Weighing the Pros & Cons of Insanity

Over the years, I have come to realize that I do my best thinking at night. In that short period of time between lying down and actually falling asleep, I solve some of life’s largest quandaries. To be honest, what I consider to be “my best thinking” is probably substandard to most other people but, at least to me, it’s pure genius-level stuff.

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In stark comparison, I seldom if ever have a lucid thought when I first wake up. At the earliest hint of the first shrill tone from the alarm, my mind is prone to produce such mindless gibberish that I’m left wondering on what occasion I received a head injury. “Where’s the dog!?!!”…”Lefty Loosey” or even “Hello!”, as if answering a phone in my slumber, are some of the first things that come across my mind and therefore cross my lips in mornings earliest seconds. I’ve even been known to grasp desperately at a non-existent handrail, while still comatose, because my mind convinced me I was falling. Trust me…at night time, I am freaking brilliant!

I am currently deeply engaged in the planning of a cross country trek to Toledo, OH for the annual Toledo Jeep Fest in August. And this is not just any trek, but one taken in my 25 year old Jeep. As I laid in bed last night planning what mechanical tasks I needed to address this weekend in preparations for my voyage, it occurred to me that, amongst all the other pertinent planning, I needed to address how my Jeep was going to dress for the trip.

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If you have or have ever had a Jeep, you probably know what I mean. Anytime you take your Jeep out, you have to assess your itinerary and determine the best and most practical set-up for the occasion. If you have a hardtop, most of that decision making is pre-determined for you. Since my YJ is a soft top, I need to ask myself “Do I run the fastback soft top so I have my windows ready in waiting in case the weather goes south or do I roll the dice and don the more-risqué bikini top?” I decide that the fastback top would be the wisest choice and offer the most versatility. See! Nighttime-Me is ridiculously sharp. Isn’t he?

Then my mind progresses to the subject of doors. Do I mount up my half doors to the Jeep with a plan to then store the uppers in the rear cargo area when the weather permits or do I just leave home without any doors at all? I can even store the doors in the hotel room for short jaunts without doors. Or, do I drive half a dozen states away from my home with no means of protecting myself and my vehicles occupants from the elements during what might be one of the hottest Augusts in recent memory? Why, of course I do. Wait…what??

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I think if my wife was accompanying me on this trip, I would have to give the topic of going door-less for 1,300 miles some more intense thought. Bottom line is that I’m taking my teenage son and I love the open-air Jeep lifestyle as much or maybe more than anyone. Face it! I’m never gonna be able to tell my son about walking to school, ten miles each way, uphill in the snow. I need him to remember that time we drove across the country in a Jeep for no reason other than we could. And, worse yet, we wanted to! My exhausted and heavy-eyed self could not pose a single counterpoint as to why I would complete this trip in anything other than true Jeep fashion. Limited top and no doors!

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I hope, beg and pray that you will follow me along my journey beginning on August 8th, 2018 as we make our way to Toledo, the birthplace of Jeep. We’ll be posting pictures from the road and sharing the experience on our Rugged Ridge Facebook page and at YourJeepYourAdventure.com . We hope to see you then! OlllllllO

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How Old Is Your Jeep In Dog Years?

It’s pretty common knowledge that a dog ages quicker than people do. What is also commonly perceived is that one year for a dog is the equivalent to seven human years, which is a bit of a misconception. The very first year a canine is alive, it undergoes significant development and actually matures at a rate equivalent to 15 human years. The following second year of life, the dog ages around 12 years and declines a little each year thereafter. I guess the seven years is a bit of a mean average across a dogs suspected lifespan.

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I think that Jeeps, in general, have a somewhat similar aging pattern to that of a dog, but in reverse. The first year on the road for a new Jeep is equivalent to an actual year, taking for granted that the proper maintenance program is upheld and the mileage is kept to a civil rate. The new Jeep maintains its year-for-year rate of aging for the first few years of its life; until the day the Jeep owner’s curiosity for the unknown has them wandering away from the pavement and searching to discover a little more about their vehicles capabilities. On that day, the clock is quickened to double its original pace. Whether in the first year or the fifth, the Jeep begins to age at a rate of two years per year, once it has adopted the tendency for off-road driving habits.

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As the vehicle ages and compiles mileage, the wear and tear on the frame, chassis and mechanical components begins to compound. By the time the vehicle has reached 100,000 miles, or seven calendar years old, its rate of aging is around 3 years per year. That’s six years per if you’re busy climbing rock ledges or straddling crevasses on a regular basis. At this point, you’ll find yourself performing repairs at almost every turn. This aggressive schedule of addressing issues as they appear is the only thing that stabilizes your Jeeps rapid pattern of mechanical decline. Short of a complete overhaul and major rebuild, your Jeep will continue to age at a rate of 3 to 6 years for every New Year that passes, until that day when its fate is finally sealed.

My personal Jeep is a 1993 model which I bought in 2007. The first 14 years of its life, it was kept almost entirely stock and was fitted with highway tires that would turn utterly useless in the mud. It had compiled some 120,000 miles on the clock in its first dozen or so years. The 11 years that I have owned it, the old YJ has been plagued with massive tires, lift kits, heavy bumpers and tons of less-than-ideal driving conditions while enrolled in an extensive program of perpetual upgrade. By my calculations, my Jeep would be roughly 60 years old in dog years, and that’s if I grade on the curve. 60…That’s a pretty startling number when you stop and think about it; bottom line and best case scenario, it’s truly 25 years old on a regular Gregorian calendar making it an antique in the states opinion. Maybe sixty is not that outlandish…

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So for my YJ’s true 25th birthday, I am going to defy the odds, throw the proverbial caution to the wind and embark on a trek to the place it was born, Toledo, Ohio, and attend the Toledo Jeep Fest in August. In careful consideration for its propsed 60 years of age and the 1,400 grueling miles that lie ahead of it, I am undertaking massive amounts of maintenance on the old Wrangler in preparation for hours of driving at highway speeds. This includes touching virtually every suspension component to validate its integrity, replacing aging seals and bearings, renewing fluids and lubricants; maybe even a few cosmetic upgrades will be in order so my baby doesn’t necessarily look like an over-the-hill has-been. I’ve been around cars long enough to know that, even with the best of preparations in place, the likelihood of some level of catastrophe occurring is pretty favorable. With such impending doom, it’s understandable that I simply can’t wait…

To help document my voyage, we’ll be posting pictures from the road featuring sights and scenery from our travels and blogging a bit about the experience as we go. I am very hopeful that none of the coverage will feature dripping fluids, shredded tire carcasses or billowing plumes of smoke or steam. That seems about as likely as taking a trip to the zoo and hoping to not smell any unpleasantries…or you could say, pretty darn unlikely.

Our trip will begin on Wednesday, August 8th and we’ll share all the fun from the Toledo Jeep Fest when we arrive on Friday, August 10th and through the entire weekend. Make sure to follow the adventure on the Rugged Ridge Facebook page as well as at yourjeepyouradventure.com . We hope you can follow along! OlllllllO

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Training Tomorrow’s Heroes

“Anyone who does anything to help a child in their life is a hero to me.” ― Fred Rogers

When it comes to turning wrenches on a Jeep, too many people would write it off as dirty, knuckle-busting work. While this conclusion is more than substantiated, it fully dismisses the larger truth that hard work, and in this case mechanical work, can be nothing short of good medicine.

In the foothills of southern Tennessee, there is an organization that really “gets it”. The Austin Hatcher Foundation for Pediatric Cancer has made it their mission to not only erase the effects of childhood cancer but to optimize the quality of life for these kids as they experience the impact of diagnosis and as they brave the trials of their ongoing treatment. The Foundation has found a way to give these kids and their families a valuable tool with which to fight those daily battles- best of all, it’s a tool that already lies within them. They only need to learn how to access it and perfect it’s usage. In my opinion, what better subject with which to develop their craft than on a Jeep.

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While the Jeep seemed a perfect blank canvas for Hatch’s Kids to practice their magic on, it’s not every day that a brand new Wrangler JKU lands in your lap either, at least not in the real world. Fortunately, the fine folks at the Mtn. View Auto Group see things a little bit differently. They jumped in and fired-up a brand-spanking new Wrangler, hopped on the freeway and dropped it on their doorstep…literally. It still had the paper floor mats in it. But not for long.

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The Austin Hatcher Foundation’s goal was to transform this bone-stock JK into a modern interpretation of the classic Jeepster Commando, an early-70’s rarity that added popular muscle car styling to the time-honored CJ persona. Rugged Ridge donated pile upon pile of parts to accomplish this massive undertaking while Truck ‘N Trailers USA provided enough shop space, lift and tools to build a space shuttle. And to top it off, they’ll accomplish this task with manpower sourced from the families that they serve on a daily basis. Yes…they’re gonna build this beast with kids.

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It was a brilliant plan whose full perfection would not be realized simply or quickly, but through a series of scheduled “Build Days”. Days that were carefully planned to insure success with a project checklist for all to see. A list detailing what needed to be accomplished that day and providing a visual reminder of the team’s successes as items are checked off. While these were likely some tough build days, they are not nearly as tough as the kids who’ve fearlessly tackled them and found ways to laugh and smile through the entire process.

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And now, with all those pesky words out of the way…bask in the glory of Hatch’s Kids building a super-sweet 2017 Jeep Wrangler JK Unlimited Hurst Edition. It doesn’t get any cooler than this.

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So let’s hear it for the Austin Hatcher Foundation family and the outstanding influence this project has had in the lives of these young people. Be sure to keep any eye out for this beauty making appearances at automotive events over the upcoming year. It is possibly half-as-cool as the kids that built it but still way cooler than most anyhting else on the street.  You can find out more about the Austin Hatcher Foundation and the amazing work they perform in the lives of kids affected by cancer by visiting https://www.hatcherfoundation.org/  OlllllllO

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Dispelling the Rumors Around Headlight Euro Guards

1If you have been blessed with the gift of sight and, like me, you spend any amount of time checking out Jeeps, you have probably seen more than your fair share of headlight euro guards. While not an officially registered name for the accessory, it seems as though it is the label most often given for the metal bars that go over a Jeeps iconic round headlights. With a name like “Euro Guard”, safe money would wager that these things were inspired by some feeble attempt at establishing a styling trend, in hopes that the appearance of light guard-equipped Jeeps would spread over mall parking lots around the greater upper Midwest like a wildfire; much like adorable nose rings and alcohol-induced lower back tattoos.

The truth is, headlight euro guards have roots that extend well beyond the origins of the phrase “mall crawler”. The first time a headlight guard was featured on a production Jeep dates all the way back to 1950; making them older than reality TV and even rock music. The Willys M38 was a ¼-ton purpose-built military workhorse that was based on the popular civilian CJ-3A, however was fortified with a reinforced frame & suspension, a stout 24 volt electrical system and, yes, headlight guards. While only a single diagonal bar on each headlight, it is still quite clear that these light protecting guards were behind the looks of today’s euro guards all along.

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While my heart rests a little easier knowing that euro guards are not just another goofy styling accessory, like louvered triple blade wipers or neon purple ground effects; it’s still hard to piece together how a rugged design feature borrowed from such a legendary combat-proven vehicle can be given a name like “euro guard”. Shouldn’t it have been granted a less fanciful name? Maybe headlight armor…sealed beam shield or even headlamp barriers. It seems to me that tacking ‘euro’ in front of the name incinuates that the vehicles owner is likely be clad in a beret, leather driving gloves with a satiny scarf flowing gently in the breeze as he sports about.

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Originally, the M38’s headlight guards were implemented as a means of protecting the fragile glass headlamps from hazards that might be encountered on the dirt roads and jungle trails it would certainly be exposed to as they hung precariously out from the steel grille, unlike the recessed lights on prior MB/GPW models. While many of the geographic locations earlier military Jeeps like the MB and GPW, were exposed to were located all across Europe, the M38 was primarily assigned duties in the Korean War during the early fifties. Maybe the responsible marketing people should have named the headlight guards “East Asia Guards”? Best I can tell, that doesn’t have even the slightest ring to it. Nevertheless, I still can’t get behind the name ‘euro guard’.

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As it turns out, the use of ‘euro’ in the name was really nothing more than a marketing scheme after all; a ploy by some people in white shirts and pressed khakis to relay an inherent sense of exclusiveness, possessing qualities that only the most descriminitaing Frenchman could even identify. You see, since the end of World War II, the Europeans had pretty much lead the way in terms of innovative automotive design. While U.S. manufacturers like Studebaker and Packard were largley using carry-over styling until the mid 50’s, auto crafters in Europe, especially the United Kingdom, were forging new territory with what was widely recognized as exhaustive engineering practices, higher quality materials, noteworthy build standards and styling that was was remarkably more refined than what was being practiced stateside. For those reasons, referring to any mundane gizmo with a ‘euro’ prefix could possibly be all that was needed to skyrocket said gizmo to vast popular appeal, but only in regions far removed from the actual continent of Europe- a practice that is both wide-spread and blessed with long life. Yeah…even Grandmas walker was fair game for the “Euro” treatment. The addition of the ‘Euro’ in the title and suddenly this thing needs not one but TWO hand brakes?

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In spite of their name, Euro Guards never really pretended to make your Jeep go faster or win you bonus points at the Concours d’Elegance. They are, however, a pretty attractive way to protect your aftermarket headlights from an unexpected run-in with a tree limb while you’re out on the trail. Certainly if headlight guards were cool enough for an inclusion on an old Willys M38, they’re not deserving of even a portion of the negative scrutiny they’ve been exposed to over the years.

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In the end, we can all agree Euro Guards make a pretty cool accessory to add to your Jeep. They look tough and are simply a breeze to install; in fact, they are the perfect project for those young Jeepers in your family in that they won’t break the bank or leave the family transportation straddling a puddle of costly fluid in the driveway. There are even more modern variations available today that truly do live up to the ‘euro’ name; achieving standards in terms of styling, unique designs and choice materials that make the original headlight guards look their age. You can always find your perfect Euro Guards and a ton of other Jeep stuff at www.ruggedridge.com (beret & scarf not required).

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October 2017 Monthly Update

Spartan Series Bumpers

The Rugged Ridge Spartan Series Bumpers gives your Jeep a classic look without the extra weight and high price tag. The one-piece design is made from plate steel that gives your a precise fit and high quality experience. Each bumper includes a stand-alone winch plate as the central backbone for the bumper and includes D-shackle mounts and a tubular overrider to complete the package (D-rings not included). The Spartan Front Bumper is a direct bolt-on replacement for 2007-2018 Wrangler JK models and includes all the necessary hardware for a worry-free installation. The Spartan even utilizes the factory JK fog lights for a finished look without any extra expense.

Part Number Description Price
11548.03 Spartan Front Bumper, Standard Ends, W/O Overrider, 07-18 Wrangler JK $399.99
11548.02 Spartan Front Bumper, Standard Ends, With Overrider, 07-18 Wrangler JK $466.99
11548.01 Spartan Front Bumper, High Clearance Ends, With Overrider, 07-18 JK $533.99
11548.04 Spartan Front Bumper, Overrider $106.99

XHD Steel Corner Guards

The XHD Steel Corner Guards protects one of your most vulnerable areas on your JK while hitting the trails. Built from super strong 3mm thick steel plate to withstand any hazard on the trails.

Part Number Description Price
11615.20 XHD Corner Guard, Rear, 4-Door, 07-18 Jeep Wrangler JK $266.99
11615.21 XHD Corner Guard, Rear, 2-Door, 07-18 Jeep Wrangler JK $266.99

Rugged Ride introduces new line of Exterior Styling products for 2015-2017 Jeep Renegade models

Aluminum Alloy Wheels and Light Guards Accent the Jeep Renegade’s Unique Styling and Enhance its Image of Capability

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced its new line of exterior accessories for 201-2017 Jeep Renegade models.

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Rugged Ridge Taillight & Headlight Guards for Renegade feature modern styling accenting Jeeps retro-themed details Photo Credit: Rugged Ridge

The new Rear Taillight Guards’ feature slats which mimic the X- shaped taillight lens with an open center section to maximize light projection – a shape that is carried over to the Headlight Euro Guards for an overall balanced appearance. Constructed of textured powder-coated steel for outstanding protection, Renegade Euro Guards install easily and quickly with the included double-backed automotive grade adhesive.

Also making their debut are the Rugged Ridge Cast Aluminum Wheels for 2014-2017 Renegade models. The new wheels are lightweight, extremely strong and feature a factory spec hub- centric design for a smooth ride and flawless performance. Available in either a five or eight-spoke styles, Rugged Ridge Cast Aluminum Wheels are engineered to add an aggressive off-road appeal for 11230.20_installed2Renegade owners without affecting the vehicle’s factory road manners, while still maintaining functionality of the original equipment TPMS systems.

The Rugged Ridge Headlight and Taillight Euro Guards, as well as the Cast Aluminum Wheels for Jeep Renegade, are all backed by Rugged Ridge’s industry-leading five-year limited warranty and are available online and through select Jeep and off-road parts and accessories retailers.

For more information about Rugged Ridge Renegade accessories, its complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Rugged Ridge’s Cast Aluminum Wheels for 15-17 Jeep Renegade models are available in both 5 and 8-spoke styles and provide a bold, adventurous style with a factory-quality fitment.

Photo Credit: Rugged Ridge

Part Number Description Price
11226.30 Tail Light Euro Guards, Black; 15-17 Renegade $53.99
11230.20 Headlight Euro Guards, Textured Black, 15-17 Renegade $53.99
15307.01 5 Spoke, Black, Aluminum Wheel, 14-17 Renegade BU $213.99
15307.02 8 Spoke, Black, Aluminum Wheel, 14-17 Renegade BU $213.99

July 2017 Monthly Update

Elite Pivotal Headlight Euro Guards

Protect your headlights with Rugged Ridge’s Elite Headlight Euro Guards. Constructed with cast aluminum for a lightweight option to guard your headlights. The euro guards offer a variety of looks for your Jeep with the patent pending design that locks at any point for different angles. Pivotal Headlight Guards feature a textured black powder coat, vibrant red powder coat or classic raw (paintable) aluminum finish. Installs easily in minutes using factory hardware and replaces the factory headlight retaining ring.

Part Number Description Price
11230.14 Elite, Pivotal Headlight Euro Guard, Raw, 07-17 Jeep® Wrangler JK $66.99
11230.17 Elite, Pivotal Headlight Euro Guard, Red, 07-17 Jeep® Wrangler JK $66.99

Elite Antenna Base

Your Antenna is one of the most overlooked features on your Jeep but Rugged Ridge is looking to change that. Upgrade your antenna with the Elite Antenna Base, gives a modern look while offering a sturdy base. Offered in a variety of different finishes such as black, red, and a paintable version.

Part Number Description Price
17212.13 Elite Antenna Base, Black, 07-17 Jeep® Wrangler JK $26.99
17212.14 Elite Antenna Base, Red, 07-17 Jeep® Wrangler JK $26.99
17212.15 Elite Antenna Base, Paintable, 07-17 Jeep® Wrangler JK $26.99

Rugged Ridge releases new Hood Bra for 2007-2017 Jeep Wrangler JK

Superior hood protection in a great-looking and stylish accessory

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Hood Bra for 2007-2017 Wrangler JK / JKU models.

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK. Photo Credit: Rugged Ridge

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK.
Photo Credit: Rugged Ridge

Designed for JK owners who wish to protect their hood from exposure to bugs, rock chips and debris, the Rugged Ridge Hood Bra is constructed of a durable crush grain vinyl, which offers an added layer of protection where it’s needed most.

The Hood Bra’s one-piece design makes it extremely simple to install, securing tightly to the JK hood footman loop in just minutes. The inner lining of the bra is pillow- soft, shielding the paint from scuffs and scratches while simultaneously protecting the vehicle from debris.

Since the Rugged Ridge Hood Bra is designed specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and can be removed quickly and easily stored when not in use.

The Rugged Ridge Hood Bra is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $44.99.

For more information about the new JK Hood Bra, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK/JKU $44.99

Rugged Ridge expands Elite Line of Exterior Accessories for 2007-2017 Wrangler JK/JKU models

New Light Guards added to deliver full vehicle protection

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the expansion of its Elite Line of exterior styling accessories with the addition of its Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards for 2007-2017 Jeep Wrangler JK and JKU models.

Rugged Ridge’s Elite Line of exterior accessories features patented designs intended to provide an attractive and desirable option for JK owners that incorporates Rugged Ridge’s exclusive Elite Line styling, high-quality materials and premium finishes – elements selected to separate the Elite products from others currently found in the JK aftermarket.

Rugged Ridge’s new Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards all feature full die-cast aluminum construction, along with a premium black powder coated finish, chosen for its exceptional durability and appearance.

The new Elite Light Guards are designed with the same distinctive styling as the Elite Headlight Guards for a complete lighting protection package that delivers a cohesive appearance.

The Rugged Ridge® Elite Line of exterior accessories for Wrangler JK and JKU models are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off- road accessories retailers nationwide.

For more information about the Elite Line of products, Rugged Ridge’s complete line of high-quality Jeep and off-road parts or to find an authorized retailer, please contact Rugged Ridge at 770-614- 6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11231.26 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.27 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.28 Elite Fog Light Guard; 07-17 Jeep Wrangler JK/JKU $33.99

Until We Figure Out How to Make a Heritage…We’d Better Preserve the One We’ve Got

Omix-ADA / Rugged Ridge just finished putting the wraps on their 2nd Annual Jeep Heritage Expo- a simple and unadulterated celebration of Jeeps past, present and future. While the show is new, only in its second year of existence, the event has grown steadily each year with over two hundred Jeeps migrating to our Suwanee, Georgia facilities to take part in the affair.

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One truth that stands out boldly to me every time I attend a Jeep event like this is the true sense of kinship that is shared amongst Jeeps loyal following. It’s the heritage of the Jeep that sets it apart from other cars on the road; and the reason why a gathering of such is different from any other ‘car show’ on the planet. If you drive a Jeep, you have a key part in that heritage and the unique sense of unity that comes with Jeep ownership is your part of the inheritance to cherish.

2As I stood at the main entrance of the Heritage Expo with the sun beating down on me relentlessly, I was rewarded in being able to greet Jeep after Jeep-load of enthusiasts as they arrived for the event. Some were locals and had driven for a relatively short time, while others had travelled for untold hours, from many states away, to participate. No matter the distance, visible smiles seemed to declare that it was clearly more than worth the distance covered. Some of the rigs were immaculate, having been detailed and cleaned to the nth degree. Other rides were splattered with mud reminiscent of some previous off-road jaunt, not necessarily recent, but one that finds a way to live on in the owner’s memory by keeping what traces remain for as long as he/she can- like the suntan that remains after a great beach vacation. You hang on to it as long as you possibly can. Each one of the Jeeps is carefully surveyed by the masses as they arrived and given an unstated measure of appreciation. Each one admired for their own merits, each comparable to the next as well as the ones before; all equal regardless of how they came dressed for the party.

This is not anywhere near my first car show, by any means. For as long as I can remember, I have always been into muscle cars, trucks or generally any mechanical contraption with more than one wheel as long as it serves to transport you at a speed greater than which I can walk…preferably something I can fiddle with. While the throngs of muscle car enthusiasts and the cars they relish are still near and somewhat dear to me, the level of exclusion that occurs inside their ranks always impugned any positives for me. The animosity that exists between the Ford guys and the contrasting Chevrolet faithful always seemed to undermine the hobby itself. Since when is a brightly-colored sticker of cartoon juvenile urinating on another car manufacturer’s logo a tool for building comradery? Can’t we just collectively appreciate a piece of automotive engineering that has been painstakingly restored by its owner to new condition without any regard if it is a Fiero or a Ferrari?

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The Jeep community largely acknowledges the concept that a show truck has virtues just as commendable as an off-road capable trail rig. It’s not that one is superior to the other but rather that each person buys into the spirit of freedom, capability and adventure that the Jeep represents and adapts the Jeep to fit the lifestyle they prefer. We prefer to celebrate the entire bunch of them, In fact, you can walk into a Jeep dealership and buy a completely stock Jeep Wrangler JK and never modify a thing on it- it just doesn’t matter. You ARE instantly and entirely adopted into the Jeep family and you will be waved at whenever you pass another brother or sister. It’s truly revolutionary to experience and a large part of why we seek to preserve this long-standing heritage for future generations to enjoy.

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If you want to find out more about the 2nd Annual Jeep Heritage Expo or see what all the excitement of the Jeep lifestyle is all about- check us out at www.RuggedRidge.com and we hope to see you and your Jeep at next year’s Jeep Heritage Expo in 2018! OlllllllO

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