Announcing The Off-Road Success Center at The 2012 SEMA Show

1947 CJ-2A Fire Truck

Calling all dealers, jobbers, installers and other specialty equipment industry enthusiasts attending the 2012 SEMA Show. Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other Truck, SUV and Off-Road equipment is showcased, the new Off-Road Success Center presented by OMIX/Rugged Ridge provides business owners and decision makers who want to be in the dynamic Jeep® and off-road lifestyle market an area to exchange ideas, learn new concepts for success and network with other like-minded people.

British 1944 Willys Special Air Services

Hosted by several third party experts within the industry, as well as leaders from OMIX, the Off-Road Success Center will offer twice daily educational seminars where experts will discuss their first-hand experiences and formulas for success. Additionally, the Off-Road Success Center will include one-on-one consultations, demonstrations and free print materials (seminar dates and times to follow) on these business impacting topics. A range of vehicles illustrating the rich history of the industry will also be on display, including vintage models provided by Jeep® Jamboree USA and OMIX.

Each seminar will be facilitated by OMIX personnel and led by industry specialists, who will share best practices, tips and tricks for maximizing sales, operational and marketing strategies within the off-road industry. Examples and case studies will also be presented. Planned seminars will include:

  • Recession-Proof Your Truck BusinessLifestyle Sells!
  • CA$H, the Fuel of Your BusinessHow to effectively create cash from your operations.
  • Data is the EngineHow to obtain, understand and simplify the loading of effective product data.
  • Dealerships Dealt a Winning HandHow Jeep® and truck dealerships win profit in the aftermarket.
  • Bricks vs. ClicksHow do brick and mortar stores profitability compete with online retailers?
  • Dare to DreamUse your passion to increase sales in the Jeep® and off-road market.
  • Social Media: Find, Connect and Engage CustomersBuild relevant content and consumer advocates to achieve greater success.

Dave Doetsch to Debut Crush Recovery JK at 2012 SEMA Show

We’ve teamed up with famed Jeep® builder Dave Doetsch, who will publicly unveil his latest project Crush Recovery at the Off-Road Success Center presented by OMIX/Rugged Ridge at the 2012 SEMA Show in Las Vegas, October 30 – November 2.

Based on a 2012 Jeep Wrangler Unlimited Rubicon 4×4, Crush Recovery is designed to be the ultimate off-road vehicle to recover 4x4s stuck in the toughest terrain. Doetsch outfitted the Jeep with more than 60 of the latest products from OMIX’s family of brands including, Alloy USA’s high-strength chromoly axle shafts and Rugged Ridge XHD Modular Aluminum Bumpers and new half doors for Jeep.

Inspiration for the Doetsch’s Crush Recovery stems from both Jeep’s trusted reputation and unmatched versatility. Known as the most capable off-road vehicle on the market, the Jeep Wrangler Unlimited Rubicon 4×4 is the perfect choice for a go-anywhere, off-road recovery vehicle. Additionally, the new for 2012 Jeep color, Orange Crush, provides added utility and safety to Crush Recovery. The vibrant color stands out amongst the green and brown hues of the outdoors, making rescuers easily visible to those in need.

Prior to debuting to members of the press and professionals within the off-road industry at the 2012 SEMA Show at the OMIX/Rugged Ridge Off-Road Success Center, Doetsch will also preview the Jeep to select attendees of the 2012 Airpark Jeep Jamboree in Scottsdale, Ariz. on October 13. For additional information and progress updates on Doetsch’s Crush Recovery vehicle, please stay tuned to the Rugged Ridge blog at ruggedridgeoffroad.com/blog.

A lifelong off-road enthusiast, Dave Doetsch transformed an early childhood interest of monster truck racing to a full-fledged professional business, designing and building some of the off-road industry’s hottest vehicles. Using his degree in mechanical engineering, Doetsch’s expertise has taken him from the rocks in Moab to the halls of The SEMA Show. In fact, in 2010, Doetsch built an appropriately named vehicle, JeepZilla, that was showcased during Jeep’s inaugural win of SEMA’s “Hottest 4×4 of the Year” award. In addition to Jeepzilla, other well-known builds of his include the 2011 Black Widow and 2009’s SIKJeep, one of the first ever Jeep Wrangler JKs to be fitted with 40-inch-tall tires, and a vehicle that helped establish the ever-popular tall tire trend

For additional information on OMIX and Rugged Ridge please visit www.OMIX-ADA.com.

Links Supercharged JK

As the Photo Director/Staff Photographer of RIDES magazine, Andrew Link wanted his JK to stand out from the rest of the Jeep crowd. With the help of Xclusv Autosports he was able to reach his build goals.

LoD Front Bumper

LoD Rear Bumper w/ tire carrier

Smittybilt Sidesteps

Rugged Ridge Windshield Light Bar

Hella Black Magic lights

3M 1080 Scotchprint flat green wrap

R.I.P.P. Supercharger

20″ KMC Rockstar Wheels

37″ Nitto Mudgrappler Tires

2.5″ Teraflex Lift w/ Fox Shocks

 

For More photos, check the full write up on SNTRL.

Rugged Ridge JK A-Pillar Switch Pods

Looking for a handy place to mount your accessory switches that doesn’t require cutting or other modifications? The A-Pillar Switch Pod from Rugged Ridge fits 07-12 Wranglers has pre-molded cutouts to allow you to mount up to four aftermarket switches in easy reach on the driver’s side A-pillar (left and right hand sides available for both left hand and right hand drive vehicles). Mounting your switches up and out of the way from the shifter makes the switches easier to reach and use. Each A-Pillar Pod is textured to match your factory interior for the ultimate look and is easy to install. Simply remove the original equipment A-pillar cover and replace it with the switch pod. 3 year limited warranty.

A New Truck for Drew

It is with great pride, pleasure and honor that we post these pictures and applaud all involved in helping make the wish of one Drew Ducatelli and his family come true. The Make A Wish Foundation brought Drew’s wish to Mike’s Off Road and with the help of a few friends they managed to pull together and put together one fine ride.

Mike’s Off Road were welcomed into the Ducatelli Family home with open arms. Treated to quality dining and a warm reception when they presented Drew his new truck. Opportunities to do things of this nature don’t come along often enough and everyone at Mike’s Off Road hope to inspire others to reach out and do what they can to become involved with such a quality organization like Make A Wish Foundation.

“Our hearts and prayers go out to the Ducatelli family and wish nothing but the best for Drew and his family. We are honored to have met Drew and to have put a smile on his face bigger than the state of Texas.” – John at Mike’s Off Road

Through the help of several sponsors, including us, Mike’s Off Road was able to build Drew the truck of his dreams! The list of sponsors and the products they supplied are as follows:

Baja Designs 30″ steal light
Fab Four Front and Rear Bumpers
Superwinch 9.5 Talon winch
BMF SERE Death Metal 20″ wheels
Nitto Trail Grapplers 295/65/20
SkyJacker 6″ Lift
MBRP dual cat back exchaust
Superchips Cortex
and Rugged Ridge All Terrain Floor Liners

Top 5 ATV/UTV Accessories from Rugged Ridge

 

Top 5 ATV/UTV Accessories

ATV/UTV trail riding is as old as time, but recently this past time has taken on a whole new meaning. Now you have to have your ATV equipped with aftermarket accessories specifically designed for this niche style of off-road riding if you plan on keeping up with the pack. So if you’re looking to turn your ATV into an even more capable rig, here is a list of the top 10 accessories you’ll need to install!

Click here for a full listing of our UTV & ATV accessories.

1. Extreme Heavy Duty 2500lb Electric Winch: Rugged Ridge Extreme HD 2.5 ATV and UTV Winch 2500lb With FREE Mounting Plate and Roller Fairlead. Heavy-duty pulling capacity in a compact size, the Rugged Ridge Extreme HD ATV / UTV Winch helps you tackle the toughest terrain by providing unsurpassed pulling power for your ATV or Side by side on each and every pull. Beefy cast construction with powder coated finish and stainless hardware eliminates rust.

 

 

2. Wheel Spacers (for Yamaha Rhino): These spacers space your wheels out an extra 1.75” to help fit wider tires and give your vehicle a wider track and improve stability. Constructed of double anodized black extra thick 6061T6 Aluminum for long life and extra corrosion resistance. All hardware is grade 8 for extra strength.

 

 

 

3. Roll & Pitch Meter: This Roll & Pitch Meter (Clinometer) features two gauges: left displays side to side angle & right displays front to back angle. Each display has a graphic readout that shows angles in degrees to the dash with automotive grade double sided tape or can be permanently mounted with screws.

 

 

 

4. UTV Grab Handles: Four styles to choose from: Dual, Ultimate, Deluxe and Sport. Dual, Ultimate and Deluxe models include Sure Grip Handles. The Dual UTV Grab Strap gives passengers a place to hold on while on the trail. Constructed of durable nylon webbing with soft molded foam handles for ease of use and comfort. Easily attaches with hook and loop around the center roll bar, no drilling required. Special side “Pockets” create a handy spot for hanging clothes. Special two handle design gives passengers a place to hang on during those offroad adventures. All handles are custom designed to fi t UTV Roll bar widths from 1” to 1½”.

 

5. Fire Extinguisher Holder: Thick nylon web straps are fully adjustable and secure with hook and loop fasteners. Works with both 1” and 1½” roll bars with or without padding. Holds one 3 lb fi re extinguisher (not included).