Data is the Engine

How to obtain, understand and simplify the loading of effective product data.

Wednesday, October 31 at 10:00AM PST in the Off-Road Success  Center,                      Booth #30147 in the Upper South Hall.

Are you frustrated with missing, inconsistent, or ineffective product data?  Imagine having a process that reduced the amount of time spent cleaning and loading product information. Learn how to simplify your team’s understanding of data, implement seamless load processes and grow sales through clear product communication for your consumers.

Facilitated by Omix-ADA Director of Purchasing Gonzalo Manotas and led by CEO of the SEMA Data Co-op, Jon Wyly, with case study examples presented by Bob Castle, Vice President eBusiness and IT, SEMA Data Co-op.

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Jon Wyly. CEO, SEMA Data Coop

Jon Wyly. CEO, SEMA Data Coop

Jon Wyly,  was named Chief Executive Officer of the newly-formed SEMA Data Cooperative in March of 2012.  His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known to the specialty parts industry.

Jon’s background includes 25 years at Arrow Speed Warehouse, which he joined after earning a BS in Economics at Oklahoma State University in 1983, ending as Executive Vice President. More recently, he served as Vice President of e-Commerce at Keystone Automotive Operations.

Wyly co-founded the SEMA Business Technology Committee and served in numerous SEMA task forces and work groups, including 6 years on the SEMA Board of Directors. In addition, he was recognized for his contribution to the aftermarket in 2005, when he was named SEMA Person of the Year.

His long-term goals are to establish the SEMA Data Coop as the predominant central repository for clean, standardized product data for the specialty parts aftermarket, and to develop intuitive applications to disseminate and display product information to all users.

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, Vice President eBusiness and IT, Castle joined the SEMA Data Coop in July 2012, taking the lead role on all technical development and IT support.  He brings extensive experience in eCommerce, data management, B2B and B2C applications, data distribution and systems development.

Bob’s background includes Business Systems Design at Ryder Systems, VP of eBusiness at Global Accessories, and most recently Director of eCommerce at Covercraft Industries.  He earned a BA in Economics from Western Michigan University and a MBA from the University of Tampa.

Castle is also a very active volunteer driving industry data initiatives since 1999, including service as a past chairman of the AAIA Technology Standards and Solutions Committee, a past Chairman of the PIES subcommittee, and a member of the Product Attributes Committee.  He is a founding member of the SEMA Business Technology Committee and has been influential in promoting and developing data standards for the SEMA market.

Gonzalo Manotas, Director of Purchasing, OMIX

Gonzalo Manotas, Director of Purchasing, Omix-ADA

Gonzalo Manotas is a 13-year veteran of the automotive parts and accessories industry, with extensive experience in both the original equipment (OE) and aftermarket field. He is the Director of Purchasing for Omix-ADA, Inc., a privately held company specializing in replacement parts and accessories for the Jeep®, off-road and light truck market. Within the past five years, he has overseen a complete restructuring of Omix-ADA’s supplier base, helped maximize inventory levels and launched several national distribution centers.

Prior to his work at Omix-ADA, Gonzalo worked in the OE sector. He began in the industry as an auto parts market analyst for VW/Audi in Latin America. Shortly thereafter he rose to the role of After Sales Manager for Caribbean and Central American dealerships, before later transitioning to Supply Chain and Purchasing. There, he took on the role of Purchasing Manager, responsible for worldwide parts and accessories purchases, managing inventory of three multinational distribution centers and implementing ERP systems throughout the company.

Gonzalo holds a BS in Engineering and an MBA specializing in International Business, both from the University of Miami.  He is active in his community and serves with the Boy Scouts of America in his free time.

Dare to Dream

Use your passion to increase sales in the Jeep® and off-road market

Wednesday, October 31 at 2:00PM PST in the Off-Road Success  Center,                      Booth #30147 in the Upper South Hall.

Leveraging personal strengths, interests and passion is a formula for success, especially in the growing Jeep® and off-road market. No matter how you approach the market, via online, mail-order/catalog, as an installer, storefront or dealership, success can be achieved.

Hear Omix-ADA Founder and President Al Azadi’s personal story and learn how you can leverage your own expertise to a higher degree from business with expert advise and proven success stories from entrepreneur coach Jack Roseman, Director, The Roseman Institute, LLC.

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Jack Roseman, Director, The Roseman Institute, LLC

Jack Roseman, Director, The Roseman Institute, LLC

Jack Roseman, Director, The Roseman Institute, LL, was the John R. Thorne Professor of Entrepreneurship of Carnegie Mellon University. Previously, he founded three companies and was President of On-Line Systems, an American Stock Exchange company eventually sold to Sprint. Besides having been a columnist for the Pittsburgh Post-Gazette, Jack co-authored Outrageous Optimism: Wisdom for the Entrepreneurial Journey, a well-received book on his philosophy of business and life in general. A serial entrepreneur, Jack, described as a warm, insightful and often amusing guide to the realities of running your own business, was recently presented the first Outstanding Achievement Award by the Pittsburgh Technology Council.

Jack has been honored with additional awards including the Lifetime Achievement Award by the Entrepreneurship Center of Carnegie Mellon University, Entrepreneur of the Year Award in Western PA by Ernst & Young and Teaching Award by Carnegie Mellon University.

Al Azadi, Founder & President , Omix-ADA, Inc.

Al Azadi, Founder & President , Omix-ADA, Inc.

Al Azadi, Founder and President, Omix-ADA, Inc. and its family of brands: Omix-ADA® restoration and replacement parts, Rugged Ridge® accessories and floor liners, Alloy USA® precision drivetrain, Outland® and Precision Gear®. These brands are known for their extensive range of products and excellent value.

Al has been chasing his American dream in our amazing country, growing his small business by hard work, determination and continuous education—earning each customer’s loyalty one by one. Since the age of 5, Al spent summers working in his father’s Jeep® dealership, where he discovered his passion for running a business in the automotive arena, especially Jeeps®, and that passion prompted the start of Omix-ADA.

Almost 20 years later, Omix-ADA has grown into the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, and now offers truck and off-road parts, accessories and floor liners. For nearly two decades, Omix-ADA has designed, tested and manufactured more than 16,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands are distributed throughout the USA and in more than 50 countries worldwide.

CA$H, the Fuel of Your Business

How to effectively create cash from your operations

Thursday, November 1 at 10:00AM PST  in the Off-Road Success  Center,                      Booth #30147 in the Upper South Hall.

Imagine having a surplus of cash to drive your business. Put this presentation on your SEMA schedule now because Omix-ADA and its experts will teach you how to create positive cash flow. You will also learn a new, simple and extremely effective growth model that will amplify cash creation.

Facilitated by Omix-ADA General Manager Brandon Seadorf with key speakers including Gene McNaughton, President of Business Breakthroughs International and Joal Little, U.S. Marketing Manager at UPS.

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Gene McNaughton, President of Business Breakthroughs International

Gene McNaughton, President of Business Breakthroughs International

Gene McNaughton, President of Business Breakthroughs International, is one of the nation’s most effective Business Growth Experts. His 20-year experience, including over a decade at Gateway Computers in multiple sales leadership roles where he helped Gateway go from a small obsolete company to an $11 billion International powerhouse widely known for having one of the most successful sales forces in history.

Gene’s success at Gateway lead him to become the dynamic leader of Tony Robbins’ Global Sales force – where under his leadership, every team broke sales records that spanned over 29 years. While with Robbins Research International, Gene’s charisma and speaking skills won him the privilege of becoming one of the few opening speakers to Tony Robbins’ cornerstone event, “Unleash the Power Within.”

Now, as the President of the Elite Consulting Division of Business Breakthroughs International, Gene has helped to implement powerful business strategies that have proven to double, even triple sales for his clients and break long-standing sales records. As an accomplished public speaker and presenter, Gene has been hand selected as a key note speaker at the Ultimate Business Mastery Summits, held in in Las Vegas, Fiji, London and Australia (lead by Tony Robbins).

Joal Little, U.S. Marketing Manager, has spent over a decade working for UPS®, interacting and observing businesses of every size.  He holds a key corporate position as UPS Marketing Manager working within the UPS Customer Solutions, a division of UPS dedicated to helping clients improve their overall business practices.

Joal is the marketing arm dedicated to the Automotive sector and therefore has extremely valuable and pertinent insight into the industry. He brings a wealth of real world knowledge from his previous sales background and his current role in the sector.  As a world leader in logistics, UPS is committed to providing the automotive aftermarket with the latest logistics solutions to increase efficiencies and simplify complex supply chains.

Brandon Seadorf, General Manager, OMIX

Brandon Seadorf, General Manager, OMIX

Brandon Seadorf, General Manager, Omix-ADA has led the company to operational excellence for over eight years. With one of the highest fill rates in the industry, Omix-ADA prides itself with a level of logistics excellence that provides its customers and consumers a premium commitment to customer service, Brandon leads his team to put the customer first and “make it right” the first time!

Previous to Omix-ADA, Brandon was group manager with Bosch and has also leveraging his entrepreneurial talents in running his own successful small business. Brandon has earned his Master’s degree in Business Leadership at Cornerstone University in Grand Rapids, MI.

Bricks vs. Clicks

How do brick and mortar stores profitably compete with online retailers?

Thursday, November 1 at 2:00PM PST in the Off-Road Success  Center,                      Booth #30147 in the Upper South Hall.

Does your blood boil when your customer says, ‘But I can get it cheaper online.’? Learn tips and tools to successfully complete each sale without compromising margins while building customer loyalty. Learn to identify, effectively communicate and capitalize on the great value you offer that no website can. Personal relationships, trust, and technical know-how still rule.

Facilitated by Omix-ADA Business Development Manager, Steve Trudeau with retails operations expert, Steve Schmidt, Vice President of Operations and General Manager of Surge Communications, LLC, a T-Mobile Premium Retailer, with case study presented by Thomas Pickett, owner of Tom’s 4×4 Superstore, Chattanooga, TN.

BIOS

Steve Schmidt, VP Operations & GM, Surge Communications, LLC

Steve Schmidt, VP Operations & GM, Surge Communications, LLC

Steve Schmidt, Vice President of Operations and General Manager of Surge Communications, LLC, a T-Mobile Premium Retailer, is responsible for all aspects of company operations and full P&L accountability of a multi-unit wireless retail operation. Inclusive in these responsibilities are new location development, recruiting, training, people development, marketing, operational compliance, merchandising execution and profitable revenue growth.

Prior to Surge, Steve was with RadioShack for over 20 years, most recently as VP, Store Operations, Retail Services, where he led national store operations team of 78 districts and 7 regions to execute strategies and tactics in creating a new wireless business encompassing 1,481 kiosk operated stores within Target stores. Steve has:

-managed and led teams of 5000+ people, $800m revenue
-top performance ranked Area VIce President 2 of 4 years in position
-consistent top quartile performer throughout career at RadioShack
-highest honors or Chairman’s Award, President’s Awards and Leader’s Club Awards
Tom’s 4x4 Superstore, Chattanooga, TN

Tom’s 4×4 Superstore, Chattanooga, TN

Thomas Pickett, owner of Tom’s 4×4 Superstore in Chattanooga, which was born from Tom’s passion and life-long interest. The driving force behind Tom’s 4×4 Superstore is his love for the outdoors, 4wd vehicles and being “The Best 4×4 Shop” in the industry. Tom’s commitment begins with providing the ultimate experience in customer service, and continues with helping his customers build the 4×4 vehicle of their dreams. Tom’s 4×4 Superstore is operated out of a 15,000sq ft facility complete with everything needed to make Jeep®s or trucks the best they can possibly be. Tom also has a full warehouse of inventory and a large, clean and organized showroom.

Steve Trudeau, Business Development Manager, OMIX

Steve Trudeau, Business Development Manager, Omix-ADA

Steve Trudeau, Business Development Manager, is a 25 year automotive aftermarket parts professional. During  his career, his Industry passion driven achievements have built record success as a sales, marketing and operations expert with manufacturers, dealers, e-commerce companies, automotive repair shops, traditional automotive retail and wholesale jobbers, along with  warehouse distribution in the areas of automotive accessories, performance and replacement parts.

Prior to working with Omix-ADA in sales and marketing leadership positions, Steve has held several leadership position in sales, marketing and operations with public and private automotive companies. During his tenure, he has worked with DANA Corporation in the WIX Filters Division delivery new growth, with innovative ideas and programs to increase sales and margins in the heavily competitive commodity parts market of filtration . Steve’s industry experience with operations, sales and marketing directly comes from hands on grass roots industry experience and knowledge.  He understands how and where the rubber meets the road in the Automotive Aftermarket and his proven track record is validation that years of real life experience will keep you profitable and continue to grow, spite competitive pressures.  Many of his years of experience have been  working with and being part of the leadership teams of  privately owned part store and warehouse distribution companies. With over 11 years and holding several leadership positions with UNI-Select, Steve has developed, directly worked with and lead the national Jobber & Care Center programs for both corporate stores and privately held businesses, through the development of the Auto Plus Part Store Brand Program and the Auto Service Plus and Auto Service Expert Car Care Center license programs.

Steve holds a BS in International Business & Marketing From Empire State College along with several automotive certifications to compliment his years of Automotive Aftermarket experience.

Recession-Proof Your Truck Business

Lifestyle Sells!

Friday, November 2 at 10:00AM PST  in the Off-Road Success  Center,                       Booth #30147 in the Upper South Hall.

Lifestyle Sells! The recent recession has proven a challenge for the industry. Learn how to diversify your truck business and cash in on the passion of Jeep® and off-road enthusiasts.

Facilitated by Omix-ADA National Sales Manager, Pat Johnson and presented by SEMA Senior Manager of Market Research, Gavin Knapp.

BIOS

Gavin Knapp, SEMA Senior Manager of Market Research

Gavin Knapp, Senior Manager of Market Research, SEMA

Gavin Knapp, Senior Manager, SEMA Market Research, leads the market research department within the Specialty Equipment Manufacturers Association.  His group is responsible for conducting studies and providing information to help SEMA members achieve better business results.  Gavin’s experience includes developing market research programs for fortune 500 and emerging companies across industries, such as automotive, technology, financial services and consumer goods.

 

Pat Johnson, National Sales Manager, OMIX

Pat Johnson, National Sales Manager, OMIX

 

Pat Johnson has 20 years of experience in B2B and B2C sales and has been a passionate Jeep® enthusiast for 18 years.  He even named his kids so their initials are CJ and TJ!

As National Sales Manager for Omix-ADA for over seven years, Pat has been instrumental in helping the company more than triple sales revenue. Pat also helped to reorganize the sales team to develop a territorial sales force with focus on data driven business growth and customer service.

Pat earned his ABJ in Journalism with a focus on Advertising and Marketing and a minor in Business from the University of Georgia.  When not selling, Pat enjoys four wheeling and spending time with his family.

CA$H, the Fuel of Your Business

How to effectively create cash from your operations

Thursday, November 1 at 10:00AM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

Imagine having a surplus of cash to drive your business. Put this presentation on your SEMA schedule now because Omix-ADA and its experts will teach you how to create positive cash flow. You will also learn a new, simple and extremely effective growth model that will amplify cash creation.

Facilitated by Omix-ADA General Manager Brandon Seadorf with key speakers including Gene McNaughton, President of Business Breakthroughs International and Joal Little, U.S. Marketing Manager at UPS.

BIOS

Gene McNaughton, President of Business Breakthroughs International

Gene McNaughton, President of Business Breakthroughs International

Gene McNaughton, President of Business Breakthroughs International, is one of the nation’s most effective Business Growth Experts. His 20-year experience, including over a decade at Gateway Computers in multiple sales leadership roles where he helped Gateway go from a small obsolete company to an $11 billion International powerhouse widely known for having one of the most successful sales forces in history.

Gene’s success at Gateway lead him to become the dynamic leader of Tony Robbins’ Global Sales force – where under his leadership, every team broke sales records that spanned over 29 years. While with Robbins Research International, Gene’s charisma and speaking skills won him the privilege of becoming one of the few opening speakers to Tony Robbins’ cornerstone event, “Unleash the Power Within.”

Now, as the President of the Elite Consulting Division of Business Breakthroughs International, Gene has helped to implement powerful business strategies that have proven to double, even triple sales for his clients and break long-standing sales records. As an accomplished public speaker and presenter, Gene has been hand selected as a key note speaker at the Ultimate Business Mastery Summits, held in in Las Vegas, Fiji, London and Australia (lead by Tony Robbins).

Joal Little, U.S. Marketing Manager, has spent over a decade working for UPS®, interacting and observing businesses of every size. He holds a key corporate position as UPS Marketing Manager working within the UPS Customer Solutions, a division of UPS dedicated to helping clients improve their overall business practices.

Joal is the marketing arm dedicated to the Automotive sector and therefore has extremely valuable and pertinent insight into the industry. He brings a wealth of real world knowledge from his previous sales background and his current role in the sector. As a world leader in logistics, UPS is committed to providing the automotive aftermarket with the latest logistics solutions to increase efficiencies and simplify complex supply chains.

Brandon Seadorf, General Manager, OMIX

Brandon Seadorf, General Manager, OMIX

Brandon Seadorf, General Manager, Omix-ADA has led the company to operational excellence for over eight years. With one of the highest fill rates in the industry, Omix-ADA prides itself with a level of logistics excellence that provides its customers and consumers a premium commitment to customer service, Brandon leads his team to put the customer first and “make it right” the first time!

Previous to Omix-ADA, Brandon was group manager with Bosch and has also leveraging his entrepreneurial talents in running his own successful small business. Brandon has earned his Master’s degree in Business Leadership at Cornerstone University in Grand Rapids, MI.

Social Media: Find, Connect and Engage Customers

Tuesday, October 30 at 10:00AM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

Build relevant content and consumer advocates to achieve greater success.

Social media is here to stay and it is changing the way we communicate and interact with consumers. Purchase decisions are all emotional and we all rely on references from family and friends. In addition, our society is becoming much more digitally dependent on information from the Internet. Put the two attributes together ( references + Internet), what do you get? Social Media!

Learn how to leverage a strategy and the tools effectively to become more successful and relevant in the market. Haven’t gotten started in social media? This is a perfect first step. Already a pro? Come learn some new strategies and tools from proven experts.

Facilitated by Omix-ADA Director of Marketing, Henk van Dongen, featuring the social media case study of legendary off-road enthusiast Dave Doetsch, builder of award winning Jeepzilla and Black Widow, and newest project, Crush Recovery, with online marketing expert, William Leake, CEO of

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William Leake

William Leake, CEO of Apogee Results

Bill Leake, CEO of Apogee Results, draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.

As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the largest search engine marketing company in Texas, one of the 20 largest independents in North America and one of the fastest growing companies on the Inc. 500 / 5000 list.

In addition to leading Apogee Results, Bill also serves as the president of the Austin Interactive Marketing Association, and as a judge in several prestigious internet marketing competitions. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.

Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.

Dave Doetsch, Builder of Crush Recovery

Dave Doetsch, Builder of Crush Recovery

Dave Doetsch, Jeep® builder who’s journey has taken him from the rocks in Moab to the SEMA show in Las Vegas. In fact, the Jeep he built in 2010, affectionately named “JeepZilla”, was showcased on stage when Jeep accepted the inaugural SEMA Award for “Hottest 4×4 of the Year.” In 2-12, Dave builds Crush Recovery, which will be showcased in the Off-Road Success Center.

 

Dealerships Dealt A Winning Hand

Tuesday, October 30 at 2:00PM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

How Jeep® and truck dealerships win profit in the aftermarket.

Imagine creating increased consumer pull onto your dealership and converting a higher profit sale. Imagine creating consumer loyalty, so your customers return to you for profitable add-ons, accessories and aftermarket parts.

Owners are holding on to their cars and trucks longer than ever before, with the average length of ownership of vehicles purchased rising to a record 71 months in the third quarter of 2011. Aftermarket sales ensures your customers come back to buy from you sooner than this almost six years that they are waiting to buy a new vehicle.

Learn how to use aftermarket sales to ignite the enthusiast in your customers, building loyalty andpulling them to your showroom and enjoying increased sales and profits.

Facilitated by Omix-ADA Business Development expert, Ray Weaver with case study testimonials by Galen Fleming, Executive Director of Fixed Operations with the Adams Auto Group, an innovator and industry leading Jeep® dealership in aftermarket sales.

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Galen Fleming, Executive Director of Fixed Operations with the Adams Auto Group

Galen Fleming, Executive Director of Fixed Operations, Adams Jeep® of Maryland

Galen Fleming, Executive Director of Fixed Operations with Adams Jeep® of Maryland, worked his way through the business from detail to dealer. Galen has been in the automotive industry for 18 yea, with 15 years of those at Adams Jeep. His degree is in Business Quality Management, is a Certified Quality Auditor, Certified Quality Inspector and has won recognition as Chrysler Mid-Atlantic Service Manager of the Year in 2005 and has served on the Chrysler National Service Manager Business Forum from 2007 to the present.

One of the top stand alone Jeep dealers in the mid-Atlantic, Adams Jeep was established in 1988 and owned by the Adams Automotive group. Adams Jeep is a leader in Mopar and aftermarket accessories, and customer satisfaction, sales and service. Adams Jeep of Maryland has been featured in Fixed Ops Magazine and Off-Road Business Magazine. The Adams Xtreme Motorsports business was opened in 1999.

Ray Weaver, OMIX Business Development Manager

Ray Weaver, OMIX Business Development Manager

Ray Weaver, Business Development Manager, is based in Pennsylvania and is responsible for sales and business development for Omix-ADA, Inc. in the northeastern portion of the United Stated and eastern Canada.

Recession-Proof Your Truck Business

Lifestyle Sells!

Friday, November 2 at 10:00AM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

Lifestyle Sells! The recent recession has proven a challenge for the industry. Learn how to diversify your truck business and cash in on the passion of Jeep® and off-road enthusiasts.

Facilitated by Omix-ADA National Sales Manager, Pat Johnson and presented by SEMA Senior Manager of Market Research, Gavin Knapp.

BIOS

Gavin Knapp, SEMA Senior Manager of Market Research

Gavin Knapp, Senior Manager of Market Research, SEMA

Gavin Knapp, Senior Manager, SEMA Market Research, leads the market research department within the Specialty Equipment Manufacturers Association. His group is responsible for conducting studies and providing information to help SEMA members achieve better business results. Gavin’s experience includes developing market research programs for fortune 500 and emerging companies across industries, such as automotive, technology, financial services and consumer goods.

 

Pat Johnson, National Sales Manager, OMIX

Pat Johnson, National Sales Manager, OMIX

 

Pat Johnson has 20 years of experience in B2B and B2C sales and has been a passionate Jeep® enthusiast for 18 years. He even named his kids so their initials are CJ and TJ!

As National Sales Manager for Omix-ADA for over seven years, Pat has been instrumental in helping the company more than triple sales revenue. Pat also helped to reorganize the sales team to develop a territorial sales force with focus on data driven business growth and customer service.

Pat earned his ABJ in Journalism with a focus on Advertising and Marketing and a minor in Business from the University of Georgia. When not selling, Pat enjoys four wheeling and spending time with his family.

Bricks vs. Clicks

How do brick and mortar stores profitably compete with online retailers?

Thursday, November 1 at 2:00PM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

Does your blood boil when your customer says, ‘But I can get it cheaper online.’? Learn tips and tools to successfully complete each sale without compromising margins while building customer loyalty. Learn to identify, effectively communicate and capitalize on the great value you offer that no website can. Personal relationships, trust, and technical know-how still rule.

Facilitated by Omix-ADA Business Development Manager, Steve Trudeau with retails operations expert, Steve Schmidt, Vice President of Operations and General Manager of Surge Communications, LLC, a T-Mobile Premium Retailer, with case study presented by Thomas Pickett, owner of Tom’s 4×4 Superstore, Chattanooga, TN.

BIOS

Steve Schmidt, VP Operations & GM, Surge Communications, LLC

Steve Schmidt, VP Operations & GM, Surge Communications, LLC

Steve Schmidt, Vice President of Operations and General Manager of Surge Communications, LLC, a T-Mobile Premium Retailer, is responsible for all aspects of company operations and full P&L accountability of a multi-unit wireless retail operation. Inclusive in these responsibilities are new location development, recruiting, training, people development, marketing, operational compliance, merchandising execution and profitable revenue growth.

Prior to Surge, Steve was with RadioShack for over 20 years, most recently as VP, Store Operations, Retail Services, where he led national store operations team of 78 districts and 7 regions to execute strategies and tactics in creating a new wireless business encompassing 1,481 kiosk operated stores within Target stores. Steve has:

-managed and led teams of 5000+ people, $800m revenue
-top performance ranked Area VIce President 2 of 4 years in position
-consistent top quartile performer throughout career at RadioShack
-highest honors or Chairman’s Award, President’s Awards and Leader’s Club Awards
Tom’s 4x4 Superstore, Chattanooga, TN

Tom’s 4×4 Superstore, Chattanooga, TN

Thomas Pickett, owner of Tom’s 4×4 Superstore in Chattanooga, which was born from Tom’s passion and life-long interest. The driving force behind Tom’s 4×4 Superstore is his love for the outdoors, 4wd vehicles and being “The Best 4×4 Shop” in the industry. Tom’s commitment begins with providing the ultimate experience in customer service, and continues with helping his customers build the 4×4 vehicle of their dreams. Tom’s 4×4 Superstore is operated out of a 15,000sq ft facility complete with everything needed to make Jeep®s or trucks the best they can possibly be. Tom also has a full warehouse of inventory and a large, clean and organized showroom.

Steve Trudeau, Business Development Manager, OMIX

Steve Trudeau, Business Development Manager, Omix-ADA

Steve Trudeau, Business Development Manager, is a 25 year automotive aftermarket parts professional. During his career, his Industry passion driven achievements have built record success as a sales, marketing and operations expert with manufacturers, dealers, e-commerce companies, automotive repair shops, traditional automotive retail and wholesale jobbers, along with warehouse distribution in the areas of automotive accessories, performance and replacement parts.

Prior to working with Omix-ADA in sales and marketing leadership positions, Steve has held several leadership position in sales, marketing and operations with public and private automotive companies. During his tenure, he has worked with DANA Corporation in the WIX Filters Division delivery new growth, with innovative ideas and programs to increase sales and margins in the heavily competitive commodity parts market of filtration . Steve’s industry experience with operations, sales and marketing directly comes from hands on grass roots industry experience and knowledge. He understands how and where the rubber meets the road in the Automotive Aftermarket and his proven track record is validation that years of real life experience will keep you profitable and continue to grow, spite competitive pressures. Many of his years of experience have been working with and being part of the leadership teams of privately owned part store and warehouse distribution companies. With over 11 years and holding several leadership positions with UNI-Select, Steve has developed, directly worked with and lead the national Jobber & Care Center programs for both corporate stores and privately held businesses, through the development of the Auto Plus Part Store Brand Program and the Auto Service Plus and Auto Service Expert Car Care Center license programs.

Steve holds a BS in International Business & Marketing From Empire State College along with several automotive certifications to compliment his years of Automotive Aftermarket experience.