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Dare To Dream

Use your passion to increase sales in the Jeep® and off-road market

Wednesday, October 31 at 2:00PM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

Leveraging personal strengths, interests and passion is a formula for success, especially in the growing Jeep® and off-road market. No matter how you approach the market, via online, mail-order/catalog, as an installer, storefront or dealership, success can be achieved.

Hear Omix-ADA Founder and President Al Azadi’s personal story and learn how you can leverage your own expertise to a higher degree from business with expert advise and proven success stories from entrepreneur coach Jack Roseman, Director, The Roseman Institute, LLC.

BIOS

Jack Roseman, Director, The Roseman Institute, LLC

Jack Roseman, Director, The Roseman Institute, LLC

Jack Roseman, Director, The Roseman Institute, LL, was the John R. Thorne Professor of Entrepreneurship of Carnegie Mellon University. Previously, he founded three companies and was President of On-Line Systems, an American Stock Exchange company eventually sold to Sprint. Besides having been a columnist for the Pittsburgh Post-Gazette, Jack co-authored Outrageous Optimism: Wisdom for the Entrepreneurial Journey, a well-received book on his philosophy of business and life in general. A serial entrepreneur, Jack, described as a warm, insightful and often amusing guide to the realities of running your own business, was recently presented the first Outstanding Achievement Award by the Pittsburgh Technology Council.

Jack has been honored with additional awards including the Lifetime Achievement Award by the Entrepreneurship Center of Carnegie Mellon University, Entrepreneur of the Year Award in Western PA by Ernst & Young and Teaching Award by Carnegie Mellon University.

Al Azadi, Founder & President , Omix-ADA, Inc.

Al Azadi, Founder & President , Omix-ADA, Inc.

Al Azadi, Founder and President, Omix-ADA, Inc. and its family of brands: Omix-ADA® restoration and replacement parts, Rugged Ridge® accessories and floor liners, Alloy USA® precision drivetrain, Outland® and Precision Gear®. These brands are known for their extensive range of products and excellent value.

Al has been chasing his American dream in our amazing country, growing his small business by hard work, determination and continuous education—earning each customer’s loyalty one by one. Since the age of 5, Al spent summers working in his father’s Jeep® dealership, where he discovered his passion for running a business in the automotive arena, especially Jeeps®, and that passion prompted the start of Omix-ADA.

Almost 20 years later, Omix-ADA has grown into the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, and now offers truck and off-road parts, accessories and floor liners. For nearly two decades, Omix-ADA has designed, tested and manufactured more than 16,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands are distributed throughout the USA and in more than 50 countries worldwide.

Across America in a jeep GPW

Rick Péwé, Editor-In-Chief at Petersen’s 4-Wheel & Off-Road, has embarked on a journey across America in his 1943 Ford GPW. He started on the west coast, and is driving all the way to the Bantam Jeep Heritage Festival in Butler, PA. Rick is a member of the Off-Road Motorsports Hall of Fame and has been a Jeeper since the first flat fender GPW he purchased when he was 15 years old (which he still owns).

Rick’s first stop along the way was the 60th Annual Jeepers Jamboree at the Rubicon Springs Trail. Rick participated in the trail rides in his GPW, and despite a couple of small issues here and there, this trusty old jeep lasted the entire event. To support Rick on his cross-country journey, we sent him tons of OMIX hard parts and replacement parts to keep the GPW going.

After the Jeepers Jamboree event, Rick hit the road toward Butler, PA to attend the Bantam Jeep Heritage Festival. He’s taking US highway 50 most of the time, and has been updating periodically with some great photos and stories. We will also be out at the festival, so if you’re there swing by to say hello, check out our new products, and see this GPW for yourself! For more photos and updates from Rick’s adventure, make sure to like Peterson’s 4-Wheel & Off-Road Magazine’s Facebook page!

Photos courtesy of Petersen’s 4-Wheel & Off-Road Magazine.

Across America in a jeep GPW

Rick Péwé, Editor-In-Chief at Petersen’s 4-Wheel & Off-Road, has embarked on a journey across America in his 1943 Ford GPW. He started on the west coast, and is driving all the way to the Bantam Jeep Heritage Festival in Butler, PA. Rick is a member of the Off-Road Motorsports Hall of Fame and has been a Jeeper since the first flat fender GPW he purchased when he was 15 years old (which he still owns).

Rick’s first stop along the way was the 60th Annual Jeepers Jamboree at the Rubicon Springs Trail. Rick participated in the trail rides in his GPW, and despite a couple of small issues here and there, this trusty old jeep lasted the entire event. To support Rick on his cross-country journey, we sent him tons of OMIX hard parts and replacement parts to keep the GPW going.

After the Jeepers Jamboree event, Rick hit the road toward Butler, PA to attend the Bantam Jeep Heritage Festival. He’s taking US highway 50 most of the time, and has been updating periodically with some great photos and stories. We will also be out at the festival, so if you’re there swing by to say hello, check out our new products, and see this GPW for yourself! For more photos and updates from Rick’s adventure, make sure to like Peterson’s 4-Wheel & Off-Road Magazine’s Facebook page!

Announcing The Off-Road Success Center at The 2012 SEMA Show

1947 CJ-2A Fire Truck

Calling all dealers, jobbers, installers and other specialty equipment industry enthusiasts attending the 2012 SEMA Show. Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other Truck, SUV and Off-Road equipment is showcased, the new Off-Road Success Center presented by OMIX/Rugged Ridge provides business owners and decision makers who want to be in the dynamic Jeep® and off-road lifestyle market an area to exchange ideas, learn new concepts for success and network with other like-minded people.

British 1944 Willys Special Air Services

Hosted by several third party experts within the industry, as well as leaders from OMIX, the Off-Road Success Center will offer twice daily educational seminars where experts will discuss their first-hand experiences and formulas for success. Additionally, the Off-Road Success Center will include one-on-one consultations, demonstrations and free print materials (seminar dates and times to follow) on these business impacting topics. A range of vehicles illustrating the rich history of the industry will also be on display, including vintage models provided by Jeep® Jamboree USA and OMIX.

Each seminar will be facilitated by OMIX personnel and led by industry specialists, who will share best practices, tips and tricks for maximizing sales, operational and marketing strategies within the off-road industry. Examples and case studies will also be presented. Planned seminars will include:

  • Recession-Proof Your Truck BusinessLifestyle Sells!
  • CA$H, the Fuel of Your BusinessHow to effectively create cash from your operations.
  • Data is the EngineHow to obtain, understand and simplify the loading of effective product data.
  • Dealerships Dealt a Winning HandHow Jeep® and truck dealerships win profit in the aftermarket.
  • Bricks vs. ClicksHow do brick and mortar stores profitability compete with online retailers?
  • Dare to DreamUse your passion to increase sales in the Jeep® and off-road market.
  • Social Media: Find, Connect and Engage CustomersBuild relevant content and consumer advocates to achieve greater success.

Dave Doetsch to Debut Crush Recovery JK at 2012 SEMA Show

We’ve teamed up with famed Jeep® builder Dave Doetsch, who will publicly unveil his latest project Crush Recovery at the Off-Road Success Center presented by OMIX/Rugged Ridge at the 2012 SEMA Show in Las Vegas, October 30 – November 2.

Based on a 2012 Jeep Wrangler Unlimited Rubicon 4×4, Crush Recovery is designed to be the ultimate off-road vehicle to recover 4x4s stuck in the toughest terrain. Doetsch outfitted the Jeep with more than 60 of the latest products from OMIX’s family of brands including, Alloy USA’s high-strength chromoly axle shafts and Rugged Ridge XHD Modular Aluminum Bumpers and new half doors for Jeep.

Inspiration for the Doetsch’s Crush Recovery stems from both Jeep’s trusted reputation and unmatched versatility. Known as the most capable off-road vehicle on the market, the Jeep Wrangler Unlimited Rubicon 4×4 is the perfect choice for a go-anywhere, off-road recovery vehicle. Additionally, the new for 2012 Jeep color, Orange Crush, provides added utility and safety to Crush Recovery. The vibrant color stands out amongst the green and brown hues of the outdoors, making rescuers easily visible to those in need.

Prior to debuting to members of the press and professionals within the off-road industry at the 2012 SEMA Show at the OMIX/Rugged Ridge Off-Road Success Center, Doetsch will also preview the Jeep to select attendees of the 2012 Airpark Jeep Jamboree in Scottsdale, Ariz. on October 13. For additional information and progress updates on Doetsch’s Crush Recovery vehicle, please stay tuned to the Rugged Ridge blog at ruggedridgeoffroad.com/blog.

A lifelong off-road enthusiast, Dave Doetsch transformed an early childhood interest of monster truck racing to a full-fledged professional business, designing and building some of the off-road industry’s hottest vehicles. Using his degree in mechanical engineering, Doetsch’s expertise has taken him from the rocks in Moab to the halls of The SEMA Show. In fact, in 2010, Doetsch built an appropriately named vehicle, JeepZilla, that was showcased during Jeep’s inaugural win of SEMA’s “Hottest 4×4 of the Year” award. In addition to Jeepzilla, other well-known builds of his include the 2011 Black Widow and 2009’s SIKJeep, one of the first ever Jeep Wrangler JKs to be fitted with 40-inch-tall tires, and a vehicle that helped establish the ever-popular tall tire trend

For additional information on OMIX and Rugged Ridge please visit www.OMIX-ADA.com.

Jeep Gladiator 4-Door Pickup "Truck" Coming in 2013

Yellow Jeep Gladiator Pickup Concept

Last September in Orlando, Jeep CEO Michael Manley,  set Jeep forums and internet chat rooms ablaze by hinting that a Jeep pickup truck was in the future. No one knew what the tuck was or where it came from… Until now.

By hinting we mean, Manley concluded a speech to Jeep deal group by saying, ” “You never know what might show up in your showroom someday” and coolly exited the stage as the stunned audience glimpsed a yellow Jeep concept through sheer curtains.

Speculation was set aflame by the fact that no one got more a fleeting glance of the truck. There were no images of video footoage taken. Was it based on the Nukizer M715 Jeep released that year in Moab? Perhaps a take off of the J8 Egyptian Military Spec Jeep, the 2005 Gladiator Concept, or something new all together? The Jeep design team certainly didn’t know. They were busy sketching concepts of the redesigned Wrangler due out in 2012. The guys in charge of the Ram Truck division over a hearty, “Hell, no!”  when asked about the possibility of production.

Automotive News and other news sites were quick to debunk the production of a Jeep based truck; calling it all hype.  Ram certainly wasn’t happen about a the possibility of it’s sister brand cannibalizing their sales. Let’s face it Michael Manley never said the Jeep was headed for production when he walked off the stage. But what no one counted on was the fact that Chrysler CEO Sergio Marchionne was behind the idea.

2005 Jeep Gladiator Pickup Truck ConceptThe Jeep is none other than the 2005 Jeep Gladiator Concept with a new yellow job covering the original Armour Green. After crisscrossing the states for media blitzes and auto shows in 2005 the concept was retired to the Walter p. Chrysler Museum in Auburn Hills, Michigan. After disappearing from display for a few short weeks it is now sitting back behind the velvet rope sporting its new bright yellow paint.

The 2013 Gladiator will most likely be a cross between the 2005 concept and the Nukizer M715. It will be powered by the new 3.6-liter Pentastar V-6, 280 horsepower (209 kW) at 6,400 rpm and 260 lb.-ft. (353 Nm) of torque at 4,800 rpm, that sits under the hood of the 2011 Grand Cherokee, and will power all Jeep Wrangler in 2012. The bed will be shortened to 5ft too add two more feet to the passenger compartment, but will use a tailgate extender (like the Ford Explorer Sport) to accommodate larger objects.

Like the current Wrangler the new Jeep truck will be built in Toledo and will sit atop a front Dana 30 and rear Dana 44 axles, and be mated with a new Fiat transmission. The word is the Jeep is consider using the Gladiator name or reviving the Scrambler moniker.





Photo Credit: Yellow Jeep (USA Today)








Office Grudge Match: Tug of War

Jeep Tug of War

The office is basically like the gridiron. A certain amount of trash talking is  expected and even acceptable. In our industry that usually means guys with oversized egos compensating for undersized lifts and tires, if you know what I mean.

The longest running office spat started when a tech guy called out of one of our engineers and asked when he was going to trade in his 2WD Grand Cherokee for a “real Jeep”. The engineer asked replied in kind asked the tech guy the same question. When was he going to trade in his YJ for a “real” Jeep?

To be fair the YJ is the perennial red headed step child of the Jeep family. (How quickly can you say square headlights?) Half CJ7, half TJ it seems the YJ got the worst of both worlds. The ribbing knows no bounds. Example:

Question: Why don’t you see more YJ’s on the trail? Answer: Cash for Clunkers.

Question: What is the best upgrade you can make to YJ? Answer: A TJ

For the better good we decided it was time for this hate fest to end. Love heals all wounds. So, we tried to convince them to fight it out.  They need wounds before they can be healed, right? We have been religiously offering helpful solutions: Duels, Bicycle Jousting, Arm Wrestling, but the absolute best solution we came up with was a tug of war.

So, we ask you: WHO WILL WIN? The grocery getting 2004 2WD Grand Cherokee that is one step above the soccer mom minivan, or the 1993 anemic 2.5L YJ Wrangler? The Grand Cherokee is bone stock (minus the addition of a car seat). The YJ (Yuppie Jeep) is out fitted with a 4″ ORV Lift, 1″ shackle lift and the perquisite 3″ body lift with 35×12.5×12 super swampers.

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Elvis dug more than just pink Cadillacs

Saturday is would have been the King’s 75th Birthday, for those of you who don’t believe he is quietly leaving out his days playing shuffle board with other seniors in cozy Kalamazoo, Michigan.

The King of Rock loved fun, fast cars and women. His fondness of the now notorious women and Cadillacs is well documented, but most people don’t know that Elvis dug more than just his Caddie’s in light rose hues: He even liked his Jeeps pink.

When Elvis Presley returned home to Graceland in 1960, fresh from a stint the army, he purchased a 1960 Jeep Surrey for use on the grounds. His love for the Jeep was most likely experience in the Army and on the set of his first film G.I. Blues.

The Jeep “Surrey” or “Gala” was a package on the two-wheel drive DJ-3A Dispatcher. Produced as a resort fleet rental vehicle the playboy pink Jeep was produced by Kaiser Willys from 1959 until 1964.  The Surrey was usually dressed out in Elvis’ preferred pink (actually Tropical Rose/Coral Mist), but also was offered in Cerulean Blue/Glacier White, and Fountain Green/Glacier White.

Oddly enough the pink Jeep shared screen time with Presley in the 1963 B flick Fun in Acapulco. In which Elvis played a down and out lifeguard / lunge singer and former trapeze artist. The Jeep is now on permanent display at Graceland his Memphis, Tennessee estate.

Photos Credits: Robin Walker (PBase), Derek Redmond (CJ3B)

Jeep in a crate $50! -The legend of Jeep Body Tubs

$50 Jeep in a crate

No one disputes the legendary origins of the Jeep. The versatile 4×4 helped change the tide of the war and won the affections of GI’s and civilians everywhere. By the time World War II ended more than 647,000 Willys MB’s and Ford GPW’s had been built… The Jeep accounted for over 15% of the total wartime military vehicle production.

Before first GI’s were shipped home Willys began looking for way to capitalize on the popularity of the Jeep. They began by offering the first CJ (Civilian Jeep) in 1946 as the CJ2A. The 1/4 Ton 4×4 was designed as the go anywhere & do anything vehicle: It was a tractor, it was a truck, it was a power plant, it was a wagon… Soon others look to capitalize of the phenomenon. Ads began popping up in magazines like Popular Science and Boy’s Life advertising Jeep’s in a Crate for as little as $50.

Like most surplus ads run today scammers sought to take advantage of consumers by promising them great deals like $50 Jeeps in exchange for $20 and a self addressed stamped envelop. The advertiser’s of course were selling free public information concerning government auctions. The truth is even though thousands of MB’s and parts were auctioned off the vast majority were scrapped following the war.

WWII Jeep salvage year

So, what happened to the Jeep in a crate? Were there ever Jeeps in a crate? Certainly not for $50. The US military received their assembled Jeeps from Ford and Bantam for nearly $750. Ford shipped the GPW from their Richmond , California assembly plant partially “knocked down” so they could fit more Jeeps on a ship, and fill military orders quicker.

The good news is if you are looking for a Jeep in a crate today Omix-ADA has the solution for you. Omix is the official licensed supplier of Jeep bodies and sheetmetal from 1941 to present:

Omix body panels are more than just parts; they are built with a legacy and heritage in mind. No other supplier can match Omix’s passion and dedication to quality. This is why we have been authorized to use the “MOPAR Authentic Restoration” and “MOPAR Official Licensed Product” logos for the more than 30 licensed body tubs and panels we produce. We take pride in being one of the few manufacturers strong enough to stand behind the legendary Jeep® name.

Our Body Tub is a completely assembled body shell from the firewall to the tail light panel. Fitted, welded and assembled together with the cowl panel, rear wheel housings, dash panel, and glove box already in place. Or you can upgrade to a Body Tub Kit. It features the same great body tub, (2) front fenders, windshield frame, hood and tailgate. It is the ultimate restoration accessory, primed and shipped to your door.

No more grinding, welding, or cutting out rusty panels, just to struggle as you fight to line up the new part. All the hard work is done for you. Primed and nearly ready for paint. The hardest part will be picking out the new paint color. How quickly can you say Olive Drab?

Of course the body tubs are not completely finished, there will still be some fitting and working to make everything line up. Just the same; as if you were working with a 50 year old body tub. –But our tubs are as close as you can get today to a body off the original Toledo assembly line. Why else would MOPAR authorize us to use the “Willys” and “Jeep” scripts on the officially licensed bodies and panels we produce?

Jeep Body Licensed Reproduction

• Replace Steel Body Tubs and Body Kits from 1941 – 1986

• Replacement Body Panels from 1941 – 2010

• Jeep®/Willy’s Licensed Body Tubs, Kits & Panels Available!

• Body Tubs are completely assembled, and primed. Ready to be shipped to your door.

• 16 gauge steel used on body tubs for all side and tail panels. In most cases it is thicker than original!

• 18 Gauge steel used on body tubs in the front and rear flooring, all mounting brackets, top cowl assembly, and wheel housings.

• Manufactured using a seven-step metal preparation process, including:

o A 5 bath dip to totally eliminate rust, dirt and grease.

o A phosphate and acid rinse step to ensure corrosion resistance and proper adhesion of the primer.

o New primer formula and application method that is designed for a smooth and even finish.

• Includes all major factory mounting locations, including channels for body mounting.

• Dashes and shifter tunnels left blank in some applications with varied OE locations.


Happy Flag Day

“Happy Flag Day”, from the one that made it all possible.

-Jeep