Check Out the All New 2010 Rugged Ridge Catalog


244 Page 4-color catalog covering the complete line of Omix-Ada, Rugged Ridge, ORV, Outland Automotive and Alloy USA products. Check it out today!

  • 240 pages
  • 8000+ parts
  • Over 500+ new parts
  • Covers 1941-2010 Jeep models


Pine Wood Derby Jeep

Its that time a year again. A time when goodhearted young men take a stab at a block of wood and try to turn it into a sleek racer. Boy Scouts everywhere compete to build cars from blocks of wood and are awarded for their speed and creative design. Of course the real fun happens when these same young men turn to their adult roles models in search of guidance. Experience has taught us to push the envelope of design (aka cheat) and we gladly impart this wisdom to our children, and bonding then occurs.

Since a Jeep is essentially an aerodynamic brick the folks over at Rugged Ridge had a head start into turning their block of wood into a stylish racer. Their team of engineers fashioned a scale CJ8 Scrambler complete with: Fender Flares, Mirrors, Off Road Lights, Jerry Can, Hi Lift Jack, Tube Steps and Spare Tire Carrier from their pine block.

How did it fare? When Rugged Ridge turned their Jeep over to the young racer, they had hopes of only scoring a trophy in the Pine Wood Derby Car Show. However, the wooden model was apparently more aerodynamic than its larger counterparts and scored 3rd in the races.


Jeep Broadens Lineup by Launching Three New Models

Leading up to their 70th Anniversary Jeep is broadening the lineup by launching three new models. The new Jeep Liberty Renegade and Jeep Wrangler Islander edition will be available in Jeep showrooms in the first quarter of 2010. The Jeep Wrangler Mountain edition will follow in the second quarter.

Jeep Wrangler Islander

After more than 20 years, the unique Islander theme returns to Jeep.

The limited-edition Jeep Wrangler Islander is available on Wrangler and Wrangler Unlimited 4×4 models. Based on the Wrangler Sport model, the Islander’s unique beach theme conveys open-air fun at first and every glance.

Jeep Wrangler Islander is featured in unique Surf Blue Pearl Coat, and is also available in Stone White Clear Coat, Bright Sliver Metallic Clear Coat and Brilliant Black Crystal Clear Coat.

Other exterior features include an Islander “Tiki Bob” decal on the hood with latitude and longitude coordinates that represent an actual location relating to the “Islander” theme of the vehicle, blackside steps and popular Moab 17-inch wheels shod with 32-inch tires.

Inside, Islander’s seats are Dark Gray with Surf Blue inserts, blue stitching and an embroidered Islander “Tiki Bob” logo adorning the seat back. Blue stitching also has been added to the leather-wrapped steering wheel, with Mopar® rubber floor mats completing the beach theme.

The Jeep Wrangler Islander option package is available at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $1,120.

Jeep Wrangler Mountain

Further expanding the iconic Wrangler brand’s reach, Jeep delivers another high-impact, limited-edition model with the Jeep Wrangler Mountain edition.

The Jeep Wrangler Mountain edition is based on the Wrangler Sport S package, and is available on Wrangler and Wrangler Unlimited 4×4 models.

Exterior features include a unique “Mountain” decal on the hood with latitude and longitude coordinates that represent an actual location relating to the “Mountain” theme of the vehicle; painted high-gloss Mineral Gray 17-inch Moab wheels, grille and bumper appliqués; tubular side steps; 32-inch tires; black tail lamp guards; and a fuel-filler door from Mopar.

Available exterior colors include Rescue Green Metallic Clear Coat, Brilliant Black Crystal Pearl Coat and Deep Water Blue Pearl Coat.

Interior features include an embossed seat insert with embroidered “Mountain logo,” and anodized graphite heating, ventilation and air conditioning (HVAC) rings.

The Jeep Wrangler Mountain option package will be available at a U.S. Manufacturer’s Suggested Retail Price of $1,820.


Jeep Liberty Renegade

The “Renegade” name returns to the Jeep® lineup for 2010. First used in 1964 on the inside door opening of the Jeep Wagoneer, the Renegade has always represented the rebellious heart and soul of the Jeep brand.

Jeep Liberty Renegade is offered in a new, Renegade-exclusive Salsa Red Pearl Coat exterior, as well as Natural Green Pearl Coat, Deep Water Blue Pearl Coat, Bright Silver Metallic Clear Coat, Brilliant Black Crystal Pearl Coat and Stone White Clear Coat.

Standard Liberty Renegade exterior features include painted Mineral Gray Keystone 16-inch wheels that wear new, rugged all-terrain P235/70R16 outline white letter (OWL); dark neutral metallic wheel flares, lower side sills, front and rear fascia, body side moldings and rear license plate bar; black headlamp bezel; Argent Silver accent on the lower fascia appliqué and roof rack; Satin Black vinyl hood graphics; deep-tint glass; fog lamps; skid plates and tow hooks.

Inside, standard appointments include new premium cloth seats; leather-wrapped steering wheel, shift knob, instrument panel grab handle and park-brake boot; new driftwood accent bezels; leather-wrapped center console and soft-door armrests; premium Electronic Vehicle Information Center (EVIC); cruise control; security alarm; rear cargo cover and steering-wheel-mounted radio controls.

Electric shifting between 2WD, 4WD Auto and 4WD Low is accomplished with a console-mounted switch. A push-pin button is used to shift to Neutral mode. A 3.7-liter V-6 engine is standard on all Jeep Liberty models, including the new Renegade. The 3.7-liter engine produces 210 horsepower (157 kW) @ 5,200 rpm and 235 lb.-ft. (319 N•m) of torque @ 4,000 rpm.

All Jeep Liberty models offer customers an “only-in-a-Jeep” open-air experience, courtesy of Jeep’s industry-exclusive Sky Slider™ full-length open-canvas roof.

You still a few a few days left to take advantage of Omix's cash rebate.

Didn’t find what you were looking for under the tree? You still a few a few days left to take advantage of Omix’s cash rebate. That’s right you can stuff the Christmas sweater vest that Aunt Sue gave right back in the flimsy gift box and exchange it for something you really want: Jeep parts. Pick and choose from over 12,000 parts and accessories while earning up to $200.00 cash back… all without having to right a thank-you note.
Omix Rebate

Hot New Product: 2007-10 Wrangler Windshield Light Bar

11232.21The Rugged Ridge Windshield Mount Light Bar for 2007-10 Wrangler that debuted with much fanfare at SEMA is now in stock and shipping!

That’s right the folks at Rugged Ridge, who brought us the innovative All Terrain Floor Liners and the XHD Modular Bumper system, set their sights on constructing the ultimate Jeep Wrangler Light Bar. The result is this exciting new design that has five light mounting tabs and revolutionary features found nowhere else. Through extensive testing, they were able to incorporate a special wind deflector below the light bar to dramatically reduce whistling and “buffeting” of your soft top. The light bar hugs the contour of your windshield providing a great look without impeding the use of your hard or soft top. Oversized 2″ textured black or polished stainless tubing attaches to your windshield mounts with no drilling. Each Light bar has five light tabs for that accommodate up to five 7″ lights (also available from Rugged Ridge). Each light bar has been specially developed to work with Rugged Ridge Light mount brackets and/or Rugged Ridge mirror relocation brackets. So, you can mount additional lights, and ride around with your doors off while retaining your OE mirrors! Special three piece design makes the packaging small for shipping and eases installation. This is truly the most advanced light bar on the market!

Reminder for those last minute shoppers!!!

REMINDER FOR THOSE LAST MINUTE SHOPPERS!!!

IF YOU ARE LOOKING FOR RUGGED RIDGE PARTS AND WE HAVE THEM IN STOCK YOUR PREFERRED DEALER CAN GET YOU WHAT YOU NEED… SEE SHIPPING TABLE BELOW!!!

IF YOU NEED TO FIND A DEALER CONTACT US TODAY AT 770.614.6101 EST MON-FRI 8:30am to 6:30pm

last minute shopping

last minute shopping



Let Rugged Ridge fill your stocking with cash!

‘Tis the season for giving and receiving gifts, and your friends at Rugged Ridge have figured out a way for you to accomplish both at once! Give yourself Let your loved ones give you everything you need to turn your rig into the 4×4 of your dreams and receive up to $200 cash back! That’s right! You can and pick and choose from more than 15,000 of the best Off-Road and Performance Accessories from Rugged Ridge, Omix-ADA, Alloy USA, Precision Gear and Outland and get paid for doing it. Who doesn’t want a new winch or set of HID lights sitting under the tree and cash stuffed in their stocking?

Our lawyer says other terms and conditions apply, but you can read those here . I say, start turning wrenches and get cash back!

Product of the Week

Quadratec faced a dilemma naming their latest “Featured Product of the Week“. They wanted to call attention to the best new exterior chrome or stainless accessory for 2007-10 Wranglers, but with so many great products how could they choose? Simple. The chose the entire line of Rugged Ridge polished accessories. So, when your looking for ways to outfit your Wrangler, remember it is best dressed in Rugged Ridge.