How often do you hear or read where another fellow Jeeper makes the statement that they are finally done with their build? I have heard it a countless number of times and it always makes me chuckle a little bit, partly out of jealousy but mostly because I honestly don’t believe that there is any such state of being ‘Done’, at least not when it comes to a Jeep. Describing a Jeep as being ‘Done’ not only suggests that the vehicle is acceptable to the builder’s standards but that the current assembling of all the parts that make it up is absolutely complete with nothing to spare and nothing else needed- only then is it truly finished.
Jeeps are purely and wholly mechanical and, as with any mechanical device, are inherently imperfect. One might argue that they are, however, perfectly imperfect. I make this point for the sole reason that, when you are speaking in terms of Jeeps, perfection is not an actual destination but rather a journey; one that will never come to an end because you will never actually arrive. You will always long to explore another trail, discover another road to lead you to yet another spectacular, breathtaking sunset and build another friendship with a foundation based on little more than a shared passion for a vehicle that allows you to go anywhere and do anything. It shouldn’t surprise you that the universe that we live in, by some unwritten law, doesn’t allow perfection but is, thankfully, incapable of limiting our pursuit of it and there is plenty of pleasure to be had in such a pursuit.
If you are going to pursue that remote undiscovered trail or expand the limits of the world you get to enjoy with your eyes, the capabilities of your Jeep will be in a constant state of development. Whether it is suspension and driveline upgrades to improve off-road performance or a set of wheels & tires to turn heads and drop jaws during your travels, there always seems to be something else on the list of things that you crave to do to your Jeep. It’s probably pretty safe to say that income tax refund season has spawned more ‘Before & After’ Jeep pictures than any other day on record. Where else can you spend your hard-earned money that can provide such a large return on investment? Sure, Jeeps hold their resale value exceptionally well but what about the returns that pay back dividends in life-experiences and enjoyment that is beyond compare? Rumor has it that tax refund checks that are designated for Jeep upgrades receive priority processing over returns that are used for Caribbean cruises or plastic surgery….just jot a little ‘OIIIIIIIO’ next to your signature and Uncle Sam will do the rest!
So, what if you have already built your vehicle to conquer any obstacle and equipped it to navigate any trail…what then? Once we have our Jeeps looking exactly how we envisioned in our minds with the most bullet-proof components that we could muster installed between the front and rear bumpers, can’t we finally say that we are done??? Fortunately, the answer would still be less than positive. Choosing to take the road less travelled comes at a cost. Axle shafts break, tires wear out and those gigantic boulders that rise up to halt our progress will often be less-than-kind to our painted sheet metal. We’re Jeepers and we already know that things are never going to be perfect. We will work our way back, little by little until a little becomes a lot. When it comes to Jeeps, it’s all about the ride anyway. OlllllllO
We’re all about the pursuit of perfection at Omix-ADA/ Rugged Ridge and we have the parts and accessories to make that Jeep in the driveway look like the rig in your dreams. Check us out at www.RuggedRidge.com .