Rugged Ridge announces release of new Spartan line of Bumpers for 2007-2018 Wrangler JK/JKU

Tough, Trail-Ready Bumper Designs for Budget-Minded JK Enthusiasts

Suwanee, Ga. (April 17, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Spartan line of Front and Rear Bumpers for 2007-2018 Jeep Wrangler JK / JKU models.

The new Spartan Front and Rear Bumpers were designed to give JK owners an affordable alternative to today’s typical off-road bumpers by offering attractive styling and high-quality components that won’t break the bank.

Rugged Ridge’s Spartan line of off-road bumpers offer a variety of styles to suit any taste and budget. Photo Credit: Rugged Ridge

Rugged Ridge’s Spartan line of off-road bumpers offer a variety of styles to suit any taste and budget.
Photo Credit: Rugged Ridge

Rugged Ridge Spartan Bumpers are assembled using high-strength steel plate featuring fold and weld construction, and are then finished with a rich black textured powder coat to protect from hazards regardless where the trail leads.

The Rugged Ridge Spartan bumpers are direct bolt-on replacements for stock JK bumpers, engineered to provide a uniform fitment and trouble-free installation. They also utilize the factory JK fog lights in the design to minimize the expense of a pricey lighting upgrade.

There are several Spartan front bumper variations available to suit a range of individual tastes, including models with standard ends or with a more muscular high-clearance end for an off-road oriented look. Each bumper can be fitted with an off-road winch using the included winch plate or can be accented with an optional over rider.

Each Rugged Ridge Spartan Bumper utilizes a pair of D-ring mounting plates and includes all necessary installation hardware as well as detailed instructions for the do-it-yourself enthusiasts.

The Rugged Ridge Spartan line of bumpers is backed by an industry leading five-year limited warranty and is available online and through select Jeep® and off-road parts and accessories retailers nationwide with an MSRP starting at 399.99.

For more information about the new Spartan line of front and rear bumpers, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11548.01 Spartan Front Bumper, HCE, W/Overrider, 07-18 JK $533.99
11548.02 Spartan Front Bumper, SE, W/Overrider, 07-18 JK $466.99
11548.03 Spartan Front Bumper, SE, W/O Overrider, 07-18 JK $399.99
11548.04 Spartan Front Bumper, Overrider, 07-18 JK $106.99

Rugged Ridge releases new Adjustable Rear Track Bar and Relocation Bracket for 2007-2018 Wrangler JK

Two Options Offered to Maintain Differential Alignment in Lifted Jeeps

Suwanee, Ga. (February 6, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of both a new Adjustable Rear Track Bar as well as a Rear Track Bar Relocation Bracket for 2007-2018 Jeep Wrangler JK / JKU models.

Engineered to effectively address issues with differential alignment in vehicles with suspension lifts installed, the Rugged Ridge Adjustable Rear Track Bar gives JK enthusiasts the ability to adjust the rear track bar length to compensate for suspension lifts ranging from two and a half to five inches.

Constructed of high strength forged steel to stand up to the rigors of off-road use, each Adjustable Track Bar features a durable black powder coated finish and urethane bushings for improved control and stability on the road with an extremely robust adjustment sleeve for greater versatility.

Rugged Ridge Rear Track Bar Relocation Bracket restores proper track bar positioning on lifted JK Wranglers. Photo Credit: Rugged Ridge

Rugged Ridge Rear Track Bar Relocation Bracket restores proper track bar positioning on lifted JK Wranglers.
Photo Credit: Rugged Ridge

Additionally, Rugged Ridge has released a Rear Track Bar Relocation Bracket designed to accurately reposition the factory JK rear track bar to help restore proper wheel tracking on lifted JK Wranglers. Built from four-millimeter-thick plate steel and beautifully powdercoated to resist corrosion, each bracket is precision formed for ease of install on the 2007-2018 Wrangler JK with two positions for a tailored fitment.

The Rugged Ridge Adjustable Rear Track Bar and Rear Track Bar Relocation Bracket are backed by Rugged Ridge’s industry-leading five-year limited warranty and are available online and through select Jeep and off-road parts and accessories retailers.

For more information about Rugged Ridge Adjustable Track Bar and Bracket, or its complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
18303.81 Rear Track Bar Relocation Bracket, 07-18 Wrangler JK $106.99
18305.06 Rear, Track Bar, Adjustable, 07-18 JK/JKU $249.99

Rugged Ridge announces new 2018 Jeep Wrangler JL exterior accessories

Stylish Aluminum Wheels and Spartacus Bumper Top the List of Newly Available Accents for the 2018 Jeep Wrangler

Suwanee, Ga. (February XX, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of several new products for fitment on the all-new 2018 Jeep Wrangler JL models.

The Rugged Ridge® SpartacusTM Front Bumper patented design offers the most advanced styling on the market. Utilizing a state-of-the-art steel stamping process creates a bumper that is lighter than most aftermarket steel bumpers. The bumper also allows the owner to retain the factory fog lights and tow hooks for a clean look and seamless installation.

Rugged Ridge Spartacus Front Bumper, XHD Aluminum Hood Catches and massive 20 x 9” Drakon Wheels give the new ’18 Wrangler JL an updated appearance. Photo Credit: Rugged Ridge

Rugged Ridge Spartacus Front Bumper, XHD Aluminum Hood Catches and massive 20 x 9” Drakon Wheels give the new ’18 Wrangler JL an updated appearance.
Photo Credit: Rugged Ridge

The XHD Aluminum Hood Catches are one of the simplest upgrades available for the new Wrangler JL. Constructed from high-quality cast aluminum and engineered with an adjustable torsion rod for an exact fit on every Jeep. The latches add muscular accents and provide a functional upgrade over the factory latches. They are now available in Black, Silver or Textured Black powder coat finishes.

Rugged Ridge’s 17” x 9” Jesse Spade Wheels hub-centric design delivers performance-oriented styling with a factory fitment. The wheels features a hub-centric design and an exclusive valve stem pocket that protects from potential off-road damage. Available in Black Satin and Gun Metal Satin finishes to ensure these wheels work with any color scheme.

The Rugged Ridge 20” x 9” Drakon Wheel is crafted for those who desire the improved appearance and performance benefits achieved by using plus-size wheel packages. Built from lightweight cast aluminum alloy and designed with a unique beveled spoke face with oval recesses gives the Drakon wheel a stunning visual appeal. Also available in Black Satin and Gun Metal Satin finishes.

Last but not least, the Elite Antenna Base allows JL owners to modernize the appearance of one of the most overlooked parts of their Jeep. Featuring high-quality cast aluminum construction and a distinctive gear-like design for a truly rugged look. Available in either black or red powder coat finishes, or a raw aluminum paintable finish.

Rugged Ridge’s exterior accessories for Wrangler JL are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off-road accessories retailers nationwide.

For more information about the line of accessories for the Wrangler JL or any of Rugged Ridge’s complete line of high-quality Jeep and off-road parts, or to find and authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11544.21 Spartacus Front Bumper, Black, 2018 Wranlger JL $933.99
11210.21 Hood Catches, Black, 2018 Wrangler JL $133.99
11210.27 Hood Catches, Textured Black, 2018 Wrangler JL $133.99
11116.21 Hood Catches, Silver, 2018 Wrangler JL $133.99
15303.90 Jesse Spade Wheel, 17×9, Black Satin, JK/JL $399.99
15303.92 Jesse Spade Wheel, 17×9, Satin Gun Metal, JK/JL $399.99
15304.01 Drakon Wheel, 20×9, Black Satin, 07-18 Wrangler JK/JL $586.99
15304.30 Drakon Wheel, 20×9, Gun Metal, 07-18 Wrangler JK/JL $586.99
17212.13 Elite Antenna Base, Black, 07/18 Wrangler JK/JL $26.99
17212.14 Elite Antenna Base, Red, 07/18 Wrangler JK/JL $26.99
17212.15 Elite Antenna Base, Raw, 07/18 Wrangler JK/JL $26.99

Rugged Ridge announces the addition of new Elite Ballistic Heated Seat Covers for 2007-2018 Wrangler JK

Durable Tactical-Styled Seat Covers Equipped for Cold Weather Comfort

Suwanee, Ga. ( January 23, 2018 ) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the addition of new Elite Ballistic Heated Seat Covers for 2007-2018 Jeep Wrangler JK / JKU models.

Constructed of a resilient 1,200 denier polyester material in a tough ballistic weave, the Rugged Ridge Elite Ballistic Heated Seat Covers are fitted internally with dual-zone heating elements located in the seat bottom and backrest to provide welcome warmth on chilly winter mornings.

Each Elite Ballistic Heated Seat Cover is engineered to deliver unparalleled longevity and protection. Designed specifically for 2007-2018 Wrangler JK, the seat covers install easily and fit securely over the factory seats. A simple two-wire installation is made possible by three position control switches built into the seat covers, so cutting or mounting switches onto the dashboard is not required.

Rugged Ridge’s Elite Ballistic Heated Seat Covers are backed by an industry-leading five-year limited warranty and are available online from select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $439.99.
For more information about the Elite Ballistic Heated Seat Covers and Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
Elite Ballistic Heated Seat Covers, Front, 07-10 JK $439.99
Elite Ballistic Heated Seat Covers, Front, 11-17 JK $439.99

Rugged Ridge introduces exterior armor with new Steel Body Armor Cladding for 2007-2017 Wrangler JK

Superior Lower Body Panel Protection Fights Against Corrosion and Rust

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the addition of its new Steel Body Armor Cladding for 2007-2017 Wrangler JK / JKU models to its line of exterior body armor products.

Rugged Ridge Steel Body Armor Cladding adds extra protection and is engineered to fight off rust and corrosion.  Photo Credit: Rugged Ridge

Rugged Ridge Steel Body Armor Cladding adds extra protection and is engineered to fight off rust and corrosion.
Photo Credit: Rugged Ridge

Designed with the off-road Jeep enthusiast in mind, new Steel Body Armor Cladding is built from heavy duty three millimeter thick steel plate to provide a high level of protection to vulnerable rocker panels, an area commonly damaged in even mild off-road environments. The Steel Body Armor Claddings sectional construction for a tighter fit and easier installation, with only slight drilling required and can be used with OE or aftermarket flares, as well as Rugged Ridge Armor Fenders.

Each section of armor cladding is treated to a durable black powder coat to guard it from rust, corrosion and any threats the trail may pose; providing long-lasting protection despite severe conditions. Stainless button-head hardware attaches the armor securely to the body and gives the Jeep for a quick install. 

“We engineered the new Steel Body Cladding to offer extrended protection and functionality to the armor,” states Eric Russell, Product Engineer at Omix-ADA/Rugged Ridge. “Obviously, not everyone is going to go wheeling in their JK  but we want to provide extra protection just incase.”

The Rugged Ridge Steel Body Armor Cladding is backed by an industry leading five-year limited warranty and is available online and through select Jeep and off-road parts & accessories retailers nationwide with an MSRP of $266.99 for the JK 2-door and $333.99 for the JKU 4-door.

For more information about the new Steel Body Armor Cladding or and of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11615.10 Steel Body Armor Cladding; 07-17 JKU 4-Door $333.99
11615.11 Steel Body Armor Cladding; 07-17 JK 2-Door $266.99

November 2017 Monthly Update

Elite Aluminum Fuel Cap

Add a individual touch to your Jeep with our Elite Aluminum Fuel Cap. Available in a variety of different finishes that will match any style you are going for from black to black with brushed accents. Attractive styling that the Elite line is known for to outfit your Jeep.

Part Number Description Price
11229.10 Elite Aluminum Fuel Cap, Black, 01-18 Jeep Wrangler TJ/JK $66.99
11229.11 Elite Aluminum Fuel Cap, Brushed, 01-18 Jeep Wrangler TJ/JK $66.99

Spare Tire Delete Kit

Remove extra weight from your Jeep while adding attractive styling to your Jeep with our Rugged Ridge Spare Tire Delete Kit. Designed to give you greater rear visibility and departure angles you were never able to see before. Features a license plate and third brake light relocation bracket to complete the package.

Part Number Description Price
11586.10 Spare Tire Delete Plate, 07-18 Jeep Wrangler JK $66.99
11586.11 Spare Tire Delete Kit, 07-18 Jeep Wrangler JK $119.99

Dispelling the Rumors Around Headlight Euro Guards

1If you have been blessed with the gift of sight and, like me, you spend any amount of time checking out Jeeps, you have probably seen more than your fair share of headlight euro guards. While not an officially registered name for the accessory, it seems as though it is the label most often given for the metal bars that go over a Jeeps iconic round headlights. With a name like “Euro Guard”, safe money would wager that these things were inspired by some feeble attempt at establishing a styling trend, in hopes that the appearance of light guard-equipped Jeeps would spread over mall parking lots around the greater upper Midwest like a wildfire; much like adorable nose rings and alcohol-induced lower back tattoos.

The truth is, headlight euro guards have roots that extend well beyond the origins of the phrase “mall crawler”. The first time a headlight guard was featured on a production Jeep dates all the way back to 1950; making them older than reality TV and even rock music. The Willys M38 was a ¼-ton purpose-built military workhorse that was based on the popular civilian CJ-3A, however was fortified with a reinforced frame & suspension, a stout 24 volt electrical system and, yes, headlight guards. While only a single diagonal bar on each headlight, it is still quite clear that these light protecting guards were behind the looks of today’s euro guards all along.

2

While my heart rests a little easier knowing that euro guards are not just another goofy styling accessory, like louvered triple blade wipers or neon purple ground effects; it’s still hard to piece together how a rugged design feature borrowed from such a legendary combat-proven vehicle can be given a name like “euro guard”. Shouldn’t it have been granted a less fanciful name? Maybe headlight armor…sealed beam shield or even headlamp barriers. It seems to me that tacking ‘euro’ in front of the name incinuates that the vehicles owner is likely be clad in a beret, leather driving gloves with a satiny scarf flowing gently in the breeze as he sports about.

3

Originally, the M38’s headlight guards were implemented as a means of protecting the fragile glass headlamps from hazards that might be encountered on the dirt roads and jungle trails it would certainly be exposed to as they hung precariously out from the steel grille, unlike the recessed lights on prior MB/GPW models. While many of the geographic locations earlier military Jeeps like the MB and GPW, were exposed to were located all across Europe, the M38 was primarily assigned duties in the Korean War during the early fifties. Maybe the responsible marketing people should have named the headlight guards “East Asia Guards”? Best I can tell, that doesn’t have even the slightest ring to it. Nevertheless, I still can’t get behind the name ‘euro guard’.

4

As it turns out, the use of ‘euro’ in the name was really nothing more than a marketing scheme after all; a ploy by some people in white shirts and pressed khakis to relay an inherent sense of exclusiveness, possessing qualities that only the most descriminitaing Frenchman could even identify. You see, since the end of World War II, the Europeans had pretty much lead the way in terms of innovative automotive design. While U.S. manufacturers like Studebaker and Packard were largley using carry-over styling until the mid 50’s, auto crafters in Europe, especially the United Kingdom, were forging new territory with what was widely recognized as exhaustive engineering practices, higher quality materials, noteworthy build standards and styling that was was remarkably more refined than what was being practiced stateside. For those reasons, referring to any mundane gizmo with a ‘euro’ prefix could possibly be all that was needed to skyrocket said gizmo to vast popular appeal, but only in regions far removed from the actual continent of Europe- a practice that is both wide-spread and blessed with long life. Yeah…even Grandmas walker was fair game for the “Euro” treatment. The addition of the ‘Euro’ in the title and suddenly this thing needs not one but TWO hand brakes?

5

In spite of their name, Euro Guards never really pretended to make your Jeep go faster or win you bonus points at the Concours d’Elegance. They are, however, a pretty attractive way to protect your aftermarket headlights from an unexpected run-in with a tree limb while you’re out on the trail. Certainly if headlight guards were cool enough for an inclusion on an old Willys M38, they’re not deserving of even a portion of the negative scrutiny they’ve been exposed to over the years.

6

In the end, we can all agree Euro Guards make a pretty cool accessory to add to your Jeep. They look tough and are simply a breeze to install; in fact, they are the perfect project for those young Jeepers in your family in that they won’t break the bank or leave the family transportation straddling a puddle of costly fluid in the driveway. There are even more modern variations available today that truly do live up to the ‘euro’ name; achieving standards in terms of styling, unique designs and choice materials that make the original headlight guards look their age. You can always find your perfect Euro Guards and a ton of other Jeep stuff at www.ruggedridge.com (beret & scarf not required).

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Rugged Ridge expands Elite Fast Track Line with new 50-inch Windshield Light Bar for 2007-2017 Wrangler JK

Limitless Light & Accessory Configurations for the Ultimate in Versatility

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new Elite Fast Track Modular 50-Inch Light Bar for 2007- 2017 Jeep Wrangler JK and JKU models.

Building on the strengths of the original Elite Fast Track Windshield Light Bar, this new addition incorporates a powerful 50-inch LED Light Bar housing 96 OSRAM LED’s that project 17,000 lumens in a combination of driving and flood patterns for impressive illumination and outstanding overall performance.

Rugged Ridge Elite Fast Track 50-inch Light Bar offers the ability to arrange lights, cameras and accessories in countless configurations with its patented design. Photo Credit: Rugged Ridge

Rugged Ridge Elite Fast Track 50-inch Light Bar offers the ability to arrange lights, cameras and accessories in countless configurations with its patented design.
Photo Credit: Rugged Ridge

The basis for the Rugged Ridge Elite Fast Track system is an innovative design that incorporates revolutionary channels that extend the length of the A-pillars allowing for infinite adjustability and configurability of off-road lights, trail mirrors, cameras and accessories. With a simple turn of a wrench, the mounts can be reconfigured, added or removed based on changing conditions or varying needs.

The Rugged Ridge Elite Fast Track 50-inch Light Bar makes no compromises in materials, using high-quality
6061 T6 aluminum for the A-pillar sections and upper crossbar, with steel mounting brackets and Grade 8 hardware for sound structural integrity. A durable textured black powder coat provides protection from corrosion and keeps the light bar looking new for years to come.

The Rugged Ridge Elite Fast Track 50-inch Light Bar is backed by an industry-leading five-year limited warranty and is available online and from select Jeep and off-road retailers nationwide with a suggested MSRP of $566.99.

For more information about the new Elite Fast Track 50-inch Light Bar, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description Price
11232.53 Fast Track 50″ Light Bar Kit; 07-17 Jeep Wrangler $566.99

July 2017 Monthly Update

Elite Pivotal Headlight Euro Guards

Protect your headlights with Rugged Ridge’s Elite Headlight Euro Guards. Constructed with cast aluminum for a lightweight option to guard your headlights. The euro guards offer a variety of looks for your Jeep with the patent pending design that locks at any point for different angles. Pivotal Headlight Guards feature a textured black powder coat, vibrant red powder coat or classic raw (paintable) aluminum finish. Installs easily in minutes using factory hardware and replaces the factory headlight retaining ring.

Part Number Description Price
11230.14 Elite, Pivotal Headlight Euro Guard, Raw, 07-17 Jeep® Wrangler JK $66.99
11230.17 Elite, Pivotal Headlight Euro Guard, Red, 07-17 Jeep® Wrangler JK $66.99

Elite Antenna Base

Your Antenna is one of the most overlooked features on your Jeep but Rugged Ridge is looking to change that. Upgrade your antenna with the Elite Antenna Base, gives a modern look while offering a sturdy base. Offered in a variety of different finishes such as black, red, and a paintable version.

Part Number Description Price
17212.13 Elite Antenna Base, Black, 07-17 Jeep® Wrangler JK $26.99
17212.14 Elite Antenna Base, Red, 07-17 Jeep® Wrangler JK $26.99
17212.15 Elite Antenna Base, Paintable, 07-17 Jeep® Wrangler JK $26.99

Rugged Ridge releases new Hood Bra for 2007-2017 Jeep Wrangler JK

Superior hood protection in a great-looking and stylish accessory

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Hood Bra for 2007-2017 Wrangler JK / JKU models.

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK. Photo Credit: Rugged Ridge

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK.
Photo Credit: Rugged Ridge

Designed for JK owners who wish to protect their hood from exposure to bugs, rock chips and debris, the Rugged Ridge Hood Bra is constructed of a durable crush grain vinyl, which offers an added layer of protection where it’s needed most.

The Hood Bra’s one-piece design makes it extremely simple to install, securing tightly to the JK hood footman loop in just minutes. The inner lining of the bra is pillow- soft, shielding the paint from scuffs and scratches while simultaneously protecting the vehicle from debris.

Since the Rugged Ridge Hood Bra is designed specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and can be removed quickly and easily stored when not in use.

The Rugged Ridge Hood Bra is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $44.99.

For more information about the new JK Hood Bra, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK/JKU $44.99