Visited by the Ghost of Christmas Past

As a child there were always a handful of things you could always count on; things that are etched in my memory banks. Like the feeling of sitting anxiously by the radio waiting for the announcement of your schools closing for winter’s first snowfall. The certainty of one’s grandparents, aunts and uncles ceaselessly citing the way things were when they were young; always harder but somehow better than the present. And decidedly best of all, the anticipation and thrill of waiting for Christmas morn- from the careful crafting of your wish list to the hours-long slumber strike as you restlessly awaited the sound of sleigh bells in the night sky or hoofs scuffing across the roof. Christmas always fosters some of the warmest memories from my childhood.

ca. 1942 --- Picture shows Santa Claus in a jeep with a Christmas tree and presents. Undated photo circa 1942. --- Image by © Bettmann/CORBIS

So I’m not yet a grandparent but I am an uncle at least a dozen times over which more than qualifies me to make a few observations about how things are today. Things that are brought to light at this yuletide time of year.

First of all, it seems like the kids today are being shortchanged. It seems as though our society has become so technologically advanced that kids don’t feel the need to utilize their imaginations anymore. Any kid that gets caught going out into the front yard and pretending like he or she is engaging in hand-to-hand combat with a race of apes in attempt to foil their plan to overthrow the human race would be quickly prescribed a strong sedative and assigned to a special class secluded from the primary population. We did this kinda stuff all the time and it was completely normal.

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Kids nowadays literally have an entire world of possibilities in the palm of their hand. My teenage son can create a hi-res image of my wife and I, in matching Christmas sweaters, in a lovers embrace at the base of the Eiffel Tower, at no more than a moment’s notice. A pretty tall order considering I’ve never been to France and we don’t own any matching outerwear, or “unders” for that matter. With such powers at your fingertips, it gets pretty easy to shelve the old imagination in favor of the app-of-the-day delivered across a worldwide 4G network.

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I, for one, miss the good old days. I long for the days when toys were made of metal, and wood, and things that were not so wisely-sourced because, well, that wasn’t even a thing yet. I remember Tonka trucks that you could stand on, and drop from a second story window, not to mention leaving out in the driveway so Dad could back over it with the Olds. Sure, after a few years it would get scratched up and start to rust but a few shots of Rust-o-leum and she’d be good as new.

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I miss the days of GI Joe dolls. Yes, dolls for boys. But these dolls had accessories that made them anything but a girl’s toy. Machine guns, semi-auto handguns, grenades and even bazookas, which could all be grasped firmly with the startling complexity of Joe’s patented “kung-fu grip”. Toys like this challenged a child’s imagination to develop plots and storylines in which to your prized action figures, unlike today’s handheld gizmos that merely separate and desensitize. It would seemingly take hours to even set-up GI Joe’s base in preparation to play. I can’t say that I ever remember the actual playing taking any time at all in comparison to the eons spent in set-up and breakdown.

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I miss the days of my sister’s playing with Easy-Bake ovens, a toy that was clearly as capable of creating a semi-edible cake as it was causing disfiguring burns accompanied by substantial property damage, if not properly supervised.

And then there was Hot Wheels and Matchbox cars…I think every car guy / girl in the world owes a least of portion of their love for cars to an early infatuation with these tiny jewels. To find one of these stuffed in to your stocking on Christmas day was enough to distract you from your LifeSavers Storybook. As I remember, the sight of dozens of these cars lined up in the area under the tree was as commonplace a sight on Christmas as scraps of wrappings and ribbon.

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So my hope for this Christmas is that we will set our technologies aside and make an attempt to get back to some of the simpler things. Put together a model car, play a board game with actual people or even get down on the floor and play with some cars. Heck, maybe even venture outside? Can you imagine what the neighbors will think? OlllllllO

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“A Jeeper’s 12 Days of Christmas”

We would like to present to Jeep enthusiasts a heartfelt wish for a very Merry Christmas and a safe & prosperous New Year in 2019. Celebrate the season with us by joining in our little sing-a-long that details some of the things that might be on your wish list…

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Rugged Ridge continues to expand its line of Exterior Accessories for 2018 Wrangler JL

Stylish & Functional Protection for Head Lights, Tail Lights and Rocker Panels

Suwanee, Ga. (October 30, 2018) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its Elite Light Guards for both Head and Tail Lights, as well its Body Armor and RRC Tubular Rocker Guards for the 2018 Jeep Wrangler JL.

Rugged Ridge’s Elite Series Light Guards combine high-quality cast aluminum construction with a specialized geometric design that provides a unique upgrade compared to traditional light guards. Each guard is finished with a premium powder-coat and is available for both headlights and tail lights.

The new Rugged Ridge Body Armor Rocker Guards are molded from an impact-resistant polycarbonate to keep vulnerable rocker panels looking new by protecting them from scratches and scrapes. Each guard is designed for a contoured fitment and finished in a sleek matte black finish that delivers lasting good looks, on-trail or off.

Rugged Ridge RRC Rocker Guards add vital protection to those pristine rocker panels.

Rugged Ridge RRC Rocker Guards add vital protection to those pristine rocker panels.

For JL owners who enjoy a more extreme level of off-road engagement Rugged Ridge RRC Rocker Guards offer an even higher degree of protection. Built from sturdy 2-inch OD steel tubing, each rocker guard features a beefy upward-angled hoop to handle some of the hardest hits. Their no drill design mounts directly to the factory body mounts, making these guards an easy choice for any Wrangler JL owner who’s serious about off-roading.

All of these Rugged Ridge exterior accessories are covered by an industry-leading five-year limited warranty and are available online and through select Jeep and off-road accessories retailers nationwide.

For more information on these, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101, or visit www.RuggedRidge.com

Part No. Description MSRP
11226.12 Tail Light Euro Guards, Tex. Black, Wrangler JL $144.43
11230.21 Elite Headlight Guard JL $66.00
11504.36 RRC Rocker Guards; 2018 Jeep Wrangler JL, 4 Door $444.40
11651.61 Rocker Guard, Body Armor; 18 Jeep Wrangler JL, 4Dr $222.08

Rugged Ridge announces additions of new 2018 Wrangler JL exterior accessories

Tube Steps & Trail Mirrors among Latest Product Releases for Jeep’s Newest Model

Suwanee, Ga. (October 30, 2018) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the availability of several new products to expand its lineup of accessories for the 2018 Jeep Wrangler JL.

Rugged Ridge Tube Steps complete the look of any Wrangler JL while providing valuable assistance entering and exiting the vehicle. Constructed from high-strength steel tube, each step is finished with a textured black powder coat to provide years of corrosion resistance. Tube Steps are available for four- door models, in both 3-inch round and 4-inch oval diameters.

The new Trail Mirror Kits for Wrangler JL models give owners an innovative way to mount side mirrors to their vehicle when the doors are removed, keeping them street legal while increasing overall driver safety. Available with either a traditional rectangular design or a retro-style round mirror head, each Trail Mirror utilizes the windshield hinge pin as its mounting point, eliminating unsightly brackets while maintaining the folding windshield function. Mirror kits are available individually and in pairs.

Rugged Ridge’s Eclipse Sunshade is now offered for the new Wrangler JL / JLU, offering protection from the intensity of the sun’s rays while also reducing wind turbulence inside the cab. Constructed from reinforced mesh, each sunshade is designed to protect front seat passengers separately or front and rear seats passengers together. The Eclipse Sunshade installs easily with no need for a separate windshield header and can be left in place when the hard or soft top is installed. Available in front seat or full length sizes for two and four-door models.

Also announced, a new Rugged Ridge Bull Bar for the 2018 Wrangler JL which provides Jeep owners with an exterior styling option without the expense of an aftermarket bumper. Featuring a 3.5-inch diameter primary hoop made from high- strength tubular steel accented by an integrated skid plate, the Bull Bar is finished with a satin black powder coat and installs easily with no drilling required.

Lastly, a new 2-inch Receiver Hitch is available for the 2018 Wrangler JL/JLU models. Designed as a fully-welded assembly and engineered to match the JL’s factory 3,500 pound towing capacity, the Rugged Ridge 2-inch Receiver Hitch features a simple bolt-on installation and works with all JL factory equipment.

All of these Rugged Ridge products are backed by an industry-leading five-year limited warranty and are available online and through select Jeep, off-road parts and accessories retailers nationwide.

For more information on these, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road parts and accessories, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part No.  Description MSRP
 11025.23  Trail Mirror, Round; 18-18 Jeep Wrangler JL/JLU  $33.28
 11025.24  Trail Mirror, Rectangular; 18-18 Jeep Wrangler JL/JLU  $33.28
 11025.25  Trail Mirror Kit, Round, Pair; 18-18 Jeep Wrangler JL/JLU  $66.64
 11025.26  Trail Mirror Kit, Rectangular, Pair; 18-18 Wrangler JL/JLU  $66.64
 11591.12  Side Step, 3 inch, Round, Black; 18-18 Wrangler Unlimited JLU, 4 Door  $277.76
 11591.13  Side Step, 4 inch, Oval, Black; 18-18 Wrangler Unlimited JLU, 4 Door  $277.76
 13579.71  Eclipse Sun Shade, Black, Full; 18-18 Wrangler Unlimited JLU, 4 Door  $77.76
 13579.72  Eclipse Sun Shade, Front, Black; 18-18 Jeep Wrangler JL/JLU  $55.52
 13579.73  Eclipse Sun Shade, Black, Hard Top; 18-18 Wrangler JL  $66.64
 11564.03  Bull Bar, 3.5 inch, Black; 18-18 Jeep Wrangler JL  $288.80
 11580.11  Receiver Hitch, 2 Inch; 18-18 Jeep Wrangler JL/JLU  $99.92

Rugged Ridge introduces its new LED Brake Light Ring for the 2018 Jeep Wrangler JL

Improved Positioning and Increased Output for Greater Visibility

Suwanee, Ga. (October 30, 2018) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new LED Third Brake Light Ring for the 2018 Jeep Wrangler JL.

The LED Third Brake Light Ring provides improved positioning for greater visibility, especially on lifted Jeeps.

The LED Third Brake Light Ring provides improved positioning for greater visibility, especially on lifted Jeeps.

Rugged Ridge’s new LED Third Brake Light Ring for the Wrangler JL addresses a common issue that plagues lifted Jeeps. When a Jeep is lifted above factory ride height and a larger diameter wheel and tire is used on the rear of the vehicle, the third brake light is moved upward, out of the normal field of vision. It is often obstructed by the spare tire itself, making it virtually useless. Many times the third brake light is removed altogether, creating a potentially serious safety concern.

The LED Third Brake Light Ring mounts directly behind the spare tire on 2018 Wrangler JL models, positioning it at a lower height for optimum visibility. Equipped with 93 Bright Red DIP LED’s around its perimeter, light output from the LED Ring projects through the wheel’s openings, creating a brilliant, attention-grabbing display that is impossible to ignore.

Each LED Brake Light Ring is IP68 waterproof-rated for dependable performance in all weather conditions and is constructed from a rugged thermoplastic to save weight. The mounting plate is impervious to most chemicals and is pre-drilled, making it compatible with the JL lug patterns as well as factory rearview camera equipment.

Rugged Ridge’s LED Third Brake Light Ring is backed by an industry-leading five-year limited warranty and is available online and through select Jeep® and off-road parts and accessories retailers nationwide with an MSRP of $77.76.

For more information about the LED Third Brake Light Ring or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part No. Description MSRP
11585.06 Third Brake Light Ring, LED; 18-18 Jeep Wrangler JL/JLU $77.76

Rugged Ridge announces its new Heavy Duty Tire Carrier for the 2018 Jeep Wrangler JL

Proven Design Utilizes Factory Hinge Mounting Points for Greater Capacity

Suwanee, Ga. (October 30, 2018) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Heavy Duty Tire Carrier for the 2018 Jeep Wrangler JL.

This Heavy Duty Tire Carrier utilizes a massive tailgate hinge that is made from sturdy cast aluminum. By using the same mounting locations as the factory hinges, the assembly provides incredible strength with a clean, finished appearance that is as seamless as the original equipment.

Rugged Ridge HD Tire Carrier for the ’18 Jeep Wrangler JL delivers superior strength for carrying oversized spare wheel & tires.

Rugged Ridge HD Tire Carrier for the ’18 Jeep Wrangler JL delivers superior strength for carrying oversized spare wheel & tires.

Each HD Tire Carrier features a tough satin black powder coated finish for superior resistance to the elements while nicely complementing the factory trim, as well as aftermarket bumpers and accessories. The simplistic design makes it compatible with OE and most aftermarket bumpers.

Also available, in addition to the hinge casting, is the HD Wheel Mount which adds additional strength, adjustability and clearance over the factory spare wheel mount. The mount is designed to work with all factory high-mount brake light and reverse camera equipment.

The Rugged Ridge Heavy Duty Tire Carrier for the Wrangler JL is backed by an industry leading 5-year limited warranty and is available online and through select Jeep and off-road parts & accessories retailers nationwide.

For more information on this, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge directly at 770-614-6101 or visit www.RuggedRidge.com

Part No. Description MSRP
11546.55 Spartacus HD Tire Carrier, Kit; 2018 JL $444.90

 

Rugged Ridge announces new Spartan Series Bumpers for 2018 Wrangler JL

Trend-Setting Off-Road Inspired Bumper Designs Are the Focus of This Budget Friendly Lineup

Suwanee, Ga. (October 30, 2018) – Rugged Ridge®, a Truck Hero Inc. company and a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the availability of its new Spartan Series of bumpers for 2018 Wrangler JL models.

Rugged Ridge’s Spartan line of bumpers offer a variety of off-road styles to suit any taste and budget.

Rugged Ridge’s Spartan line of bumpers offer a variety of off-road styles to suit any taste and budget.

The new Spartan Front and Rear Bumpers are engineered to give the new Wrangler JL a rugged off-road appearance while providing high-quality construction in an affordable package.

Rugged Ridge Spartan Bumpers are assembled using high-strength steel plates featuring fold and weld construction. Then they are finished with a tough satin black powder coat to protect against hazards regardless of where the trails may lead.

The Rugged Ridge Spartan Bumpers are direct bolt-on replacements for the stock JL bumpers, engineered to provide a uniform fitment and trouble-free installation. They also utilize the original factory fog lights into the design to minimize the expense of a pricey lighting upgrade.

There are two front bumper variations available to suit a range of tastes, including models with standard ends or muscular high-clearance ends for a more aggressive look. Each bumper can be fitted with an off-road winch using the included winch mounting plate and can be accented with an optional tubular over rider. The Spartan Rear Bumper is compatible with all factory towing equipment.

Each Rugged Ridge Spartan Bumper utilizes a pair of D-ring mounting plates and includes all necessary installation hardware as well as detailed instructions for the do-it-yourself enthusiast.

The Spartan Series of bumpers from Rugged Ridge are backed by an industry-leading five-year limited warranty and are available online and through select Jeep® and off-road parts and accessories retailers nationwide.

For more information about the new Spartan line of front and rear bumpers, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-714-6101 or visit www.RuggedRidge.com

Part No. Description MSRP
11548.41 Spartan Front Bumper, HCE, W/Overrider; 2018 JL $444.40
11548.42 Spartan Front Bumper, SE, W/Overrider; 2018 JL $388.80
11548.43 Spartan Front Bumper, SE, W/O Overrider; 2018 JL $333.28
11548.44 Spartan Front Bumper, Overrider, JL $79.99
11548.51 Spartan Rear Bumper, Full Width; 2018 Wrangler JL $444.00

Rugged Ridge expands lineup of All-Terrain Floor Liners with new applications for 2018 Jeep Wrangler JL/JLU

Patented “Deep Tread” Technology Adds Superior Interior Protection

Suwanee, Ga. (October 30, 2018) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its All-Terrain Floor Liners for 2018 Jeep Wrangler JL models.

Rugged Ridge’s patented All Terrain Floor Liners offer outstanding interior protection for carpet & trim.

Rugged Ridge’s patented All Terrain Floor Liners offer outstanding interior protection for carpet & trim.

Unlike most conventional floor liners which are constructed from an extruded sheet of plastic, Rugged Ridge’s patented All-Terrain Floor Liners are injection-molded for exceptional performance and durability. This molding process helps provide a liner that delivers an extremely precise fit and a deeply formed perimeter wall for containing water, mud and slush.

Rugged Ridge’s All-Terrain Liners are engineered to offer complete interior floor protection during everyday use. Each liner features “Deep Tread” technology, with a newly-refined chevron pattern to channel away moisture, a design specifically developed with the off-roader and outdoorsman in mind.

Additionally, Rugged Ridge All-Terrain Floor Liners are backed by a limited lifetime warranty, making them an investment that protects vehicles long after the initial purchase.

For more information on Rugged Ridge’s All Terrain Floor Liners or any of its complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit them online at www.RuggedRidge.com

Part No. Description MSRP
 12920.36  Floor Liner Kit, Front, Black; 18-18 Jeep Wrangler JL/JLU  $77.76
 12950.48  Floor Liner, Rear, Black; 18-18 Jeep Wrangler Unlimited JLU, 4 Door  $77.76
 12987.05  Floor Liner Kit, Front/Rear, Black; 18-18 Jeep Wrangler Unlimited JLU  $144.32
 12988.05  Floor Liner Kit, Front/Rear/Cargo; 18-18 Jeep Wrangler Unlimited JLU  $222.08

Rugged Ridge announces the release of its new 2018 Wrangler JL Interior Accessories

Dash Multi-Mount System and C3 Cargo Cover Top the List of Newly Available Accessories

Suwanee, Ga. (October 30, 2018) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of several new interior accessories for 2018 Jeep Wrangler JL models.

Rugged Ridge C3 Cargo Cover provides versatile interior protection for ’18 Wrangler JL owners.

Rugged Ridge C3 Cargo Cover provides versatile interior protection for ’18 Wrangler JL owners.

The Rugged Ridge C3 Cargo Cover is engineered to provide complete and configurable protection for the JL’s rear cargo area. The C3’s innovative design allows for expanded coverage and greater versatility when the rear seat is folded down. Constructed of sturdy, water-resistant woven ballistic fabric, the C3 Cargo Cover serves as a protective barrier, guarding the carpet and interior trim from damage, scratches and debris.

Rugged Ridge Door Entry Guards for the Wrangler JL are designed to protect the paint on the door sill area from scuffs and scratches. Constructed from a durable UV-resistant molded thermoplastic, each guard features an attractive all-terrain tread pattern inlay that adds a rugged appeal to any interior.

The Dash Multi-Mount System for the JL incorporates convenient mounting for a wide variety of driver goodies.

The Dash Multi-Mount System for the JL incorporates convenient mounting for a wide variety of driver goodies.

The JL Dash Multi-Mount System’s patented design makes it the most versatile dashboard accessory available today. Featuring a universal ball mount for driver information gadgets and a tripod stud for cameras, this mounting system allows drivers to use one or both at the same time. The Dash Multi-Mount incorporates two deep storage compartments and a handy phone holder attachment for simple, hands-free phone operation.

The MOLLE Storage Bag System is designed to work with the Jeep® Utility Grid found on the Wrangler JL Rubicon model seatbacks, providing a convenient and flexible storage solution. Each individual pouch features tactical-inspired styling and is built from a heavy-duty polyester weave with reinforced edge trim and rugged closures for optimum durability.

All these Rugged Ridge interior accessories are covered by an industry-leading five-year limited warranty and are available online and through select Jeep and off-road accessories retailers nationwide.

For more information on these, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find and authorized retailers, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Nos. Description MSRP
11216.31 Door Entry Guard; 2018 JL, 2Dr $44.43
11216.32 Door Entry Guard; 2018 JL, 4Dr $55.54
12113.01 Storage Bag System, MOLLE; 18-18 Jeep Wrangler JL/JLU Rubicon $88.80
13260.13 C3 Cargo Cover; 18-18 Jeep Wrangler Unlimited JLU, 4 Door $222.16
13551.23 Dash Multi-Mount System Kit, Phone Holder; 18-18 Jeep Wrangler JL/JLU $55.52

Rugged Ridge announces availability of its Tube Doors for 2018 Jeep Wrangler JL/JLU

Open-Air Driving Enhanced with a Distinctive Design & Improved Functionality

Suwanee, Ga. (October 30, 2018) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the availability of its new Front & Rear Tube Doors for 2018 Jeep Wrangler JL/JLU models.

The Rugged Ridge Tube Doors for the Wrangler JL feature an innovative new design that incorporates a single-piece tube around the outer perimeter of the door and a contoured latch plate that gives the door a strong, muscular appearance. High-quality rotary latches and rubber bumpers provide a secure closure for rattle-free performance.

Constructed from 50mm OD steel tubing, sturdy 12-gauge steel plate and finished with a black textured powder coat, these doors offer superior rust-resistance for years of reliable service.

Installation of Rugged Ridge Tube Doors is simplified with fully-adjustable hinge pins that perfectly match factory JL hinges, making these a true bolt-on upgrade for any do-it-yourselfer. The doors are sold in pairs and are available with or without side mirrors allowing for the use of trail mirrors without any unnecessary cost.
The Rugged Ridge Tube Doors for Wrangler JL are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP starting at $477.76.

For more information on these or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find and approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part No. Description MSRP
11509.13 Front Tube Doors, Satin Textured Black; 2018 Wrangler JL $477.76
11509.14 Rear Tube Door, Satin Textured Black; 2018 Wrangler JL $477.76
11509.15 Front Tube Doors, Satin Textured Blk W/ Mirrors; 2018 JL $644.40