As I Recall, Nobody Is Perfect

When I was growing up, I was probably viewed as some kind of a gearhead. I bought my first car at the tender age of fourteen. I spent a lot of my spare time tinkling under the hood or grinding away at the body. I always ran in social circles with the kind of guys who turned wrenches and found trouble by barking tires and practicing red-light launches, or “blatant displays of speed”, as the citation would always read.

I remember a tale I was told, back in the day, by a car-buddy of mine who drove a ’70 Nova SS. He said that you should never buy a car that was built on a Monday. His statement cleverly insinuated that the guys who worked the assembly line would show up for work on a Monday, still a bit hung over from the weekend, and, for that reason, would do a less-than-stellar job. I found it somewhat silly to make such a declaration when the process of finding out what exact week a car was built was as complex as advanced trigonometry, much less the exact day.

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My friend’s statement was founded nonetheless. His Nova, as nice as it was, held a sort-of factory defect itself. His father was the original owner of the car, having purchased it in November of ’69, before passing it on to his son; so its history was pretty well known. On a hot June afternoon, while installing some wiring for a stereo amplifier, the passenger side kick panel was removed to reveal an old Stroh’s beer can crushed flat and nestled inside the hidden cavity behind. The fact that the metal can was heavy and had the old pull tab style top made it seem original to the era. It wasn’t like we ever heard an unknown rattle nor did we smell the stale funk that would surely emanate from a discarded beer can on a hot day, had it not been some 17 years later. We always joked that the UAW workers were literally “lit” while assembling his X-bodied pride & joy. And we may have not been wrong.

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This old yarn was brought to mind recently when the new and highly-touted 2018-19 Jeep Wrangler JL was recalled for faulty welds on its track bar mounts. Nothing stirs up public speculation like a crack in the frame of a brand new vehicle. Is it even possible today that the guy behind the welding gun over at Jeep is all dizzied-up on malted hops? Surely today’s assembler would be sipping coconut water or a soy latte?

Track Bar Bracket Weld

After my recent tour of the Toledo Assembly Plant back in August, I can say definitively NO. In fact, a large majority, if not all, of the welding on the chassis is performed by robotic arms that work efficiently and with exacting precision. The actual temperature of the weld is a known quantity, as is every aspect of the welded union, generating a finished weld that simply can’t be duplicated by even the most skilled human with any degree of regularity. The entire process is monitored by sensors and carefully controlled by an advanced computer system that serves as the brain of the operation. And therein lies the only likely suspect for such a manufacturing flaw.

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So while the level of automation that is incorporated into the assembly of a car has all but eliminated the possibility for human error, the fact that humans are tasked with building the robotics and developing the programs that drive their systems leaves a wide window for such glitches to occur. If nothing else, such a recall should remind us that it’s usually best to wait for the second year of production on a new model before making a purchase; or develop a deeper comfort level with the possibility of such issues arising, knowing that solutions will be swift and exhaustive. That being said, I’m a long way from being comfortable with a computer driving my car for me…those things weld like they’re drunk! OlllllllO

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Lighting Mount Options

Rugged Ridge®, a leading manufacturer of high-quality Jeep accessories, today introduced three new lighting mount options for 1997-2006 TJ and LJ Jeep® Wranglers.

Designed to help Jeep owners easily add additional auxiliary LED lighting needed for nighttime trail rides, Rugged Ridge designed each new lighting mount options in a tough long lasting textured black finish.

  • The Windshield LED Light Bar Mount is constructed from sturdy two-inch welded steel tubing and is secured to the vehicle using specially engineered A-pillar brackets that replace the factory windshield brackets. The contour hugging light bar frames the windshield, accommodating three Rugged Ridge 13.5-inch LED Light Bars with low profile tabs
  • The Hood Mount Light Bar supports up to five LED auxiliary lights. It mounts to the top of the Jeep’s hood using existing factory hardware and mounting points.
  • The Dual A-Pillar Light Mount brackets are constructed from heavy duty steel and are easily mounted to the lower windshield mount using existing mounting bolt holes. No drilling or cutting required for installation.

The lighting mounts are backed by Rugged Ridge’s 5-year limited warranty and are available for purchase through select Jeep and off-road parts/accessories retailers nationwide.

For more information about the new lighting mount options for TJ/LJ Jeep Wranglers, Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11232.08 Rugged Ridge Windshield LED Light Bar Mount, Textured Black
Fits 1997-2006 Jeep Wrangler TJ/LJ
$266.99
11232.09 Rugged Ridge Hood Mounted Light Bar, Textured Black
Fits 1997-2006 Jeep Wrangler TJ/LJ
$100.99
11232.36 Rugged Ridge Dual A-Pillar Light Mount, Textured Black
Fits 1997-2006 Jeep Wrangler TJ/LJ
$94.99

All-Terrain Center Console Covers

Rugged Ridge, a leading manufacturer of high-quality Jeep parts and accessories, today announced its new All-Terrain Center Console Covers for 2002-2006 Jeep TJ/LJ and 2007-2016 JK Wranglers.

The All-Terrain Center Console Covers are designed to prevent the accelerated wear and tear common to Jeep Wranglers, resulting from sun exposure and off-roading. Unlike cloth and leather consoles, these heavy duty covers will keep your center console in showroom condition for years to come.

Molded from durable polyurethane foam, the All-Terrain Center Console Covers create a heavy duty barrier to protect the vulnerable console from scratches, rips, stains and even damage from pet claws, while also enhancing interior styling with Rugged Ridge’s unique tread design.

“In Jeeps, consoles constructed of cloth or leather may offer comfort, but they often fall short in longevity.” said Alain Eboli, Engineering Manager at Omix-ADA. “Every day wear can cause micro-tears, cracks and fading, but our All-Terrain Center Console Covers prevent this type of damage from ever occurring.”

Rugged Ridge All-Terrain Center Console Covers install securely within seconds with the supplied automotive grade adhesive tape. Each Center Console Cover is backed by an industry-leading five-year limited warranty and are available at an MSRP of $53.99.

For more information about Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit its website at www.RuggedRidge.com.

Part No. Description MSRP
13107.43 All-Terrain Center Console Cover, Tan, ‘11-‘16 JK Wrangler
*Available late-February 2016
$53.99
13107.42 All-Terrain Center Console Cover, Black, ‘11-‘16 JK Wrangler $53.99
13107.41 All-Terrain Center Console Cover, Tan, ‘07-‘10 JK Wrangler
*Available late-February 2016
$53.99
13107.40 All-Terrain Center Console Cover, Black, ‘07-‘10 JK Wrangler $53.99
13104.60 All-Terrain Center Console Cover, Black, ‘02-’06 TJ/LJ Wrangler $53.99
13104.61 All-Terrain Center Console Cover, Black, ’97-’01 TJ Wrangler
*Available late Spring 2016
$53.99

 

Hurricane Flat Fender Flares for 97-06 Jeep TJ/LJ Wrangler

Following the success of its Hurricane Flat Fender Flares for Jeep Wrangler JK models (2007-2016), Rugged Ridge today announced it has its expanded the product line with new applications for 1997-2006 Jeep TJ/LJ Wrangler.

A popular and proven way to protect your Jeep’s paint and bodywork from rocks, mud or debris while driving on or off-road, Rugged Ridge’s Hurricane Flat Fender Flares bring the same twist of modern style and function to TJ/LJ Jeeps. Drawing inspiration from Omix-ADA’s historic Jeep Collection, the new Fender Flares feature the same aggressive, never-before-seen off-road look that combines the popular modern pocket style with the traditional flat fender design first found on the 1941 Willys MA.

“We received so much positive feedback following the release of the flares for JK owners that we had to bring the same concept and design to TJ/LJ owners who were asking for something unique to set their Wrangler apart,” said Henk Van Dongen, Director of Marketing at Omix-ADA.

The Hurricane Flat Fender Flares feature a unique double bolt pocket as a modern spin on classic pocket flare styling. Engineered for both form and function, the fender flare’s unique shape complements the Wrangler’s rugged looks and lines, while mounting high upon the fender for extra clearance for oversized wheels and tires.

Each fender flare is constructed from durable black injection molded thermoplastic that can be painted or left unfinished. The Hurricane Flat Fender Flares come complete with a set of durable black corrosion resistant fasteners, so owners can further tailor the flares to their own tastes.

Rugged Ridge Hurricane Flat Fender Flares are backed by an industry-leading five-year limited warranty and are available at a retail price starting at $349.99

For more information about Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at (770) 614-6101 or visit its website at www.RuggedRidge.com.

Part No. Description Retail Price
11640.30 Hurricane Flat Fender Flare Set, ’97-06 Jeep Wrangler (TJ/LJ) $349.99

Spring Accessories

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It’s time to come out from hibernation now that Winter is fading away slowly, Spring is here and that means warmer weather. And it’s time to switch up your accessories with some of Rugged Ridge’s to bring your Jeep back to life. Here are a few of our favorite things:

HALF & TUBE DOORS
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The cold is long gone and with that it’s time to open up your Jeep to enjoy the trails. So if you like the doors off feel but also want the added convenience and utility of having doors on the trail? Rugged Ridge Tube Doors are constructed from heavy-duty 1.5 inch mandrel bent steel tube that is E coated primered and then textured powder coated for a long lasting finish. Tube doors help increase visibility when climbing obstacles and trail riding. These doors interchange easily with the factory steel doors and require no body modification for installation. They are light weight and small enough to be stored easily in back of the vehicle when not in use so you can take them on the go!

CLICK HERE TO VIEW ALL OF OUR HALF & TUBE DOORS

 

ECLIPSE SUN SHADE
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Now that you got your doors off it’s only natural to take the top off too. The Rugged Ridge Eclipse Sunshade gives the open air and “top down” feeling you want, while providing added protection from harsh sunlight. Featuring reinforced mesh construction, the half sun shade installs between the front portion of a JK’s sport bar and windshield to protect either front or rear passengers separately. The full-length sun shade is secured between the windshield and the rear crossbar of the JK’s sport bar to protect both front and rear passengers simultaneously. By using the mesh material with built-in elastic straps, this sunshade was designed from the start to eliminate the need for a header channel as with other similar products. An all-in-one package, this sunshade is simple to install and doesn’t require any modifications. By retaining access to the Jeep’s top clamps, drivers can keep the shade in place and preserve function of the factory top. The Eclipse Sun Shade installs with sewn-in bungee cords and a small mesh carrying bag for storage when not in use. Compact in size, the Rugged Ridge sun shade can be stored in just about any compartment of your Jeep for quick access.

CLICK HERE TO VIEW ALL OF OUR ECLIPSE SUN SHADES

 

SPLASH GUARDS
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As you go trailing your gonna need some protection from the mud. Rugged Ridge has you covered with our Splash Guards! Featuring high quality injection molded TPE material; these guards are paintable and offer styling accents to customize your vehicle’s look.

CLICK HERE TO VIEW OUR SPLASH GURADS

 

DRAKON WHEELS
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Bring the look of your JK to a whole new level with our Drakon Alloy Wheels from Rugged Ridge. Rugged Ridge designed and built its new wheel from cast aluminum alloy and made it available in multiple stunning finishes to create a unique appearance. This gun metal 20×9 inch wheel from Rugged Ridge fits 07-14 Jeep Wranglers. Backspacing is 4.53 inch with a -12mm offset and 5 on 5-inch bolt pattern. These wheels feature a hub-centric design, meaning this wheel will center perfectly every time.

 CLICK HERE TO VIEW OUR DRAKON WHEELS

Monthly Give-Away: Summer Brief Top

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Enter for a chance to win a Rugged Ridge Summer Brief Top of your choice

Open to citizens from US and Canada only, give-away closes at midnight EST on 4/30/2014. Winner will be randomly selected on or around May 1, 2014.Void where prohibited.

CLICK HERE TO ENTER

Winterize Your Jeep

Winter is in full swing right now and with that comes the cold weather we all don’t look forward to if you have a Jeep. But have no fear, we have a couple of helpful tips to get your Jeep in gear for this cold weather.

Proper Accessories

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We all know how important good accessories can be during this season. Even simple accessories like a good pair of windshield wipers can help you out in a snowstorm especially. But lets not all forget that your interior can be accessorized as well, like with our All Terrain Floor Liners that will protect your Jeep from the daily grime that can accumulate. Also, it is the perfect time to change your tires to Snow Tires to help hold traction on the slippery roads out there.

 

Emergency Kit

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Being prepared for the worst can’t hurt. Having a small emergency kit with the essentials like a blanket, shovel, and other things can really come in handy for when you get stuck on or off the trails. With our Recovery Gear Kit getting unstuck can be done in faster time than without.

 

Full Gas Tank

Now it’s safe to say this is just common sense but we just have to remind you. You shouldn’t be riding around with a near empty gas tank and in the winter you don’t want to be caught on the side of the road. Make sure you’re regularly filling up to help prevent condensation from forming on the walls of the tank and dripping down into your gas.

 

 

Holiday Gift Guide

Christmas is just a couple weeks away and we all know it can be tough to find the perfect gift. Well don’t worry, if you have to buy a gift for a Jeep enthusiast we got you covered from big to small gifts.

Sunglass Holder, Storage Pouch, 55-13 Jeep CJ & Wrangler
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We all know you have that one person whose Jeep looks like a hurricane ran through it and they need help. Don’t worry because with our Sunglass Holder, Storage Pouch, 55-13 Jeep CJ & Wrangler is perfect for them to keep everything in one place.

All Terrain Floor Liners
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You can never go wrong with a good floor liner. Not only will you give them a gift of having clean floors but it will also look good with a custom fit! So give them the gift of a clean interior with All Terrain Floor Liners because we all know the outside will stay dirty.

Elipse Sun Shade
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If you know they love riding with the top down than this Eclipse Sun Shade is the perfect gift. Protects you from the sun and easy installation without all the headache.

Drakon Wheel
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If you know they are all about the looks of their Jeep than these Drakon Wheels will sure turn heads. The best fit and style available.

Reminder for those last minute shoppers!!!

REMINDER FOR THOSE LAST MINUTE SHOPPERS!!!

IF YOU ARE LOOKING FOR RUGGED RIDGE PARTS AND WE HAVE THEM IN STOCK YOUR PREFERRED DEALER CAN GET YOU WHAT YOU NEED… SEE SHIPPING TABLE BELOW!!!

IF YOU NEED TO FIND A DEALER CONTACT US TODAY AT 770.614.6101 EST MON-FRI 8:30am to 6:30pm

last minute shopping

last minute shopping