Crush Recovery Build: Rhino Lined Interior

Took Crush Recovery to

Rhino Linings Unlimited to have the entire interior floor Rhino Lined. Rhino Lining offers better protection and is more rugged than the stock carpet. I stripped out all of the carpet myself, and prepped everything for them to do the lining job. Check out the before and after!

 

Crush Recovery Build: JK Exhaust and Receiver Hitch Install

Today I’ve installed the exhaust and receiver hitch, both from Rugged Ridge. No issues with the install process on either part, but removing the factory exhaust… well, that’s another story. One of the hangers on the muffler seemed to be really seized up, so I had to resort to cutting it to remove it, which you’ll see in the photos. The new exhaust definitely gives a good power increase, and has a nice sound from the dual exit exhaust.

 

 

Crush Recovery Build: Wheels and Tires

In the past I’ve run 40″ and up sized tires, but this time around decided to go with something a little less aggressive in size. I chose to go with 37″ Nitto Trail Grapplers, they have great reviews for off road and on road use. They are extremely capable off road, but still give a nice and quiet ride on the road.

I’ve mounted the tires on a set of 17×9 Rugged Ridge Satin Black Alloy JK Wheels. These wheels have a great design, and Rugged Ridge also offers trim rings to help protect the wheels. I’ve matched the trim rings to the color of the Jeep. Check out the before and after pics below:

Crush Recovery Build: Tail Lights and Euro Guards

The last update was pretty hefty, so from now on I’ll try to update with one part of the build at a time. This next part of the exterior changes includes upgrading the tail lights and adding some tail light euro guards. I’ve swapped out the stock tail lights with some Bermuda Black LED lights from IPCW. LED’s are great because they are much brighter and last longer than normal lights, and these also look awesome with the black finish!

Now on to the Rugged Ridge Tail Light Euro Guards. These are great accessories for tail light protection and they look really good too. They fit on stock lights and same size aftermarket lights, like the IPCW LED’s I’ve installed. They’re also offered in a stainless/chrome finish.

Everything was very easy to install, more or less just a few screws and I was done!

Rick Pewe Cross Country GPW Update

It’s been a while since our last update on Rick Péwé and his venture across America in his 1943 GPW, so we’ll just pick back up where we left off! Our last post left off with Rick en route to Butler, PA to the Bantam Jeep Heritage Festival, he arrived just in time and we were there to greet him on his arrival and caught up on some of his travel stories.

After leaving Butler, Rick headed north to Nova Scotia, Canada. Rick stopped by Broken Road 4WD in New Hampshire for a hefty overhaul of Omix-ADA parts to make sure the GPW could continue the trip. Rick got a new front spring, adjusted his valves, changes the oil pan, and much more. Andy from Broken Road decided to join Rick on a leg of his trip, it’s always good to have a co-pilot.

Rick’s trip hasn’t been exactly smooth sailing, but being the resourceful and knowledgeable guy that he is, and with the parts and services provided by us and shops along the way, he has been able to continue his travels successfully. Make sure to like the Rugged Ridge facebook page for more updates!

Here’s some more photos from his trip.

Crush Recovery Build: Beginnings

Hey guys! It’s been a while since the last update, but we are finally reaching some stages where the build is really starting to take place! The parts are in, and we are all now working to get everything painted and installed.

Besides a few minor exterior accessories, we are building from the ground up, literally! We have started by installing new suspension, Alloy USA axles and ring & pinion and much more. We’ll let the photos do most of the talking this time around:

Announcing Speakers & Case Study Topics for Expert Business Seminars at SEMA

Off-Road Success Center Presented In Truck, SUV, Off-Road Section Of Upper South Hall October 31 – November 2 at the 2012 SEMA Show

Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, Omix-ADA/Rugged Ridge are proud to present the cast of expert speakers and case studies it will feature as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep® and off-road lifestyle market.

Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other truck, SUV and off-road equipment is showcased, each seminar is free of charge and will be facilitated by Omix-ADA leadership and led by industry experts, who will share best practices, tips and tricks for maximizing sales, marketing and operational strategies within the aftermarket industry.

Planned seminars, speakers and case studies included below. For more information on the seminars and bios of the speakers, please click the seminar title below:

DAY/TIME TueS, OCT 30 WED, OCT 31 THURS, NOV 1 FRI, NOV 2
10:00 AM Social Media:
Find, Connect &
Engage Customers
Data is the Engine CA$H, the Fuel of
Your Business
Recession-Proof Your
Truck Business
2:00 PM Dealerships Dealt
A Winning Hand
Dare to Dream Bricks vs. Clicks

 

Social Media: Find, Connect and Engage Customers

Tuesday, October 30 at 10:00AM PST in the Off-Road Success  Center,                       Booth #30147 in the Upper South Hall.

Build relevant content and consumer advocates to achieve greater success.       

Social media is here to stay and it is changing the way we communicate and interact with consumers. Purchase decisions are all emotional and we all rely on references from family and friends. In addition, our society is becoming much more digitally dependent on information from the Internet. Put the two attributes together ( references + Internet), what do you get? Social Media!

Learn how to leverage a strategy and the tools effectively to become more successful and relevant in the market. Haven’t gotten started in social media? This is a perfect first step. Already a pro? Come learn some new strategies and tools from proven experts.

Facilitated by Omix-ADA Director of Marketing, Henk van Dongen, featuring the social media case study of legendary off-road enthusiast Dave Doetsch, builder of award winning Jeepzilla and Black Widow, and newest project, Crush Recovery, with online marketing expert, William Leake, CEO of Apogee Results.

BIOS

William Leake

William Leake, CEO of Apogee Results

Bill Leake, CEO of Apogee Results, draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.

As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the largest search engine marketing company in Texas, one of the 20 largest independents in North America and one of the fastest growing companies on the Inc. 500 / 5000 list.

In addition to leading Apogee Results, Bill also serves as the president of the Austin Interactive Marketing Association, and as a judge in several prestigious internet marketing competitions. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.

Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.

Dave Doetsch, Builder of Crush Recovery

Dave Doetsch, Builder of Crush Recovery

Dave Doetsch, Jeep® builder who’s journey has taken him from the rocks in Moab to the SEMA show in Las Vegas. In fact, the Jeep he built in 2010, affectionately named “JeepZilla”, was showcased on stage when Jeep accepted the inaugural SEMA Award for “Hottest 4×4 of the Year.” In 2-12, Dave builds Crush Recovery, which will be showcased in the Off-Road Success Center.

 

Dealerships Dealt A Winning Hand

Tuesday, October 30 at 2:00PM PST in the Off-Road Success  Center,                        Booth #30147 in the Upper South Hall.

How Jeep® and truck dealerships win profit in the aftermarket.

Imagine creating increased consumer pull onto your dealership and converting a higher profit sale. Imagine creating consumer loyalty, so your customers return to you for profitable add-ons, accessories and aftermarket parts.

Owners are holding on to their cars and trucks longer than ever before, with the average length of ownership of vehicles purchased rising to a record 71 months in the third quarter of 2011. Aftermarket sales ensures your customers come back to buy from you sooner than this almost six years that they are waiting to buy a new vehicle.

Learn how to use aftermarket sales to ignite the enthusiast in your customers, building loyalty andpulling them to your showroom and enjoying increased sales and profits.

Facilitated by Omix-ADA Business Development expert, Ray Weaver with case study testimonials by Galen Fleming, Executive Director of Fixed Operations with the Adams Auto Group, an innovator and industry leading Jeep® dealership in aftermarket sales.

BIOS

Galen Fleming, Executive Director of Fixed Operations with the Adams Auto Group

Galen Fleming, Executive Director of Fixed Operations, Adams Jeep® of Maryland

Galen Fleming, Executive Director of Fixed Operations with Adams Jeep® of Maryland, worked his way through the business from detail to dealer. Galen has been in the automotive industry for 18 yea, with 15 years of those at Adams Jeep. His degree is in Business Quality Management, is a Certified Quality Auditor, Certified Quality Inspector and has won recognition as Chrysler Mid-Atlantic Service Manager of the Year in 2005 and has served on the Chrysler National Service Manager Business Forum from 2007 to the present.

One of the top stand alone Jeep dealers in the mid-Atlantic, Adams Jeep was established in 1988 and owned by the Adams Automotive group. Adams Jeep is a leader in Mopar and aftermarket accessories, and customer satisfaction, sales and service. Adams Jeep of Maryland has been featured in Fixed Ops Magazine and Off-Road Business Magazine. The Adams Xtreme Motorsports business was opened in 1999.

Ray Weaver, OMIX Business Development Manager

Ray Weaver, OMIX Business Development Manager

Ray Weaver, Business Development Manager, is based in Pennsylvania and is responsible for sales and business development for Omix-ADA, Inc. in the northeastern portion of the United Stated and eastern Canada.

 

 

 

Data is the Engine

How to obtain, understand and simplify the loading of effective product data.

Wednesday, October 31 at 10:00AM PST in the Off-Road Success  Center,                      Booth #30147 in the Upper South Hall.

Are you frustrated with missing, inconsistent, or ineffective product data?  Imagine having a process that reduced the amount of time spent cleaning and loading product information. Learn how to simplify your team’s understanding of data, implement seamless load processes and grow sales through clear product communication for your consumers.

Facilitated by Omix-ADA Director of Purchasing Gonzalo Manotas and led by CEO of the SEMA Data Co-op, Jon Wyly, with case study examples presented by Bob Castle, Vice President eBusiness and IT, SEMA Data Co-op.

BIOS

Jon Wyly. CEO, SEMA Data Coop

Jon Wyly. CEO, SEMA Data Coop

Jon Wyly,  was named Chief Executive Officer of the newly-formed SEMA Data Cooperative in March of 2012.  His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known to the specialty parts industry.

Jon’s background includes 25 years at Arrow Speed Warehouse, which he joined after earning a BS in Economics at Oklahoma State University in 1983, ending as Executive Vice President. More recently, he served as Vice President of e-Commerce at Keystone Automotive Operations.

Wyly co-founded the SEMA Business Technology Committee and served in numerous SEMA task forces and work groups, including 6 years on the SEMA Board of Directors. In addition, he was recognized for his contribution to the aftermarket in 2005, when he was named SEMA Person of the Year.

His long-term goals are to establish the SEMA Data Coop as the predominant central repository for clean, standardized product data for the specialty parts aftermarket, and to develop intuitive applications to disseminate and display product information to all users.

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, Vice President eBusiness and IT, Castle joined the SEMA Data Coop in July 2012, taking the lead role on all technical development and IT support.  He brings extensive experience in eCommerce, data management, B2B and B2C applications, data distribution and systems development.

Bob’s background includes Business Systems Design at Ryder Systems, VP of eBusiness at Global Accessories, and most recently Director of eCommerce at Covercraft Industries.  He earned a BA in Economics from Western Michigan University and a MBA from the University of Tampa.

Castle is also a very active volunteer driving industry data initiatives since 1999, including service as a past chairman of the AAIA Technology Standards and Solutions Committee, a past Chairman of the PIES subcommittee, and a member of the Product Attributes Committee.  He is a founding member of the SEMA Business Technology Committee and has been influential in promoting and developing data standards for the SEMA market.

Gonzalo Manotas, Director of Purchasing, OMIX

Gonzalo Manotas, Director of Purchasing, Omix-ADA

Gonzalo Manotas is a 13-year veteran of the automotive parts and accessories industry, with extensive experience in both the original equipment (OE) and aftermarket field. He is the Director of Purchasing for Omix-ADA, Inc., a privately held company specializing in replacement parts and accessories for the Jeep®, off-road and light truck market. Within the past five years, he has overseen a complete restructuring of Omix-ADA’s supplier base, helped maximize inventory levels and launched several national distribution centers.

Prior to his work at Omix-ADA, Gonzalo worked in the OE sector. He began in the industry as an auto parts market analyst for VW/Audi in Latin America. Shortly thereafter he rose to the role of After Sales Manager for Caribbean and Central American dealerships, before later transitioning to Supply Chain and Purchasing. There, he took on the role of Purchasing Manager, responsible for worldwide parts and accessories purchases, managing inventory of three multinational distribution centers and implementing ERP systems throughout the company.

Gonzalo holds a BS in Engineering and an MBA specializing in International Business, both from the University of Miami.  He is active in his community and serves with the Boy Scouts of America in his free time.