Ask your average 30-something guy at the neighborhood cookout what his favorite car is and the answer you receive in return is likely to change like the weather. There’s always the diehard Porsche and Ferrari faithful, not to mention the fellas whose dreams have no credit limit who will chide in with the latest Bugatti or McLaren model. If your subject has seen Gone in 60 Seconds within the past weeks, he may likely declare a 1967 Ford Shelby GT500 as his clear & uncontested choice. I really dug ‘Eleanor’ too in that movie and I don’t even like Mustangs! After spending a weekend with the ‘ol feet up watching Lemans coverage, I got myself a case of the gimmies for a C7 Corvette-hold the Racing Yellow paint, please.
When it comes to a Jeep guy/gal, their favorite car is likely going to be whatever Jeep model they are driving, or possibly one they aspire to buy. We can still dream of owning that random supercar or even a classic muscle car that spends the better part of its existence holding up a micro-fiber dust cover in the garage. The Jeep still has to be our favorite as it’s the one we love to drive around in, get dirty in and cherish so deeply that most owners even try to give theirs a name, like it’s a member of the family.
You will soon find out that a Jeep is not even considered a car by most people, so answering with ‘Jeep’ when asked what is your favorite car is almost like dodging the actual question. Like when asked your favorite breed of dog. If you reply ‘Hot Dog’, you might get a soft chuckle but secretly your surveyor is pondering the possibility that you may have been dropped at some point and are more than likely ill-equipped to answer the question.
So what if there was a car out there for those who are content with having a Jeep as their favorite car; for those who despite having no qualms about the fact that a Jeep is not really a car, would love to have an answer for those times when the question may arise? May I present to you the 1959 Desoto Firesweep – your NEW favorite car… It’s a classic car so cool that it has a Jeep on the dash!
While the Desoto has little or nothing to do with the Willy’s/ Jeep, it seems undeniable that the molded plastic housing mounted in the dash to store the speaker and windshield defroster bits possesses the same iconic characteristics as the beloved Jeep CJ grille. From the seven vertical slats to the round headlight openings that impede onto the outboard slats; this is clearly more than coincidental. Someone in Chrysler design studios must have had a secret fondness for the venerable Jeep.
If I am going to compromise my core principles and engage in the practice of driving a car that ISN’T a Jeep, it might as well have the face of a Jeep across the dash reminding me with a faithful ever presence of where I would rather be. Outside of the stylized tail light fins and the push-button transmission, it’s positively the strongest selling point that Desoto had to offer.
Desoto used the subtle visual ode to the Willys/Jeep in both the Firesweep and the Adventurer model, but never chose to market it to it’s stylish consumers. This, a decision I could find single-handedly to blame for the companies eventual demise in 1961. Had they only opted to advertise with a catchy little slogan like “ Desoto Firesweep- The Car for Those Times You Can’t Drive Your Jeep”.,.things could have been som much different. So, what’s your favorite car now?? OlllllllO