Dispelling the Rumors Around Headlight Euro Guards

1If you have been blessed with the gift of sight and, like me, you spend any amount of time checking out Jeeps, you have probably seen more than your fair share of headlight euro guards. While not an officially registered name for the accessory, it seems as though it is the label most often given for the metal bars that go over a Jeeps iconic round headlights. With a name like “Euro Guard”, safe money would wager that these things were inspired by some feeble attempt at establishing a styling trend, in hopes that the appearance of light guard-equipped Jeeps would spread over mall parking lots around the greater upper Midwest like a wildfire; much like adorable nose rings and alcohol-induced lower back tattoos.

The truth is, headlight euro guards have roots that extend well beyond the origins of the phrase “mall crawler”. The first time a headlight guard was featured on a production Jeep dates all the way back to 1950; making them older than reality TV and even rock music. The Willys M38 was a ¼-ton purpose-built military workhorse that was based on the popular civilian CJ-3A, however was fortified with a reinforced frame & suspension, a stout 24 volt electrical system and, yes, headlight guards. While only a single diagonal bar on each headlight, it is still quite clear that these light protecting guards were behind the looks of today’s euro guards all along.

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While my heart rests a little easier knowing that euro guards are not just another goofy styling accessory, like louvered triple blade wipers or neon purple ground effects; it’s still hard to piece together how a rugged design feature borrowed from such a legendary combat-proven vehicle can be given a name like “euro guard”. Shouldn’t it have been granted a less fanciful name? Maybe headlight armor…sealed beam shield or even headlamp barriers. It seems to me that tacking ‘euro’ in front of the name incinuates that the vehicles owner is likely be clad in a beret, leather driving gloves with a satiny scarf flowing gently in the breeze as he sports about.

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Originally, the M38’s headlight guards were implemented as a means of protecting the fragile glass headlamps from hazards that might be encountered on the dirt roads and jungle trails it would certainly be exposed to as they hung precariously out from the steel grille, unlike the recessed lights on prior MB/GPW models. While many of the geographic locations earlier military Jeeps like the MB and GPW, were exposed to were located all across Europe, the M38 was primarily assigned duties in the Korean War during the early fifties. Maybe the responsible marketing people should have named the headlight guards “East Asia Guards”? Best I can tell, that doesn’t have even the slightest ring to it. Nevertheless, I still can’t get behind the name ‘euro guard’.

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As it turns out, the use of ‘euro’ in the name was really nothing more than a marketing scheme after all; a ploy by some people in white shirts and pressed khakis to relay an inherent sense of exclusiveness, possessing qualities that only the most descriminitaing Frenchman could even identify. You see, since the end of World War II, the Europeans had pretty much lead the way in terms of innovative automotive design. While U.S. manufacturers like Studebaker and Packard were largley using carry-over styling until the mid 50’s, auto crafters in Europe, especially the United Kingdom, were forging new territory with what was widely recognized as exhaustive engineering practices, higher quality materials, noteworthy build standards and styling that was was remarkably more refined than what was being practiced stateside. For those reasons, referring to any mundane gizmo with a ‘euro’ prefix could possibly be all that was needed to skyrocket said gizmo to vast popular appeal, but only in regions far removed from the actual continent of Europe- a practice that is both wide-spread and blessed with long life. Yeah…even Grandmas walker was fair game for the “Euro” treatment. The addition of the ‘Euro’ in the title and suddenly this thing needs not one but TWO hand brakes?

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In spite of their name, Euro Guards never really pretended to make your Jeep go faster or win you bonus points at the Concours d’Elegance. They are, however, a pretty attractive way to protect your aftermarket headlights from an unexpected run-in with a tree limb while you’re out on the trail. Certainly if headlight guards were cool enough for an inclusion on an old Willys M38, they’re not deserving of even a portion of the negative scrutiny they’ve been exposed to over the years.

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In the end, we can all agree Euro Guards make a pretty cool accessory to add to your Jeep. They look tough and are simply a breeze to install; in fact, they are the perfect project for those young Jeepers in your family in that they won’t break the bank or leave the family transportation straddling a puddle of costly fluid in the driveway. There are even more modern variations available today that truly do live up to the ‘euro’ name; achieving standards in terms of styling, unique designs and choice materials that make the original headlight guards look their age. You can always find your perfect Euro Guards and a ton of other Jeep stuff at www.ruggedridge.com (beret & scarf not required).

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October 2017 Monthly Update

Spartan Series Bumpers

The Rugged Ridge Spartan Series Bumpers gives your Jeep a classic look without the extra weight and high price tag. The one-piece design is made from plate steel that gives your a precise fit and high quality experience. Each bumper includes a stand-alone winch plate as the central backbone for the bumper and includes D-shackle mounts and a tubular overrider to complete the package (D-rings not included). The Spartan Front Bumper is a direct bolt-on replacement for 2007-2018 Wrangler JK models and includes all the necessary hardware for a worry-free installation. The Spartan even utilizes the factory JK fog lights for a finished look without any extra expense.

Part Number Description Price
11548.03 Spartan Front Bumper, Standard Ends, W/O Overrider, 07-18 Wrangler JK $399.99
11548.02 Spartan Front Bumper, Standard Ends, With Overrider, 07-18 Wrangler JK $466.99
11548.01 Spartan Front Bumper, High Clearance Ends, With Overrider, 07-18 JK $533.99
11548.04 Spartan Front Bumper, Overrider $106.99

XHD Steel Corner Guards

The XHD Steel Corner Guards protects one of your most vulnerable areas on your JK while hitting the trails. Built from super strong 3mm thick steel plate to withstand any hazard on the trails.

Part Number Description Price
11615.20 XHD Corner Guard, Rear, 4-Door, 07-18 Jeep Wrangler JK $266.99
11615.21 XHD Corner Guard, Rear, 2-Door, 07-18 Jeep Wrangler JK $266.99

Rugged Ride introduces new line of Exterior Styling products for 2015-2017 Jeep Renegade models

Aluminum Alloy Wheels and Light Guards Accent the Jeep Renegade’s Unique Styling and Enhance its Image of Capability

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced its new line of exterior accessories for 201-2017 Jeep Renegade models.

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Rugged Ridge Taillight & Headlight Guards for Renegade feature modern styling accenting Jeeps retro-themed details Photo Credit: Rugged Ridge

The new Rear Taillight Guards’ feature slats which mimic the X- shaped taillight lens with an open center section to maximize light projection – a shape that is carried over to the Headlight Euro Guards for an overall balanced appearance. Constructed of textured powder-coated steel for outstanding protection, Renegade Euro Guards install easily and quickly with the included double-backed automotive grade adhesive.

Also making their debut are the Rugged Ridge Cast Aluminum Wheels for 2014-2017 Renegade models. The new wheels are lightweight, extremely strong and feature a factory spec hub- centric design for a smooth ride and flawless performance. Available in either a five or eight-spoke styles, Rugged Ridge Cast Aluminum Wheels are engineered to add an aggressive off-road appeal for 11230.20_installed2Renegade owners without affecting the vehicle’s factory road manners, while still maintaining functionality of the original equipment TPMS systems.

The Rugged Ridge Headlight and Taillight Euro Guards, as well as the Cast Aluminum Wheels for Jeep Renegade, are all backed by Rugged Ridge’s industry-leading five-year limited warranty and are available online and through select Jeep and off-road parts and accessories retailers.

For more information about Rugged Ridge Renegade accessories, its complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Rugged Ridge’s Cast Aluminum Wheels for 15-17 Jeep Renegade models are available in both 5 and 8-spoke styles and provide a bold, adventurous style with a factory-quality fitment.

Photo Credit: Rugged Ridge

Part Number Description Price
11226.30 Tail Light Euro Guards, Black; 15-17 Renegade $53.99
11230.20 Headlight Euro Guards, Textured Black, 15-17 Renegade $53.99
15307.01 5 Spoke, Black, Aluminum Wheel, 14-17 Renegade BU $213.99
15307.02 8 Spoke, Black, Aluminum Wheel, 14-17 Renegade BU $213.99

July 2017 Monthly Update

Elite Pivotal Headlight Euro Guards

Protect your headlights with Rugged Ridge’s Elite Headlight Euro Guards. Constructed with cast aluminum for a lightweight option to guard your headlights. The euro guards offer a variety of looks for your Jeep with the patent pending design that locks at any point for different angles. Pivotal Headlight Guards feature a textured black powder coat, vibrant red powder coat or classic raw (paintable) aluminum finish. Installs easily in minutes using factory hardware and replaces the factory headlight retaining ring.

Part Number Description Price
11230.14 Elite, Pivotal Headlight Euro Guard, Raw, 07-17 Jeep® Wrangler JK $66.99
11230.17 Elite, Pivotal Headlight Euro Guard, Red, 07-17 Jeep® Wrangler JK $66.99

Elite Antenna Base

Your Antenna is one of the most overlooked features on your Jeep but Rugged Ridge is looking to change that. Upgrade your antenna with the Elite Antenna Base, gives a modern look while offering a sturdy base. Offered in a variety of different finishes such as black, red, and a paintable version.

Part Number Description Price
17212.13 Elite Antenna Base, Black, 07-17 Jeep® Wrangler JK $26.99
17212.14 Elite Antenna Base, Red, 07-17 Jeep® Wrangler JK $26.99
17212.15 Elite Antenna Base, Paintable, 07-17 Jeep® Wrangler JK $26.99

Rugged Ridge releases new Hood Bra for 2007-2017 Jeep Wrangler JK

Superior hood protection in a great-looking and stylish accessory

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Hood Bra for 2007-2017 Wrangler JK / JKU models.

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK. Photo Credit: Rugged Ridge

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK.
Photo Credit: Rugged Ridge

Designed for JK owners who wish to protect their hood from exposure to bugs, rock chips and debris, the Rugged Ridge Hood Bra is constructed of a durable crush grain vinyl, which offers an added layer of protection where it’s needed most.

The Hood Bra’s one-piece design makes it extremely simple to install, securing tightly to the JK hood footman loop in just minutes. The inner lining of the bra is pillow- soft, shielding the paint from scuffs and scratches while simultaneously protecting the vehicle from debris.

Since the Rugged Ridge Hood Bra is designed specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and can be removed quickly and easily stored when not in use.

The Rugged Ridge Hood Bra is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $44.99.

For more information about the new JK Hood Bra, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK/JKU $44.99

Rugged Ridge expands Elite Line of Exterior Accessories for 2007-2017 Wrangler JK/JKU models

New Light Guards added to deliver full vehicle protection

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the expansion of its Elite Line of exterior styling accessories with the addition of its Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards for 2007-2017 Jeep Wrangler JK and JKU models.

Rugged Ridge’s Elite Line of exterior accessories features patented designs intended to provide an attractive and desirable option for JK owners that incorporates Rugged Ridge’s exclusive Elite Line styling, high-quality materials and premium finishes – elements selected to separate the Elite products from others currently found in the JK aftermarket.

Rugged Ridge’s new Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards all feature full die-cast aluminum construction, along with a premium black powder coated finish, chosen for its exceptional durability and appearance.

The new Elite Light Guards are designed with the same distinctive styling as the Elite Headlight Guards for a complete lighting protection package that delivers a cohesive appearance.

The Rugged Ridge® Elite Line of exterior accessories for Wrangler JK and JKU models are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off- road accessories retailers nationwide.

For more information about the Elite Line of products, Rugged Ridge’s complete line of high-quality Jeep and off-road parts or to find an authorized retailer, please contact Rugged Ridge at 770-614- 6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11231.26 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.27 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.28 Elite Fog Light Guard; 07-17 Jeep Wrangler JK/JKU $33.99

Until We Figure Out How to Make a Heritage…We’d Better Preserve the One We’ve Got

Omix-ADA / Rugged Ridge just finished putting the wraps on their 2nd Annual Jeep Heritage Expo- a simple and unadulterated celebration of Jeeps past, present and future. While the show is new, only in its second year of existence, the event has grown steadily each year with over two hundred Jeeps migrating to our Suwanee, Georgia facilities to take part in the affair.

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One truth that stands out boldly to me every time I attend a Jeep event like this is the true sense of kinship that is shared amongst Jeeps loyal following. It’s the heritage of the Jeep that sets it apart from other cars on the road; and the reason why a gathering of such is different from any other ‘car show’ on the planet. If you drive a Jeep, you have a key part in that heritage and the unique sense of unity that comes with Jeep ownership is your part of the inheritance to cherish.

2As I stood at the main entrance of the Heritage Expo with the sun beating down on me relentlessly, I was rewarded in being able to greet Jeep after Jeep-load of enthusiasts as they arrived for the event. Some were locals and had driven for a relatively short time, while others had travelled for untold hours, from many states away, to participate. No matter the distance, visible smiles seemed to declare that it was clearly more than worth the distance covered. Some of the rigs were immaculate, having been detailed and cleaned to the nth degree. Other rides were splattered with mud reminiscent of some previous off-road jaunt, not necessarily recent, but one that finds a way to live on in the owner’s memory by keeping what traces remain for as long as he/she can- like the suntan that remains after a great beach vacation. You hang on to it as long as you possibly can. Each one of the Jeeps is carefully surveyed by the masses as they arrived and given an unstated measure of appreciation. Each one admired for their own merits, each comparable to the next as well as the ones before; all equal regardless of how they came dressed for the party.

This is not anywhere near my first car show, by any means. For as long as I can remember, I have always been into muscle cars, trucks or generally any mechanical contraption with more than one wheel as long as it serves to transport you at a speed greater than which I can walk…preferably something I can fiddle with. While the throngs of muscle car enthusiasts and the cars they relish are still near and somewhat dear to me, the level of exclusion that occurs inside their ranks always impugned any positives for me. The animosity that exists between the Ford guys and the contrasting Chevrolet faithful always seemed to undermine the hobby itself. Since when is a brightly-colored sticker of cartoon juvenile urinating on another car manufacturer’s logo a tool for building comradery? Can’t we just collectively appreciate a piece of automotive engineering that has been painstakingly restored by its owner to new condition without any regard if it is a Fiero or a Ferrari?

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The Jeep community largely acknowledges the concept that a show truck has virtues just as commendable as an off-road capable trail rig. It’s not that one is superior to the other but rather that each person buys into the spirit of freedom, capability and adventure that the Jeep represents and adapts the Jeep to fit the lifestyle they prefer. We prefer to celebrate the entire bunch of them, In fact, you can walk into a Jeep dealership and buy a completely stock Jeep Wrangler JK and never modify a thing on it- it just doesn’t matter. You ARE instantly and entirely adopted into the Jeep family and you will be waved at whenever you pass another brother or sister. It’s truly revolutionary to experience and a large part of why we seek to preserve this long-standing heritage for future generations to enjoy.

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If you want to find out more about the 2nd Annual Jeep Heritage Expo or see what all the excitement of the Jeep lifestyle is all about- check us out at www.RuggedRidge.com and we hope to see you and your Jeep at next year’s Jeep Heritage Expo in 2018! OlllllllO

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June 2017 Monthly Update

Trek 8 Wheels for Renegade

Start customizing the look of your Renegade with Rugged Ridge’s Trek 8 Wheels. Made with aluminum alloy to be lightweight and a one piece design. The Rugged Ridge Trek 8 Aluminum wheel combines high-end looks of an aftermarket rim with a factory-quality fitment, all while exceeding strenuous SAE J2530 standards for safety.

Part Number Description Price
15307.02 TREK 8 Wheel, Black, Aluminum Wheel, 14-17 Renegade $213.99

Perforated Grille Inserts

Add a aggressive look to your Jeep with our Perforated Grille Inserts. Constructed of durable UV-treated space age plastic that resists fading, cracking, and warping for years of good looks, these Mesh Grille Inserts are molded for a precise custom fit and an easy installation with no drilling or tools required.

Part Number Description Part Number
11306.31 Grille Inserts, Perforated, Black, 07-17 Jeep Wrangler JK $69.99

May 2017 Monthly Update

Steel Body Armor Cladding

No matter what outdoor adventures you put your Jeep through, we’ve got you covered in the most important area with our Steel Body Armor Cladding for your rocker panel. Constructed with 3 mm thick steel plate that shields your JK’s lower body panels. Design that features a rugged black textured powder coat that offers impressive looks and superior résistance to rust and corrosion, backed by the added assurance of our 5-Year Limited Warranty. Available for both 2 and 4-door JK models.

Part Number Description Price
Steel Body Armor Cladding, 07-17 Jeep Wrangler Unlimited, 4 Door 11615.10 $333.99
Steel Body Armor Cladding, 07-17 Jeep Wrangler, 2 Door 11615.11 $266.99

Stubby Trail Mirror Kit

Taking your doors off your Jeep shouldn’t mean horrible visibility, with our Stubby Trail Mirrors you’ll be driving safe. Each mirror arm is reduced by three inches, allowing the mirror to hug more tightly to the vehicles body. Available with both round and rectangular mirror heads, Rugged Ridge Stubby Mirrors textured black powder coat looks great on any paint color and installs easily with the included mounting hardware. When it’s time to put the doors back on, these mirrors can be removed quickly with a few turns of the convenient thumb screw. A convenient bolt-on mirror solution for when you want to leave the doors at home – also great with tube or safari doors. Each mirror includes a mirror head, mirror arm, mounting bracket, bushing, thumbscrew, gasket and hardware (pairs include two complete mirror assemblies).

Part Number Description Price
11025.19 Stubby Trail Mirror, Round, Textured Black, 97-17 Jeep Wrangler JK $46.99
11025.20 Stubby Trail Mirror, Rectangular, Textured Black, 97-17 Jeep Wrangler JK $46.99
11025.21 Stubby Trail Mirror, Round Pair, Textured Black, 97-17 Jeep Wrangler JK $86.99
11025.22 Stubby Trail Mirror, Rectangular Pair, Textured Black, 97-17 Jeep Wrangler JK $86.99

Spartacus HD Tire Carrier Kit

Carry your tires with ease and without the extra heavy weight of a steel mount carrier with our HD Tire Carrier. Perfect for 97-06 Jeep Wrangler TJ, Rubicon and Unlimited that delivers the perfect balance of strength & stability. The Spartacus HD Tire Carrier incorporates a brutally strong die-cast aluminum hinge casting, forged steel hinges and hardened steel pins that replaces the feeble stock tailgate hinges for greater load-bearing capacity while still allowing smooth, one-handed access to the cargo area. The HD Tire Carrier Wheel Mount is constructed of sturdy steel so it can handle those over-sized wheel & tire combinations while retaining the factory high mount brake light. Both the hinge casting and wheel mount are protected with a durable black textured powder coat to fend off the elements in even the harshest off-road conditions. Compatible with OE and most aftermarket rear bumpers, the HD Tire Carriers design makes it the most versatile and functional tire carrier on the market today. No drilling required.

Part Number Description Price
11546.60 Spartacus HD Tire Carrier Kit, 97-06 Jeep Wrangler TJ $599.99
11546.61 Spartacus HD Tire Carrier, Hinge Casting, 97-06 Jeep Wrangler TJ $527.99
11546.62 Spartacus HD Tire Carrier, Wheel Mount, 87-06 Jeep Wrangler YJ/TJ $93.99

Rugged Ridge introduces new Elite Fast Track Light Bar for 2007-2017 Jeep Wrangler JK/JKU

Modular Design Offers Versatility for Any Season or Off-Road Activity

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new Elite Fast Track Modular Light Bar for 2007-2017 Jeep Wrangler JK and JKU models.

The new Rugged Ridge Modular Light Bar allows for numerous lighting and accessory configurations on 07-16 Jeep Wrangler JK models. Photo Credit: Rugged Ridge

The new Rugged Ridge Modular Light Bar allows for numerous lighting and accessory configurations on 07-16 Jeep Wrangler JK models.
Photo Credit: Rugged Ridge

This new Modular Light Bar for Jeep JK features the ability to arrange and configure lights, trail mirrors, camera mounts and accessories in countless arrangements, for ultimate versatility based on any Jeep owner’s exact needs. Both the vertical A-pillar sections of the light bar as well as the horizontal top bar are built from sturdy extruded aluminum and feature integrated channels that allow for mounting of various light and accessory brackets that can be reconfigured easily and repeatedly when the need arises.

The Elite Fast Track Modular Light Bar works with LED lights regardless of length – curved or straight – while the upper crossbar features an aerodynamic design to alleviate airflow turbulence that often results in unwanted soft top buffeting and whistling.

“We wanted to engineer a light bar that was uncompromising in that it allows Jeep enthusiasts to customize their vehicle to fit any specific need,” said Patrick Bennett, Product Development Manager at Omix-ADA / Rugged Ridge. “With the new Modular Light Bar, trail mirrors and action cams can be mounted in the warmer seasons, yet can easily be swapped for driving lights when the winter weather sets in. We like to think JK owners can have it all with Rugged Ridge’s new light bar.”

The Rugged Ridge Modular Light Bar makes no compromises in materials, using high-quality 6061 T6 aluminum for the A-pillar sections and upper crossbar, with steel mounting brackets and Grade 8 hardware for sound structural integrity. A durable textured black powder coat provides protection from corrosion and keeps the light bar looking new for years to come. The Rugged Ridge Modular Light Bar is backed by an industry-leading five-year limited warranty and is available online and from select Jeep and off-road retailers nationwide with a suggested MSRP of $439.99.

For more information about the Rugged Ridge Modular Light Bar and Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11232.05 Aluminum Windshield Light Bar, 07-16 Wrangler JK $439.99