The Fiat and Chrysler alliance has struck a deal with Serie A leaders Juventus F.C. Fiat has signed a three-year contract with the Turin football club and now, with 35 million euro, Jeep logo will decorate Juventus jersey for the next three seasons through 2015. This partnership is all about branding the Jeep name to push new models they are making in Italy some consider a “baby Jeep”. Sources say the new model will be made in the Fiat’s Minafiori plant in Turin, Italy. This is exciting news for both car enthusiasts and football fans.