Rugged Ridge’s TOP 10 Last Minute Gift Ideas…

1With barely a handful of days left until Christmas, we wanted to take a minute to drop a few hints for some cool last-minute gift ideas for that special Jeep enthusiast in your life. Time IS short so don’t delay another minute…Rugged Ridge is here help you show Santa how it’s done!

 

Great Gifts For LESS Than $50- (we call them affordable, not cheap)

        1. Off-Road Grab Handles – We’ve got awesome grab handles to equip that Jeep for any adventure. Front seat, rear seat and anywhere in-between, not to mention a bunch of colors to accent any rig.2
        2. Dash Multi-Mount – This easily-adaptable system puts your cellphone right where you can see it, whether you’re on the trail or just sitting in traffic. It’s a MUST for 2007-2018 Wrangler JK!3  
        3. Entry Guards – A little protection goes a long way, especially when you consider the bottom of your Jeeps door openings. They are kicked and scuffed just about every time the door opens which is hard on paint and even harder on the eyes. We offer a set of door entry guards for 2 and 4 door models that will protect and perfect the look of any Jeep.4 
        4. X-Clamps – Mounting lights, cameras or any other accessories is simplified to perfection with the trail-proven technology of our X-Clamp mounting system. These mounts can be rotated for any angle and are available to fit a variety of tubing diameters. Choose either Silver, Black or Textured finishes to accent any exterior.5
        5. Gifts For Under $100(For those whose names do NOT appear on the Naughty List)

        6. Aluminum Hood Catches – The ideal upgrade for any Wrangler JK, these latches eliminate the issues with hood flutter that plague even a factory fresh model. Well-built, stylishly styled and simple to install makes the perfect gift. Ask anyone who has them!!6
        7. Elite Hood Dress-Up Kit – A perfect complement to our Aluminum Hood Catches, we tooled all of the hood mounted components in high-quality aluminum giving them spectacular curb appeal on top of flawless function. Installation is a breeze, even in December.
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        9. LED Brake Light Ring – Turn that factory high-mounted brake light into a brilliant spectacle that can’t be ignored. With 96 powerful torch red LED’s mounted behind the spare tire, you can enjoy the safety benefits of being the center of attention.
        10. 8

        11. Elite Pivotal Headlight Euro Guard – The only cast aluminum head light guard that can be mounted in a vertical, diagonal or horizontal position for a variety of visual accents. With three premium finishes to choose from, the possibilities are plenty.Gifts For Over $100(For those loved ones who rank very highly on the Nice List- or maybe even a Naughty one who could really use some encouragement?)
        12. 9

          Gifts For Over $100 –(For those loved ones who rank very highly on the Nice List- or maybe even a Naughty one who could really use some encouragement?)

        13. Spartan Grille – Call it an attitude adjustment in a box. Nothing can turn a stock JK into an agitated and aggressive off-road beast as quickly as our Rugged Ridge Spartan Grille. The included easy-to-follow installation instructions makes this a simple and enjoyable upgrade for any do-it-yourselfer.
        14. 10

        15. Spartan Bumpers – Rugged Ridge’s new line of Spartan Bumpers deliver the look and fit of high-end off-road bumpers but in a package that doesn’t forget about the budget. Just pick the style that suits your build and start making room under the tree! ( p.s. Bumpers will NOT fit in a traditional stocking)
        16. 11

    There’s a little something for any Jeeper on your list AND there is just enough time to make any of these dreams a reality. We’re gonna keep making cool stuff for Jeeps so we’ll meet you back here next year. Maybe we can shoot for July or early August though?? Merry Christmas  OlllllllO

     
    xmasjl

Rugged Ridge introduces exterior armor with new Steel Body Armor Cladding for 2007-2017 Wrangler JK

Superior Lower Body Panel Protection Fights Against Corrosion and Rust

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the addition of its new Steel Body Armor Cladding for 2007-2017 Wrangler JK / JKU models to its line of exterior body armor products.

Rugged Ridge Steel Body Armor Cladding adds extra protection and is engineered to fight off rust and corrosion.  Photo Credit: Rugged Ridge

Rugged Ridge Steel Body Armor Cladding adds extra protection and is engineered to fight off rust and corrosion.
Photo Credit: Rugged Ridge

Designed with the off-road Jeep enthusiast in mind, new Steel Body Armor Cladding is built from heavy duty three millimeter thick steel plate to provide a high level of protection to vulnerable rocker panels, an area commonly damaged in even mild off-road environments. The Steel Body Armor Claddings sectional construction for a tighter fit and easier installation, with only slight drilling required and can be used with OE or aftermarket flares, as well as Rugged Ridge Armor Fenders.

Each section of armor cladding is treated to a durable black powder coat to guard it from rust, corrosion and any threats the trail may pose; providing long-lasting protection despite severe conditions. Stainless button-head hardware attaches the armor securely to the body and gives the Jeep for a quick install. 

“We engineered the new Steel Body Cladding to offer extrended protection and functionality to the armor,” states Eric Russell, Product Engineer at Omix-ADA/Rugged Ridge. “Obviously, not everyone is going to go wheeling in their JK  but we want to provide extra protection just incase.”

The Rugged Ridge Steel Body Armor Cladding is backed by an industry leading five-year limited warranty and is available online and through select Jeep and off-road parts & accessories retailers nationwide with an MSRP of $266.99 for the JK 2-door and $333.99 for the JKU 4-door.

For more information about the new Steel Body Armor Cladding or and of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11615.10 Steel Body Armor Cladding; 07-17 JKU 4-Door $333.99
11615.11 Steel Body Armor Cladding; 07-17 JK 2-Door $266.99

November 2017 Monthly Update

Elite Aluminum Fuel Cap

Add a individual touch to your Jeep with our Elite Aluminum Fuel Cap. Available in a variety of different finishes that will match any style you are going for from black to black with brushed accents. Attractive styling that the Elite line is known for to outfit your Jeep.

Part Number Description Price
11229.10 Elite Aluminum Fuel Cap, Black, 01-18 Jeep Wrangler TJ/JK $66.99
11229.11 Elite Aluminum Fuel Cap, Brushed, 01-18 Jeep Wrangler TJ/JK $66.99

Spare Tire Delete Kit

Remove extra weight from your Jeep while adding attractive styling to your Jeep with our Rugged Ridge Spare Tire Delete Kit. Designed to give you greater rear visibility and departure angles you were never able to see before. Features a license plate and third brake light relocation bracket to complete the package.

Part Number Description Price
11586.10 Spare Tire Delete Plate, 07-18 Jeep Wrangler JK $66.99
11586.11 Spare Tire Delete Kit, 07-18 Jeep Wrangler JK $119.99

Dispelling the Rumors Around Headlight Euro Guards

1If you have been blessed with the gift of sight and, like me, you spend any amount of time checking out Jeeps, you have probably seen more than your fair share of headlight euro guards. While not an officially registered name for the accessory, it seems as though it is the label most often given for the metal bars that go over a Jeeps iconic round headlights. With a name like “Euro Guard”, safe money would wager that these things were inspired by some feeble attempt at establishing a styling trend, in hopes that the appearance of light guard-equipped Jeeps would spread over mall parking lots around the greater upper Midwest like a wildfire; much like adorable nose rings and alcohol-induced lower back tattoos.

The truth is, headlight euro guards have roots that extend well beyond the origins of the phrase “mall crawler”. The first time a headlight guard was featured on a production Jeep dates all the way back to 1950; making them older than reality TV and even rock music. The Willys M38 was a ¼-ton purpose-built military workhorse that was based on the popular civilian CJ-3A, however was fortified with a reinforced frame & suspension, a stout 24 volt electrical system and, yes, headlight guards. While only a single diagonal bar on each headlight, it is still quite clear that these light protecting guards were behind the looks of today’s euro guards all along.

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While my heart rests a little easier knowing that euro guards are not just another goofy styling accessory, like louvered triple blade wipers or neon purple ground effects; it’s still hard to piece together how a rugged design feature borrowed from such a legendary combat-proven vehicle can be given a name like “euro guard”. Shouldn’t it have been granted a less fanciful name? Maybe headlight armor…sealed beam shield or even headlamp barriers. It seems to me that tacking ‘euro’ in front of the name incinuates that the vehicles owner is likely be clad in a beret, leather driving gloves with a satiny scarf flowing gently in the breeze as he sports about.

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Originally, the M38’s headlight guards were implemented as a means of protecting the fragile glass headlamps from hazards that might be encountered on the dirt roads and jungle trails it would certainly be exposed to as they hung precariously out from the steel grille, unlike the recessed lights on prior MB/GPW models. While many of the geographic locations earlier military Jeeps like the MB and GPW, were exposed to were located all across Europe, the M38 was primarily assigned duties in the Korean War during the early fifties. Maybe the responsible marketing people should have named the headlight guards “East Asia Guards”? Best I can tell, that doesn’t have even the slightest ring to it. Nevertheless, I still can’t get behind the name ‘euro guard’.

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As it turns out, the use of ‘euro’ in the name was really nothing more than a marketing scheme after all; a ploy by some people in white shirts and pressed khakis to relay an inherent sense of exclusiveness, possessing qualities that only the most descriminitaing Frenchman could even identify. You see, since the end of World War II, the Europeans had pretty much lead the way in terms of innovative automotive design. While U.S. manufacturers like Studebaker and Packard were largley using carry-over styling until the mid 50’s, auto crafters in Europe, especially the United Kingdom, were forging new territory with what was widely recognized as exhaustive engineering practices, higher quality materials, noteworthy build standards and styling that was was remarkably more refined than what was being practiced stateside. For those reasons, referring to any mundane gizmo with a ‘euro’ prefix could possibly be all that was needed to skyrocket said gizmo to vast popular appeal, but only in regions far removed from the actual continent of Europe- a practice that is both wide-spread and blessed with long life. Yeah…even Grandmas walker was fair game for the “Euro” treatment. The addition of the ‘Euro’ in the title and suddenly this thing needs not one but TWO hand brakes?

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In spite of their name, Euro Guards never really pretended to make your Jeep go faster or win you bonus points at the Concours d’Elegance. They are, however, a pretty attractive way to protect your aftermarket headlights from an unexpected run-in with a tree limb while you’re out on the trail. Certainly if headlight guards were cool enough for an inclusion on an old Willys M38, they’re not deserving of even a portion of the negative scrutiny they’ve been exposed to over the years.

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In the end, we can all agree Euro Guards make a pretty cool accessory to add to your Jeep. They look tough and are simply a breeze to install; in fact, they are the perfect project for those young Jeepers in your family in that they won’t break the bank or leave the family transportation straddling a puddle of costly fluid in the driveway. There are even more modern variations available today that truly do live up to the ‘euro’ name; achieving standards in terms of styling, unique designs and choice materials that make the original headlight guards look their age. You can always find your perfect Euro Guards and a ton of other Jeep stuff at www.ruggedridge.com (beret & scarf not required).

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Necessity is Still the Mother of Invention- Improvisation is the Mother-in-Law

1Word on the street is that Jeep is going to offer us a brand new Wrangler-based pickup truck in 2019, fulfilling an urgent longing that I can’t say I was even aware of. The new Jeep Wrangler JT will all but cease a long-standing ritual of Jeep owners; believing that the only thing keeping their beloved Jeeps from being a full-fledged pickup truck is a bundle of ratchet straps and some creativity.

Obviously the fine folks at Fiat/Chrysler have invested significant energy into determining the marketplace to be properly aligned with the prospect of a four wheel drive, go-anywhere utility vehicle that also enables the driver to haul a mound of camping gear to the mountains or masses of shopping bags home from the mall, depending on their personal inclination. I can only assume that, in the divine blissful haze of my own Jeep ownership, I hadn’t realized that we weren’t doing better than alright with our current Jeeps, minus a truck bed.

Many a times I have taken off to the local home improvement store in the old Jeep with no concern as to where the 2 x 4’s, bags of quikrete and sacks of red cedar mulch will ride. Jeeps have been hauling incredible payloads since the early 1940’s. I’m pretty sure that some gardening supplies aren’t going to derail the train. Sure, sheets of plywood or panelling tend to push the envelope of what is possible or shrewd; but that’s when you have to raise your cargo loading game to the next level. I tend to think of a gutsy WWII medic who was presented with the probability of carrying a wounded soldier strapped to an eight foot stretcher on his runt of a Willys/Jeep. He didn’t bother looking for reasons he couldn’t do it… He found ways he could. In minutes, that Jeep was catching air with the gurney strapped to whatever flat area was not already occupied. With said soldier grateful to be alive, although not necessarily happy at the time.

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In the grand scheme of things, hauling a flat of petunias or a weekend’s supply of camping gear to the nearest woods pales in comparison to the notion of carting an injured soldier off of the battlefield. However, regardless of how the Jeeps utilitarian abilities are displayed, they are certainly worthy of being celebrated, or maybe even exploited – within the confines of local laws and ordinances, of course.

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The residents of Quindio, Columbia have initiated an annual celebration of Jeeps enduring ability to defy the bounds of what is possible by holding a giant colorful parade featuring “Yipaos”, which literally means ‘loaded Jeep’. These basically stock Jeeps and Willys vehicles are decorated, adorned and otherwise encumbered with every sort of object one can imagine. Religious trinkets, misplaced home appliances and pieces of societal refuse are piled precariously high atop each eighty-inch wheelbase for a rolling spectacle that is just as long as it is tall. Folks, that is a full-scale acoustic guitar at Jesus’ right hand. Not a ukele…a real guitar. It has not been properly tuned but is a spectacle nonetheless.

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One doesn’t have to travel half-way around the world or skirt the equator to find Jeeps being put to a daily test of practicality. Jeeps are often witnessed across the country pulling boats & jetskis, landscaping trailers or loaded to the rollbars with everything from musicians gear to firewood . A reporter during World War II once wrote that his Jeep “did everything. It went everywhere. Was faithful as a dog, as strong as a mule, and as agile as a goat. It constantly carried twice what it was designed for and still kept going”. That is a pretty sparkling description of a Jeep and one inline with my past experiences. I can only imagine if the Jeep had a truck bed what more could he have said?

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So, if our esteemed off-road mainstay is truly about to be gifted from Jeep’s Toledo factory with a legitimate truck bed, we may have to alter our perceptions of what is possible. We have always done truck-like things without a truck. Imagine the possibilites with a diesel engine, 8-speed automatic and lockers front & rear! I may just start building my own yipao now so I can just load it in the back. OlllllllO

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Photo Credit: JLWranglerForums.com

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October 2017 Monthly Update

Spartan Series Bumpers

The Rugged Ridge Spartan Series Bumpers gives your Jeep a classic look without the extra weight and high price tag. The one-piece design is made from plate steel that gives your a precise fit and high quality experience. Each bumper includes a stand-alone winch plate as the central backbone for the bumper and includes D-shackle mounts and a tubular overrider to complete the package (D-rings not included). The Spartan Front Bumper is a direct bolt-on replacement for 2007-2018 Wrangler JK models and includes all the necessary hardware for a worry-free installation. The Spartan even utilizes the factory JK fog lights for a finished look without any extra expense.

Part Number Description Price
11548.03 Spartan Front Bumper, Standard Ends, W/O Overrider, 07-18 Wrangler JK $399.99
11548.02 Spartan Front Bumper, Standard Ends, With Overrider, 07-18 Wrangler JK $466.99
11548.01 Spartan Front Bumper, High Clearance Ends, With Overrider, 07-18 JK $533.99
11548.04 Spartan Front Bumper, Overrider $106.99

XHD Steel Corner Guards

The XHD Steel Corner Guards protects one of your most vulnerable areas on your JK while hitting the trails. Built from super strong 3mm thick steel plate to withstand any hazard on the trails.

Part Number Description Price
11615.20 XHD Corner Guard, Rear, 4-Door, 07-18 Jeep Wrangler JK $266.99
11615.21 XHD Corner Guard, Rear, 2-Door, 07-18 Jeep Wrangler JK $266.99

September 2017 Monthly Update

Elite Fast Track Mounting System

Have the ability to change up the look of your Jeep with our new Elite Fast Track Mounting System. Designed to hold many different configurations for your A-pillar lights to shine. Constructed of high-quality 6061 T6 aluminum, the Elite Fast Track 50-inch LED Light Bar is extremely lightweight but impressively strong, able to withstand the grueling conditions Jeeps are prone to endure. The light bar works with most straight 50-inch LED light bars, including 15209.06, as well as Rigid brand 50-inch curved light bars. It incorporates an aerodynamic design and a durable black textured powder coat finish that gives great protection from the elements, while sturdy steel brackets and Grade 8 mounting hardware insure years of dependable service- all backed by our 5-year limited warranty.

Part Number Description Price
11232.52 Elite Fast Track Mounting System, 50″ Bar, 07-17 Jeep Wrangler JK $266.99
11232.53 Fast Track 50″ Light Bar Kit, 07-17 Jeep Wrangler JK $466.99

 

C3 Tailgate Cover

A versatile Jeep ® deserves versatile accessories and that’s the reason we designed the Rugged Ridge C3 line of cargo area protection products. The C3 Tailgate Cover is the perfect complement to the Rear Cargo Cover or as a simple and effective way to make the most of your Wrangler JK’s tailgate. Constructed from a durable weather-resistant 900 denier weave PVC material that is UV protected, the C3 Tailgate Cover protects the interior from scratches and scuffs while adding valuable storage space for tools, recovery gear or those crucial fluids that always tumble around in the back. Each C3 Tailgate Cover mounts securely with the included hook and loop fasteners so the install is quick and easy and allows for simple removal.
An integrated mesh screen aids with air flow through the cover to the factory vent grille.
 
Part Number Description Price
13260.09 C3 Tailgate Cover, 07-17 Jeep Wrangler JK $66.99

Rugged Ridge expands Elite Fast Track Line with new 50-inch Windshield Light Bar for 2007-2017 Wrangler JK

Limitless Light & Accessory Configurations for the Ultimate in Versatility

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new Elite Fast Track Modular 50-Inch Light Bar for 2007- 2017 Jeep Wrangler JK and JKU models.

Building on the strengths of the original Elite Fast Track Windshield Light Bar, this new addition incorporates a powerful 50-inch LED Light Bar housing 96 OSRAM LED’s that project 17,000 lumens in a combination of driving and flood patterns for impressive illumination and outstanding overall performance.

Rugged Ridge Elite Fast Track 50-inch Light Bar offers the ability to arrange lights, cameras and accessories in countless configurations with its patented design. Photo Credit: Rugged Ridge

Rugged Ridge Elite Fast Track 50-inch Light Bar offers the ability to arrange lights, cameras and accessories in countless configurations with its patented design.
Photo Credit: Rugged Ridge

The basis for the Rugged Ridge Elite Fast Track system is an innovative design that incorporates revolutionary channels that extend the length of the A-pillars allowing for infinite adjustability and configurability of off-road lights, trail mirrors, cameras and accessories. With a simple turn of a wrench, the mounts can be reconfigured, added or removed based on changing conditions or varying needs.

The Rugged Ridge Elite Fast Track 50-inch Light Bar makes no compromises in materials, using high-quality
6061 T6 aluminum for the A-pillar sections and upper crossbar, with steel mounting brackets and Grade 8 hardware for sound structural integrity. A durable textured black powder coat provides protection from corrosion and keeps the light bar looking new for years to come.

The Rugged Ridge Elite Fast Track 50-inch Light Bar is backed by an industry-leading five-year limited warranty and is available online and from select Jeep and off-road retailers nationwide with a suggested MSRP of $566.99.

For more information about the new Elite Fast Track 50-inch Light Bar, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description Price
11232.53 Fast Track 50″ Light Bar Kit; 07-17 Jeep Wrangler $566.99

July 2017 Monthly Update

Elite Pivotal Headlight Euro Guards

Protect your headlights with Rugged Ridge’s Elite Headlight Euro Guards. Constructed with cast aluminum for a lightweight option to guard your headlights. The euro guards offer a variety of looks for your Jeep with the patent pending design that locks at any point for different angles. Pivotal Headlight Guards feature a textured black powder coat, vibrant red powder coat or classic raw (paintable) aluminum finish. Installs easily in minutes using factory hardware and replaces the factory headlight retaining ring.

Part Number Description Price
11230.14 Elite, Pivotal Headlight Euro Guard, Raw, 07-17 Jeep® Wrangler JK $66.99
11230.17 Elite, Pivotal Headlight Euro Guard, Red, 07-17 Jeep® Wrangler JK $66.99

Elite Antenna Base

Your Antenna is one of the most overlooked features on your Jeep but Rugged Ridge is looking to change that. Upgrade your antenna with the Elite Antenna Base, gives a modern look while offering a sturdy base. Offered in a variety of different finishes such as black, red, and a paintable version.

Part Number Description Price
17212.13 Elite Antenna Base, Black, 07-17 Jeep® Wrangler JK $26.99
17212.14 Elite Antenna Base, Red, 07-17 Jeep® Wrangler JK $26.99
17212.15 Elite Antenna Base, Paintable, 07-17 Jeep® Wrangler JK $26.99

Rugged Ridge releases new Hood Bra for 2007-2017 Jeep Wrangler JK

Superior hood protection in a great-looking and stylish accessory

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Hood Bra for 2007-2017 Wrangler JK / JKU models.

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK. Photo Credit: Rugged Ridge

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK.
Photo Credit: Rugged Ridge

Designed for JK owners who wish to protect their hood from exposure to bugs, rock chips and debris, the Rugged Ridge Hood Bra is constructed of a durable crush grain vinyl, which offers an added layer of protection where it’s needed most.

The Hood Bra’s one-piece design makes it extremely simple to install, securing tightly to the JK hood footman loop in just minutes. The inner lining of the bra is pillow- soft, shielding the paint from scuffs and scratches while simultaneously protecting the vehicle from debris.

Since the Rugged Ridge Hood Bra is designed specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and can be removed quickly and easily stored when not in use.

The Rugged Ridge Hood Bra is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $44.99.

For more information about the new JK Hood Bra, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK/JKU $44.99