

Question: What is the best upgrade you can make to YJ? Answer: A TJ

For the better good we decided it was time for this hate fest to end. Love heals all wounds. So, we tried to convince them to fight it out.  They need wounds before they can be healed, right? We have been religiously offering helpful solutions: Duels, Bicycle Jousting, Arm Wrestling, but the absolute best solution we came up with was a tug of war.

So, we ask you: WHO WILL WIN? The grocery getting 2004 2WD Grand Cherokee that is one step above the soccer mom minivan, or the 1993 anemic 2.5L YJ Wrangler? The Grand Cherokee is bone stock (minus the addition of a car seat). The YJ (Yuppie Jeep) is out fitted with a 4″ ORV Lift, 1″ shackle lift and the perquisite 3″ body lift with 35×12.5×12 super swampers.

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Elvis dug more than just pink Cadillacs

Saturday is would have been the King’s 75th Birthday, for those of you who don’t believe he is quietly leaving out his days playing shuffle board with other seniors in cozy Kalamazoo, Michigan.

The King of Rock loved fun, fast cars and women. His fondness of the now notorious women and Cadillacs is well documented, but most people don’t know that Elvis dug more than just his Caddie’s in light rose hues: He even liked his Jeeps pink.

When Elvis Presley returned home to Graceland in 1960, fresh from a stint the army, he purchased a 1960 Jeep Surrey for use on the grounds. His love for the Jeep was most likely experience in the Army and on the set of his first film G.I. Blues.

The Jeep “Surrey” or “Gala” was a package on the two-wheel drive DJ-3A Dispatcher. Produced as a resort fleet rental vehicle the playboy pink Jeep was produced by Kaiser Willys from 1959 until 1964.  The Surrey was usually dressed out in Elvis’ preferred pink (actually Tropical Rose/Coral Mist), but also was offered in Cerulean Blue/Glacier White, and Fountain Green/Glacier White.

Oddly enough the pink Jeep shared screen time with Presley in the 1963 B flick Fun in Acapulco. In which Elvis played a down and out lifeguard / lunge singer and former trapeze artist. The Jeep is now on permanent display at Graceland his Memphis, Tennessee estate.

Photos Credits: Robin Walker (PBase), Derek Redmond (CJ3B)

Jiffy Jeep: Record Jeep Tear Down and Assembly

If you own an old Jeep, for any length of time, odds are you become quite familiar with disassembling and reassembling just about everything. After pulling the tranny 4-5 times of the course of a summer you may even bet your buddy that you can pull it and reinstall it quicker than he can.

Canadian soldiers stationed at CFB Gagetown, near Halifax, have become so proficient they can tear down and reassemble their Jeep in under four minutes.

Jiffy Jeep