Necessity is Still the Mother of Invention- Improvisation is the Mother-in-Law

1Word on the street is that Jeep is going to offer us a brand new Wrangler-based pickup truck in 2019, fulfilling an urgent longing that I can’t say I was even aware of. The new Jeep Wrangler JT will all but cease a long-standing ritual of Jeep owners; believing that the only thing keeping their beloved Jeeps from being a full-fledged pickup truck is a bundle of ratchet straps and some creativity.

Obviously the fine folks at Fiat/Chrysler have invested significant energy into determining the marketplace to be properly aligned with the prospect of a four wheel drive, go-anywhere utility vehicle that also enables the driver to haul a mound of camping gear to the mountains or masses of shopping bags home from the mall, depending on their personal inclination. I can only assume that, in the divine blissful haze of my own Jeep ownership, I hadn’t realized that we weren’t doing better than alright with our current Jeeps, minus a truck bed.

Many a times I have taken off to the local home improvement store in the old Jeep with no concern as to where the 2 x 4’s, bags of quikrete and sacks of red cedar mulch will ride. Jeeps have been hauling incredible payloads since the early 1940’s. I’m pretty sure that some gardening supplies aren’t going to derail the train. Sure, sheets of plywood or panelling tend to push the envelope of what is possible or shrewd; but that’s when you have to raise your cargo loading game to the next level. I tend to think of a gutsy WWII medic who was presented with the probability of carrying a wounded soldier strapped to an eight foot stretcher on his runt of a Willys/Jeep. He didn’t bother looking for reasons he couldn’t do it… He found ways he could. In minutes, that Jeep was catching air with the gurney strapped to whatever flat area was not already occupied. With said soldier grateful to be alive, although not necessarily happy at the time.

2

In the grand scheme of things, hauling a flat of petunias or a weekend’s supply of camping gear to the nearest woods pales in comparison to the notion of carting an injured soldier off of the battlefield. However, regardless of how the Jeeps utilitarian abilities are displayed, they are certainly worthy of being celebrated, or maybe even exploited – within the confines of local laws and ordinances, of course.

3

The residents of Quindio, Columbia have initiated an annual celebration of Jeeps enduring ability to defy the bounds of what is possible by holding a giant colorful parade featuring “Yipaos”, which literally means ‘loaded Jeep’. These basically stock Jeeps and Willys vehicles are decorated, adorned and otherwise encumbered with every sort of object one can imagine. Religious trinkets, misplaced home appliances and pieces of societal refuse are piled precariously high atop each eighty-inch wheelbase for a rolling spectacle that is just as long as it is tall. Folks, that is a full-scale acoustic guitar at Jesus’ right hand. Not a ukele…a real guitar. It has not been properly tuned but is a spectacle nonetheless.

4

One doesn’t have to travel half-way around the world or skirt the equator to find Jeeps being put to a daily test of practicality. Jeeps are often witnessed across the country pulling boats & jetskis, landscaping trailers or loaded to the rollbars with everything from musicians gear to firewood . A reporter during World War II once wrote that his Jeep “did everything. It went everywhere. Was faithful as a dog, as strong as a mule, and as agile as a goat. It constantly carried twice what it was designed for and still kept going”. That is a pretty sparkling description of a Jeep and one inline with my past experiences. I can only imagine if the Jeep had a truck bed what more could he have said?

5

So, if our esteemed off-road mainstay is truly about to be gifted from Jeep’s Toledo factory with a legitimate truck bed, we may have to alter our perceptions of what is possible. We have always done truck-like things without a truck. Imagine the possibilites with a diesel engine, 8-speed automatic and lockers front & rear! I may just start building my own yipao now so I can just load it in the back. OlllllllO

6

Photo Credit: JLWranglerForums.com

2106b4ca367891a36776fcdb10f2edd9

October 2017 Monthly Update

Spartan Series Bumpers

The Rugged Ridge Spartan Series Bumpers gives your Jeep a classic look without the extra weight and high price tag. The one-piece design is made from plate steel that gives your a precise fit and high quality experience. Each bumper includes a stand-alone winch plate as the central backbone for the bumper and includes D-shackle mounts and a tubular overrider to complete the package (D-rings not included). The Spartan Front Bumper is a direct bolt-on replacement for 2007-2018 Wrangler JK models and includes all the necessary hardware for a worry-free installation. The Spartan even utilizes the factory JK fog lights for a finished look without any extra expense.

Part Number Description Price
11548.03 Spartan Front Bumper, Standard Ends, W/O Overrider, 07-18 Wrangler JK $399.99
11548.02 Spartan Front Bumper, Standard Ends, With Overrider, 07-18 Wrangler JK $466.99
11548.01 Spartan Front Bumper, High Clearance Ends, With Overrider, 07-18 JK $533.99
11548.04 Spartan Front Bumper, Overrider $106.99

XHD Steel Corner Guards

The XHD Steel Corner Guards protects one of your most vulnerable areas on your JK while hitting the trails. Built from super strong 3mm thick steel plate to withstand any hazard on the trails.

Part Number Description Price
11615.20 XHD Corner Guard, Rear, 4-Door, 07-18 Jeep Wrangler JK $266.99
11615.21 XHD Corner Guard, Rear, 2-Door, 07-18 Jeep Wrangler JK $266.99

September 2017 Monthly Update

Elite Fast Track Mounting System

Have the ability to change up the look of your Jeep with our new Elite Fast Track Mounting System. Designed to hold many different configurations for your A-pillar lights to shine. Constructed of high-quality 6061 T6 aluminum, the Elite Fast Track 50-inch LED Light Bar is extremely lightweight but impressively strong, able to withstand the grueling conditions Jeeps are prone to endure. The light bar works with most straight 50-inch LED light bars, including 15209.06, as well as Rigid brand 50-inch curved light bars. It incorporates an aerodynamic design and a durable black textured powder coat finish that gives great protection from the elements, while sturdy steel brackets and Grade 8 mounting hardware insure years of dependable service- all backed by our 5-year limited warranty.

Part Number Description Price
11232.52 Elite Fast Track Mounting System, 50″ Bar, 07-17 Jeep Wrangler JK $266.99
11232.53 Fast Track 50″ Light Bar Kit, 07-17 Jeep Wrangler JK $466.99

 

C3 Tailgate Cover

A versatile Jeep ® deserves versatile accessories and that’s the reason we designed the Rugged Ridge C3 line of cargo area protection products. The C3 Tailgate Cover is the perfect complement to the Rear Cargo Cover or as a simple and effective way to make the most of your Wrangler JK’s tailgate. Constructed from a durable weather-resistant 900 denier weave PVC material that is UV protected, the C3 Tailgate Cover protects the interior from scratches and scuffs while adding valuable storage space for tools, recovery gear or those crucial fluids that always tumble around in the back. Each C3 Tailgate Cover mounts securely with the included hook and loop fasteners so the install is quick and easy and allows for simple removal.
An integrated mesh screen aids with air flow through the cover to the factory vent grille.
 
Part Number Description Price
13260.09 C3 Tailgate Cover, 07-17 Jeep Wrangler JK $66.99

Rugged Ridge expands Elite Fast Track Line with new 50-inch Windshield Light Bar for 2007-2017 Wrangler JK

Limitless Light & Accessory Configurations for the Ultimate in Versatility

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new Elite Fast Track Modular 50-Inch Light Bar for 2007- 2017 Jeep Wrangler JK and JKU models.

Building on the strengths of the original Elite Fast Track Windshield Light Bar, this new addition incorporates a powerful 50-inch LED Light Bar housing 96 OSRAM LED’s that project 17,000 lumens in a combination of driving and flood patterns for impressive illumination and outstanding overall performance.

Rugged Ridge Elite Fast Track 50-inch Light Bar offers the ability to arrange lights, cameras and accessories in countless configurations with its patented design. Photo Credit: Rugged Ridge

Rugged Ridge Elite Fast Track 50-inch Light Bar offers the ability to arrange lights, cameras and accessories in countless configurations with its patented design.
Photo Credit: Rugged Ridge

The basis for the Rugged Ridge Elite Fast Track system is an innovative design that incorporates revolutionary channels that extend the length of the A-pillars allowing for infinite adjustability and configurability of off-road lights, trail mirrors, cameras and accessories. With a simple turn of a wrench, the mounts can be reconfigured, added or removed based on changing conditions or varying needs.

The Rugged Ridge Elite Fast Track 50-inch Light Bar makes no compromises in materials, using high-quality
6061 T6 aluminum for the A-pillar sections and upper crossbar, with steel mounting brackets and Grade 8 hardware for sound structural integrity. A durable textured black powder coat provides protection from corrosion and keeps the light bar looking new for years to come.

The Rugged Ridge Elite Fast Track 50-inch Light Bar is backed by an industry-leading five-year limited warranty and is available online and from select Jeep and off-road retailers nationwide with a suggested MSRP of $566.99.

For more information about the new Elite Fast Track 50-inch Light Bar, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description Price
11232.53 Fast Track 50″ Light Bar Kit; 07-17 Jeep Wrangler $566.99

July 2017 Monthly Update

Elite Pivotal Headlight Euro Guards

Protect your headlights with Rugged Ridge’s Elite Headlight Euro Guards. Constructed with cast aluminum for a lightweight option to guard your headlights. The euro guards offer a variety of looks for your Jeep with the patent pending design that locks at any point for different angles. Pivotal Headlight Guards feature a textured black powder coat, vibrant red powder coat or classic raw (paintable) aluminum finish. Installs easily in minutes using factory hardware and replaces the factory headlight retaining ring.

Part Number Description Price
11230.14 Elite, Pivotal Headlight Euro Guard, Raw, 07-17 Jeep® Wrangler JK $66.99
11230.17 Elite, Pivotal Headlight Euro Guard, Red, 07-17 Jeep® Wrangler JK $66.99

Elite Antenna Base

Your Antenna is one of the most overlooked features on your Jeep but Rugged Ridge is looking to change that. Upgrade your antenna with the Elite Antenna Base, gives a modern look while offering a sturdy base. Offered in a variety of different finishes such as black, red, and a paintable version.

Part Number Description Price
17212.13 Elite Antenna Base, Black, 07-17 Jeep® Wrangler JK $26.99
17212.14 Elite Antenna Base, Red, 07-17 Jeep® Wrangler JK $26.99
17212.15 Elite Antenna Base, Paintable, 07-17 Jeep® Wrangler JK $26.99

Rugged Ridge releases new Hood Bra for 2007-2017 Jeep Wrangler JK

Superior hood protection in a great-looking and stylish accessory

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Hood Bra for 2007-2017 Wrangler JK / JKU models.

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK. Photo Credit: Rugged Ridge

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK.
Photo Credit: Rugged Ridge

Designed for JK owners who wish to protect their hood from exposure to bugs, rock chips and debris, the Rugged Ridge Hood Bra is constructed of a durable crush grain vinyl, which offers an added layer of protection where it’s needed most.

The Hood Bra’s one-piece design makes it extremely simple to install, securing tightly to the JK hood footman loop in just minutes. The inner lining of the bra is pillow- soft, shielding the paint from scuffs and scratches while simultaneously protecting the vehicle from debris.

Since the Rugged Ridge Hood Bra is designed specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and can be removed quickly and easily stored when not in use.

The Rugged Ridge Hood Bra is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $44.99.

For more information about the new JK Hood Bra, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK/JKU $44.99

Rugged Ridge expands Elite Line of Exterior Accessories for 2007-2017 Wrangler JK/JKU models

New Light Guards added to deliver full vehicle protection

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the expansion of its Elite Line of exterior styling accessories with the addition of its Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards for 2007-2017 Jeep Wrangler JK and JKU models.

Rugged Ridge’s Elite Line of exterior accessories features patented designs intended to provide an attractive and desirable option for JK owners that incorporates Rugged Ridge’s exclusive Elite Line styling, high-quality materials and premium finishes – elements selected to separate the Elite products from others currently found in the JK aftermarket.

Rugged Ridge’s new Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards all feature full die-cast aluminum construction, along with a premium black powder coated finish, chosen for its exceptional durability and appearance.

The new Elite Light Guards are designed with the same distinctive styling as the Elite Headlight Guards for a complete lighting protection package that delivers a cohesive appearance.

The Rugged Ridge® Elite Line of exterior accessories for Wrangler JK and JKU models are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off- road accessories retailers nationwide.

For more information about the Elite Line of products, Rugged Ridge’s complete line of high-quality Jeep and off-road parts or to find an authorized retailer, please contact Rugged Ridge at 770-614- 6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11231.26 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.27 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.28 Elite Fog Light Guard; 07-17 Jeep Wrangler JK/JKU $33.99

Searching for the “Why” in the 87-95 Wrangler YJ

1It seems as though everyone has at least one sordid skeleton hiding in the dark corners of their closet; something that they would happily volunteer to just forget about; just go on living like it never happened to begin with. Take the Detroit Lions, for example, who went through their entire 2008 NFL season without winning a single game! They managed to chalk up a disgraceful 0-16 record!! To put that into some perspective, I never even got out of my recliner the entire season and I still experienced considerably less humiliation than they; just imagine if I had exerted some actual effort! Oh, the possibilities!! You might even consider The Beatles, who are largely considered to be one of the most successful music acts on record; surely when they hear their zany refrain “Yellow Submarine”, they try and pass it off as some Jethro Tull tune or maybe some gibberish from those mop-heads in The Monkees. Unfortunately, our less-than-perfect moments seem to haunt us in our memories more deeply than our successes. When it comes to Jeeps that one less-than-ideal masterpiece firmly founded in history is likely the Wrangler YJ.

I feel the need to be completely honest with you right up front and disclose that I currently own, enjoy and regularly drive a lifted YJ – a fact that has landed me on the receiving end of more than my fair share of torment over the years, all well-intended of course. They always seem to ease up when I start crying. Countless times I have heard “Real Jeeps don’t have square headlights” as an attempt to negate the premise that any YJ even deserves to be called a Jeep at all. While basic geometry has clearly defined for all of us the differences between a square and a rectangle, I will agree that the documented history of Jeep is certainly chocked- full of round headlights, always mounted nicely into slotted grilles; leading one to believe that they are both, indeed, fundamental elements of any real Jeep.   In the half-century previous to the newly designed YJ, you would be hard-pressed to find any vehicles that didn’t have round headlights. It never was exclusively a “Jeep Thing” but, somehow, now defines it? The fact that Jeep designers chose to use rectangular headlight in the redefined YJ can be lent to the fact that they were purposely striving to make a sportier, more road-friendly Jeep that would easily appeal to a wider market than ever before. The U.S. automakers had largely switched to rectangular lights by the late 1970’s, based on their increased overall efficiency and lower cost to produce. This was deemed an acceptable evolution in exterior design and, once implemented, would undoubtedly guarantee that the YJ would receive some level of preferential negative treatment from the Jeep community for decades to come. So, out with the round and in with the squa-err, ….rectangles!

2

Once you got past the desecration that was the front grille and rectangular headlights, the new Jeep Wrangler was really a nice progression, in terms of driver ergonomics and comfort. While the CJ had always been outfitted with a dashboard that resembled a massive roadside billboard with oddly-placed gauge holes, the YJ dash was somewhat contoured, tapered and much more carlike; with recesses and varying depths that made it seem less an offspring of its purely utilitarian forefathers. The front bucket seats were appreciably more supportive than their predecessors had been. The folding rear bench, however, maintained perfectly it’s limited level of passenger comfort while solidifying its dual purpose design; allowing it to be used as a child torture device on any road trip lasting longer than a handful of minutes. If you are going to do it wrong, do so without compromise.

3Underneath that new controversial sheet metal, the YJ stuck with the tried & true – a 2.5 liter 4-banger and 4.2-liter straight-six engines, dropping the latter for a potent 4.0 liter, in late 1990, that supplied Wrangler owners with a smile-inducing 180 horsepower, aided by a remarkably better fuel injection system. Power plants were nestled inside a frame structure that was virtually identical to that of the previous CJ7, although it was given a slightly stronger box section and front shock towers. The YJ continued, as well, with the age-old leaf sprung suspension, however, spring packs were widened while sway and track bars added in an all-out effort to improve the Wranglers on-road mannerisms without compromising its off-road integrity. While the YJ is a bit more docile on the highway than the typical CJ it replaced, it seemed to serve undeniable proof that the limits of the leaf spring suspension would always fall short in delivering a luxury car ride in, what was, essentially, a truck.

I can only imagine what kind of public reception would have been offered if the later TJ, released in 1997, would have been offered as the replacement for the CJ. Would its peculiar coil spring suspension and lavish interior been too much for people to handle, if not for the YJ having made such significant strides in regards to change. We may have never gotten to know the beauty of unadulterated off-road articulation that the Wrangler TJ and JK would eventually bring us for our enjoyment. If only we knew then that we would eventually get our glorious round headlights back…we just had to endure that awkward phase first. You know, that time of your life that you would just as soon forget? A time when the difference between a square and a rectangle was not so clear?

4

So when you see that YJ out wheeling down the road, be sure to give them a wave. They are as much a part of the Jeep family as any other. Sure, they weren’t the Homecoming Queen, and more than likely didn’t even make the homecoming court, but they were at the dance; in the corner looking a little more awkward than everyone else but present, nonetheless. OlllllllO

55

May 2017 Monthly Update

Steel Body Armor Cladding

No matter what outdoor adventures you put your Jeep through, we’ve got you covered in the most important area with our Steel Body Armor Cladding for your rocker panel. Constructed with 3 mm thick steel plate that shields your JK’s lower body panels. Design that features a rugged black textured powder coat that offers impressive looks and superior résistance to rust and corrosion, backed by the added assurance of our 5-Year Limited Warranty. Available for both 2 and 4-door JK models.

Part Number Description Price
Steel Body Armor Cladding, 07-17 Jeep Wrangler Unlimited, 4 Door 11615.10 $333.99
Steel Body Armor Cladding, 07-17 Jeep Wrangler, 2 Door 11615.11 $266.99

Stubby Trail Mirror Kit

Taking your doors off your Jeep shouldn’t mean horrible visibility, with our Stubby Trail Mirrors you’ll be driving safe. Each mirror arm is reduced by three inches, allowing the mirror to hug more tightly to the vehicles body. Available with both round and rectangular mirror heads, Rugged Ridge Stubby Mirrors textured black powder coat looks great on any paint color and installs easily with the included mounting hardware. When it’s time to put the doors back on, these mirrors can be removed quickly with a few turns of the convenient thumb screw. A convenient bolt-on mirror solution for when you want to leave the doors at home – also great with tube or safari doors. Each mirror includes a mirror head, mirror arm, mounting bracket, bushing, thumbscrew, gasket and hardware (pairs include two complete mirror assemblies).

Part Number Description Price
11025.19 Stubby Trail Mirror, Round, Textured Black, 97-17 Jeep Wrangler JK $46.99
11025.20 Stubby Trail Mirror, Rectangular, Textured Black, 97-17 Jeep Wrangler JK $46.99
11025.21 Stubby Trail Mirror, Round Pair, Textured Black, 97-17 Jeep Wrangler JK $86.99
11025.22 Stubby Trail Mirror, Rectangular Pair, Textured Black, 97-17 Jeep Wrangler JK $86.99

Spartacus HD Tire Carrier Kit

Carry your tires with ease and without the extra heavy weight of a steel mount carrier with our HD Tire Carrier. Perfect for 97-06 Jeep Wrangler TJ, Rubicon and Unlimited that delivers the perfect balance of strength & stability. The Spartacus HD Tire Carrier incorporates a brutally strong die-cast aluminum hinge casting, forged steel hinges and hardened steel pins that replaces the feeble stock tailgate hinges for greater load-bearing capacity while still allowing smooth, one-handed access to the cargo area. The HD Tire Carrier Wheel Mount is constructed of sturdy steel so it can handle those over-sized wheel & tire combinations while retaining the factory high mount brake light. Both the hinge casting and wheel mount are protected with a durable black textured powder coat to fend off the elements in even the harshest off-road conditions. Compatible with OE and most aftermarket rear bumpers, the HD Tire Carriers design makes it the most versatile and functional tire carrier on the market today. No drilling required.

Part Number Description Price
11546.60 Spartacus HD Tire Carrier Kit, 97-06 Jeep Wrangler TJ $599.99
11546.61 Spartacus HD Tire Carrier, Hinge Casting, 97-06 Jeep Wrangler TJ $527.99
11546.62 Spartacus HD Tire Carrier, Wheel Mount, 87-06 Jeep Wrangler YJ/TJ $93.99

Rugged Ridge introduces new Elite Fast Track Light Bar for 2007-2017 Jeep Wrangler JK/JKU

Modular Design Offers Versatility for Any Season or Off-Road Activity

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new Elite Fast Track Modular Light Bar for 2007-2017 Jeep Wrangler JK and JKU models.

The new Rugged Ridge Modular Light Bar allows for numerous lighting and accessory configurations on 07-16 Jeep Wrangler JK models. Photo Credit: Rugged Ridge

The new Rugged Ridge Modular Light Bar allows for numerous lighting and accessory configurations on 07-16 Jeep Wrangler JK models.
Photo Credit: Rugged Ridge

This new Modular Light Bar for Jeep JK features the ability to arrange and configure lights, trail mirrors, camera mounts and accessories in countless arrangements, for ultimate versatility based on any Jeep owner’s exact needs. Both the vertical A-pillar sections of the light bar as well as the horizontal top bar are built from sturdy extruded aluminum and feature integrated channels that allow for mounting of various light and accessory brackets that can be reconfigured easily and repeatedly when the need arises.

The Elite Fast Track Modular Light Bar works with LED lights regardless of length – curved or straight – while the upper crossbar features an aerodynamic design to alleviate airflow turbulence that often results in unwanted soft top buffeting and whistling.

“We wanted to engineer a light bar that was uncompromising in that it allows Jeep enthusiasts to customize their vehicle to fit any specific need,” said Patrick Bennett, Product Development Manager at Omix-ADA / Rugged Ridge. “With the new Modular Light Bar, trail mirrors and action cams can be mounted in the warmer seasons, yet can easily be swapped for driving lights when the winter weather sets in. We like to think JK owners can have it all with Rugged Ridge’s new light bar.”

The Rugged Ridge Modular Light Bar makes no compromises in materials, using high-quality 6061 T6 aluminum for the A-pillar sections and upper crossbar, with steel mounting brackets and Grade 8 hardware for sound structural integrity. A durable textured black powder coat provides protection from corrosion and keeps the light bar looking new for years to come. The Rugged Ridge Modular Light Bar is backed by an industry-leading five-year limited warranty and is available online and from select Jeep and off-road retailers nationwide with a suggested MSRP of $439.99.

For more information about the Rugged Ridge Modular Light Bar and Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11232.05 Aluminum Windshield Light Bar, 07-16 Wrangler JK $439.99