November 2017 Monthly Update

Elite Aluminum Fuel Cap

Add a individual touch to your Jeep with our Elite Aluminum Fuel Cap. Available in a variety of different finishes that will match any style you are going for from black to black with brushed accents. Attractive styling that the Elite line is known for to outfit your Jeep.

Part Number Description Price
11229.10 Elite Aluminum Fuel Cap, Black, 01-18 Jeep Wrangler TJ/JK $66.99
11229.11 Elite Aluminum Fuel Cap, Brushed, 01-18 Jeep Wrangler TJ/JK $66.99

Spare Tire Delete Kit

Remove extra weight from your Jeep while adding attractive styling to your Jeep with our Rugged Ridge Spare Tire Delete Kit. Designed to give you greater rear visibility and departure angles you were never able to see before. Features a license plate and third brake light relocation bracket to complete the package.

Part Number Description Price
11586.10 Spare Tire Delete Plate, 07-18 Jeep Wrangler JK $66.99
11586.11 Spare Tire Delete Kit, 07-18 Jeep Wrangler JK $119.99

Dispelling the Rumors Around Headlight Euro Guards

1If you have been blessed with the gift of sight and, like me, you spend any amount of time checking out Jeeps, you have probably seen more than your fair share of headlight euro guards. While not an officially registered name for the accessory, it seems as though it is the label most often given for the metal bars that go over a Jeeps iconic round headlights. With a name like “Euro Guard”, safe money would wager that these things were inspired by some feeble attempt at establishing a styling trend, in hopes that the appearance of light guard-equipped Jeeps would spread over mall parking lots around the greater upper Midwest like a wildfire; much like adorable nose rings and alcohol-induced lower back tattoos.

The truth is, headlight euro guards have roots that extend well beyond the origins of the phrase “mall crawler”. The first time a headlight guard was featured on a production Jeep dates all the way back to 1950; making them older than reality TV and even rock music. The Willys M38 was a ¼-ton purpose-built military workhorse that was based on the popular civilian CJ-3A, however was fortified with a reinforced frame & suspension, a stout 24 volt electrical system and, yes, headlight guards. While only a single diagonal bar on each headlight, it is still quite clear that these light protecting guards were behind the looks of today’s euro guards all along.

2

While my heart rests a little easier knowing that euro guards are not just another goofy styling accessory, like louvered triple blade wipers or neon purple ground effects; it’s still hard to piece together how a rugged design feature borrowed from such a legendary combat-proven vehicle can be given a name like “euro guard”. Shouldn’t it have been granted a less fanciful name? Maybe headlight armor…sealed beam shield or even headlamp barriers. It seems to me that tacking ‘euro’ in front of the name incinuates that the vehicles owner is likely be clad in a beret, leather driving gloves with a satiny scarf flowing gently in the breeze as he sports about.

3

Originally, the M38’s headlight guards were implemented as a means of protecting the fragile glass headlamps from hazards that might be encountered on the dirt roads and jungle trails it would certainly be exposed to as they hung precariously out from the steel grille, unlike the recessed lights on prior MB/GPW models. While many of the geographic locations earlier military Jeeps like the MB and GPW, were exposed to were located all across Europe, the M38 was primarily assigned duties in the Korean War during the early fifties. Maybe the responsible marketing people should have named the headlight guards “East Asia Guards”? Best I can tell, that doesn’t have even the slightest ring to it. Nevertheless, I still can’t get behind the name ‘euro guard’.

4

As it turns out, the use of ‘euro’ in the name was really nothing more than a marketing scheme after all; a ploy by some people in white shirts and pressed khakis to relay an inherent sense of exclusiveness, possessing qualities that only the most descriminitaing Frenchman could even identify. You see, since the end of World War II, the Europeans had pretty much lead the way in terms of innovative automotive design. While U.S. manufacturers like Studebaker and Packard were largley using carry-over styling until the mid 50’s, auto crafters in Europe, especially the United Kingdom, were forging new territory with what was widely recognized as exhaustive engineering practices, higher quality materials, noteworthy build standards and styling that was was remarkably more refined than what was being practiced stateside. For those reasons, referring to any mundane gizmo with a ‘euro’ prefix could possibly be all that was needed to skyrocket said gizmo to vast popular appeal, but only in regions far removed from the actual continent of Europe- a practice that is both wide-spread and blessed with long life. Yeah…even Grandmas walker was fair game for the “Euro” treatment. The addition of the ‘Euro’ in the title and suddenly this thing needs not one but TWO hand brakes?

5

In spite of their name, Euro Guards never really pretended to make your Jeep go faster or win you bonus points at the Concours d’Elegance. They are, however, a pretty attractive way to protect your aftermarket headlights from an unexpected run-in with a tree limb while you’re out on the trail. Certainly if headlight guards were cool enough for an inclusion on an old Willys M38, they’re not deserving of even a portion of the negative scrutiny they’ve been exposed to over the years.

6

In the end, we can all agree Euro Guards make a pretty cool accessory to add to your Jeep. They look tough and are simply a breeze to install; in fact, they are the perfect project for those young Jeepers in your family in that they won’t break the bank or leave the family transportation straddling a puddle of costly fluid in the driveway. There are even more modern variations available today that truly do live up to the ‘euro’ name; achieving standards in terms of styling, unique designs and choice materials that make the original headlight guards look their age. You can always find your perfect Euro Guards and a ton of other Jeep stuff at www.ruggedridge.com (beret & scarf not required).

72106b4ca367891a36776fcdb10f2edd9

Rugged Ridge expands Elite Fast Track Line with new 50-inch Windshield Light Bar for 2007-2017 Wrangler JK

Limitless Light & Accessory Configurations for the Ultimate in Versatility

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new Elite Fast Track Modular 50-Inch Light Bar for 2007- 2017 Jeep Wrangler JK and JKU models.

Building on the strengths of the original Elite Fast Track Windshield Light Bar, this new addition incorporates a powerful 50-inch LED Light Bar housing 96 OSRAM LED’s that project 17,000 lumens in a combination of driving and flood patterns for impressive illumination and outstanding overall performance.

Rugged Ridge Elite Fast Track 50-inch Light Bar offers the ability to arrange lights, cameras and accessories in countless configurations with its patented design. Photo Credit: Rugged Ridge

Rugged Ridge Elite Fast Track 50-inch Light Bar offers the ability to arrange lights, cameras and accessories in countless configurations with its patented design.
Photo Credit: Rugged Ridge

The basis for the Rugged Ridge Elite Fast Track system is an innovative design that incorporates revolutionary channels that extend the length of the A-pillars allowing for infinite adjustability and configurability of off-road lights, trail mirrors, cameras and accessories. With a simple turn of a wrench, the mounts can be reconfigured, added or removed based on changing conditions or varying needs.

The Rugged Ridge Elite Fast Track 50-inch Light Bar makes no compromises in materials, using high-quality
6061 T6 aluminum for the A-pillar sections and upper crossbar, with steel mounting brackets and Grade 8 hardware for sound structural integrity. A durable textured black powder coat provides protection from corrosion and keeps the light bar looking new for years to come.

The Rugged Ridge Elite Fast Track 50-inch Light Bar is backed by an industry-leading five-year limited warranty and is available online and from select Jeep and off-road retailers nationwide with a suggested MSRP of $566.99.

For more information about the new Elite Fast Track 50-inch Light Bar, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description Price
11232.53 Fast Track 50″ Light Bar Kit; 07-17 Jeep Wrangler $566.99

July 2017 Monthly Update

Elite Pivotal Headlight Euro Guards

Protect your headlights with Rugged Ridge’s Elite Headlight Euro Guards. Constructed with cast aluminum for a lightweight option to guard your headlights. The euro guards offer a variety of looks for your Jeep with the patent pending design that locks at any point for different angles. Pivotal Headlight Guards feature a textured black powder coat, vibrant red powder coat or classic raw (paintable) aluminum finish. Installs easily in minutes using factory hardware and replaces the factory headlight retaining ring.

Part Number Description Price
11230.14 Elite, Pivotal Headlight Euro Guard, Raw, 07-17 Jeep® Wrangler JK $66.99
11230.17 Elite, Pivotal Headlight Euro Guard, Red, 07-17 Jeep® Wrangler JK $66.99

Elite Antenna Base

Your Antenna is one of the most overlooked features on your Jeep but Rugged Ridge is looking to change that. Upgrade your antenna with the Elite Antenna Base, gives a modern look while offering a sturdy base. Offered in a variety of different finishes such as black, red, and a paintable version.

Part Number Description Price
17212.13 Elite Antenna Base, Black, 07-17 Jeep® Wrangler JK $26.99
17212.14 Elite Antenna Base, Red, 07-17 Jeep® Wrangler JK $26.99
17212.15 Elite Antenna Base, Paintable, 07-17 Jeep® Wrangler JK $26.99

Rugged Ridge releases new Hood Bra for 2007-2017 Jeep Wrangler JK

Superior hood protection in a great-looking and stylish accessory

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Hood Bra for 2007-2017 Wrangler JK / JKU models.

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK. Photo Credit: Rugged Ridge

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK.
Photo Credit: Rugged Ridge

Designed for JK owners who wish to protect their hood from exposure to bugs, rock chips and debris, the Rugged Ridge Hood Bra is constructed of a durable crush grain vinyl, which offers an added layer of protection where it’s needed most.

The Hood Bra’s one-piece design makes it extremely simple to install, securing tightly to the JK hood footman loop in just minutes. The inner lining of the bra is pillow- soft, shielding the paint from scuffs and scratches while simultaneously protecting the vehicle from debris.

Since the Rugged Ridge Hood Bra is designed specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and can be removed quickly and easily stored when not in use.

The Rugged Ridge Hood Bra is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $44.99.

For more information about the new JK Hood Bra, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK/JKU $44.99

Rugged Ridge expands Elite Line of Exterior Accessories for 2007-2017 Wrangler JK/JKU models

New Light Guards added to deliver full vehicle protection

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the expansion of its Elite Line of exterior styling accessories with the addition of its Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards for 2007-2017 Jeep Wrangler JK and JKU models.

Rugged Ridge’s Elite Line of exterior accessories features patented designs intended to provide an attractive and desirable option for JK owners that incorporates Rugged Ridge’s exclusive Elite Line styling, high-quality materials and premium finishes – elements selected to separate the Elite products from others currently found in the JK aftermarket.

Rugged Ridge’s new Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards all feature full die-cast aluminum construction, along with a premium black powder coated finish, chosen for its exceptional durability and appearance.

The new Elite Light Guards are designed with the same distinctive styling as the Elite Headlight Guards for a complete lighting protection package that delivers a cohesive appearance.

The Rugged Ridge® Elite Line of exterior accessories for Wrangler JK and JKU models are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off- road accessories retailers nationwide.

For more information about the Elite Line of products, Rugged Ridge’s complete line of high-quality Jeep and off-road parts or to find an authorized retailer, please contact Rugged Ridge at 770-614- 6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11231.26 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.27 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.28 Elite Fog Light Guard; 07-17 Jeep Wrangler JK/JKU $33.99

Rugged Ridge expands line of Eclipse Sun Shades with new Cargo Barrier to include 2007-2016 Jeep Wrangler

A Simple, Effective Solution for Keeping Cargo Inside and Harsh Sunlight Outside

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the expansion of its line of Eclipse Sunshades for 2007-
2016 Jeep Wrangler JK to include a Cargo Barrier for both two and four-door models.

Rugged Ridge’s Eclipse Cargo Barrier is designed with mesh and integrated bungee retaining cords to allow for an open-air feel while driving. Photo Credit: Rugged Ridge

Rugged Ridge’s Eclipse Cargo Barrier is designed with mesh and integrated bungee retaining cords to allow for an open-air feel while driving.
Photo Credit: Rugged Ridge

The new Rugged Ridge Cargo Barriers are designed to provide the feel of “open-air” driving while protecting the rear seat passengers from harsh sunlight and battering winds. It also serves as a barrier to prevent anything inside the Jeep from blowing out of the cab. Eclipse Cargo Barriers also offer a more secure option for any pets that accompany along for the ride.

Featuring a mesh construction with integrated bungee retaining cords, the Eclipse Cargo Barrier has three sections that install quickly and easily by securing to the sports bar tubing and tub rail. This allows for it to be installed or removed in minutes. The barrier can also be partially removed to gain access to the seating area, if necessary. Additionally, it can be left in place when a soft top is re-installed.

Rugged Ridge’s Eclipse Cargo Barriers are backed by an industry-leading five-year limited warranty and are available online and through select Jeep® and off-road part & accessories retailers nationwide with an MSRP starting at $106.99.

For more information about the Rear Cargo Barrier or Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
13579.41 Eclipse Cargo Barrier; 07-16 Jeep Wrangler JK 2-door $111.99
13579.42 Eclipse Cargo Barrier; 07-16 Jeep Wrangler JKU 4-door $111.99

Rugged Ridge adds new Dual Battery Tray for 2012-2016 Jeep Wrangler JK/JKU models

Dual Battery Tray Allows for Increased Amperage Capacity for Off-Road Capability

Rugged Ridge®, an industry leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the addition of a new Dual Battery Tray Kit for 2012-2016 Jeep Wrangler JK models equipped with the 3.6 liter engine.

Rugged Ridge’s new Dual Battery Tray for ’12-’16 Jeep JK is designed to allow for a second battery, essentially doubling the overall power capacity. Photo Credit: Rugged Ridge

Rugged Ridge’s new Dual Battery Tray for ’12-’16 Jeep JK is designed to allow for a second battery, essentially doubling the overall power capacity.
Photo Credit: Rugged Ridge

Rugged Ridge’s new Dual Battery Tray provides the ability to support a second on-board battery for double the power capacity of stock power source, allowing the vehicle to have the kind of amperage needed to power off-road lights, a recovery winch and stereo equipment while not starving the vehicle’s electronics of the current crucial for proper operation. Most importantly, a back-up battery to support vital engine starts in dire situations is always ready and waiting.

The Rugged Ridge Dual Battery Tray is designed specifically for 2012-2016 Jeep Wrangler JK models, ensuring a proper fit. The tray itself is constructed of heavy gauge steel for strength and durability, finished in a gloss black powder coat and includes battery-retaining straps and necessary mounting hardware. The Dual Battery Tray for 2012-2016 JK is recommended to be used in unison with the Rugged Ridge Dual Battery Relay Kit (17265.01) for optimal performance, which allows for proper charging and isolation of the second battery during normal operation.

The Rugged Ridge Dual Battery Tray for 2012-2016 Jeep Wrangler JK models is backed by Rugged Ridge’s industry-leading five-year limited warranty and will be available online and through select Jeep and off- road parts and accessories retailers, with a suggested MSRP of $144.99.

For more information about the Dual Battery Tray, or Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11214.54 Dual Battery Tray; ’12-’16 Wrangler JK/JKU, 3.6 L $144.99

March 2017 Monthly Update

Hood Bra

Protect your JK’s hood from unsightly damage caused by bugs, rocks and road debris with the Rugged Ridge Hood Bra. Our one-piece bra design is constructed of durable crush grain vinyl that defends against the hazards of everyday driving while the pillow-soft inner layer pampers your paints finish, shielding it from scuffing and scratches. Since this Hood Bra is made specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and installs quickly & easily with an adjustable strap secured to the footman loop. Since when did protecting your paint look so great?

Part Number Description Price
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK and JK Unlimited $44.99

Eclipse Tube Door Cargo Covers


Rugged Ridge Eclipse Tube Door Covers give JK owners the ability to enjoy the open air element of their Rugged Ridge tube doors while providing a higher level of containment for the passenger area and its contents. Nylon reinforced mesh construction offers a sturdy barrier that installs quickly and easily with the integrated bungee top and button retaining system. Highly functional and great-looking…you’ll wonder how you ever did without them! Set includes front and rear pair.

Part Number Description Price
13579.52 Tube Door Covers, Full Set, Black, 07-17 Jeep Wrangler JK Unlimited $172.99
13579.50 Tube Door Covers, Front Pair, Black, 07-17 Jeep® Wrangler JK and JK Unlimited $133.99
13579.51 Tube Door Covers, Rear Pair, Black, 07-17 Jeep® Wrangler Unlimited $93.99

Paracord Grab Handle


Rugged Ridge Paracord Grab Handles are constructed of durable 550 nylon parachute cord that is woven into a brawny “Double Cobra” style knot that feels substantial in your grasp. Each handle secures to two OR three-inch diameter roll bars with heavy duty hook and loop straps for a firm and stable fitment. Your Jeep will love the attractive tactical styling, not to mention how much you’ll love the assistance getting in and out of your rig! Paracord Grab Handles are available in a variety of color combinations, with one to suit any taste: Black on Black, Red on Black or Gray on Black. Sold in pairs..

Part Number Description Price
13505.30 Paracord Grab Handles, Black/Black, Pair $52.99
13505.31 Paracord Grab Handles, Red/Black, Pair $52.99
13505.32 Paracord Grab Handles, Gray/Black, Pair $52.99

Dual Beam LED Light


No Jeep or off-road vehicle is complete without a full array of off-road lights and no light is more efficient at lighting your path than an LED. Rugged Ridge now offers an innovative LED light that provides that searing nighttime illumination accented by a functional and cool-looking running lamp allowing you to be seen without blinding other drivers. Each LED is constructed of a virtually indestructible black thermoplastic case that houses four bright white high-beam LEDs with a single center-mounted amber low-beam LED illuminating a unique “cross-hair” designed reflector giving you greater visibility in low light conditions. With a high-quality Fresnel optic lens and an IP-67 Waterproof rating, these LEDs are built to provide years of outstanding performance making them the perfect complement to your existing light package or as a standalone lighting option. Rugged Ridge Combo LED Lights are available with Cube or Round housings to t any application or suit any taste.

Part Number Description Price
15209.30 Cube LED Light, 3 inches, Combo High/Low Beam, 10 Watts, 900 Lumens $106.99
15209.31 Round LED Light 3.5 inches, Combo High/Low Beam, 10 Watts, 900 Lumens $106.99

Switch Pod Kits


Looking for a handy place to mount your accessory switches that doesn’t require cutting or other modifications? This A-Pillar Switch Pod Kit from Rugged Ridge has pre-molded cutouts to allow you to mount up to four aftermarket switches, in easy reach, on the driver’s side A-pillar, and out of the way of the shifter handle. Our Pillar Pod has the textured molded finish just like the factory cover it replaces. It snaps into place just like the OE for a great fitment! Each kit includes the driver side A-Pillar Switch Pod and FIVE 2-position Etched Rocker Switches (Zombie Lights, Light Bar Lights, Sasquatch Lights, Rock Lights and Off-Road Lights)

Part Number Description Price
17235.70 Etched A-Pillar 4 Switch Pod Kit Left Hand, 07-10 Jeep Wrangler JK $79.99
17235.71 Etched A-Pillar 4 Switch Pod Kit Left Hand, 11-17 Jeep Wrangler JK $79.99
17235.72 Etched Lower 4 Switch Panel Kit, 07-10 Jeep Wrangler JK $79.99
17235.73 Etched Lower 5 Switch Panel Kit, 11-17 Jeep Wrangler JK $79.99

Rugged Ridge introduces new LED Interior Lighting System for 2007-2016 Jeep Wrangler JK/JKU models

11250.09_installed1Provides the JK Interior Colorful and Vibrant Illumination

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced its new LED Interior Lighting System for 2007-2016 Jeep Wrangler models.

Designed to add additional lighting to the Jeep JK interior, the Rugged Ridge LED Interior Lighting System delivers various colors of lighting to both front and rear foot wells and rear cargo area to allow Jeep owners another way to personalize their Jeep.

The LED Interior Lighting System includes a wired controller allowing system power, light pattern adjustment and pause functions at one’s fingertips. A built-in microphone with variable sensitivity allows for the interior music to control the system’s output for a spectacular light show.

Rugged Ridge LED Interior Lighting System offers lighting options in a variety of colors to allow for additional personalization of Jeeps. Photo Credit: Rugged Ridge

Rugged Ridge LED Interior Lighting System offers lighting options in a variety of colors to allow for additional personalization of Jeeps.
Photo Credit: Rugged Ridge

The Rugged Ridge LED Interior Lighting System includes everything needed for installation including six LED tubes, wiring, connectors, controller, mounting clips and easy-to- follow instructions.

The Rugged Ridge LED Interior Lighting System is backed by Rugged Ridge’s industry-leading five-year limited warranty and will be available online and through select Jeep and off-road parts and accessories retailers nationwide with a starting MSRP of $132.99.

For more information about the LED Interior Lighting System or Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11250.09 LED Interior Lighting System; 07-16 Wrangler JK $132.99