Training Tomorrow’s Heroes

“Anyone who does anything to help a child in their life is a hero to me.” ― Fred Rogers

When it comes to turning wrenches on a Jeep, too many people would write it off as dirty, knuckle-busting work. While this conclusion is more than substantiated, it fully dismisses the larger truth that hard work, and in this case mechanical work, can be nothing short of good medicine.

In the foothills of southern Tennessee, there is an organization that really “gets it”. The Austin Hatcher Foundation for Pediatric Cancer has made it their mission to not only erase the effects of childhood cancer but to optimize the quality of life for these kids as they experience the impact of diagnosis and as they brave the trials of their ongoing treatment. The Foundation has found a way to give these kids and their families a valuable tool with which to fight those daily battles- best of all, it’s a tool that already lies within them. They only need to learn how to access it and perfect it’s usage. In my opinion, what better subject with which to develop their craft than on a Jeep.

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While the Jeep seemed a perfect blank canvas for Hatch’s Kids to practice their magic on, it’s not every day that a brand new Wrangler JKU lands in your lap either, at least not in the real world. Fortunately, the fine folks at the Mtn. View Auto Group see things a little bit differently. They jumped in and fired-up a brand-spanking new Wrangler, hopped on the freeway and dropped it on their doorstep…literally. It still had the paper floor mats in it. But not for long.

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The Austin Hatcher Foundation’s goal was to transform this bone-stock JK into a modern interpretation of the classic Jeepster Commando, an early-70’s rarity that added popular muscle car styling to the time-honored CJ persona. Rugged Ridge donated pile upon pile of parts to accomplish this massive undertaking while Truck ‘N Trailers USA provided enough shop space, lift and tools to build a space shuttle. And to top it off, they’ll accomplish this task with manpower sourced from the families that they serve on a daily basis. Yes…they’re gonna build this beast with kids.

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It was a brilliant plan whose full perfection would not be realized simply or quickly, but through a series of scheduled “Build Days”. Days that were carefully planned to insure success with a project checklist for all to see. A list detailing what needed to be accomplished that day and providing a visual reminder of the team’s successes as items are checked off. While these were likely some tough build days, they are not nearly as tough as the kids who’ve fearlessly tackled them and found ways to laugh and smile through the entire process.

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And now, with all those pesky words out of the way…bask in the glory of Hatch’s Kids building a super-sweet 2017 Jeep Wrangler JK Unlimited Hurst Edition. It doesn’t get any cooler than this.

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So let’s hear it for the Austin Hatcher Foundation family and the outstanding influence this project has had in the lives of these young people. Be sure to keep any eye out for this beauty making appearances at automotive events over the upcoming year. It is possibly half-as-cool as the kids that built it but still way cooler than most anyhting else on the street.  You can find out more about the Austin Hatcher Foundation and the amazing work they perform in the lives of kids affected by cancer by visiting https://www.hatcherfoundation.org/  OlllllllO

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Rugged Ridge announces releases of Elite Billet Style Aluminum Fire Extinguisher Holder

New Trail-Ready Design Incorporates Secure Containment & Quick Access

Suwanee, Ga. (April 3, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Elite Billet Style Aluminum Fire Extinguisher Holder for Jeeps and various on and off road applications. Constructed of stunning cast aluminum, the Elite Billet Style Aluminum Fire Extinguisher Holder is designed to provide a secure extinguisher mount on any flat surface with the included hardware.

Rugged Ridge’s Elite Billet Style Fire Extinguisher Holder features a smooth quick release mechanism for one- handed access. Photo Credit: Rugged Ridge

Rugged Ridge’s Elite Billet Style Fire Extinguisher Holder features a smooth quick release mechanism for one- handed access.
Photo Credit: Rugged Ridge

The Elite Billet Style Aluminum Fire Extinguisher Holder is engineered with an internal spring loaded release mechanism fashioned from 316 Stainless Steel, enabling quick one-handed access to the extinguisher if the need arises. Designed to work with standard 2.5 lb extinguishers (not included), the Elite Billet Fire Extinguisher Holder is a highly-functional addition to any vehicle’s safety preparedness package.

Each Elite Billet Style Fire Extinguisher Holder is finished in a premium matte black textured powder coat to provide an attractive appearance for years of service in the harshest of conditions.

The Rugged Ridge Elite Fire Extinguisher Holder is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $66.99.

For more information about the new Elite Billet Style Fire Extinguisher Holder, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11238.40 Elite, Billet Fire Extinguisher Holder, 76-17 Wrangler $66.99

Rugged Ridge announces the addition of new Elite Ballistic Heated Seat Covers for 2007-2018 Wrangler JK

Durable Tactical-Styled Seat Covers Equipped for Cold Weather Comfort

Suwanee, Ga. ( January 23, 2018 ) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the addition of new Elite Ballistic Heated Seat Covers for 2007-2018 Jeep Wrangler JK / JKU models.

Constructed of a resilient 1,200 denier polyester material in a tough ballistic weave, the Rugged Ridge Elite Ballistic Heated Seat Covers are fitted internally with dual-zone heating elements located in the seat bottom and backrest to provide welcome warmth on chilly winter mornings.

Each Elite Ballistic Heated Seat Cover is engineered to deliver unparalleled longevity and protection. Designed specifically for 2007-2018 Wrangler JK, the seat covers install easily and fit securely over the factory seats. A simple two-wire installation is made possible by three position control switches built into the seat covers, so cutting or mounting switches onto the dashboard is not required.

Rugged Ridge’s Elite Ballistic Heated Seat Covers are backed by an industry-leading five-year limited warranty and are available online from select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $439.99.
For more information about the Elite Ballistic Heated Seat Covers and Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
Elite Ballistic Heated Seat Covers, Front, 07-10 JK $439.99
Elite Ballistic Heated Seat Covers, Front, 11-17 JK $439.99

Dispelling the Rumors Around Headlight Euro Guards

1If you have been blessed with the gift of sight and, like me, you spend any amount of time checking out Jeeps, you have probably seen more than your fair share of headlight euro guards. While not an officially registered name for the accessory, it seems as though it is the label most often given for the metal bars that go over a Jeeps iconic round headlights. With a name like “Euro Guard”, safe money would wager that these things were inspired by some feeble attempt at establishing a styling trend, in hopes that the appearance of light guard-equipped Jeeps would spread over mall parking lots around the greater upper Midwest like a wildfire; much like adorable nose rings and alcohol-induced lower back tattoos.

The truth is, headlight euro guards have roots that extend well beyond the origins of the phrase “mall crawler”. The first time a headlight guard was featured on a production Jeep dates all the way back to 1950; making them older than reality TV and even rock music. The Willys M38 was a ¼-ton purpose-built military workhorse that was based on the popular civilian CJ-3A, however was fortified with a reinforced frame & suspension, a stout 24 volt electrical system and, yes, headlight guards. While only a single diagonal bar on each headlight, it is still quite clear that these light protecting guards were behind the looks of today’s euro guards all along.

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While my heart rests a little easier knowing that euro guards are not just another goofy styling accessory, like louvered triple blade wipers or neon purple ground effects; it’s still hard to piece together how a rugged design feature borrowed from such a legendary combat-proven vehicle can be given a name like “euro guard”. Shouldn’t it have been granted a less fanciful name? Maybe headlight armor…sealed beam shield or even headlamp barriers. It seems to me that tacking ‘euro’ in front of the name incinuates that the vehicles owner is likely be clad in a beret, leather driving gloves with a satiny scarf flowing gently in the breeze as he sports about.

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Originally, the M38’s headlight guards were implemented as a means of protecting the fragile glass headlamps from hazards that might be encountered on the dirt roads and jungle trails it would certainly be exposed to as they hung precariously out from the steel grille, unlike the recessed lights on prior MB/GPW models. While many of the geographic locations earlier military Jeeps like the MB and GPW, were exposed to were located all across Europe, the M38 was primarily assigned duties in the Korean War during the early fifties. Maybe the responsible marketing people should have named the headlight guards “East Asia Guards”? Best I can tell, that doesn’t have even the slightest ring to it. Nevertheless, I still can’t get behind the name ‘euro guard’.

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As it turns out, the use of ‘euro’ in the name was really nothing more than a marketing scheme after all; a ploy by some people in white shirts and pressed khakis to relay an inherent sense of exclusiveness, possessing qualities that only the most descriminitaing Frenchman could even identify. You see, since the end of World War II, the Europeans had pretty much lead the way in terms of innovative automotive design. While U.S. manufacturers like Studebaker and Packard were largley using carry-over styling until the mid 50’s, auto crafters in Europe, especially the United Kingdom, were forging new territory with what was widely recognized as exhaustive engineering practices, higher quality materials, noteworthy build standards and styling that was was remarkably more refined than what was being practiced stateside. For those reasons, referring to any mundane gizmo with a ‘euro’ prefix could possibly be all that was needed to skyrocket said gizmo to vast popular appeal, but only in regions far removed from the actual continent of Europe- a practice that is both wide-spread and blessed with long life. Yeah…even Grandmas walker was fair game for the “Euro” treatment. The addition of the ‘Euro’ in the title and suddenly this thing needs not one but TWO hand brakes?

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In spite of their name, Euro Guards never really pretended to make your Jeep go faster or win you bonus points at the Concours d’Elegance. They are, however, a pretty attractive way to protect your aftermarket headlights from an unexpected run-in with a tree limb while you’re out on the trail. Certainly if headlight guards were cool enough for an inclusion on an old Willys M38, they’re not deserving of even a portion of the negative scrutiny they’ve been exposed to over the years.

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In the end, we can all agree Euro Guards make a pretty cool accessory to add to your Jeep. They look tough and are simply a breeze to install; in fact, they are the perfect project for those young Jeepers in your family in that they won’t break the bank or leave the family transportation straddling a puddle of costly fluid in the driveway. There are even more modern variations available today that truly do live up to the ‘euro’ name; achieving standards in terms of styling, unique designs and choice materials that make the original headlight guards look their age. You can always find your perfect Euro Guards and a ton of other Jeep stuff at www.ruggedridge.com (beret & scarf not required).

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October 2017 Monthly Update

Spartan Series Bumpers

The Rugged Ridge Spartan Series Bumpers gives your Jeep a classic look without the extra weight and high price tag. The one-piece design is made from plate steel that gives your a precise fit and high quality experience. Each bumper includes a stand-alone winch plate as the central backbone for the bumper and includes D-shackle mounts and a tubular overrider to complete the package (D-rings not included). The Spartan Front Bumper is a direct bolt-on replacement for 2007-2018 Wrangler JK models and includes all the necessary hardware for a worry-free installation. The Spartan even utilizes the factory JK fog lights for a finished look without any extra expense.

Part Number Description Price
11548.03 Spartan Front Bumper, Standard Ends, W/O Overrider, 07-18 Wrangler JK $399.99
11548.02 Spartan Front Bumper, Standard Ends, With Overrider, 07-18 Wrangler JK $466.99
11548.01 Spartan Front Bumper, High Clearance Ends, With Overrider, 07-18 JK $533.99
11548.04 Spartan Front Bumper, Overrider $106.99

XHD Steel Corner Guards

The XHD Steel Corner Guards protects one of your most vulnerable areas on your JK while hitting the trails. Built from super strong 3mm thick steel plate to withstand any hazard on the trails.

Part Number Description Price
11615.20 XHD Corner Guard, Rear, 4-Door, 07-18 Jeep Wrangler JK $266.99
11615.21 XHD Corner Guard, Rear, 2-Door, 07-18 Jeep Wrangler JK $266.99

July 2017 Monthly Update

Elite Pivotal Headlight Euro Guards

Protect your headlights with Rugged Ridge’s Elite Headlight Euro Guards. Constructed with cast aluminum for a lightweight option to guard your headlights. The euro guards offer a variety of looks for your Jeep with the patent pending design that locks at any point for different angles. Pivotal Headlight Guards feature a textured black powder coat, vibrant red powder coat or classic raw (paintable) aluminum finish. Installs easily in minutes using factory hardware and replaces the factory headlight retaining ring.

Part Number Description Price
11230.14 Elite, Pivotal Headlight Euro Guard, Raw, 07-17 Jeep® Wrangler JK $66.99
11230.17 Elite, Pivotal Headlight Euro Guard, Red, 07-17 Jeep® Wrangler JK $66.99

Elite Antenna Base

Your Antenna is one of the most overlooked features on your Jeep but Rugged Ridge is looking to change that. Upgrade your antenna with the Elite Antenna Base, gives a modern look while offering a sturdy base. Offered in a variety of different finishes such as black, red, and a paintable version.

Part Number Description Price
17212.13 Elite Antenna Base, Black, 07-17 Jeep® Wrangler JK $26.99
17212.14 Elite Antenna Base, Red, 07-17 Jeep® Wrangler JK $26.99
17212.15 Elite Antenna Base, Paintable, 07-17 Jeep® Wrangler JK $26.99

May 2017 Monthly Update

Steel Body Armor Cladding

No matter what outdoor adventures you put your Jeep through, we’ve got you covered in the most important area with our Steel Body Armor Cladding for your rocker panel. Constructed with 3 mm thick steel plate that shields your JK’s lower body panels. Design that features a rugged black textured powder coat that offers impressive looks and superior résistance to rust and corrosion, backed by the added assurance of our 5-Year Limited Warranty. Available for both 2 and 4-door JK models.

Part Number Description Price
Steel Body Armor Cladding, 07-17 Jeep Wrangler Unlimited, 4 Door 11615.10 $333.99
Steel Body Armor Cladding, 07-17 Jeep Wrangler, 2 Door 11615.11 $266.99

Stubby Trail Mirror Kit

Taking your doors off your Jeep shouldn’t mean horrible visibility, with our Stubby Trail Mirrors you’ll be driving safe. Each mirror arm is reduced by three inches, allowing the mirror to hug more tightly to the vehicles body. Available with both round and rectangular mirror heads, Rugged Ridge Stubby Mirrors textured black powder coat looks great on any paint color and installs easily with the included mounting hardware. When it’s time to put the doors back on, these mirrors can be removed quickly with a few turns of the convenient thumb screw. A convenient bolt-on mirror solution for when you want to leave the doors at home – also great with tube or safari doors. Each mirror includes a mirror head, mirror arm, mounting bracket, bushing, thumbscrew, gasket and hardware (pairs include two complete mirror assemblies).

Part Number Description Price
11025.19 Stubby Trail Mirror, Round, Textured Black, 97-17 Jeep Wrangler JK $46.99
11025.20 Stubby Trail Mirror, Rectangular, Textured Black, 97-17 Jeep Wrangler JK $46.99
11025.21 Stubby Trail Mirror, Round Pair, Textured Black, 97-17 Jeep Wrangler JK $86.99
11025.22 Stubby Trail Mirror, Rectangular Pair, Textured Black, 97-17 Jeep Wrangler JK $86.99

Spartacus HD Tire Carrier Kit

Carry your tires with ease and without the extra heavy weight of a steel mount carrier with our HD Tire Carrier. Perfect for 97-06 Jeep Wrangler TJ, Rubicon and Unlimited that delivers the perfect balance of strength & stability. The Spartacus HD Tire Carrier incorporates a brutally strong die-cast aluminum hinge casting, forged steel hinges and hardened steel pins that replaces the feeble stock tailgate hinges for greater load-bearing capacity while still allowing smooth, one-handed access to the cargo area. The HD Tire Carrier Wheel Mount is constructed of sturdy steel so it can handle those over-sized wheel & tire combinations while retaining the factory high mount brake light. Both the hinge casting and wheel mount are protected with a durable black textured powder coat to fend off the elements in even the harshest off-road conditions. Compatible with OE and most aftermarket rear bumpers, the HD Tire Carriers design makes it the most versatile and functional tire carrier on the market today. No drilling required.

Part Number Description Price
11546.60 Spartacus HD Tire Carrier Kit, 97-06 Jeep Wrangler TJ $599.99
11546.61 Spartacus HD Tire Carrier, Hinge Casting, 97-06 Jeep Wrangler TJ $527.99
11546.62 Spartacus HD Tire Carrier, Wheel Mount, 87-06 Jeep Wrangler YJ/TJ $93.99

April 2017 Monthly Update

LED Brake Light Ring

Add a unique flare to your Jeep with our LED Brake Light Ring. It enhances visibility while your on the road while adding a cool factor with the torch-red LED’s. Designed to work with various rim diameters from 15 to 20-inches on Jeep CJ / YJ / TJ and JK models having either a 5 lug bolt patterns with 4.5, 5 or 5.5” spacing. Made with waterproof connectors to withstand the elements for consistent all-weather performance.

Part Number Description Price
11585.04 Accessory Brake Light LED Ring $93.99

Trek5 Aluminum Hub-Centric Wheel

Switch up the look of your 2014-2017 Jeep Renegade with our Trek5 Wheels. Made with aluminum alloy to be light weight and a one piece construction merge for a flawless design. The rims hub-centric design delivers a factory- quality tment that meets or exceeds all SAE J2530 standards for safety. (Includes center cap)

Part Number Description Price
15307.01 5 Spoke, Black, Aluminum Wheel, 14-17 Jeep Renegade BU $213.99

March 2017 Monthly Update

Hood Bra

Protect your JK’s hood from unsightly damage caused by bugs, rocks and road debris with the Rugged Ridge Hood Bra. Our one-piece bra design is constructed of durable crush grain vinyl that defends against the hazards of everyday driving while the pillow-soft inner layer pampers your paints finish, shielding it from scuffing and scratches. Since this Hood Bra is made specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and installs quickly & easily with an adjustable strap secured to the footman loop. Since when did protecting your paint look so great?

Part Number Description Price
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK and JK Unlimited $44.99

Eclipse Tube Door Cargo Covers


Rugged Ridge Eclipse Tube Door Covers give JK owners the ability to enjoy the open air element of their Rugged Ridge tube doors while providing a higher level of containment for the passenger area and its contents. Nylon reinforced mesh construction offers a sturdy barrier that installs quickly and easily with the integrated bungee top and button retaining system. Highly functional and great-looking…you’ll wonder how you ever did without them! Set includes front and rear pair.

Part Number Description Price
13579.52 Tube Door Covers, Full Set, Black, 07-17 Jeep Wrangler JK Unlimited $172.99
13579.50 Tube Door Covers, Front Pair, Black, 07-17 Jeep® Wrangler JK and JK Unlimited $133.99
13579.51 Tube Door Covers, Rear Pair, Black, 07-17 Jeep® Wrangler Unlimited $93.99

Paracord Grab Handle


Rugged Ridge Paracord Grab Handles are constructed of durable 550 nylon parachute cord that is woven into a brawny “Double Cobra” style knot that feels substantial in your grasp. Each handle secures to two OR three-inch diameter roll bars with heavy duty hook and loop straps for a firm and stable fitment. Your Jeep will love the attractive tactical styling, not to mention how much you’ll love the assistance getting in and out of your rig! Paracord Grab Handles are available in a variety of color combinations, with one to suit any taste: Black on Black, Red on Black or Gray on Black. Sold in pairs..

Part Number Description Price
13505.30 Paracord Grab Handles, Black/Black, Pair $52.99
13505.31 Paracord Grab Handles, Red/Black, Pair $52.99
13505.32 Paracord Grab Handles, Gray/Black, Pair $52.99

Dual Beam LED Light


No Jeep or off-road vehicle is complete without a full array of off-road lights and no light is more efficient at lighting your path than an LED. Rugged Ridge now offers an innovative LED light that provides that searing nighttime illumination accented by a functional and cool-looking running lamp allowing you to be seen without blinding other drivers. Each LED is constructed of a virtually indestructible black thermoplastic case that houses four bright white high-beam LEDs with a single center-mounted amber low-beam LED illuminating a unique “cross-hair” designed reflector giving you greater visibility in low light conditions. With a high-quality Fresnel optic lens and an IP-67 Waterproof rating, these LEDs are built to provide years of outstanding performance making them the perfect complement to your existing light package or as a standalone lighting option. Rugged Ridge Combo LED Lights are available with Cube or Round housings to t any application or suit any taste.

Part Number Description Price
15209.30 Cube LED Light, 3 inches, Combo High/Low Beam, 10 Watts, 900 Lumens $106.99
15209.31 Round LED Light 3.5 inches, Combo High/Low Beam, 10 Watts, 900 Lumens $106.99

Switch Pod Kits


Looking for a handy place to mount your accessory switches that doesn’t require cutting or other modifications? This A-Pillar Switch Pod Kit from Rugged Ridge has pre-molded cutouts to allow you to mount up to four aftermarket switches, in easy reach, on the driver’s side A-pillar, and out of the way of the shifter handle. Our Pillar Pod has the textured molded finish just like the factory cover it replaces. It snaps into place just like the OE for a great fitment! Each kit includes the driver side A-Pillar Switch Pod and FIVE 2-position Etched Rocker Switches (Zombie Lights, Light Bar Lights, Sasquatch Lights, Rock Lights and Off-Road Lights)

Part Number Description Price
17235.70 Etched A-Pillar 4 Switch Pod Kit Left Hand, 07-10 Jeep Wrangler JK $79.99
17235.71 Etched A-Pillar 4 Switch Pod Kit Left Hand, 11-17 Jeep Wrangler JK $79.99
17235.72 Etched Lower 4 Switch Panel Kit, 07-10 Jeep Wrangler JK $79.99
17235.73 Etched Lower 5 Switch Panel Kit, 11-17 Jeep Wrangler JK $79.99

Rugged Ridge adds new XHD Stinger Guard for XHD Bumper-Equipped 1976-2016 Jeep CJ/YJ/TJ and JK

New XHD Stinger Guard Gives the XHD Steel Front Bumper an Aggressive and Cutting Edge Look

Rugged Ridge, industry leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the addition of the new XHD Stinger Guard as an addition to the popular XHD Steel Front Bumper series, which is currently available for 1976-2016 Jeep CJ/YJ/TJ and JK models.

Rugged Ridge's new XHD Stinger Guard combines aggressive off-road styling with an increased level of protection for the grill and radiator, whether on the trail or the highway. Photo Credit: Rugged Ridg

Rugged Ridge’s new XHD Stinger Guard combines aggressive off-road styling with an increased level of protection for the grill and radiator, whether on the trail or the highway.
Photo Credit: Rugged Ridg

The Rugged Ridge XHD Stinger Guard is a one-piece design constructed of a high-strength stamped steel plate that is contoured to match the dimensions of the XHD Stinger (11540.13) and then finished in a tough, trail-ready black textured powder coat for durability and rugged aesthetics. The center area if the XHD Stinger Guard is vented to provide better airflow to the grille and radiator while still providing increased protection hazards on and off-road.

Since the Rugged Ridge XHD Stinger Guard is designed specifically for the Rugged Ridge XHD Stinger, installation is simple with only minimal drilling required and all mounting hardware and instructions included. The XHD Stinger Guard will allow for full use of the XHD Stinger Winch Hook Holder when properly installed, preserving all of its functionality, but with a new and integrated look.

The Rugged Ridge XHD Stinger Guard is backed by Rugged Ridge’s five-year-limited warranty and is available online and through select Jeep® and off-road parts and accessories retailers nationwide with a starting MSRP of $95.99.

For more information about the XHD Stinger Guard, or Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit the company’s website at www.RuggedRidge.com.

Part Number Desciption Price
11540.29 Stinger Guard, XHD $95.99