MT Sees if the New Jeep Wrangler Can Compete with the Classic Willy CJ-3A on the Farm

Once the Second World War was over, the American vehicle manufacturing industry was still tooled up for production of military equipment, and while there were some factories that were able to quickly adapt to peace-time production, others were bigger and therefore their moves were cumbersome.

However, there was another category which is worth mentioning here – those companies whose products did find civilian uses with minimal modifications, like the iconic Willys Jeep, which got stripped out and sold to farmers who would plough the fields with it, or spread seeds.

Motor Trend wants to see if that purposefully-utilitarian philosophy to building off-roaders has been preserved until the modern day, or in other words, if a modern Jeep Wrangler can cut it on the farm. The chosen vehicle is a Wrangler Rubicon Unlimited, powered by the 3.6-liter Pentastar V6, coupled to a manual gearbox. It proves that it has more than enough power and traction to do some really hard work, and while it doesn’t have PTO (power take-off) at the back to provide drive to the more advanced farming equipment, it really isn’t bad.

But all of this text would be irrelevant without the video, which is a nice history lesson and generally quite informative, as well as also being posted below.

From Carscoops By Andrei Nedelea

Jeep: A car brand for rich and poor alike

We make a lot of assumptions about people based on the cars they drive. A driver in a new Mercedes-Benz has money. The person behind the wheel of a new Ford Fiesta may be middle or working class. But there’s one auto brand that has managed to attract people across the wealth divide. Car data shows that in new auto sales, Jeep does equally well among people who are making less than ten-thousand dollars a year and those who make over half a million.

The Orange County Dirt Devils, an off-roading group that volunteers on weekends to help clean up trails in the San Bernardino National Forest, seems to exemplify the data. Castulo Olivas, a member of the group who works in air conditioning, says that aside from the fact that they all drive Jeeps, he doesn’t have a lot in common with many of the people in the group.

“I know one guy is a pipeline inspector,” Olivas said. “Another guy works in a computer department, does IT. One person does medical sales. You know — heart valves and stuff. They have professions that require college and people that just work in a gas station. It doesn’t matter.”

If you look at car data based on income, it is stark. There are cars that rich people buy, cars that the middle class buys, and cars that poor people buy. But everyone buys Jeep. Jesse Toprak, an analyst for TrueCar.com says Jeep doesn’t have a lot of models, but it has them at both ends of the price spectrum — from $50,000 to less than $20,000. “You can literally lease some of these vehicles for under $300 a month,” Toprak said. “In many cases, if you live in a big city, your mass transit costs might be more than that.”

Toprak says maybe more than any other brand, Jeep capitalizes on it’s “cool” image. “It does give you that — hey, I’m not a mom driving a minivan,” Toprak said. Analysts say most Jeep owners never take their Jeeps off-road. But the point is — they could if they wanted to.

From Marketplace Morning Report written by Noel Kind

Monthly Offroad Accessory Give-Away

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Omix-Ada – Presented by Andy’s Auto Sport

Andy’s Auto Sport featured Omix-Ada for their feature manufacturer segment. They kicked off their Project YJ build off by replacing their rusty old windshield frame with a new one from Omix-Ada.
Watch it below

Chryslers $500 million investment for Jeep Cherokee

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Chrysler Group LLC showcased a $500 million investment on July 18, 2013 in its Toledo Assembly Complex.

The investment, which orignally was announced back on Novemeber 2011, is for the poroduction of the 2014 Jeep Cherokee. Chrysler executives believe the Cherokee could be the brand’s top selling model replacing the Jeep Liberty.

The invesment included:

  • 260,000 sq ft expansion of the plant’s body shop and state of the art, 26,000 sq ft Metrology Center
  • Add a second shift or about 1,100 jobs to the facility.

The remainder of the invesments was for other Chrysler facilities around the U.S.

The Jeep Cherokee is extremely important vheicle for Chrysler. It is the first vehicle that will have a new design with great high tech features also.

2013 Jeep Beach – Fun In The Sun Fun In Daytona Beach

jeepbeach1Jeep Beach is an event put on every year in Daytona Beach, Florida, by the Mid Florida Jeep Club. The title sponsors that help make it all possible are Rugged Ridge and BF Goodrich. Rugged Ridge has been telling us what fun the event is for years, but from the pictures and information we’ve seen, we haven’t been all that convinced. This year, the company finally wore us down and we went out to Jeep Beach for the first time—now we wish we had gone to the event sooner.

From the pictures you can see it isn’t another Moab Easter Jeep Safari or a Tierra Del Sol Desert Safari and…well, it isn’t. But that doesn’t mean it isn’t a lot of fun in its own right, and the growing number of participants every year bears that out. The 2013 event marked the 10th anniversary of the five-day Jeep Beach gathering, which is held towards the end of April. It all started on Wednesday night with a kickoff party and was nonstop fun until the parade and pool party on Sunday. Thursday featured a Scavenger Hunt where you needed to find items and landmarks and shoot a picture of yourself at the backdrop. The pictures then got entered for a drawing at that night’s Cruise-In. Friday was registration day and a small vendor show at the host hotel where participants could meet some of the key players behind some of the industry’s coolest parts and Jeeps. Saturday was a full day with a much bigger vendor show, a Show-n-Shine, and an Obstacle Course, all in the infield of the motor speedway while NASCAR cars ran practice laps around the course. There was also a raffle Saturday afternoon, and Sunday started off bright and early with a massive Jeep parade along a couple of miles of Daytona Beach, followed by a pool party.

Unlike many of the other events we attend, this one has a strict Jeep-only policy that makes it that much better for us at a Jeep-only magazine. If you’ve got a Jeep and don’t mind the drive down there, you might want to check out next year’s event. Dates are still pending as of press time, but look at jeepbeach.com for updates after checking out just some of the fun that was had this year.

From the September, 2013 issue of Jp By Pete Trasborg Photography by Pete Trasborg

Rugged Ridge Matte Black Accessories

New from Rugged Ridge, these side Window Visors are designed to reduce wind noise while channeling airflow to keep your vehicles interior free of smoke, stale air and window fogging. The special design channels rain around your window while still allowing air to flow.

Tired of bugs and road debris ruining the look of your hood and windshield? The new Bug Deflector from Rugged Ridge takes care of that and creates a great unique look, especially when combined with the Window Visors. Constructed of durable scratch resistant Matte Black finish acrylic, these wind and bug deflectors easily install with automotive grade tape.

1943 Willys MB Celebrates its 70th Birthday

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After being sent to support the US Army in Sicily in 1943 the MB was finally returned home to Toledo, Ohio, its origninal production site.

Nearly seven decades in Italy, current owner Vittorio Argento, an Italian radio jornalist and history enthusiast, brought the Willys MB back for its 70th birthday.

Watch the video below.

Rugged Ridge Performance Vented Hood for 07-14 JK

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Remove the heat and maximize your engine performance with the new Performance Vented Hood from Rugged Ridge. Made of stamped steel and a factory inner core, this hood fits like the original yet allows more heat to escape from the engine compartment than other hoods on the market today. The SRT® inspired design gives a great aggressive look. Vents are removable to make it easier to paint. Uses factory attachment points and most aftermarket accessories will simply bolt into place. Got Heat? You need this hood.

  • Stamped steel construction for factory like quality and no heat deformity.
  • 50% more ventilation surface area than other aftermarket hoods.
  • E-coated to prevent rust, and ready to paint.
  • Uses existing factory attachment points, so no drilling required.

This is a pre-production sample – hoods will be in inventory in September, 2013.

2014 Jeep Cherokee Makes a Splash

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The new design of the Jeep Cherokee has everyone taking a second glance, rather the glance is a good or bad thing is up to you. No longer the classic “boxy” Jeep design that we have all come to recognize as the traditional look for the Jeep brand but a more futuristic feel with sharper features. And if you are a true Jeep lover you will know that there has not been a drastic change for two decades or so until 2002 when Liberty stepped in.

The Cherokee has a strong modern design that now features a sharp nose with slanted lights that are pulled back giving the Jeep a facelift. And as you can guess the interior matches as well with modern features with touchscreens that control all your tech needs is available on all models except the base models.

If controversy comes to mind than stop that thought from growing. Jeep wants to spread its reach further with this new upgrade to venture out into a new world and new supporters.