Rugged Ridge announces new Recovery Tool Rack for various Jeep applications

Versatile & Accessible Storage Mounts to Rear-Mounted Spare Tire

Suwanee, Ga. (March 6, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Recovery Tool Rack for various Jeep applications.

The Rugged Ridge Recovery Tool Rack is engineered for the Jeep owner who wants to equip their vehicle for off-roading or any outdoor adventure. The design focuses on practical and convenient storage of tools while not sacrif

Rugged Ridge’s new Recovery Tool Rack mounts off-road implements outside the cab for easy access. Photo Credit: Rugged Ridge

Rugged Ridge’s new Recovery Tool Rack mounts off-road implements outside the cab for easy access.
Photo Credit: Rugged Ridge

icing interior
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The Recovery Tool Rack is stamped from durable steel plating and is finished with a resilient black powder coat, protecting the body of the rack from rust and corrosion while giving it an attractive appearance. The rack is fitted with three individual slots in which a variety of tools can be mounted for transport, with the tool handle secured via the included retention straps for a rattle-free ride.

The Rugged Ridge Recovery Tool Rack utilizes a built-in plate that attaches directly behind the rear-mounted spare tire. With a universal mounting bolt pattern, the rack is able to mount to any Jeep wheel bolt circles, making it compatible with any Jeep with a spare tire carrier, regardless of year.

The Rugged Ridge Recovery Tool Rack is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $199.99.

For more information about the new Recovery Tool rack, or any of Rugged Ridge’s complete line of high- quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770- 614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
13551.63 Recovery Tool Rack $199.99

“Specializing in Genuine Knock-Offs of a Close Reproduction of the Original”

1Jeep has always been a curious brand and not just because they are like no other car. Let me explain: The “Jeep”, as we know it, was introduced in the early 1940’s as a utility vehicle explicitly for military use in World War II. Initially, it was never officially branded as a Jeep. It was rather an MB, or maybe even a GP but only referred to as a “jeep” in a slang manner as a shortened derivative for “General Purpose”, a term hurled about by those enlisted men who used them. The term “jeep” was then casually adopted by the general population, primarily because the “jeep” made them feel as though they were a part of the war; that they shared, in some small way, a little bit of something in common with those soldiers who fearlessly represented them. Most advertising from the war era uses the term Jeep as though it was the actual brand name.

 

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Imagine, if you will, going to your local grocery store to buy a pack of hot dogs. As you stand in front of the refrigerated display admiring the wide variety of weenies & brats, you might well choose to make your selection based on the color of the label, the attractiveness of the product glaring through the clear packing or maybe even base your selection simply on the price of the franks. The choice is yours with little at stake to lose. But what if the pleasing price was accompanied by the words “Hot Dogs” written inside troubling quotations on the packaging? What could this mean?? Could these “hot dogs” be some other food concoction masquerading as a genuine hot dog? Is it possible to fall short of such a low culinary standard?

3When the war was over and the Jeep was transitioning into a new life as a civilian all-purpose vehicle, Willys-Overland continued advertising the ‘Jeep’ but now book-ended the word with single quotations, as though they recognized it was not the original but an undecorated version of it. These single quotations always struck me as a little strange. Sure… the CJ was not really the original military version but it WAS surely a Jeep just the same. I can’t help but think of the ridiculous Dr. Evil character from the Austin Powers movies doing his “air quotes” as he describes the importance of “lasers” in his evil plan to take over the world. Why would Willys not just call their ‘Jeep’ a Jeep and leave the single quotations for something more sarcastic? Is there something more philosophical in play here that would cause them to only reference their product in quotes? What is Willys-Overland insinuating exactly? Never before has a pair of quotation marks resulted in some many question marks…

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As it turns out, Willys-Overland had been trying to get a patent on the name “Jeep” since 1943 and, unfortunately, were meeting quite a bit of resistance. The Federal Trade Commission had even ordered the automaker to stop making claims to any responsibility for the “jeeps” initial design or subsequent production. When Willys launched the first official civilian version of the ‘Jeep’ in 1945, they were sure to take the proper steps to have the name Jeep copyrighted. An official registered trademark followed a few years later in 1950 and yet the single quotation marks remained still, hinting at some level of illegitimacy.

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At any point was the Jeep, or dare I say ‘Jeep’, in danger of having the dreaded quotes stamped into the cowl sheet metal or added to the badging? Was the Jeep merely pretending to be something that it was not?? Was the iconic slotted grille not an adequate substitute for a genuine certificate of authenticity? “How long would it be until we could buy an actual real Jeep?” remained a question that begged an answer for well over two decades.

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Even in 1970, under the ownership of Kaiser, the ‘Jeep’ label remained, now accented with a somewhat confusing tagline “The 2-Car Cars”, intended to convince buyers that the ‘Jeep’, with it’s 4-wheel drive capabilities, was actually two cars in one. No mention was made in these ads if one of the 2-cars was merely pretending to be a Jeep leaving prospective purchasers with a bit of a dilemma.

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The year that followed for ‘Jeep’ in 1971 proved to be one of newfound promise. Ownership of the company was transferred from Kaiser to American Motors Company and instantantly the single quotations were gone. This vehicle was no longer a pretender and was not to be mocked. This was a JEEP and it no longer had to boast of being 2-cars in one. It was THE car, unlike any other and set on a course to revolutionize what people can do with their cars.

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From 1971 forward, under AMC and Chryslers ownership, Jeep grew stronger and more independent as a brand, never resorting to decorating its proud name with uncalled-for quotations ever again. While I think the original intent was to somehow isolate the Jeep from its heritage so as not to detract from it, the fact that the Jeep name was marketed in quotations for some 25 years is a question that begs for some great explanation. Or maybe it was all just part of Dr. Evil’s plan all along. OlllllllO

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Working the Night Shift

Sometimes I wonder if I’m the only one. While this sounds like a vague introduction to some sort of seriously uncomfortable introspection. It’s really not. I often lay awake at night and I think about it. Certainly there are others who face the same struggles as I. Ones who, when they have some considerable task or project at hand, toil away at that task while they sleep or, at least, in the time set aside for sleeping. Does it occupy their thoughts, even while they sleep?

1I am unfortunately plagued with this anomaly and I’m not able to find a solution that enables me to move past it. For example, I am currently entertaining the prospect of upgrading the rear differential in my Jeep- something beefy and less prone to breakage than my factory Dana 35. Beginning around 3 a.m. each night, I find myself sifting through the makes and models of trucks that incorporate my desired differential from the factory; noting each one in detail so as to better focus my quest. I see virtual fields of these trucks and I inspect them from a hazy distance as though I am planning my most efficient attack. I ponder what specific drivetrain configurations and trim levels might best offer the possibility of finding the gear ratio that I need. Even in my sleep, I often stroll through the salvage yard’s automotive haystack perusing the array of vehicles; looking with stern devotion for that solitary hidden needle I long to acquire. Certainly this is some sort of odd syndrome that simply hasn’t been named yet.

While my nightly jaunts are usually centered around an automotive theme, I’m sure individuals with varied interests endure similar experiences with a subject that is tailor-made for them. I’ve heard that people whose jobs have a certain level of redundancy to them often find themselves performing that redundant action while they slumber. Like the guy who severs the heads from the chickens at the poultry plant or the lady who refills the soap dispensers in the rest stop bathroom. I much prefer my subliminal strolls through the imagined scrapyard to the ideas of making donuts or filling out tax forms in my sleep, much less decapitating chickens.

Unlike my real self, my subconscious self is extremely capable of multi-tasking too. I am currently committed to the task of rebuilding a Toyota 22R carburetor for a good friend of mine. I’ve already purchased the rebuild kit, with its abundance of gaskets and springs. I have the assembly diagrams printed and all the tools necessary to undertake its renovation. The only thing I have not afforded the mission is the ample portion of time to get it done. Not to worry though…I find myself meticulously dismantling the carbs complex series of linkages and cleaning its countless crooks and crannies. I labor not at a workbench however, as most would, but rather under cover of darkness while I sleep. Each venturi, O-ring and pump diaphragm is attentively tended to with exacting precision- like that of someone wholly awake.

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Despite the fact that I bring it on myself, I do try to justify my particular strain of insomnia with the thought that foolishness sleeps soundly while those blessed with a thirst for knowledge toss and turn in search of answers; ones that might only be found by the light of day. While previewing a job over and over in your mind doesn’t make you any better-prepared to actually do the job, telling myself it does helps me sleep at night, figuratively speaking, of course. I’m sure when I actually hit the junkyard to find my donor rear differential, I’m sure it will seem like I’ve been there before. Like my course was planned.

This past weekend, while I was engaged in another subconscious junkyard expedition, it suddenly occurred to me that I needed to get in my Jeep and drive to Toledo, the birthplace of the Jeep Wrangler and the hometown for the manufacturing of Jeeps since the very beginning. Since 2016, the city of Toledo celebrates their proudest export with a little celebration they call the Toledo Jeep Fest, featuring an untold number of Jeeps from across the country, all gathered in one place. The yearly event features an enormous parade of Jeeps wheeling through the center of town, which is often the highlight of the weekend. If I’m not sleeping, I should probably go!!! Or even if I am??

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And just like that, my semi-lucid brain concocted a haphazard plan to drive my ’93 Wrangler YJ to Toledo, Ohio- a distance much farther then I have ever ventured before in my rattle can. I even bolstered my newfound cause with the premise that my particular Jeep will officially celebrate its 25th birthday this year. What better way to celebrate Jeeps long-standing spirit of adventure than by casting caution strongly into the wind and embarking on a cross-country trek in my own Jeep? Curse the noisy off-road tires and meager fuel economy; let’s take this show on the road! We’ll drive north at speeds that will transform my beloved YJ into nothing short of a blur in the eyes of passersby. A cumbersome beast who has taken up a stationary residence in the slow lane; trudging along in hopes of finding my way to some like-minded individuals dabbling in my same breed of sleep deprivation. Or, at the very least, to take in some really cool Jeeps. Something to fuel my next wave of fever dreams upon my return home.

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And so I will spend many of my precious spare hours over the upcoming months readying the Jeep for the long trip ahead. I’m sure that many of the issues that I need to address in preparation for the journey will busy my mind much longer than they occupy my hands. I suppose it’s just the way that I’m wired. Fortunately for me, I find considerable enjoyment in the preparation for such a trip as I do in the trip itself. Much like the reward of spending time with your kids before they learned to loathe your existence. The pleasure of doing something with them almost paled in comparison to the joy of just being with them.

I plan to document my trip to the Toledo Jeep Fest in August with photos and a journal that relays the tale of my travels. Feel free to follow along at www.RuggedRidge.com/blog . Hopefully it will be all the fun of making the trip yourself without any of the sleepless nights. Maybe you can take the wheel for an hour or so while I catch a few winks?? OlllllllO

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Rugged Ridge announces releases of CB/AM/FM Antenna System for 2007-2018 Wrangler JK/JKU

Complete Kit Enables Jeepers Full-Range Radio Reception with a Single Antenna

Suwanee, Ga. (February 20, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new CB/AM/FM Antenna Kit for 2007-2018 Wrangler JK and JKU models.

The Rugged Ridge CM/AM/FM Antenna System is a practical solution for those Wrangler JK owners who realize the need for two-way communications while out on the trail but are hesitant to attach unsightly antenna mounts to the factory sheet metal or costly aftermarket bumpers.

Designed to eliminate the need to run a secondary antenna cable to a separate CB antenna, the Rugged Ridge CB/AM/FM Antenna System replaces the factory JK antenna system with a versatile combination of electronic components that allows the users CB antenna whip, mounted in the factory antenna location, to provide signal for both radios simultaneously. No drilling or modifications to the body are necessary, as is common with many CB antenna and wiring installations.

The new Rugged Ridge CB/AM/FM Antenna System includes all the components necessary for installation with any standard CB antenna, including antenna mount, gasket, multiplexor, hardware, wiring, adapters and complete instructions.

Rugged Ridge CB/AM/FM Antenna System is backed by an industry-leading five year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers with an MSRP of $119.99.

For more information about the new CM/AM/FM Antenna System, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
17212.20 CB/AM/FM Antenna Mount Kit $119.99

Is “Jeep Therapy” Really the Real Deal?

1I was recently reading an article that expounded on some interesting data extracted from the 2015 U.S Census that stated the average American adult enjoys a daily one-way commute that is 25.5 minutes long. That is almost 26 minutes one-way , so double that unless you’re carrying a kindergartners nap mat to the office with you; we are on average confined to our cars interior for close to an hour a day, 5 days a week. The fine folks of the Dakotas, North & South, came in well under the average while Marylanders were 22% higher than the average. That is some seriously substantial windshield time!

So, as the gravity of this information began to sink in, I was reminded of a meme I had seen recently in one of the Jeep forums that I frequent. For those of you entirely unfamiliar with the term ‘meme’, don’t feel bad. Despite the fact you’re much better off in your current state of unknowing, I will tell you that a meme (pronounced MEEM) is a clever, inspiring or funny little picture or caption that has associated text cropped on it with the intention of spreading, by means of the internet (primarily social media), like a wildfire. It’s important to note that anyone can create a meme, so the cleverness, humor or inspirational qualities are by no means guaranteed, as you can only imagine. Accurate spelling is also less-than-vital.

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The “meme” in question alluded to the fact that driving a Jeep often proves to have an almost therapeutic effect on the driver. While I am a relatively new “Jeeper” by some people’s standards, having only been a Jeep owner for the past decade, I can testify with a great deal of certainty that this meme is right on point. It doesn’t matter how far off-track my day at work may have gotten, my ride home in my Jeep seems to set things straight once again. The wind in your hair can magically clear the muck from your mind. With older Jeeps, it’s often more of a trade-off.

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But the healing qualities don’t end when you put the Jeep top and doors back on, at least not entirely. Driving a Jeep just seems to put one’s mind in the proper state for reasons that I can’t accurately explain. I could argue that the driver’s vantage point being situated higher than most could be a contributor. The fact that the soft top possesses all the unrefined nuances of a camping tent could prove to be a factor for some while I think that the Jeeps overall essence of adventure and free-spiritedness seems to deescalate the stresses of the day for most.

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Bottom line is, anyone that has driven or even ridden in a Jeep doesn’t really have to be convinced at all of the therapeutic qualities exhibited on its occupants. If the single hour a day that you spend behind the wheel of a Jeep is truly therapy, then think of the money you’ll save on NOT having to see an actual board-certified therapist. A little internet searching reveals the typical psychotherapy session would run you around 76 bucks an hour, on average. Think of the money you’ll save! And the thing takes you places too?? Win/Win!!

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In fact, if my calculations are even remotely accurate, you stand to save a minimum of $380 a month, even if the therapy sessions your Jeep help you avoid were only weekly. The more drastic your particular internal instabilities, the more treatments you would have required and then the savings literally go through the roof! I’m thinking it might be time to splurge a little and start seeing a brand new therapist….Hmm. I think BLUE is a very calming color. OlllllllO

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Rugged Ridge releases new Adjustable Rear Track Bar and Relocation Bracket for 2007-2018 Wrangler JK

Two Options Offered to Maintain Differential Alignment in Lifted Jeeps

Suwanee, Ga. (February 6, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of both a new Adjustable Rear Track Bar as well as a Rear Track Bar Relocation Bracket for 2007-2018 Jeep Wrangler JK / JKU models.

Engineered to effectively address issues with differential alignment in vehicles with suspension lifts installed, the Rugged Ridge Adjustable Rear Track Bar gives JK enthusiasts the ability to adjust the rear track bar length to compensate for suspension lifts ranging from two and a half to five inches.

Constructed of high strength forged steel to stand up to the rigors of off-road use, each Adjustable Track Bar features a durable black powder coated finish and urethane bushings for improved control and stability on the road with an extremely robust adjustment sleeve for greater versatility.

Rugged Ridge Rear Track Bar Relocation Bracket restores proper track bar positioning on lifted JK Wranglers. Photo Credit: Rugged Ridge

Rugged Ridge Rear Track Bar Relocation Bracket restores proper track bar positioning on lifted JK Wranglers.
Photo Credit: Rugged Ridge

Additionally, Rugged Ridge has released a Rear Track Bar Relocation Bracket designed to accurately reposition the factory JK rear track bar to help restore proper wheel tracking on lifted JK Wranglers. Built from four-millimeter-thick plate steel and beautifully powdercoated to resist corrosion, each bracket is precision formed for ease of install on the 2007-2018 Wrangler JK with two positions for a tailored fitment.

The Rugged Ridge Adjustable Rear Track Bar and Rear Track Bar Relocation Bracket are backed by Rugged Ridge’s industry-leading five-year limited warranty and are available online and through select Jeep and off-road parts and accessories retailers.

For more information about Rugged Ridge Adjustable Track Bar and Bracket, or its complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
18303.81 Rear Track Bar Relocation Bracket, 07-18 Wrangler JK $106.99
18305.06 Rear, Track Bar, Adjustable, 07-18 JK/JKU $249.99

A Modern-Day Drivers Lament

1I’ve always heard that those who don’t learn from the past are doomed to repeat it. While this is largely true from my experience, sometimes looking at the past in the appropriate light is the cure for better accepting what is in the present.

This bit of enlightenment came to me while I was sitting, somewhat impatiently, at a traffic light on my daily ride home. This is one of the lights that I have to “endure” daily; one whose entire existence seems to only suggest a proper course of action to those who travel under its authority at any given time. People just proceed out into the intersection regardless of the lights impending change. If the lights directions were to be observed and obeyed, order would ensue; however, the light and its luminous suggestions are largely ignored, resulting in utter and total chaos.

Imagine a place like New York City without so much as a traffic light to limit the lunacy. Back in 1901, this was the conditions of the day. Travel by motor car was relatively new and there was an entire dynamic between loud cars and frightened horses pulling carriages to deal with. That’s why there was The Automobile Blue Book – a written manual for navigating the city by car and surviving with life and limb intact.

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Before there were traffic lights, signs and electronic gizmos to guide us along, the government saw the need to give us guidelines by which to abide. In terms of the right-of-way, there was very little regard given to whether you were pulling out on to a major thoroughfare. Rather the direction in which you were travelling determined who had the upper hand. Obviously, those going north or south were actually going somewhere while those going, say, eastbound were not actually travelling anywhere deemed important, what with the rotation of the earth and all.

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With the fundamental basis of right-of-way now firmly established for us all, it’s time to move on to matters of safety. All vehicles, including the dreaded ‘velocipede’, are to be equipped with a bell, or a gong if you’d rather, but not too big of a bell as to encourage one upmanship. This 3-inch or smaller merry noisemaker is to be sounded whenever you pass another vehicle from behind and when you navigate a turn. Oddly, no mention is given in regards to the gaining or losing of right-of-way with a change in vehicle direction. I would think that gaining right-of-way by means of a turn would warrant the ringing of ones own bell, as sort of an audible celebration.

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The act of stopping the automobile is addressed to a lesser extent back in Article 4 Section 1, by advising that nobody is to stop the vehicle, unless it’s an emergency, or to let another vehicle cross in front of you. Use of an audible signal is advised but it doesn’t seem as though the bell is suggested to be the source of the signal. Maybe a “whoop” or a “holler” is in order, based on where you are from? Or you can just raise your whip. Wait…what??

When you see pedestrians treated as the same rank as the horses, it’s not surprising to see the City of New York come down hard on those who choose to ride a peddle-powered means of transport. Having to suddenly share the road with not only equine but now motorized contraptions driven by whip-wielding whackos is a whole new thing. Bottom line is- If you’re gonna bike it, you’ve gotta leave the tike at home to fend for himself. These streets are no place for young children

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And the bad news doesn’t end there for the bikers! Strict rules are enacted to make it illegal to coast your bike. Meaning you have to be under constant propulsion if you’re not parked on the curb. In fact, you have been directed to keep your hands on the handlebars and your feet on the peddles at ALL times!! Of course, it goes without saying that you can’t have a Chinese lantern on your bicycle either. Afterall, this ain’t Hong Kong. And Rule #13 restricting any and all “instruction” from the bike path is really surprising and is surely going to prove a serious hindrance to any of those who ever hope to learn how to ride a bike in this town.

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Just when you think the drivers of century ago had it pretty good, it turns out that said drivers were instructed to maintain a log of their driving. This was not just a tally of dates and mileage though. This is a full-fledged written report of data involving complex mathmatical formulas that rival todays college prep exams. How many miles did I traverse? What was my fuel consumption per brake horse power? How much waste am I storing?? The though of calculating water consumption per mile seems like a sizable task. Can’t I just go back to dealing with traffic lights and moronic drivers?

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Even if I was to become accustomed to the considerable load of paperwork that accompanied driving privileges back yesteryear, the accident preparation kit that accompanied the Official Automobile Blue Book would have me seriously rethinking my decision. Having to quickly peruse a laymens description of artificial recessitation and familiarizing myself with the acknowledged ways to “test for death” seems a tad intense when compared to exchanging insurance cards and texting your agent. Afterall, I’m pretty sure I don’t even carry linseed oil with me on most occasions.

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Now, riding in a Jeep can make you prone to getting a cinder in the eye. I just need to figure out what a “lamp lighter” is and pick up a couple of them from Amazon when I order my new velocipede. OlllllllO

Rugged Ridge announces new 2018 Jeep Wrangler JL exterior accessories

Stylish Aluminum Wheels and Spartacus Bumper Top the List of Newly Available Accents for the 2018 Jeep Wrangler

Suwanee, Ga. (February XX, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of several new products for fitment on the all-new 2018 Jeep Wrangler JL models.

The Rugged Ridge® SpartacusTM Front Bumper patented design offers the most advanced styling on the market. Utilizing a state-of-the-art steel stamping process creates a bumper that is lighter than most aftermarket steel bumpers. The bumper also allows the owner to retain the factory fog lights and tow hooks for a clean look and seamless installation.

Rugged Ridge Spartacus Front Bumper, XHD Aluminum Hood Catches and massive 20 x 9” Drakon Wheels give the new ’18 Wrangler JL an updated appearance. Photo Credit: Rugged Ridge

Rugged Ridge Spartacus Front Bumper, XHD Aluminum Hood Catches and massive 20 x 9” Drakon Wheels give the new ’18 Wrangler JL an updated appearance.
Photo Credit: Rugged Ridge

The XHD Aluminum Hood Catches are one of the simplest upgrades available for the new Wrangler JL. Constructed from high-quality cast aluminum and engineered with an adjustable torsion rod for an exact fit on every Jeep. The latches add muscular accents and provide a functional upgrade over the factory latches. They are now available in Black, Silver or Textured Black powder coat finishes.

Rugged Ridge’s 17” x 9” Jesse Spade Wheels hub-centric design delivers performance-oriented styling with a factory fitment. The wheels features a hub-centric design and an exclusive valve stem pocket that protects from potential off-road damage. Available in Black Satin and Gun Metal Satin finishes to ensure these wheels work with any color scheme.

The Rugged Ridge 20” x 9” Drakon Wheel is crafted for those who desire the improved appearance and performance benefits achieved by using plus-size wheel packages. Built from lightweight cast aluminum alloy and designed with a unique beveled spoke face with oval recesses gives the Drakon wheel a stunning visual appeal. Also available in Black Satin and Gun Metal Satin finishes.

Last but not least, the Elite Antenna Base allows JL owners to modernize the appearance of one of the most overlooked parts of their Jeep. Featuring high-quality cast aluminum construction and a distinctive gear-like design for a truly rugged look. Available in either black or red powder coat finishes, or a raw aluminum paintable finish.

Rugged Ridge’s exterior accessories for Wrangler JL are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off-road accessories retailers nationwide.

For more information about the line of accessories for the Wrangler JL or any of Rugged Ridge’s complete line of high-quality Jeep and off-road parts, or to find and authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11544.21 Spartacus Front Bumper, Black, 2018 Wranlger JL $933.99
11210.21 Hood Catches, Black, 2018 Wrangler JL $133.99
11210.27 Hood Catches, Textured Black, 2018 Wrangler JL $133.99
11116.21 Hood Catches, Silver, 2018 Wrangler JL $133.99
15303.90 Jesse Spade Wheel, 17×9, Black Satin, JK/JL $399.99
15303.92 Jesse Spade Wheel, 17×9, Satin Gun Metal, JK/JL $399.99
15304.01 Drakon Wheel, 20×9, Black Satin, 07-18 Wrangler JK/JL $586.99
15304.30 Drakon Wheel, 20×9, Gun Metal, 07-18 Wrangler JK/JL $586.99
17212.13 Elite Antenna Base, Black, 07/18 Wrangler JK/JL $26.99
17212.14 Elite Antenna Base, Red, 07/18 Wrangler JK/JL $26.99
17212.15 Elite Antenna Base, Raw, 07/18 Wrangler JK/JL $26.99

Forget What You’ve Heard…Going Commando IS Cool!

1Long before the days of social media and the illicit birth of situation comedies, Kaiser Jeep saw the potential in an abandoned automotive platform, the Jeepster, and took the vital steps to revive it. While the original Willys-Overland Jeepster had found less-than-splendid acceptance in the late 1940’s, much of its failures could be lent to the fact that it was, in all essence, a car. A two-wheel drive touring phaeton, or convertible, with little or no ties to an actual Jeep, bar its slotted grille and flattish fenders. While the initial Jeepsters were certainly a spectacle of class and charisma, they lacked the crass and crudeness of its elder Jeep namesake.

Kaiser however sought to change all of that, by offering a new Jeepster; one with the spirit of a true Jeep firmly intact. A four-wheel drive runabout that expands on the universal Jeeps utility by delivering off-road capability, street worthy styling and a variety of body configurations to please the masses. From a two-door convertible, to a compact pickup and then a station wagon- the Jeepster was rebirthed for the ’67 model year with a whole new look and an attitude its very own. And they called it, the Jeepster Commando.

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Built on the CJ6 chassis, the new Jeepster Commando’s 101-inch wheelbase was a whole 20-inches longer that the standard CJ5. Providing ample interior room for the wagon models or increased capacity for cargo when dressed as a truck. Standard engine power was provided by the tried-and-true 134 ci F-head engine creating 75-hp while an optional upgrade of a Dauntless V6 engine treated the Jeepster to a substantial increase of brawn, more than doubling the base engines power and torque. It was a new time for the Jeepster nameplate, indeed.

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The Jeepster Commando remained in production until 1972, when it gained another three inches of wheelbase and officially dropped the Jeepster prefix from its name. It was now known only as the Jeep Commando- a name it would maintain until its demise in 1973. With the Vietnam War in its waning years, how was AMC/Jeep ever to know that the name chosen for its symbolism of strength and bravery would soon become the slang moniker for the act of forsaking proper under-attire. The odds are about as good as getting oneself surrounded by a rafter of gobblers with a professional photographer close by; unlikely, but yet, more than plausible.4

In 1971, when sales of the Jeepster began to decline, AMC did the only thing they knew to do. Try to make the Jeepster Commando into a special muscle car offshoot of an off-road legend. By handing over design liberties of the Commando to the hot-rodding radicals at Hurst Performance in Westminster Township, PA, the Jeepster emerged with what is, still today, arguably the most collectable Jeep package ever offered- the 1971 Hurst Jeepster.

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With an exterior finished in Champagne White and accented by racy red and blue cowl stripes, the Hurst edition packed little actual punch. Since the special package added nothing in the way of performace upgrades, outside of wider Goodyear polyglass tires, the Hurst Jeepster made it’s mark with more visual flairs. Glitzy chrome bumpers, a fully-functional roof rack and exterior badging on par with any boulevard brawler all made lasting impressions on potential buyers. While many others were entanced by the speed shop goodies that, by all appearances, were built for speed. Automatic transmissions were shifted by means of a macho Dual-Gate shifter, while Hurst drivers peered over a giant scoop and a hood-mounted tachometer reminiscent of the Pontiac GTOs of the day. Hurst Commando owners must have felt a genuine sense that they owned the road.

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I think it’s fair to deem the 67-73 Jeepster Commando as an indirect hit in terms of overall automotive substance. Did it change the face of automotive styling or design in it’s day? I would have to say NO. However, it did serve as somewhat of a foray to the new Cherokee SJ platform that followed closely in 1974; a landmark of monumental proportions in terms of the evolution of the SUV in America. For that reason alone, I can’t imagine what could be cooler than wheeling the asphalt or ravaging the trails in a fully restored Commando? If you are able to find one, buy it. If you have opportunity to ride in one, take that opportunity and enjoy what it truly means to Go Commando. Of course, unless you’re wearing swimsuits, proper undergarments are strongly encouraged. OlllllllO

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An Introspective Look at the Jeep FC-150

1Ever since I was a little kid, I have loved cars. Sure, I had a cool Lionel electric train set and even fancied building some random model airplane kits from time to time; but, when it came right down to it, CARS was where it was at for me. I lived and breathed them. Tinker Toys always seemed to lack enough detail to hold my interest. Hot Wheels and Matchbox cars were my strongest vice. Each one was different and intriguing in its own way and special for its own reasons.

Fast forward a handful of decades and a couple hundred car shows later; it’s seemingly impossible to see something automotive that really ignites any excitement anymore. My enjoyment of all things automotive has become more sensory, certainly when automotive design overall has become, in my opinion, somewhat mundane. It takes something visually fantastic, mechanically profound or some sensational sound to attract my gaze and steal my attention.

I think that’s why I like Jeeps so much. They all have similar visual appeal, so much that the Jeep community embraces a two-letter abbreviation to reference their particular model from a vast seventy-seven year span. From a JK to a TJ or CJ, it takes a species specialist to tell the difference between them at times. It’s truly evolved to the point where it’s all about the driving experience for me. Like the feel of the breezes that surround you as you drive an open-air Jeep or maybe the convention involved with driving something that resists being driven half-heartedly. It commands input and rewards such with a thrill for all of your senses.

But then one Jeep turns that premise on its ear. The Jeep FC-150 is so irregular in its appearance, many who have never witnessed one before are quick to ask “Is that really a Jeep?”. Gratefully, the answer is yes and what a Jeep it is.

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Built off a CJ5 chassis and manufactured for a decade, from the middle fifties through the mid-sixties, the FC models (short for Forward Control) are as refreshing to the eye of the typical car enthusiast as ride on a wooden roller coaster. Seasoned journalists survey its peculiar exterior with newfound enthusiasm and never fail to don a smile with the prospect of driving such a vehicle.

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4And what’s not to love? Driving an old FC can be compared to piloting a cross between a lunar rover from a dated science fiction movie bred with a 1950’s-era semi- truck. It’s somewhat awkward due to your body positioning over the front wheels but mostly just outlandishly fun. Heck, your inner child might even believe that you have somehow shrunken yourself and taken the wheel of a classic Tonka truck. That could happen, right? The similarities between them make one ponder the possibility that the two are actually the same. Fact is, toymakers only make cars that replicate ones that people would truly love to drive; hence, the Jeep FC. I’ve never seen kids playing in a backyard sandbox with a toy Moped or a 3-wheeled Cushman. It makes total sense…

My first time driving an FC was just a short little jaunt around a parking lot but it was indeed something special. The large-diameter steering wheel positioned relatively level in front of you and the fact that you can see the ground right in front of your feet makes your automotive sensibilities do an about-face. The controls are simplistic and antiquated, the seating crude and the subtle reminder that you are essentially riding atop the engine is always at elbows length away. Still, the experience is crude yet wondrous.

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I would argue that the term “Super Car” being reserved for those that possess absurd speed or racecar-like handling is unfounded, if not completely unfair. While the early FC’s were powered by the puny 134 cubic inch four cylinder engine, it clearly wasn’t their speed that made them so outstanding. Throw in a hydraulic dump bed and a total absence of a hood and you end up with a vehicle capable of totally collapsing conformity while cruising comfortably below the posted limits? It’s hard to deny that Jeep FC indeed ranks as “Super” car and puts it high on my list of the coolest cars around. OlllllllO

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