Training Tomorrow’s Heroes

“Anyone who does anything to help a child in their life is a hero to me.” ― Fred Rogers

When it comes to turning wrenches on a Jeep, too many people would write it off as dirty, knuckle-busting work. While this conclusion is more than substantiated, it fully dismisses the larger truth that hard work, and in this case mechanical work, can be nothing short of good medicine.

In the foothills of southern Tennessee, there is an organization that really “gets it”. The Austin Hatcher Foundation for Pediatric Cancer has made it their mission to not only erase the effects of childhood cancer but to optimize the quality of life for these kids as they experience the impact of diagnosis and as they brave the trials of their ongoing treatment. The Foundation has found a way to give these kids and their families a valuable tool with which to fight those daily battles- best of all, it’s a tool that already lies within them. They only need to learn how to access it and perfect it’s usage. In my opinion, what better subject with which to develop their craft than on a Jeep.

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While the Jeep seemed a perfect blank canvas for Hatch’s Kids to practice their magic on, it’s not every day that a brand new Wrangler JKU lands in your lap either, at least not in the real world. Fortunately, the fine folks at the Mtn. View Auto Group see things a little bit differently. They jumped in and fired-up a brand-spanking new Wrangler, hopped on the freeway and dropped it on their doorstep…literally. It still had the paper floor mats in it. But not for long.

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The Austin Hatcher Foundation’s goal was to transform this bone-stock JK into a modern interpretation of the classic Jeepster Commando, an early-70’s rarity that added popular muscle car styling to the time-honored CJ persona. Rugged Ridge donated pile upon pile of parts to accomplish this massive undertaking while Truck ‘N Trailers USA provided enough shop space, lift and tools to build a space shuttle. And to top it off, they’ll accomplish this task with manpower sourced from the families that they serve on a daily basis. Yes…they’re gonna build this beast with kids.

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It was a brilliant plan whose full perfection would not be realized simply or quickly, but through a series of scheduled “Build Days”. Days that were carefully planned to insure success with a project checklist for all to see. A list detailing what needed to be accomplished that day and providing a visual reminder of the team’s successes as items are checked off. While these were likely some tough build days, they are not nearly as tough as the kids who’ve fearlessly tackled them and found ways to laugh and smile through the entire process.

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And now, with all those pesky words out of the way…bask in the glory of Hatch’s Kids building a super-sweet 2017 Jeep Wrangler JK Unlimited Hurst Edition. It doesn’t get any cooler than this.

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So let’s hear it for the Austin Hatcher Foundation family and the outstanding influence this project has had in the lives of these young people. Be sure to keep any eye out for this beauty making appearances at automotive events over the upcoming year. It is possibly half-as-cool as the kids that built it but still way cooler than most anyhting else on the street.  You can find out more about the Austin Hatcher Foundation and the amazing work they perform in the lives of kids affected by cancer by visiting https://www.hatcherfoundation.org/  OlllllllO

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Rugged Ridge announces release of new Spartan line of Bumpers for 2007-2018 Wrangler JK/JKU

Tough, Trail-Ready Bumper Designs for Budget-Minded JK Enthusiasts

Suwanee, Ga. (April 17, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Spartan line of Front and Rear Bumpers for 2007-2018 Jeep Wrangler JK / JKU models.

The new Spartan Front and Rear Bumpers were designed to give JK owners an affordable alternative to today’s typical off-road bumpers by offering attractive styling and high-quality components that won’t break the bank.

Rugged Ridge’s Spartan line of off-road bumpers offer a variety of styles to suit any taste and budget. Photo Credit: Rugged Ridge

Rugged Ridge’s Spartan line of off-road bumpers offer a variety of styles to suit any taste and budget.
Photo Credit: Rugged Ridge

Rugged Ridge Spartan Bumpers are assembled using high-strength steel plate featuring fold and weld construction, and are then finished with a rich black textured powder coat to protect from hazards regardless where the trail leads.

The Rugged Ridge Spartan bumpers are direct bolt-on replacements for stock JK bumpers, engineered to provide a uniform fitment and trouble-free installation. They also utilize the factory JK fog lights in the design to minimize the expense of a pricey lighting upgrade.

There are several Spartan front bumper variations available to suit a range of individual tastes, including models with standard ends or with a more muscular high-clearance end for an off-road oriented look. Each bumper can be fitted with an off-road winch using the included winch plate or can be accented with an optional over rider.

Each Rugged Ridge Spartan Bumper utilizes a pair of D-ring mounting plates and includes all necessary installation hardware as well as detailed instructions for the do-it-yourself enthusiasts.

The Rugged Ridge Spartan line of bumpers is backed by an industry leading five-year limited warranty and is available online and through select Jeep® and off-road parts and accessories retailers nationwide with an MSRP starting at 399.99.

For more information about the new Spartan line of front and rear bumpers, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11548.01 Spartan Front Bumper, HCE, W/Overrider, 07-18 JK $533.99
11548.02 Spartan Front Bumper, SE, W/Overrider, 07-18 JK $466.99
11548.03 Spartan Front Bumper, SE, W/O Overrider, 07-18 JK $399.99
11548.04 Spartan Front Bumper, Overrider, 07-18 JK $106.99

Rugged Ridge announces releases of Elite Billet Style Aluminum Fire Extinguisher Holder

New Trail-Ready Design Incorporates Secure Containment & Quick Access

Suwanee, Ga. (April 3, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Elite Billet Style Aluminum Fire Extinguisher Holder for Jeeps and various on and off road applications. Constructed of stunning cast aluminum, the Elite Billet Style Aluminum Fire Extinguisher Holder is designed to provide a secure extinguisher mount on any flat surface with the included hardware.

Rugged Ridge’s Elite Billet Style Fire Extinguisher Holder features a smooth quick release mechanism for one- handed access. Photo Credit: Rugged Ridge

Rugged Ridge’s Elite Billet Style Fire Extinguisher Holder features a smooth quick release mechanism for one- handed access.
Photo Credit: Rugged Ridge

The Elite Billet Style Aluminum Fire Extinguisher Holder is engineered with an internal spring loaded release mechanism fashioned from 316 Stainless Steel, enabling quick one-handed access to the extinguisher if the need arises. Designed to work with standard 2.5 lb extinguishers (not included), the Elite Billet Fire Extinguisher Holder is a highly-functional addition to any vehicle’s safety preparedness package.

Each Elite Billet Style Fire Extinguisher Holder is finished in a premium matte black textured powder coat to provide an attractive appearance for years of service in the harshest of conditions.

The Rugged Ridge Elite Fire Extinguisher Holder is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $66.99.

For more information about the new Elite Billet Style Fire Extinguisher Holder, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11238.40 Elite, Billet Fire Extinguisher Holder, 76-17 Wrangler $66.99

Rugged Ridge expands line of cargo area protection products for 2007-2018 Wrangler JK

New C3 Interior Tailgate Protection Cover and C4 Canine Containment Cube Offer Greater Function & Versatility While Preserving Interior Surfaces

Suwanee, Ga. (March 20, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truc

The C3 Interior tailgate Protection guards the entire tailgate surface from damage while adding valuable storage space. The C4 Canine Cube gives four-legged Jeepers a secure and stable area all their own. Photo Credit: Rugged Ridge

The C3 Interior tailgate Protection guards the entire tailgate surface from damage while adding valuable storage space. The C4 Canine Cube gives four-legged Jeepers a secure and stable area all their own.
Photo Credit: Rugged Ridge

k and off-road parts and accessories, today announced the addition of its new C3 Interior Tailgate Protection Cover and C4 Canine Containment Cube to its line of interior protection products for 2007- 2018 Jeep Wrangler JK models. 

The C3 Interior Tailgate Cover is constructed of heavyweight ballistic-weave nylon with sturdy reinforced seams. It incorporates a spacious storage pouch and multiple tool loops for added utility. A built-in mesh screen maintains proper air flow through the factory tailgate vent. Installation is simplified with the included hook and loop fasteners for all 2007-2018 Jeep Wrangler JK models.

The new C4 Canine Containment Cube’s innovative design utilizes the Jeep Wrangler’s sport bar as a means of suspending a self-contained compartment for transporting pets safely & securely while preserving the rear cargo area, protecting it from damage from claws and accidental stains.

Made from a sturdy ballistic weave material, the C4 Canine Cube is lighter than most conventional pet carriers and has durable mesh-screened walls for better air flow and greater visibility. The integrated anchor system keeps the cube firmly in place while its soft-side construction allows it to fold flat when not in use. Plastic reinforced floor panels add an extra layer of interior protection.

The Rugged Ridge C3 Interior Tailgate Cover and C4 Canine Cube are backed by an industry-leading five- year limited warranty and are available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $66.99 and $199.99 respectively.

For more information on these or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find and approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
13260.09 C3 Tailgate Cover, 07-18 Wrangler JK $66.99
13260.20 C4 Canine Cube $199.99

 

 

Rugged Ridge releases new Adjustable Rear Track Bar and Relocation Bracket for 2007-2018 Wrangler JK

Two Options Offered to Maintain Differential Alignment in Lifted Jeeps

Suwanee, Ga. (February 6, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of both a new Adjustable Rear Track Bar as well as a Rear Track Bar Relocation Bracket for 2007-2018 Jeep Wrangler JK / JKU models.

Engineered to effectively address issues with differential alignment in vehicles with suspension lifts installed, the Rugged Ridge Adjustable Rear Track Bar gives JK enthusiasts the ability to adjust the rear track bar length to compensate for suspension lifts ranging from two and a half to five inches.

Constructed of high strength forged steel to stand up to the rigors of off-road use, each Adjustable Track Bar features a durable black powder coated finish and urethane bushings for improved control and stability on the road with an extremely robust adjustment sleeve for greater versatility.

Rugged Ridge Rear Track Bar Relocation Bracket restores proper track bar positioning on lifted JK Wranglers. Photo Credit: Rugged Ridge

Rugged Ridge Rear Track Bar Relocation Bracket restores proper track bar positioning on lifted JK Wranglers.
Photo Credit: Rugged Ridge

Additionally, Rugged Ridge has released a Rear Track Bar Relocation Bracket designed to accurately reposition the factory JK rear track bar to help restore proper wheel tracking on lifted JK Wranglers. Built from four-millimeter-thick plate steel and beautifully powdercoated to resist corrosion, each bracket is precision formed for ease of install on the 2007-2018 Wrangler JK with two positions for a tailored fitment.

The Rugged Ridge Adjustable Rear Track Bar and Rear Track Bar Relocation Bracket are backed by Rugged Ridge’s industry-leading five-year limited warranty and are available online and through select Jeep and off-road parts and accessories retailers.

For more information about Rugged Ridge Adjustable Track Bar and Bracket, or its complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
18303.81 Rear Track Bar Relocation Bracket, 07-18 Wrangler JK $106.99
18305.06 Rear, Track Bar, Adjustable, 07-18 JK/JKU $249.99

Rugged Ridge announces new 2018 Jeep Wrangler JL exterior accessories

Stylish Aluminum Wheels and Spartacus Bumper Top the List of Newly Available Accents for the 2018 Jeep Wrangler

Suwanee, Ga. (February XX, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of several new products for fitment on the all-new 2018 Jeep Wrangler JL models.

The Rugged Ridge® SpartacusTM Front Bumper patented design offers the most advanced styling on the market. Utilizing a state-of-the-art steel stamping process creates a bumper that is lighter than most aftermarket steel bumpers. The bumper also allows the owner to retain the factory fog lights and tow hooks for a clean look and seamless installation.

Rugged Ridge Spartacus Front Bumper, XHD Aluminum Hood Catches and massive 20 x 9” Drakon Wheels give the new ’18 Wrangler JL an updated appearance. Photo Credit: Rugged Ridge

Rugged Ridge Spartacus Front Bumper, XHD Aluminum Hood Catches and massive 20 x 9” Drakon Wheels give the new ’18 Wrangler JL an updated appearance.
Photo Credit: Rugged Ridge

The XHD Aluminum Hood Catches are one of the simplest upgrades available for the new Wrangler JL. Constructed from high-quality cast aluminum and engineered with an adjustable torsion rod for an exact fit on every Jeep. The latches add muscular accents and provide a functional upgrade over the factory latches. They are now available in Black, Silver or Textured Black powder coat finishes.

Rugged Ridge’s 17” x 9” Jesse Spade Wheels hub-centric design delivers performance-oriented styling with a factory fitment. The wheels features a hub-centric design and an exclusive valve stem pocket that protects from potential off-road damage. Available in Black Satin and Gun Metal Satin finishes to ensure these wheels work with any color scheme.

The Rugged Ridge 20” x 9” Drakon Wheel is crafted for those who desire the improved appearance and performance benefits achieved by using plus-size wheel packages. Built from lightweight cast aluminum alloy and designed with a unique beveled spoke face with oval recesses gives the Drakon wheel a stunning visual appeal. Also available in Black Satin and Gun Metal Satin finishes.

Last but not least, the Elite Antenna Base allows JL owners to modernize the appearance of one of the most overlooked parts of their Jeep. Featuring high-quality cast aluminum construction and a distinctive gear-like design for a truly rugged look. Available in either black or red powder coat finishes, or a raw aluminum paintable finish.

Rugged Ridge’s exterior accessories for Wrangler JL are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off-road accessories retailers nationwide.

For more information about the line of accessories for the Wrangler JL or any of Rugged Ridge’s complete line of high-quality Jeep and off-road parts, or to find and authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11544.21 Spartacus Front Bumper, Black, 2018 Wranlger JL $933.99
11210.21 Hood Catches, Black, 2018 Wrangler JL $133.99
11210.27 Hood Catches, Textured Black, 2018 Wrangler JL $133.99
11116.21 Hood Catches, Silver, 2018 Wrangler JL $133.99
15303.90 Jesse Spade Wheel, 17×9, Black Satin, JK/JL $399.99
15303.92 Jesse Spade Wheel, 17×9, Satin Gun Metal, JK/JL $399.99
15304.01 Drakon Wheel, 20×9, Black Satin, 07-18 Wrangler JK/JL $586.99
15304.30 Drakon Wheel, 20×9, Gun Metal, 07-18 Wrangler JK/JL $586.99
17212.13 Elite Antenna Base, Black, 07/18 Wrangler JK/JL $26.99
17212.14 Elite Antenna Base, Red, 07/18 Wrangler JK/JL $26.99
17212.15 Elite Antenna Base, Raw, 07/18 Wrangler JK/JL $26.99

Rugged Ridge announces the addition of new Elite Ballistic Heated Seat Covers for 2007-2018 Wrangler JK

Durable Tactical-Styled Seat Covers Equipped for Cold Weather Comfort

Suwanee, Ga. ( January 23, 2018 ) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the addition of new Elite Ballistic Heated Seat Covers for 2007-2018 Jeep Wrangler JK / JKU models.

Constructed of a resilient 1,200 denier polyester material in a tough ballistic weave, the Rugged Ridge Elite Ballistic Heated Seat Covers are fitted internally with dual-zone heating elements located in the seat bottom and backrest to provide welcome warmth on chilly winter mornings.

Each Elite Ballistic Heated Seat Cover is engineered to deliver unparalleled longevity and protection. Designed specifically for 2007-2018 Wrangler JK, the seat covers install easily and fit securely over the factory seats. A simple two-wire installation is made possible by three position control switches built into the seat covers, so cutting or mounting switches onto the dashboard is not required.

Rugged Ridge’s Elite Ballistic Heated Seat Covers are backed by an industry-leading five-year limited warranty and are available online from select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $439.99.
For more information about the Elite Ballistic Heated Seat Covers and Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
Elite Ballistic Heated Seat Covers, Front, 07-10 JK $439.99
Elite Ballistic Heated Seat Covers, Front, 11-17 JK $439.99

Rugged Ridge’s TOP 10 Last Minute Gift Ideas…

1With barely a handful of days left until Christmas, we wanted to take a minute to drop a few hints for some cool last-minute gift ideas for that special Jeep enthusiast in your life. Time IS short so don’t delay another minute…Rugged Ridge is here help you show Santa how it’s done!

 

Great Gifts For LESS Than $50- (we call them affordable, not cheap)

        1. Off-Road Grab Handles – We’ve got awesome grab handles to equip that Jeep for any adventure. Front seat, rear seat and anywhere in-between, not to mention a bunch of colors to accent any rig.2
        2. Dash Multi-Mount – This easily-adaptable system puts your cellphone right where you can see it, whether you’re on the trail or just sitting in traffic. It’s a MUST for 2007-2018 Wrangler JK!3  
        3. Entry Guards – A little protection goes a long way, especially when you consider the bottom of your Jeeps door openings. They are kicked and scuffed just about every time the door opens which is hard on paint and even harder on the eyes. We offer a set of door entry guards for 2 and 4 door models that will protect and perfect the look of any Jeep.4 
        4. X-Clamps – Mounting lights, cameras or any other accessories is simplified to perfection with the trail-proven technology of our X-Clamp mounting system. These mounts can be rotated for any angle and are available to fit a variety of tubing diameters. Choose either Silver, Black or Textured finishes to accent any exterior.5
        5. Gifts For Under $100(For those whose names do NOT appear on the Naughty List)

        6. Aluminum Hood Catches – The ideal upgrade for any Wrangler JK, these latches eliminate the issues with hood flutter that plague even a factory fresh model. Well-built, stylishly styled and simple to install makes the perfect gift. Ask anyone who has them!!6
        7. Elite Hood Dress-Up Kit – A perfect complement to our Aluminum Hood Catches, we tooled all of the hood mounted components in high-quality aluminum giving them spectacular curb appeal on top of flawless function. Installation is a breeze, even in December.
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        9. LED Brake Light Ring – Turn that factory high-mounted brake light into a brilliant spectacle that can’t be ignored. With 96 powerful torch red LED’s mounted behind the spare tire, you can enjoy the safety benefits of being the center of attention.
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        11. Elite Pivotal Headlight Euro Guard – The only cast aluminum head light guard that can be mounted in a vertical, diagonal or horizontal position for a variety of visual accents. With three premium finishes to choose from, the possibilities are plenty.Gifts For Over $100(For those loved ones who rank very highly on the Nice List- or maybe even a Naughty one who could really use some encouragement?)
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          Gifts For Over $100 –(For those loved ones who rank very highly on the Nice List- or maybe even a Naughty one who could really use some encouragement?)

        13. Spartan Grille – Call it an attitude adjustment in a box. Nothing can turn a stock JK into an agitated and aggressive off-road beast as quickly as our Rugged Ridge Spartan Grille. The included easy-to-follow installation instructions makes this a simple and enjoyable upgrade for any do-it-yourselfer.
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        15. Spartan Bumpers – Rugged Ridge’s new line of Spartan Bumpers deliver the look and fit of high-end off-road bumpers but in a package that doesn’t forget about the budget. Just pick the style that suits your build and start making room under the tree! ( p.s. Bumpers will NOT fit in a traditional stocking)
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    There’s a little something for any Jeeper on your list AND there is just enough time to make any of these dreams a reality. We’re gonna keep making cool stuff for Jeeps so we’ll meet you back here next year. Maybe we can shoot for July or early August though?? Merry Christmas  OlllllllO

     
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Rugged Ridge introduces exterior armor with new Steel Body Armor Cladding for 2007-2017 Wrangler JK

Superior Lower Body Panel Protection Fights Against Corrosion and Rust

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the addition of its new Steel Body Armor Cladding for 2007-2017 Wrangler JK / JKU models to its line of exterior body armor products.

Rugged Ridge Steel Body Armor Cladding adds extra protection and is engineered to fight off rust and corrosion.  Photo Credit: Rugged Ridge

Rugged Ridge Steel Body Armor Cladding adds extra protection and is engineered to fight off rust and corrosion.
Photo Credit: Rugged Ridge

Designed with the off-road Jeep enthusiast in mind, new Steel Body Armor Cladding is built from heavy duty three millimeter thick steel plate to provide a high level of protection to vulnerable rocker panels, an area commonly damaged in even mild off-road environments. The Steel Body Armor Claddings sectional construction for a tighter fit and easier installation, with only slight drilling required and can be used with OE or aftermarket flares, as well as Rugged Ridge Armor Fenders.

Each section of armor cladding is treated to a durable black powder coat to guard it from rust, corrosion and any threats the trail may pose; providing long-lasting protection despite severe conditions. Stainless button-head hardware attaches the armor securely to the body and gives the Jeep for a quick install. 

“We engineered the new Steel Body Cladding to offer extrended protection and functionality to the armor,” states Eric Russell, Product Engineer at Omix-ADA/Rugged Ridge. “Obviously, not everyone is going to go wheeling in their JK  but we want to provide extra protection just incase.”

The Rugged Ridge Steel Body Armor Cladding is backed by an industry leading five-year limited warranty and is available online and through select Jeep and off-road parts & accessories retailers nationwide with an MSRP of $266.99 for the JK 2-door and $333.99 for the JKU 4-door.

For more information about the new Steel Body Armor Cladding or and of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11615.10 Steel Body Armor Cladding; 07-17 JKU 4-Door $333.99
11615.11 Steel Body Armor Cladding; 07-17 JK 2-Door $266.99

November 2017 Monthly Update

Elite Aluminum Fuel Cap

Add a individual touch to your Jeep with our Elite Aluminum Fuel Cap. Available in a variety of different finishes that will match any style you are going for from black to black with brushed accents. Attractive styling that the Elite line is known for to outfit your Jeep.

Part Number Description Price
11229.10 Elite Aluminum Fuel Cap, Black, 01-18 Jeep Wrangler TJ/JK $66.99
11229.11 Elite Aluminum Fuel Cap, Brushed, 01-18 Jeep Wrangler TJ/JK $66.99

Spare Tire Delete Kit

Remove extra weight from your Jeep while adding attractive styling to your Jeep with our Rugged Ridge Spare Tire Delete Kit. Designed to give you greater rear visibility and departure angles you were never able to see before. Features a license plate and third brake light relocation bracket to complete the package.

Part Number Description Price
11586.10 Spare Tire Delete Plate, 07-18 Jeep Wrangler JK $66.99
11586.11 Spare Tire Delete Kit, 07-18 Jeep Wrangler JK $119.99