Rugged Ridge releases new Hood Bra for 2007-2017 Jeep Wrangler JK

Superior hood protection in a great-looking and stylish accessory

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Hood Bra for 2007-2017 Wrangler JK / JKU models.

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK. Photo Credit: Rugged Ridge

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK.
Photo Credit: Rugged Ridge

Designed for JK owners who wish to protect their hood from exposure to bugs, rock chips and debris, the Rugged Ridge Hood Bra is constructed of a durable crush grain vinyl, which offers an added layer of protection where it’s needed most.

The Hood Bra’s one-piece design makes it extremely simple to install, securing tightly to the JK hood footman loop in just minutes. The inner lining of the bra is pillow- soft, shielding the paint from scuffs and scratches while simultaneously protecting the vehicle from debris.

Since the Rugged Ridge Hood Bra is designed specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and can be removed quickly and easily stored when not in use.

The Rugged Ridge Hood Bra is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $44.99.

For more information about the new JK Hood Bra, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK/JKU $44.99

Driverless Cars – What a Waste of Drivers

1I can remember clearly, as a 14 year old teenage boy, dreaming of the day I would finally get my driver’s license and my first set of wheels. Even as a teen, I was a firm believer in the value of working hard towards achieving your dreams; so I set out to buy my first car well before the day I was legal to drive it with money I earned on many a hot summer day welded to the push handle of a Murray self-propelled mower. Gaining the ability to drive meant so much more to me than just one human’s ability to get around oneself. It was a tangible symbol of a newfound freedom and, looking back, a strong part of your personal identity. Those memories are still extremely strong and anchored in who I am today; so much that whenever I’m not feeling like all is right with the world, I can climb behind the wheel of the old Jeep; somehow the whir of the tires and cool breezes help everything find its proper place in my perspective. I guess that’s why I don’t understand why kids today don’t long for the same independence as we once did, waiting till they are 17 and even 18 before they are forced, often against their own will, to get their license. Heck, even a large number of adults want to pawn the driving duties off to a box full of microprocessors, without so much as a second thought.

It seems as though the future forecast involves technology doing most of our dirty work for us; a fact that I am, admittedly, not prepared for. Primarily because driving is not work at all to me, but rather something I truly enjoy. I am quite positive that when the future was projected to us years ago on television shows like The Jetsons2, it was NOT like that. Sure, George Jetson and his family were flying around Orbit City in their little space car, but he was always grasping controls. It may have been a steering wheel or a rod or some joystick contraption, but he was always at the controls and driving; in control of his own destiny and destination. If the cartoonists had made him face rearward with a 4-inch handheld screen on the end of his nose, I’m pretty sure viewership would have plummeted. Nobody in the viewing audience would have even pretended to be entertained by the prospect of not being able to drive anymore. We will gladly take Rosie the Robot to see to our household chores but please keep your hands off of our cars. I want that future The Jetsons were able to foresee and not the one we currently have coming to us!

As a means of preparing myself mentally for what the future likely holds, I decided to read what the NHTSA had to say about our less than bright future of driverless cars. Since they are departmentally responsible for keeping our highways as safe as humanly possible, it would seem to me that they would be less-than-thrilled with a highway system jammed up with cars not being operated by humans. This was, however, not the case at all. They seem to be fairly excited about the possibilities that our autonomous future holds in terms of overall safety- a future where a person can potentially be carjacked by their own vehicle because they failed to update their software in a timely fashion. Nonetheless, as government agencies are known to do, they have established a standardized table in which to gauge the autonomy of a vehicle, with SAE Level 0 being where a human driver performs any & all tasks related to driving, up to SAE Level 5 where the automated system performs all driving tasks in all conditions with no interaction from the driver. I’m not ashamed to say that I am extremely uncomfortable with any of these designated levels higher than Level 0. I develop an uneasy feeling even at a Level 1, where the vehicle would incorporate common features like lane-assist and cruise control systems which, in my opinion, largely remove the human element from the driving experience. I was equipped from the factory, although it was quite a few decades ago, with the ability to perform many of the complex processes involved with driving a car and I am fully committed to use my eyes, turn my head and commandeer any of my other senses, if the need were to arise. There’s really no need to develop any gizmos to do the same.

3Many will argue that having a computer present to help a driver determine his surroundings and provide vastly more accurate data will result in better driver decision-making and potentially less accidents. While I do acknowledge that there is surely some credibility to such a claim, I would argue in response that I cherish my safety best when it is in my sole power to preserve it. I am just unable to come to terms with the potential that my final moments on earth are spent being completely blind-sided by a tiny blue spinning donut of death on my autonomous cars user display letting me know I need to hastily adjourn with my ongoing game of Tetris and get back to the driver’s seat for some sudden evasive maneuvers. Obviously, my slight hesitation in terminating a game where I had managed to compile such an impressive score would be at the root of my eventual undoing. I am all but certain the accident report would detail how all the autonomous systems show to be in perfect operating order and the reason for the accident declared to be “Lack of Appropriate Driver Intervention”, an allegation fully supported by the on-board digital voice recorder that would shamelessly broadcast to my loved ones my final words, “You’ve got to be kidding me!”- And then silence.

I guess, in time, I will have to become a little more comfortable with the prospect of cars that drive themselves, with us ‘superior beings’ being reduced to nothing more than mere pieces of cargo; but then again, I kind of doubt it. It just won’t be as easy a transition as we’ve had in the past; like when the TV remote controls went from making that loud clicking noise to shooting an invisible infrared beam across your living room and eventually making no noise at all when you change the channels. We finally figured out that the infrared beam wouldn’t catch the curtains on fire and life returned to something that resembled normal. Those were relatively easy transitions in comparison but still very monumental in terms of how we watch television. In the meantime, I think I will get back to dreaming every night of the day when I can once again jump in my Jeep and hit the road any time the mood strikes me with no assistance from anyone. Working towards that end, is anyone interested in a used GPS? OlllllllO42106b4ca367891a36776fcdb10f2edd9

Hittin’ the Skids

1Hang around the off-road scene for any length of time and you’re sure to pick up a few crucial pieces of knowledge. Properly applied, these tidbits of wisdom can mean the difference between pure enjoyment and an undying nightmare that will haunt you long after the trip is over. For starters, never go alone. I don’t mean to imply that you need a passenger, although one that packs a hearty lunch and splits the fuel cost is always nice; more so to have another vehicle go along to help lend support, brawn and brains to your venture. Bad decisions tend to be cast aside when vetted trough a backwoods democratic process, of sorts. Not to mention, a spotter is always good to have when things get squirrely. Secondly, NEVER wear nice shoes that you care anything about unless you have come to terms with the fact that you may never see them again. I know this seems like an insignificant little piece of advice but when you have your favorite pair of Merrells encased in a layer of slime and mud that’s thicker than a milkshake yet has the aroma of an untreated portable toilet, you’ll soon become an advocate for footwear preservation too. The final charge I would give you, and likely the most important, is to always prepare for everything. Being on the trail and having something break is bad. Having it break and being miles and miles away from a replacement part or the tools necessary to repair it is immeasurably worse. Having a breakdown and knowing it could have been prevented, well…

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Photo Credit: Jeepwithkids.com

One fundamental component of being prepared is having a vehicle that is properly equipped to survive on the trail. For years, off-roaders have fitted their trail rigs with a variety of implements to help accomplish the task of protecting against damage. Often referred to as ‘armor’, bulky steel plates are affixed to body panels and frame rails by any means necessary, in an attempt to keep the rocks from displaying their abusive ways. These plates that line a vehicles underbelly are called ‘Skid Plates’ and they are purpose-designed and built to ward off impacts that would otherwise contact gas tanks, oil pans, steering boxes and other vital components.

So, whoever came up with these skid plates must have been a mechanical marvel, of sorts. To borrow the same theories of relation that exist between wall & cannonball or sword & shield and apply them to a Jeep is nothing short of brilliant! Did you ever wonder at what point Jeep actually decided that incorporating these new-fangled skid plates into the vehicle from the factory would make a great deal of sense, seeing as the likelihood of a Jeep being used off-road during its lifespan is much greater than just a slight possibility. The answer is that the very first ‘Jeep’ or Willys MA, to be exact, came with skid plates. It’s in their DNA as far back as we can trace. Granted, they have become much more advanced in their design and expanded in their usage but, even back in 1941, they realized the importance of a good defense.

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The very first skid plates were pretty much dedicated only to the transmission region of the Jeep, as it hung precariously lower than the frame rails, rendering it quite vulnerable. Attaching a thick steel plate to the cross member not only protected the drivetrain from glancing blows, but the smooth face provided a slick surface to slide over rocks and obstructions, rather than become hung up on them.

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While the exact origin of the skid plate, prior to this, would be hard to trace, it’s surprising to many that they have been around as long as they have; finding their way into an extensive array of makes and models today, both as standard equipment and, to a larger scale, as an aftermarket add-on accessory. To quote the age-old adage, “An ounce of prevention is worth a pound of cure” hits the proverbial nail on the head. Skid plates are precisely that- a dose of prevention only rarely are they weighed in ounces.

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In fact, popular opinion among hard core off-roaders is that good old-fashioned steel, born of iron and fire, would be the material of choice for building a skid plate. Sure, it’s not the lightest material but it has the hard-headed resiliency to take a severe beating and get right back in line for another. If damaged, it can be removed, hammered out against a rock and welded with very basic tools and then reinstalled. Aluminum, on the other hand, definitely has the benefits of its light weight but is not as easily maintained or welded in the field, making it a wise choice for vehicles where exposure to severe off-road conditions is not a great concern, such as a trophy truck or “mall crawler”.

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Photo Credit: JK Owners Forum

If you want to equip your Jeep to tackle the most unforgiving of trails, or just make it look like it could, Rugged Ridge has got the parts and accessories to make it happen. Yes, even skid plates! You can check them out on our website at http://www.ruggedridge.com/jeep-accessories/jeep-body-protection/skid-plates.html OIIIIIIIO

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Rugged Ridge expands Elite Line of Exterior Accessories for 2007-2017 Wrangler JK/JKU models

New Light Guards added to deliver full vehicle protection

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the expansion of its Elite Line of exterior styling accessories with the addition of its Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards for 2007-2017 Jeep Wrangler JK and JKU models.

Rugged Ridge’s Elite Line of exterior accessories features patented designs intended to provide an attractive and desirable option for JK owners that incorporates Rugged Ridge’s exclusive Elite Line styling, high-quality materials and premium finishes – elements selected to separate the Elite products from others currently found in the JK aftermarket.

Rugged Ridge’s new Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards all feature full die-cast aluminum construction, along with a premium black powder coated finish, chosen for its exceptional durability and appearance.

The new Elite Light Guards are designed with the same distinctive styling as the Elite Headlight Guards for a complete lighting protection package that delivers a cohesive appearance.

The Rugged Ridge® Elite Line of exterior accessories for Wrangler JK and JKU models are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off- road accessories retailers nationwide.

For more information about the Elite Line of products, Rugged Ridge’s complete line of high-quality Jeep and off-road parts or to find an authorized retailer, please contact Rugged Ridge at 770-614- 6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11231.26 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.27 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.28 Elite Fog Light Guard; 07-17 Jeep Wrangler JK/JKU $33.99

A 75 Year Evolution in Automotive Seating Technology

An awful lot can happen in the better part of a century. While we’ve been told over and over again that Rome wasn’t built in a day, nobody ever gives any details about how long it actually did take to build it. Some rumors are that it has never even been built entirely, not even once, before somebody goes and tears it up and the infuriated Romans must begin again. Rather than focus on the proven fact that you can’t accomplish anything too terribly remarkable in just one day, let’s focus instead on what Jeep has managed to do in the under-appreciated art of equipping Jeeps to provide support to our collective posteriors.

When the first Jeeps rolled off a troop carrier and onto sandy foreign soil in the early 1940’s, passenger seating was nowhere near the top of the totem pole in terms of importance. This fact can be no more obvious than when you sit in an early war-era Jeep. Just getting in is punishing enough before you ever hit the seat. In fact, the outrageous weight restrictions imposed by the military meant that the drivers could very well be supplied with only an over-turned milk crate on which to position themselves. Thankfully, in the interest of overall operator safety, a lightweight seat frame was fashioned out of 1-inch diameter steel tubing, barely 18 inches in width, and bridged from side to side with a sheet of flat steel on which the task of supporting the drivers back and buttocks fell. This was a crude design and not exactly a drastic improvement in comfort over the supposed milk crate, but at least this unruly frame was indeed a seat and could be bolted firmly to the floor. Fitting these primitive seat frames with heavy canvas cushions is about the only thing that separates them from being mistaken for a medieval torture device. I have heard on several occasions that the early MB’s seat cushions could be used as a flotation device, in the event that things go terribly wrong during an unscripted beach landing. Seems like a grand notion until you note that the seat cushions are screwed to the seat frame! Not only do I have to muster the endurance to tread ocean water in frigid temperatures, only to play an impromptu game of high stakes tug-o-war with my canvas life-preserver as it slowly goes down with the ship. Such a prospect does seem to lend heavily to the strong sense of adventure commonly found in Jeep owners.

Photo Credit: Toadmanstankpictures.com

Since that observation may be a little hard to digest, we’ll make only slight mention that the early Willys / Jeep seat frame was mounted directly over the vehicles primary fuel tank, so that any semblance of physical comfort could be accompanied by a repressed feeling of uneasiness that, as the bullets fly, you can rest easy knowing that a giant can of highly-flammable liquid is safe and secure directly underneath you. Your only hope lies in the possibility that you will be blown clear of the actual destruction.

Photo Credit: Hemmings

The first evidence of any sort of civility in the seating found in Jeeps would coincide with the development of the early civilian Jeeps, or ‘CJ’s’ for short, which came along in the late 40’s. Not that they weren’t stricken with very similar unforgiving steel seat frames found in the MB; seats that were purely about fit & function with total disregard to the comfort of the seats occupant. The CJ was given a softer feel by means of a rugged, yet much more comfortable, seat cushion. A seat cushion ample enough in thickness to absorb most of the pounding the off-road suspension was prone to put out. Graduallly the drivers of Jeep CJs were being spared from the agonies of the severely harsh ride they had grown accustomed to. The days of feeling like you had just been paddled with a rowboat oar after an hour behind the wheel were largely behind us (pun intended).

Photo Credit: Hemmings

As the CJ platform continued to develop through the 60’s and 70’s, car seat construction practices had progressed considerably, as well; the last CJ models, the CJ7 and CJ8, marked a rather significant period in terms of passenger comfort. Seats were now being designed with soft yet supportive foam that was suspended by springs rather than merely plastered to a rigid surface. The seats backs were becoming taller so as to provide greater support for the upper back and shoulders. These subtle improvements continued to find their way into production, each having positive influences on the overall experience of driving a Jeep. While still far away from what I would consider refined, Jeep had come a very long way in a relatively short timeframe and the backsides of Americans quietly rejoiced. Not only was the seating surface becoming a place where moderate comfort could be found, but the bucket seats were now being mounted to an elevated pedestal via a seat slider that would allow for some level of fore & aft adjustability in relation to the steering wheel. Not to even mention the fact that the 1970’s had brought on a much welcomed move for the Jeeps fuel tank, ostracizing it entirely from the passenger compartment. It seems kind of silly to wait until we’re no longer being shot at to make such a decision, but still a very generous engineering gesture, nonetheless.

The 87-95 Wrangler YJ and subsequent TJ models further advanced the Jeeps standings in terms of driver comfort. While seats still remained a manual operation in their means of adjustment, the seats received additional bolstering and added support to enhance overall comfort. The true pinnacle of seating luxury in the Jeeps history is obviously the most recently experienced- the 2017 Jeep Wrangler JK and JKU Unlimited. You would be hard-pressed to find a more plush seating apparatus furnished in any other go-anywhere off road vehicle. It’s almost hard to remember the Jeeps humble beginnings when you are wrapped in the opulence of high-back leather bucket seats, equipped with spine-numbing seat warmers and upholstered in some of the finest supple calf hides you have ever felt. These seats even have air bags on the outboard side that deploy in the event of a substantial side impact. And to think we used to have to sit on the gas tank…OIIIIIIIO

Photo Credit: Jeep

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Until We Figure Out How to Make a Heritage…We’d Better Preserve the One We’ve Got

Omix-ADA / Rugged Ridge just finished putting the wraps on their 2nd Annual Jeep Heritage Expo- a simple and unadulterated celebration of Jeeps past, present and future. While the show is new, only in its second year of existence, the event has grown steadily each year with over two hundred Jeeps migrating to our Suwanee, Georgia facilities to take part in the affair.

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One truth that stands out boldly to me every time I attend a Jeep event like this is the true sense of kinship that is shared amongst Jeeps loyal following. It’s the heritage of the Jeep that sets it apart from other cars on the road; and the reason why a gathering of such is different from any other ‘car show’ on the planet. If you drive a Jeep, you have a key part in that heritage and the unique sense of unity that comes with Jeep ownership is your part of the inheritance to cherish.

2As I stood at the main entrance of the Heritage Expo with the sun beating down on me relentlessly, I was rewarded in being able to greet Jeep after Jeep-load of enthusiasts as they arrived for the event. Some were locals and had driven for a relatively short time, while others had travelled for untold hours, from many states away, to participate. No matter the distance, visible smiles seemed to declare that it was clearly more than worth the distance covered. Some of the rigs were immaculate, having been detailed and cleaned to the nth degree. Other rides were splattered with mud reminiscent of some previous off-road jaunt, not necessarily recent, but one that finds a way to live on in the owner’s memory by keeping what traces remain for as long as he/she can- like the suntan that remains after a great beach vacation. You hang on to it as long as you possibly can. Each one of the Jeeps is carefully surveyed by the masses as they arrived and given an unstated measure of appreciation. Each one admired for their own merits, each comparable to the next as well as the ones before; all equal regardless of how they came dressed for the party.

This is not anywhere near my first car show, by any means. For as long as I can remember, I have always been into muscle cars, trucks or generally any mechanical contraption with more than one wheel as long as it serves to transport you at a speed greater than which I can walk…preferably something I can fiddle with. While the throngs of muscle car enthusiasts and the cars they relish are still near and somewhat dear to me, the level of exclusion that occurs inside their ranks always impugned any positives for me. The animosity that exists between the Ford guys and the contrasting Chevrolet faithful always seemed to undermine the hobby itself. Since when is a brightly-colored sticker of cartoon juvenile urinating on another car manufacturer’s logo a tool for building comradery? Can’t we just collectively appreciate a piece of automotive engineering that has been painstakingly restored by its owner to new condition without any regard if it is a Fiero or a Ferrari?

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The Jeep community largely acknowledges the concept that a show truck has virtues just as commendable as an off-road capable trail rig. It’s not that one is superior to the other but rather that each person buys into the spirit of freedom, capability and adventure that the Jeep represents and adapts the Jeep to fit the lifestyle they prefer. We prefer to celebrate the entire bunch of them, In fact, you can walk into a Jeep dealership and buy a completely stock Jeep Wrangler JK and never modify a thing on it- it just doesn’t matter. You ARE instantly and entirely adopted into the Jeep family and you will be waved at whenever you pass another brother or sister. It’s truly revolutionary to experience and a large part of why we seek to preserve this long-standing heritage for future generations to enjoy.

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If you want to find out more about the 2nd Annual Jeep Heritage Expo or see what all the excitement of the Jeep lifestyle is all about- check us out at www.RuggedRidge.com and we hope to see you and your Jeep at next year’s Jeep Heritage Expo in 2018! OlllllllO

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June 2017 Monthly Update

Trek 8 Wheels for Renegade

Start customizing the look of your Renegade with Rugged Ridge’s Trek 8 Wheels. Made with aluminum alloy to be lightweight and a one piece design. The Rugged Ridge Trek 8 Aluminum wheel combines high-end looks of an aftermarket rim with a factory-quality fitment, all while exceeding strenuous SAE J2530 standards for safety.

Part Number Description Price
15307.02 TREK 8 Wheel, Black, Aluminum Wheel, 14-17 Renegade $213.99

Perforated Grille Inserts

Add a aggressive look to your Jeep with our Perforated Grille Inserts. Constructed of durable UV-treated space age plastic that resists fading, cracking, and warping for years of good looks, these Mesh Grille Inserts are molded for a precise custom fit and an easy installation with no drilling or tools required.

Part Number Description Part Number
11306.31 Grille Inserts, Perforated, Black, 07-17 Jeep Wrangler JK $69.99

Space-Age Polymers and Advanced Technology Makes for Instant Fun-Just Add Water!!!

1I believe that it is written, somewhere deep within the yellowed pages of an old Jeep owner’s manual, that you have not officially achieved full-fledged Jeep ownership status until you have been baptized into the Jeep church. Don’t get me wrong…despite the name this isn’t a religious ceremony of any sort. It doesn’t require a priest and is not likely to be followed by a reception, complete with little finger sandwiches, fruit punch or a cake. This ‘baptism’ is one of deep water, of pouring rain and probably of mud. Sure, it tends to be a messy ordeal but it always washes off and things dry out long before the memory ever fades.

I can’t even recall the first time it happened to me, or begin to count the number of times that followed. What I can easily recall is that some of the best times I’ve had in my Jeep have been when things are NOT going the way they should. I could go as far as to say, with reasonable certainty that I’ve been set up. Jeep made plenty of allowances in their design to allow for the unexpected and undesirable to happen. The roof is configured to come off the vehicle entirely, as well as the doors, which both seem pretty suspect to me. There are even plugs in the floor that, when removed, allow for water to drain out of the cab, although the diameter of the drain holes are much too small to keep up with the water flow demand so your ankles will usually remain completely submerged in a heavy downpour. It’s like Jeep knew what kind of trouble Jeep owners were likely to get into and they wanted to make sure we were equipped to handle it and make a full recovery.

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My first ‘baptism’ was innocent enough. It was a sunny spring morning in Georgia and I opted to give my daily driver wheels the day off, choosing to enjoy a sun-soaked trek in to the office in the Jeep. The fresh aroma of budding trees triggered by winters end, accompanied by soft, cool breezes was just the right way in which to start your day and an even better way to end it. Mother nature, however, was hard at work in the background, enacting plans to make sure those blossoming trees had ample water- a plan she would put into full action about the time I began my homeward jaunt. As a steady stream of water trickled from my interior rearview mirror, as though a water faucet had been left on, it occurred to me that a bikini top was probably a well-chosen name for a product that basically guarantees that you are going to get wet. My thoughts then shifted to relative gravity of the situation that unfolded around me as my vehicles entire interior electrical system was being exposed to the one element of nature that it has the least in common with. All these years I spent avoiding the urge to use the hair dryer while lying in the bathtub were all for naught, as I was most certainly about to perish in a freak electrical fire.

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The most redeeming part of the Jeep baptism is probably the impression it makes on those around you that get to witness the event. The look of complete and total pity expressed on the faces of onlookers as they watch you brave the torrential floods must be seen to be believed. A look that could only be outdone by the shock and dismay that their faces would reveal, if they only knew that you were having a blast! I recall on one occasion a fellow in a black luxury sport sedan who pulled up next to me in one such monsoon, partially rolled down his window and made a verbal gesture of his compassion for my plight. “Bad day to own a Jeep! Ain’t it?” he said, to which I replied “No… Thursdays are as good as any day.”

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Of course, there is a flip-side to that coin. Every rose has its thorns; or at least that is the rumor I’ve heard relayed in a song. When it comes to having fun while in a Jeep, water is clearly the magical multiplier. Whether it’s a wide water crossing that runs up to your rocker panels, skirting a majestic waterfall on an isolated backwoods trail or adding equal sums of dirt and water together to make mud- the end result is always the same. Everything you do in a Jeep is “funner” when you add water, but be careful. When you are out wheeling and you add water, things can get really slick really fast! While I don’t mind an occasional struggle for traction, if your adventure has you on any sort of an incline, you will soon be unwillingly finding the shortest route down the mountain; bouncing off anything and everything that is in your path. While this still makes for vast amounts of fun, for those who value pretty painted sheet metal, this can be a real downer. For those Jeepers who are still sending the bank a monthly payment, it’s a downright unacceptable activity to use your Jeep to clear-cut forest land. For that reason, splashing through puddles is the recommended watersport until you have title in hand (with the top off, of course).

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So if you’re out in your topless Jeep and the dark clouds seem to conspire to rain on your parade, don’t despair. It’s just part of your baptism. Sit back, breathe in the air and enjoy it. Most importantly, try not to look too crazy. It’s a Jeep Thing! OlllllllO

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The Allure of a Jeep Barn Find – Junker or Gem?

1For as long as I can remember, I have taken a great amount of pleasure in driving around the country and looking for deserted automotive treasures, camouflaged by the overgrown landscape on which they reside. You see them, to some extent, everywhere you look, but it seems like the closer you are to the city, the newer the age of the dearly departed becomes. For me, there is not a strong personal attraction in reviving somebody’s old discarded pea-green Geo Prism, whose intrinsic value suddenly plummeted with the failure of a head gasket. It’s when you get away out in the rural areas that you begin to find those truly classic examples; those that served their owners well for the automotive equivalent of a lifetime, before they were literally “put out to pasture”. I spent quite a few years searching these out and taking Black & White photographs to capture my discoveries in their natural habitat. The character that these cars portrayed seemed to be better captured without the detail of color film. My desire was to be able to look back on these photos later; remembering where and when I saw them, and hopefully re-imagine some of the stories those rusted heaps might tell to me, if they could.

I believe that the car lover that hides deep inside a large number of us secretly longs to reclaim those forsaken lost relics; to pull them out from their earthen tombs and breathe new life into them. While the venture of doing such a thing is admirable and ultimately very costly, it’s important to realize that, to borrow a line from the American classic film, Cool Hand Luke, “Some men you just can’t reach”. There are times when the life you hope to recover is just too far gone. It’s at those times that you need to be able to identify this reality and NOT deny it. Are you dealing with a “Barn Find” or are you just buying an expensive chunk of yard art? There may be very little difference between them.

2I tend to favor the term “barn find” because it, by nature of the name, insinuates that the vehicle was stored in a barn or, at very least, under some sort of cover. While this does not guarantee a cars structural integrity and hardly limits the likelihood of the interior now being home for a colony of rats with an appetite for seat cushions and electrical wiring, most barn owners would not likely designate precious space for something that they didn’t care about or hold some plans to repair in the future. If the old Jeep was seriously broke beyond repair, it would probably be repurposed as a flower bed out in the yard. However, once you put a car outside, exposed and unprotected from the elements, you can count on it returning to the ground from whence it came, in a painfully short period of time. While many of the components on a Jeep that are the most prone to rust from exposure are readily available and easily replaceable, one has to consider whether starting out with nothing might be a better option.

3For an old vehicle to truly qualify to be considered a genuine ‘barn find’, the vehicle should only be corrupted by years of dirt, grime and passing of time; something that got put away some time ago for semi-safe keeping and not surrendered to the elements. Too often, one man’s barn find is, more accurately, just a basket case in which to pour large sums of money with little hope of ever recouping even a modest initial investment. The art of finding those that pass more easily as a treasure than trash and acquiring them for as cheap a price as possible is where a bargain finder shows his true mettle. Developing an emotional attachment to the subject is where many people lose sight of the primary objective and end up with a few apple crates full of rusty parts and no substantial premise on which to build. Don’t ask me how I know. In such cases, the buyers motivation should only be save the mechanical artifact from the edge of extinction for nothing more than the sheer satisfaction of it, as that is likely the only certain profit to be had; a profit that is exempt from taxes and only appreciates with time.

I’m reminded of a buddy of mine when I was growing up who, while everyone else was acquiring their first set of wheels, chose to take ownership of a certain Willys M38A1 that his grandfather had pulled from a lake or, more accurately, a South Georgia swamp. We spent several warm summer months scraping barnacles off that old crusty hull of a vehicle with putty knifes until our knuckles bled. The metal, thanks to the coating of mud, was remarkably well-preserved for its age. In spite of that, I remember slowly coming to the realization that this dream that we were chasing was running speedily in an opposite direction than where we were headed. That old Jeep, fortunately, hadn’t cost him a thing but the time and effort it took to try to resurrect it; and maybe a small fee for a scrapper to haul it off. It wasn’t my first project and certainly would not be my last.

So, regardless of where you find them or how much time and effort it takes to restore them, I cannot think of a more admirable or satisfying pursuit than tracking down one of these old vintage vehicles, in whatever barn they may hide, pluck them out from the grasp of decay and reviving what is left of their automotive spirit. You might even share the experience with a member of a younger generation so they can enjoy the same sense of fulfillment that such an undertaking brings. After all, it’s only the seeds you sow that multiply and not what you keep in the barn. OlllllllO

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Alloy USA launches new line of Aluminum Differential Covers for Dana 30, 35, and 44 axles

New Heavy-Duty Covers are Engineered for Superior Off-Road Protection

Alloy USA®, a leading manufacturer of performance drivetrain products, announced the release of its new line of Aluminum Differential Covers for the Dana 30, 35 and 44 differentials. Each cover is designed to help protect internal components from damage caused by contact with rocks and other off-road hazards as well as aid in dissipating damaging heat.

The new matte red powder coated Aluminum Differential Covers are constructed from A356-T6

coat and are engineered to protect differentials from costly trail damage. Photo Credit: Alloy USA

coat and are engineered to protect differentials from costly trail damage.
Photo Credit: Alloy USA

cast aluminum for impact resistance. Additionally they feature a precision machined sealing surface, allowing gaskets or RTV sealant to be used for a leak-free seal.

Alloy USA Aluminum Differential Covers are engineered to provide an improved level of protection over factory stamped steel differential covers and add a stylish accent to any Jeep. The covers feature a magnetic drain plug for trouble-free maintenance and a specially designed dipstick bolt to help Jeep owners avoid issues from over- or under-filling their differentials.

Backed by Alloy USA’s five-year limited warranty the, Alloy USA Aluminum Differential Covers are available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $114.99.

For more information about the new Alloy USA Aluminum Differential Covers or Alloy USA’s complete line of performance drive train products or to find an authorized retailer, please contact Alloy USA at 770-614-6101 or visit www.alloyusa.com

Part Number Description MSRP
11210 Aluminum Differential Cover, Dana 30, Red $114.99
11211 Aluminum Differential Cover, Dana 35, Red $114.99
11212 Aluminum Differential Cover Dana 44, Red $114.99