Space-Age Polymers and Advanced Technology Makes for Instant Fun – Just Add Water!!!

I believe that it is written, somewhere deep within the yellowed pages of an old Jeep owner’s manual, that you have not officially achieved full-fledged Jeep ownership status until you have been baptized into the Jeep church. Don’t get me wrong…despite the name this isn’t a religious ceremony of any sort. It doesn’t require a priest and is not likely to be followed by a reception, complete with little finger sandwiches, fruit punch or a cake. This ‘baptism’ is one of deep water, of pouring rain and probably of mud. Sure, it tends to be a messy ordeal but it always washes off and things dry out long before the memory ever fades.

827ba68302d879abef5f98e7e081bd7d

I can’t even recall the first time it happened to me, or begin to count the number of times that followed. What I can easily recall is that some of the best times I’ve had in my Jeep have been when things are NOT going the way they should. I could go as far as to say, with reasonable certainty that I’ve been set up. Jeep made plenty of allowances in their design to allow for the unexpected and undesirable to happen. The roof is configured to come off the vehicle entirely, as well as the doors, which both seem pretty suspect to me. There are even plugs in the floor that, when removed, allow for water to drain out of the cab, although the diameter of the drain holes are much too small to keep up with the water flow demand so your ankles will usually remain completely submerged in a heavy downpour. It’s like Jeep knew what kind of trouble Jeep owners were likely to get into and they wanted to make sure we were equipped to handle it and make a full recovery.

IMG_1998

 

My first ‘baptism’ was innocent enough. It was a sunny spring morning in Georgia and I opted to give my daily driver wheels the day off, choosing to enjoy a sun-soaked trek in to the office in the Jeep. The fresh aroma of budding trees triggered by winters end, accompanied by soft, cool breezes was just the right way in which to start your day and an even better way to end it. Mother nature, however, was hard at work in the background, enacting plans to make sure those blossoming trees had ample water- a plan she would put into full action about the time I began my homeward jaunt. As a steady stream of water trickled from my interior rearview mirror, as though a water faucet had been left on, it occurred to me that a bikini top was probably a well-chosen name for a product that basically guarantees that you are going to get wet. My thoughts then shifted to relative gravity of the situation that unfolded around me as my vehicles entire interior electrical system was being exposed to the one element of nature that it has the least in common with. All these years I spent avoiding the urge to use the hair dryer while lying in the bathtub were all for naught, as I was most certainly about to perish in a freak electrical fire.

tumblr_n5inl2Xq5m1qat53so1_500

 

 

The most redeeming part of the Jeep baptism is probably the impression it makes on those around you that get to witness the event. The look of complete and total pity expressed on the faces of onlookers as they watch you brave the torrential floods must be seen to be believed. A look that could only be outdone by the shock and dismay that their faces would reveal, if they only knew that you were having a blast! I recall on one occasion a fellow in a black luxury sport sedan who pulled up next to me in one such monsoon, partially rolled down his window and made a verbal gesture of his compassion for my plight. “Bad day to own a Jeep! Ain’t it?” he said, to which I replied “No… Thursdays are as good as any day.”

9-Create-Rain-Effect-in-Photoshop-600x300

 

 

Of course, there is a flip-side to that coin. Every rose has its thorns; or at least that is the rumor I’ve heard relayed in a song. When it comes to having fun while in a Jeep, water is clearly the magical multiplier. Whether it’s a wide water crossing that runs up to your rocker panels, skirting a majestic waterfall on an isolated backwoods trail or adding equal sums of dirt and water together to make mud- the end result is always the same. Everything you do in a Jeep is “funner” when you add water, but be careful. When you are out wheeling and you add water, things can get really slick really fast! While I don’t mind an occasional struggle for traction, if your adventure has you on any sort of an incline, you will soon be unwillingly finding the shortest route down the mountain; bouncing off anything and everything that is in your path. While this still makes for vast amounts of fun, for those who value pretty painted sheet metal, this can be a real downer. For those Jeepers who are still sending the bank a monthly payment, it’s a downright unacceptable activity to use your Jeep to clear-cut forest land. For that reason, splashing through puddles is the recommended watersport until you have title in hand (with the top off, of course).

2018-Jeep-Wrangler-Wading-in-Water-copy

 

So if you’re out in your topless Jeep and the dark clouds seem to conspire to rain on your parade, don’t despair. It’s just part of your baptism. Sit back, breathe in the air and enjoy it. Most importantly, try not to look too crazy. It’s a Jeep Thing! OlllllllO

2106b4ca367891a36776fcdb10f2edd9

Weighing the Pros & Cons of Insanity

Over the years, I have come to realize that I do my best thinking at night. In that short period of time between lying down and actually falling asleep, I solve some of life’s largest quandaries. To be honest, what I consider to be “my best thinking” is probably substandard to most other people but, at least to me, it’s pure genius-level stuff.

827ba68302d879abef5f98e7e081bd7d

In stark comparison, I seldom if ever have a lucid thought when I first wake up. At the earliest hint of the first shrill tone from the alarm, my mind is prone to produce such mindless gibberish that I’m left wondering on what occasion I received a head injury. “Where’s the dog!?!!”…”Lefty Loosey” or even “Hello!”, as if answering a phone in my slumber, are some of the first things that come across my mind and therefore cross my lips in mornings earliest seconds. I’ve even been known to grasp desperately at a non-existent handrail, while still comatose, because my mind convinced me I was falling. Trust me…at night time, I am freaking brilliant!

I am currently deeply engaged in the planning of a cross country trek to Toledo, OH for the annual Toledo Jeep Fest in August. And this is not just any trek, but one taken in my 25 year old Jeep. As I laid in bed last night planning what mechanical tasks I needed to address this weekend in preparations for my voyage, it occurred to me that, amongst all the other pertinent planning, I needed to address how my Jeep was going to dress for the trip.

Toledo

If you have or have ever had a Jeep, you probably know what I mean. Anytime you take your Jeep out, you have to assess your itinerary and determine the best and most practical set-up for the occasion. If you have a hardtop, most of that decision making is pre-determined for you. Since my YJ is a soft top, I need to ask myself “Do I run the fastback soft top so I have my windows ready in waiting in case the weather goes south or do I roll the dice and don the more-risqué bikini top?” I decide that the fastback top would be the wisest choice and offer the most versatility. See! Nighttime-Me is ridiculously sharp. Isn’t he?

Then my mind progresses to the subject of doors. Do I mount up my half doors to the Jeep with a plan to then store the uppers in the rear cargo area when the weather permits or do I just leave home without any doors at all? I can even store the doors in the hotel room for short jaunts without doors. Or, do I drive half a dozen states away from my home with no means of protecting myself and my vehicles occupants from the elements during what might be one of the hottest Augusts in recent memory? Why, of course I do. Wait…what??

image...........

I think if my wife was accompanying me on this trip, I would have to give the topic of going door-less for 1,300 miles some more intense thought. Bottom line is that I’m taking my teenage son and I love the open-air Jeep lifestyle as much or maybe more than anyone. Face it! I’m never gonna be able to tell my son about walking to school, ten miles each way, uphill in the snow. I need him to remember that time we drove across the country in a Jeep for no reason other than we could. And, worse yet, we wanted to! My exhausted and heavy-eyed self could not pose a single counterpoint as to why I would complete this trip in anything other than true Jeep fashion. Limited top and no doors!

tylers-YJ

I hope, beg and pray that you will follow me along my journey beginning on August 8th, 2018 as we make our way to Toledo, the birthplace of Jeep. We’ll be posting pictures from the road and sharing the experience on our Rugged Ridge Facebook page and at YourJeepYourAdventure.com . We hope to see you then! OlllllllO

IMG_20180611_095551158_LL2106b4ca367891a36776fcdb10f2edd9

How Old Is Your Jeep In Dog Years?

It’s pretty common knowledge that a dog ages quicker than people do. What is also commonly perceived is that one year for a dog is the equivalent to seven human years, which is a bit of a misconception. The very first year a canine is alive, it undergoes significant development and actually matures at a rate equivalent to 15 human years. The following second year of life, the dog ages around 12 years and declines a little each year thereafter. I guess the seven years is a bit of a mean average across a dogs suspected lifespan.

556af13bd53681994d258c519bf8b40b--ugly-dogs-ugly-puppies

I think that Jeeps, in general, have a somewhat similar aging pattern to that of a dog, but in reverse. The first year on the road for a new Jeep is equivalent to an actual year, taking for granted that the proper maintenance program is upheld and the mileage is kept to a civil rate. The new Jeep maintains its year-for-year rate of aging for the first few years of its life; until the day the Jeep owner’s curiosity for the unknown has them wandering away from the pavement and searching to discover a little more about their vehicles capabilities. On that day, the clock is quickened to double its original pace. Whether in the first year or the fifth, the Jeep begins to age at a rate of two years per year, once it has adopted the tendency for off-road driving habits.

2dilzdn2i9cx

As the vehicle ages and compiles mileage, the wear and tear on the frame, chassis and mechanical components begins to compound. By the time the vehicle has reached 100,000 miles, or seven calendar years old, its rate of aging is around 3 years per year. That’s six years per if you’re busy climbing rock ledges or straddling crevasses on a regular basis. At this point, you’ll find yourself performing repairs at almost every turn. This aggressive schedule of addressing issues as they appear is the only thing that stabilizes your Jeeps rapid pattern of mechanical decline. Short of a complete overhaul and major rebuild, your Jeep will continue to age at a rate of 3 to 6 years for every New Year that passes, until that day when its fate is finally sealed.

My personal Jeep is a 1993 model which I bought in 2007. The first 14 years of its life, it was kept almost entirely stock and was fitted with highway tires that would turn utterly useless in the mud. It had compiled some 120,000 miles on the clock in its first dozen or so years. The 11 years that I have owned it, the old YJ has been plagued with massive tires, lift kits, heavy bumpers and tons of less-than-ideal driving conditions while enrolled in an extensive program of perpetual upgrade. By my calculations, my Jeep would be roughly 60 years old in dog years, and that’s if I grade on the curve. 60…That’s a pretty startling number when you stop and think about it; bottom line and best case scenario, it’s truly 25 years old on a regular Gregorian calendar making it an antique in the states opinion. Maybe sixty is not that outlandish…

IMG_7701

So for my YJ’s true 25th birthday, I am going to defy the odds, throw the proverbial caution to the wind and embark on a trek to the place it was born, Toledo, Ohio, and attend the Toledo Jeep Fest in August. In careful consideration for its propsed 60 years of age and the 1,400 grueling miles that lie ahead of it, I am undertaking massive amounts of maintenance on the old Wrangler in preparation for hours of driving at highway speeds. This includes touching virtually every suspension component to validate its integrity, replacing aging seals and bearings, renewing fluids and lubricants; maybe even a few cosmetic upgrades will be in order so my baby doesn’t necessarily look like an over-the-hill has-been. I’ve been around cars long enough to know that, even with the best of preparations in place, the likelihood of some level of catastrophe occurring is pretty favorable. With such impending doom, it’s understandable that I simply can’t wait…

To help document my voyage, we’ll be posting pictures from the road featuring sights and scenery from our travels and blogging a bit about the experience as we go. I am very hopeful that none of the coverage will feature dripping fluids, shredded tire carcasses or billowing plumes of smoke or steam. That seems about as likely as taking a trip to the zoo and hoping to not smell any unpleasantries…or you could say, pretty darn unlikely.

Our trip will begin on Wednesday, August 8th and we’ll share all the fun from the Toledo Jeep Fest when we arrive on Friday, August 10th and through the entire weekend. Make sure to follow the adventure on the Rugged Ridge Facebook page as well as at yourjeepyouradventure.com . We hope you can follow along! OlllllllO

IMG_20180611_095831111

2106b4ca367891a36776fcdb10f2edd9

Rugged Ridge announces release of new Spartan line of Bumpers for 2007-2018 Wrangler JK/JKU

Tough, Trail-Ready Bumper Designs for Budget-Minded JK Enthusiasts

Suwanee, Ga. (April 17, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Spartan line of Front and Rear Bumpers for 2007-2018 Jeep Wrangler JK / JKU models.

The new Spartan Front and Rear Bumpers were designed to give JK owners an affordable alternative to today’s typical off-road bumpers by offering attractive styling and high-quality components that won’t break the bank.

Rugged Ridge’s Spartan line of off-road bumpers offer a variety of styles to suit any taste and budget. Photo Credit: Rugged Ridge

Rugged Ridge’s Spartan line of off-road bumpers offer a variety of styles to suit any taste and budget.
Photo Credit: Rugged Ridge

Rugged Ridge Spartan Bumpers are assembled using high-strength steel plate featuring fold and weld construction, and are then finished with a rich black textured powder coat to protect from hazards regardless where the trail leads.

The Rugged Ridge Spartan bumpers are direct bolt-on replacements for stock JK bumpers, engineered to provide a uniform fitment and trouble-free installation. They also utilize the factory JK fog lights in the design to minimize the expense of a pricey lighting upgrade.

There are several Spartan front bumper variations available to suit a range of individual tastes, including models with standard ends or with a more muscular high-clearance end for an off-road oriented look. Each bumper can be fitted with an off-road winch using the included winch plate or can be accented with an optional over rider.

Each Rugged Ridge Spartan Bumper utilizes a pair of D-ring mounting plates and includes all necessary installation hardware as well as detailed instructions for the do-it-yourself enthusiasts.

The Rugged Ridge Spartan line of bumpers is backed by an industry leading five-year limited warranty and is available online and through select Jeep® and off-road parts and accessories retailers nationwide with an MSRP starting at 399.99.

For more information about the new Spartan line of front and rear bumpers, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11548.01 Spartan Front Bumper, HCE, W/Overrider, 07-18 JK $533.99
11548.02 Spartan Front Bumper, SE, W/Overrider, 07-18 JK $466.99
11548.03 Spartan Front Bumper, SE, W/O Overrider, 07-18 JK $399.99
11548.04 Spartan Front Bumper, Overrider, 07-18 JK $106.99

Rugged Ridge releases new Adjustable Rear Track Bar and Relocation Bracket for 2007-2018 Wrangler JK

Two Options Offered to Maintain Differential Alignment in Lifted Jeeps

Suwanee, Ga. (February 6, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of both a new Adjustable Rear Track Bar as well as a Rear Track Bar Relocation Bracket for 2007-2018 Jeep Wrangler JK / JKU models.

Engineered to effectively address issues with differential alignment in vehicles with suspension lifts installed, the Rugged Ridge Adjustable Rear Track Bar gives JK enthusiasts the ability to adjust the rear track bar length to compensate for suspension lifts ranging from two and a half to five inches.

Constructed of high strength forged steel to stand up to the rigors of off-road use, each Adjustable Track Bar features a durable black powder coated finish and urethane bushings for improved control and stability on the road with an extremely robust adjustment sleeve for greater versatility.

Rugged Ridge Rear Track Bar Relocation Bracket restores proper track bar positioning on lifted JK Wranglers. Photo Credit: Rugged Ridge

Rugged Ridge Rear Track Bar Relocation Bracket restores proper track bar positioning on lifted JK Wranglers.
Photo Credit: Rugged Ridge

Additionally, Rugged Ridge has released a Rear Track Bar Relocation Bracket designed to accurately reposition the factory JK rear track bar to help restore proper wheel tracking on lifted JK Wranglers. Built from four-millimeter-thick plate steel and beautifully powdercoated to resist corrosion, each bracket is precision formed for ease of install on the 2007-2018 Wrangler JK with two positions for a tailored fitment.

The Rugged Ridge Adjustable Rear Track Bar and Rear Track Bar Relocation Bracket are backed by Rugged Ridge’s industry-leading five-year limited warranty and are available online and through select Jeep and off-road parts and accessories retailers.

For more information about Rugged Ridge Adjustable Track Bar and Bracket, or its complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
18303.81 Rear Track Bar Relocation Bracket, 07-18 Wrangler JK $106.99
18305.06 Rear, Track Bar, Adjustable, 07-18 JK/JKU $249.99

Rugged Ridge announces new 2018 Jeep Wrangler JL exterior accessories

Stylish Aluminum Wheels and Spartacus Bumper Top the List of Newly Available Accents for the 2018 Jeep Wrangler

Suwanee, Ga. (February XX, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of several new products for fitment on the all-new 2018 Jeep Wrangler JL models.

The Rugged Ridge® SpartacusTM Front Bumper patented design offers the most advanced styling on the market. Utilizing a state-of-the-art steel stamping process creates a bumper that is lighter than most aftermarket steel bumpers. The bumper also allows the owner to retain the factory fog lights and tow hooks for a clean look and seamless installation.

Rugged Ridge Spartacus Front Bumper, XHD Aluminum Hood Catches and massive 20 x 9” Drakon Wheels give the new ’18 Wrangler JL an updated appearance. Photo Credit: Rugged Ridge

Rugged Ridge Spartacus Front Bumper, XHD Aluminum Hood Catches and massive 20 x 9” Drakon Wheels give the new ’18 Wrangler JL an updated appearance.
Photo Credit: Rugged Ridge

The XHD Aluminum Hood Catches are one of the simplest upgrades available for the new Wrangler JL. Constructed from high-quality cast aluminum and engineered with an adjustable torsion rod for an exact fit on every Jeep. The latches add muscular accents and provide a functional upgrade over the factory latches. They are now available in Black, Silver or Textured Black powder coat finishes.

Rugged Ridge’s 17” x 9” Jesse Spade Wheels hub-centric design delivers performance-oriented styling with a factory fitment. The wheels features a hub-centric design and an exclusive valve stem pocket that protects from potential off-road damage. Available in Black Satin and Gun Metal Satin finishes to ensure these wheels work with any color scheme.

The Rugged Ridge 20” x 9” Drakon Wheel is crafted for those who desire the improved appearance and performance benefits achieved by using plus-size wheel packages. Built from lightweight cast aluminum alloy and designed with a unique beveled spoke face with oval recesses gives the Drakon wheel a stunning visual appeal. Also available in Black Satin and Gun Metal Satin finishes.

Last but not least, the Elite Antenna Base allows JL owners to modernize the appearance of one of the most overlooked parts of their Jeep. Featuring high-quality cast aluminum construction and a distinctive gear-like design for a truly rugged look. Available in either black or red powder coat finishes, or a raw aluminum paintable finish.

Rugged Ridge’s exterior accessories for Wrangler JL are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off-road accessories retailers nationwide.

For more information about the line of accessories for the Wrangler JL or any of Rugged Ridge’s complete line of high-quality Jeep and off-road parts, or to find and authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11544.21 Spartacus Front Bumper, Black, 2018 Wranlger JL $933.99
11210.21 Hood Catches, Black, 2018 Wrangler JL $133.99
11210.27 Hood Catches, Textured Black, 2018 Wrangler JL $133.99
11116.21 Hood Catches, Silver, 2018 Wrangler JL $133.99
15303.90 Jesse Spade Wheel, 17×9, Black Satin, JK/JL $399.99
15303.92 Jesse Spade Wheel, 17×9, Satin Gun Metal, JK/JL $399.99
15304.01 Drakon Wheel, 20×9, Black Satin, 07-18 Wrangler JK/JL $586.99
15304.30 Drakon Wheel, 20×9, Gun Metal, 07-18 Wrangler JK/JL $586.99
17212.13 Elite Antenna Base, Black, 07/18 Wrangler JK/JL $26.99
17212.14 Elite Antenna Base, Red, 07/18 Wrangler JK/JL $26.99
17212.15 Elite Antenna Base, Raw, 07/18 Wrangler JK/JL $26.99

Rugged Ridge announces the addition of new Elite Ballistic Heated Seat Covers for 2007-2018 Wrangler JK

Durable Tactical-Styled Seat Covers Equipped for Cold Weather Comfort

Suwanee, Ga. ( January 23, 2018 ) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the addition of new Elite Ballistic Heated Seat Covers for 2007-2018 Jeep Wrangler JK / JKU models.

Constructed of a resilient 1,200 denier polyester material in a tough ballistic weave, the Rugged Ridge Elite Ballistic Heated Seat Covers are fitted internally with dual-zone heating elements located in the seat bottom and backrest to provide welcome warmth on chilly winter mornings.

Each Elite Ballistic Heated Seat Cover is engineered to deliver unparalleled longevity and protection. Designed specifically for 2007-2018 Wrangler JK, the seat covers install easily and fit securely over the factory seats. A simple two-wire installation is made possible by three position control switches built into the seat covers, so cutting or mounting switches onto the dashboard is not required.

Rugged Ridge’s Elite Ballistic Heated Seat Covers are backed by an industry-leading five-year limited warranty and are available online from select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $439.99.
For more information about the Elite Ballistic Heated Seat Covers and Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
Elite Ballistic Heated Seat Covers, Front, 07-10 JK $439.99
Elite Ballistic Heated Seat Covers, Front, 11-17 JK $439.99

Rugged Ridge introduces exterior armor with new Steel Body Armor Cladding for 2007-2017 Wrangler JK

Superior Lower Body Panel Protection Fights Against Corrosion and Rust

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the addition of its new Steel Body Armor Cladding for 2007-2017 Wrangler JK / JKU models to its line of exterior body armor products.

Rugged Ridge Steel Body Armor Cladding adds extra protection and is engineered to fight off rust and corrosion.  Photo Credit: Rugged Ridge

Rugged Ridge Steel Body Armor Cladding adds extra protection and is engineered to fight off rust and corrosion.
Photo Credit: Rugged Ridge

Designed with the off-road Jeep enthusiast in mind, new Steel Body Armor Cladding is built from heavy duty three millimeter thick steel plate to provide a high level of protection to vulnerable rocker panels, an area commonly damaged in even mild off-road environments. The Steel Body Armor Claddings sectional construction for a tighter fit and easier installation, with only slight drilling required and can be used with OE or aftermarket flares, as well as Rugged Ridge Armor Fenders.

Each section of armor cladding is treated to a durable black powder coat to guard it from rust, corrosion and any threats the trail may pose; providing long-lasting protection despite severe conditions. Stainless button-head hardware attaches the armor securely to the body and gives the Jeep for a quick install. 

“We engineered the new Steel Body Cladding to offer extrended protection and functionality to the armor,” states Eric Russell, Product Engineer at Omix-ADA/Rugged Ridge. “Obviously, not everyone is going to go wheeling in their JK  but we want to provide extra protection just incase.”

The Rugged Ridge Steel Body Armor Cladding is backed by an industry leading five-year limited warranty and is available online and through select Jeep and off-road parts & accessories retailers nationwide with an MSRP of $266.99 for the JK 2-door and $333.99 for the JKU 4-door.

For more information about the new Steel Body Armor Cladding or and of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11615.10 Steel Body Armor Cladding; 07-17 JKU 4-Door $333.99
11615.11 Steel Body Armor Cladding; 07-17 JK 2-Door $266.99

November 2017 Monthly Update

Elite Aluminum Fuel Cap

Add a individual touch to your Jeep with our Elite Aluminum Fuel Cap. Available in a variety of different finishes that will match any style you are going for from black to black with brushed accents. Attractive styling that the Elite line is known for to outfit your Jeep.

Part Number Description Price
11229.10 Elite Aluminum Fuel Cap, Black, 01-18 Jeep Wrangler TJ/JK $66.99
11229.11 Elite Aluminum Fuel Cap, Brushed, 01-18 Jeep Wrangler TJ/JK $66.99

Spare Tire Delete Kit

Remove extra weight from your Jeep while adding attractive styling to your Jeep with our Rugged Ridge Spare Tire Delete Kit. Designed to give you greater rear visibility and departure angles you were never able to see before. Features a license plate and third brake light relocation bracket to complete the package.

Part Number Description Price
11586.10 Spare Tire Delete Plate, 07-18 Jeep Wrangler JK $66.99
11586.11 Spare Tire Delete Kit, 07-18 Jeep Wrangler JK $119.99

Dispelling the Rumors Around Headlight Euro Guards

1If you have been blessed with the gift of sight and, like me, you spend any amount of time checking out Jeeps, you have probably seen more than your fair share of headlight euro guards. While not an officially registered name for the accessory, it seems as though it is the label most often given for the metal bars that go over a Jeeps iconic round headlights. With a name like “Euro Guard”, safe money would wager that these things were inspired by some feeble attempt at establishing a styling trend, in hopes that the appearance of light guard-equipped Jeeps would spread over mall parking lots around the greater upper Midwest like a wildfire; much like adorable nose rings and alcohol-induced lower back tattoos.

The truth is, headlight euro guards have roots that extend well beyond the origins of the phrase “mall crawler”. The first time a headlight guard was featured on a production Jeep dates all the way back to 1950; making them older than reality TV and even rock music. The Willys M38 was a ¼-ton purpose-built military workhorse that was based on the popular civilian CJ-3A, however was fortified with a reinforced frame & suspension, a stout 24 volt electrical system and, yes, headlight guards. While only a single diagonal bar on each headlight, it is still quite clear that these light protecting guards were behind the looks of today’s euro guards all along.

2

While my heart rests a little easier knowing that euro guards are not just another goofy styling accessory, like louvered triple blade wipers or neon purple ground effects; it’s still hard to piece together how a rugged design feature borrowed from such a legendary combat-proven vehicle can be given a name like “euro guard”. Shouldn’t it have been granted a less fanciful name? Maybe headlight armor…sealed beam shield or even headlamp barriers. It seems to me that tacking ‘euro’ in front of the name incinuates that the vehicles owner is likely be clad in a beret, leather driving gloves with a satiny scarf flowing gently in the breeze as he sports about.

3

Originally, the M38’s headlight guards were implemented as a means of protecting the fragile glass headlamps from hazards that might be encountered on the dirt roads and jungle trails it would certainly be exposed to as they hung precariously out from the steel grille, unlike the recessed lights on prior MB/GPW models. While many of the geographic locations earlier military Jeeps like the MB and GPW, were exposed to were located all across Europe, the M38 was primarily assigned duties in the Korean War during the early fifties. Maybe the responsible marketing people should have named the headlight guards “East Asia Guards”? Best I can tell, that doesn’t have even the slightest ring to it. Nevertheless, I still can’t get behind the name ‘euro guard’.

4

As it turns out, the use of ‘euro’ in the name was really nothing more than a marketing scheme after all; a ploy by some people in white shirts and pressed khakis to relay an inherent sense of exclusiveness, possessing qualities that only the most descriminitaing Frenchman could even identify. You see, since the end of World War II, the Europeans had pretty much lead the way in terms of innovative automotive design. While U.S. manufacturers like Studebaker and Packard were largley using carry-over styling until the mid 50’s, auto crafters in Europe, especially the United Kingdom, were forging new territory with what was widely recognized as exhaustive engineering practices, higher quality materials, noteworthy build standards and styling that was was remarkably more refined than what was being practiced stateside. For those reasons, referring to any mundane gizmo with a ‘euro’ prefix could possibly be all that was needed to skyrocket said gizmo to vast popular appeal, but only in regions far removed from the actual continent of Europe- a practice that is both wide-spread and blessed with long life. Yeah…even Grandmas walker was fair game for the “Euro” treatment. The addition of the ‘Euro’ in the title and suddenly this thing needs not one but TWO hand brakes?

5

In spite of their name, Euro Guards never really pretended to make your Jeep go faster or win you bonus points at the Concours d’Elegance. They are, however, a pretty attractive way to protect your aftermarket headlights from an unexpected run-in with a tree limb while you’re out on the trail. Certainly if headlight guards were cool enough for an inclusion on an old Willys M38, they’re not deserving of even a portion of the negative scrutiny they’ve been exposed to over the years.

6

In the end, we can all agree Euro Guards make a pretty cool accessory to add to your Jeep. They look tough and are simply a breeze to install; in fact, they are the perfect project for those young Jeepers in your family in that they won’t break the bank or leave the family transportation straddling a puddle of costly fluid in the driveway. There are even more modern variations available today that truly do live up to the ‘euro’ name; achieving standards in terms of styling, unique designs and choice materials that make the original headlight guards look their age. You can always find your perfect Euro Guards and a ton of other Jeep stuff at www.ruggedridge.com (beret & scarf not required).

72106b4ca367891a36776fcdb10f2edd9