Tag Archive for Chrysler

Chryslers $500 million investment for Jeep Cherokee

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Chrysler Group LLC showcased a $500 million investment on July 18, 2013 in its Toledo Assembly Complex.

The investment, which orignally was announced back on Novemeber 2011, is for the poroduction of the 2014 Jeep Cherokee. Chrysler executives believe the Cherokee could be the brand’s top selling model replacing the Jeep Liberty.

The invesment included:

  • 260,000 sq ft expansion of the plant’s body shop and state of the art, 26,000 sq ft Metrology Center
  • Add a second shift or about 1,100 jobs to the facility.

The remainder of the invesments was for other Chrysler facilities around the U.S.

The Jeep Cherokee is extremely important vheicle for Chrysler. It is the first vehicle that will have a new design with great high tech features also.

Jeep Named Official Transportation Sponsor of Nobel Peace Prize Laureates

When one thinks of Jeep, one usually ties the brand with it’s history with the military. Ironically, recently Jeep was chosen to transport the Nobel Peace Prize winners at the World Summit. They opted for the more comfortable Grand Cherokees as the Jeep of choice, but the Jeep name still holds tight the connection to the original troop carrying Willys Jeeps of the 1940s.

More about this story onĀ  available at Forbes: How Ironic: Jeeps Will Transport Nobel Peace Prize Winners At World Summit