Rugged Ridge expands line of Off-Road Recovery Gear with new Soft Rope Shackles

New Rope Shackles Constructed With High Modulus Polyethylene Fiber To Offer Increased Flexibility

Rugged Ridge®, a industry leading manufacturer of high quality Jeep®, truck and off-road accessories, today announced the expansion of its line of off-road recovery gear with the addition of new Soft Rope Shackles for various on and off-road applications.

Rugged Ridge has taken the same developments in synthetic rope technology over the past decade and applied them to a simple, easy-to–use recovery shackle. The new Soft Rope Recovery Shackles are 7/16- inch diameter section of high-quality High Modulus Polyethylene Fiber (HMPE) rope, which is woven into a “noose” that is stronger than a comparable steel D-ring shackle while gaining infinite flexibility over its rigid steel counterparts. With a 7,500 pound working load limit, they are significantly stronger than a in comparison to a steel shackle of the same

Rugged Ridge Soft Rope Shackles are engineered with high-quality High Modulus Polyethylene Fiber and offer a 7,500 pound working load limit. Photo Credit: Rugged Ridge

Rugged Ridge Soft Rope Shackles are engineered with high-quality High Modulus Polyethylene Fiber and offer a 7,500 pound working load limit. Photo Credit: Rugged Ridge

The Soft Rope Shackles’ one-piece construction eliminates the chance of losing shackle pins, and allows the pins to be manipulated easily even while wearing gloves. The light weight of the equipment allows the pins to float, making them perfect for use in marine applications. Soft Rope Shackles are so lightweight that, if dropped they will sit on top of mud rather than sinking to the bottom.

Rugged Ridge’s Soft Rope Shackles allow for limitless recovery scenarios as their flexibility permits securing to a wider array of recovery points. The synthetic rope fiber does not absorb water, has low-friction characteristics and resists abrasions. The rope shackle can be washed with water, air dried, and will not rust. Soft Rope Shackles can even be wrapped around a roll bar, when not in use, making a convenient grab handle.

The Rugged Ridge Soft Rope Shackles are backed by an industry-leading five-year limited warranty and are available through select Jeep and off-road parts & accessories retailers nationwide with retail pricing starting at $46.99.

For more information about the new Soft Rope Shackles, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770- 614-6201 or visit

Part Number Description Price
11235.50 Soft Rope Shackle, 7/16-inch, 7500 LBS WILL $46.99
11235.52 Soft Rope Shackle, 7/16-inch, 7500 LBS WILL, Pair $93.99

Rugged Ridge introduces new Elite Line of Exterior Accessories for 2007-2017 Jeep Wrangler JK/JKU Models

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the expansion of its Elite line of exterior styling accessories with the addition of its Elite Headlight Guards, Elite Tail Light Guards, Elite Fuel Doors and Elite Door Handle Inserts for 2007-2017 Jeep Wrangler JK models.

Rugged Ridge’s Elite line of exterior accessories features patented designs intended to provide an attractive and desirable option for JK owners that incorporates Rugged Ridge exclusive Elite styling, high- quality materials and a choice of premium finishes — all elements selected to separate the products from others currently found in the JK aftermarket.

Rugged Ridge Elite Headlight Guards are cast from rugged aluminum alloy and are designed to provide superior protection for headlights while adding a unique geometric design. Three premium finishes are available: textured black powder coat, vibrant red powder coat or raw aluminum.

Rugged Ridge Elite Tail Light Guards feature a patented, innovative design that fully encapsulates the tail light for unsurpassed protection. Constructed from sturdy cast aluminum and built to withstand serious off-road assaults, the Elite Tail Light Guards can protect Jeeps on the toughest adventures. The Elite Tail Light Guards are offered in a variety of finishes: textured black powder coat, red powder coat, raw aluminum or a textured black powder coat with machined aluminum slats.

Also introduced as part of the Elite Line is the Rugged Ridge Elite Fuel
Door Cover. The cover incorporates a smooth-operating internal hinge mechanism and a positive retention latch that opens and closes with a simple press of the lid, and is constructed from heavy cast aluminum.

The final installment to the Elite line are Rugged Ridge’s Elite Door Handle Inserts. Each inserts is made from durable cast aluminum and feature an off-road inspired tire tread inlay, available in a choice of three finishes: black tread, brushed aluminum tread or brushed aluminum with contrasting black tread. Sets are available for both two and four-door models.

The Rugged Ridge® Elite line of exterior accessories for Wrangler JK are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off-road accessories retailers nationwide.

For more information about the Elite line of products or any of Rugged Ridge’s complete line of high- quality Jeep and off-road parts, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit

Part No. Description MSRP
11230.12 Elite Headlight Euro Guards, Textured Black, 07-17 JK/JKU $66.99
11230.15 Elite Headlight Euro Guards, Red; 07-17 JK/JKU $66.99
11230.16 Elite Headlight Euro Guards, Raw Aluminum, 07-17 JK/JKU $66.99
11226.04 Elite Tail Light Guards, Brushed Black; 07-17 JK $173.99
11226.05 Elite Tail Light Guards, Black; 07-17 Wrangler JK $159.99
11226.06 Elite Tail Light Guards, Red; 07-17 Wrangler JK $159.99
11226.07 Elite Tail Light Guards, Raw; 07-17 Wrangler JK $133.99
11425.10 Elite Fuel Door, Non-Lock, Brushed Alum; 07-17 JK $126.99
11425.12 Elite Fuel Door, Non-Lock, Black, 07-17 JK $113.99
13311.48 Door Handle Inserts, Black Tread, 2 Door; 07-16 JK $52.99
13311.49 Door Handle Inserts, Black Tread, 4 Door; 07-16 JKU $79.99
13311.50 Door Handle Inserts, Brushed Tread, 2 Door; 07-16 JK $52.99
13311.51 Door Handle Insets, Brushed Tread, 4 Door; 07-16 JKU $79.99
13311.52 Door Handle Inserts, Contrast Tread, 2 Door; 07-16 JK $52.99
13311.53 Door Handle Inserts, Contrast Tread, 4 Door; 07-16 JKU $79.99

February 2017 Monthly Update

Elite Fast Track Accessory Bar

Rugged Ridge designed the new Elite Fast Track Accessory BarTM (patents pending) to be the most versatile component you’ll likely ever bolt to your JK, allowing you to adapt your light bar configuration for your changing tastes or to better suit your needs. The innovative design of the Elite Fast Track Accessory Bar incorporates a revolutionary series of channels that run the length of the a-pillars and crossover section so that any variety or combination of lights, cameras, trail mirrors or accessories can be assembled and reconfigured in countless combinations. Constructed of high-quality 6061 T6 aluminum, the Elite Fast Track Accessory Bar is extremely lightweight but impressively strong, able to withstand the grueling conditions Jeeps are prone to endure. The light bar works with most LED light bars, regardless of length and incorporates an aerodynamic design and integrated end caps that alleviate air ow turbulence that often result in soft top buffeting and annoying whistling. The A-pillar sections unique channel design conceals the wiring, keeping it out of sight and well-protected. A durable sleek black powder coat finish gives great protections from the elements while sturdy steel brackets with Grade 5 mounting hardware insures years of dependable service that is backed by our 5-year limited warranty.

Part Number Description Price
11232.50 Elite Fast Track Accessory Bar, 07-17 Jeep Wranlger $333.99
11232.55 Fast Track Kit, 1 Bar, 8 Rounds, Mirrors; 07-17 Jeep Wrangler $1333.99
11232.56 Fast Track Kit, 2 Bars, 9 Rounds, Mirrors; 07-17 Jeep Wrangler $1666.99
11232.57 Fast Track Kit, 3 Bars, 8 Rounds, Covers; 07-17 Jeep Wrangler $1999.99

Total Eclipse Shade

Rugged Ridge Total Eclipse Shade revolutionary design offers superior protection from the intensity of the sun’s rays without the need for a separate windshield header. The Total Eclipse Shade 1-piece design utilizes the same attaching method as our Eclipse Sunshade, securing to the windshield frame and sport bar with integrated bungee straps, so there is no cumbersome buckles or straps to lose, but provides a greater level of sun protection with durable Black Diamond soft top fabric. Installs in minutes and can be left in place with the top on or off. Includes a handy storage bag.

Part Number Description Price
13579.15 Total Eclipse Shade, Soft Top, 07-17 Jeep Wrangler $93.99
13579.45 Total Eclipse Shade, Hard Top, 07-17 Jeep Wrangler $93.99

Dual Soft Rope Shackle and Grab Handle

Bring your recovery gear into the 21st century with Rugged Ridge Soft Rope Shackles. Constructed of an ultra- strong HMPE rope material, these shackles are considerably stronger than steel with a 18,150 lb. breaking strength and, unlike nylon, they actually repel water, resist abrasions and have very low elasticity making them the obvious choice for off-road recovery. Unlike rigid steel shackles, Rugged Ridge Soft Rope Shackles are always pliable so they can be manipulated easily in tight spaces, even wearing gloves, allowing for painless attachment to tow hooks or recovery points. When not in use, Soft Rope Shackles make a great Grab Handle; just store them conveniently around your roll bar at either door – you’ll nd yourself using them, even when you’re NOT using them! Better yet, Rugged Ridge Soft Rope Shackles won’t ever rust, nor will they open under load however, they can be opened easily once a load is removed, making them an ideal addition to your off-road recovery gear.

11235.51 Rope Shackle and Grab Handle, 5/16-Inch $29.99
11235.53 Rope Shackle and Grab Handle, 5/16-Inch, Pair $59.99

Lower Switch Panel

The Rugged Ridge Lower Switch Panel allows for practical & convenient installation of electrical switches in 2011-2017 Jeep Wrangler models, regardless of transmission type (Manual or Automatic). This switch panel replaces the lower center dash panel with an injection-molded panel made of an impact-resistant thermoplastic, matching the color and grain of the factory dash for a nished look. Each Lower Switch Panel Kit includes FOUR 2-position rocker switches (Amber, Green, Red and Blue) and a nifty Dual USB Charging Port to maintain those essential electronic devices. Switches are ergonomically positioned for easy access and effortless operation in your JK, while maintaining the factory correct appearance.

17235.54 Lower Console Switch Panel, 11-17 Jeep® Wrangler JK and JK Unlimited $20.99
17235.84 Lower Console Switch Panel Kit, 11-17 Jeep Wrangler JK and JK Unlimited $93.99

The Importance of Being Prepared (or at least looking the part)

One of the most interesting facets of our automotive culture is the fact that society attaches personality traits to drivers based on their choice of transportation. Guys cruising around in a flashy Corvette are often labelled as being waist-deep in a mid-life crisis, even when this could likely be the farthest thing from the truth. Gigantic SUV’s adorned with plus-sized chrome rims and TV monitors mounted in every headrest are quickly assessed as being well-to-do soccer moms who seem fixated on making an impressive display when they drop the kids off at lacrosse practice, with a total lack of concern for fuel economy. I think Jeep drivers are labelled in a similar fashion, as well.

Photo Credit: Chrysler Group LLC

Photo Credit: Chrysler Group LLC

Jeep has always been marketed to the purchasing public in a very utilitarian way; in fact, if the Boy Scouts had not already called dibs on the moniker ‘Be Prepared’, Jeep could have gobbled it up and put it to good marketing use. Jeeps have always been heralded for their legendary off-road capability using slogans like “Go Anywhere, Do Anything” and “Only in a Jeep”. It’s quite clear that Jeep owners place a considerable value in the concept of being prepared and equipped for anything. One particular print ad released by Jeep actually portrayed a Jeep in a remote desert location with the catch phrase “To survive out here, you’ll need a needle, thread and a Jeep Wrangler”. While I would probably have added in a couple of gallons of clean drinking water to that list just for good measure, I do agree with the premise. Another advertisement used by Jeep back in the early 2000’s was a large photo of a Swiss Army knife where one of the folding blades was an actual Jeep ignition key. What a novel idea! That should have been a dealer promotional item at some point. I’m all for it! Replacing the small tweezers that are usually rendered useless after a few uses seems like a logical step to making this become a reality.

One of my favorite advertisements that typifies the personality and lifestyle of a typical Jeeper was not even an ad for Jeep or Willys directly. It was an advertisement taken out by Campbell Soup Company in the early 1940’s, during the height of the second World War. The ads lengthy dialog speaks to the ingenuity of the American soldier who would place a can of soup under the hood of his Jeep so, as he ran his maneuvers and mealtime eventually rolled around, his meal would be prepared, hot & ready to eat. No reference has to be made or implied to the soldier’s ability to open the tin soup can. It’s understood that he is well-equipped and prepared for anything. As wholesome an image as this depicts, with four guys assembled together to enjoy a piping hot can of Chicken with Wild Rice that tastes vaguely like a fuel-soaked ashtray, it is an moderately accurate representation of the type of people who typically choose to drive a Jeep. They are the kind of people certainly equipped with a multi-tool, complete with a can opener, and the technical wherewithal to use it. On a side note, soup packaging has also advanced tremendously over the past 75 years to the point where soup cans now come with a pull-tab and don’t even require a can opener. I’m somewhat sure a Jeep guy helped develop that technology as well.


The 2018 Jeep Wrangler JL-An Exercise in Patience

Like children tucked away in their beds on Christmas Eve awaiting Santa’s arrival, the collective Jeep community waits with sparse patience for the long-awaited arrival of the new Jeep Wrangler JL. We have been teased, tempted and taunted with spy photos, artist’s renderings and our own biased suspicions of what the future holds for our beloved Jeep, and yet we still find ourselves indefinitely awaiting the day when the present is finally under the tree, ready to be opened. Until then, all we can do is speculate as to what the future holds for the Wrangler platform.

Certainly not everything you read on the internet can be taken as truth; I’m pretty sure that there is photographic evidence proving, not only, the existence of Bigfoot but that he had considerable hand in rigging our nation’s recent elections. For that reason, we have to take the evidence that we see and hear from various media sources online with ‘a grain of salt’. Essentially, just because one off-road forum stated that the new Wrangler JL will feature full-time AWD does not make it so. jlOne thing that we do know, with a great deal of certainty, is that the engineers at Jeep have labored tirelessly to make the new JL more fuel efficient than it has ever been before. That, alone, is a great cause for celebration. With current JK owners experiencing lackluster fuel economy on even bone stock models, a trend towards better fuel consumption balanced with performance would be welcomed. What that means in terms of design is that we are likely going to see an increase in the ‘rake’ of the windshield allowing it to carve through the wind rather than slam into it. This reduction in wind resistance will ultimately result in better MPG numbers at the pump but will most likely come at the expense of the iconic folding windshield. While this seems like Jeep is callously parting ways with a long-standing styling tradition, I feel it is a fair trade-off in that the benefits gained far outweigh the under-appreciated ability to fold the windscreen forward and flat to the hood, if the mood were to strike you- a feature that I would dare to say goes vastly unused in today’s society.

The area of discussions about Jeeps design of the new JL that is arguably the most heated is in regards to the top, whether it will be a soft or hard top and if it will preserve the Jeeps heritage of providing its owner with a true open-air driving experience. While I am a firm believer in the rule that real Jeeps don’t have tops (or doors for that matter), the Jeep Wrangler JK has changed the establishments thinking on this premise. With many JK owners opting for a more expensive hardtop, the target demographic has seemingly chosen the year-round convenience and security of a fixed roof and removable doors as an acceptable compromise to noisy soft tops and the cumbersome hardware they entail. With this in mind, much of the buzz around the new JL eludes to a modular fixed roof structure with a three removable sections- one over the front seats, one over the rear seat jldiagramand one over the cargo area for greater versatility. This concept means that the roof rails that run horizontally from a-pillar to d-pillar would stay in place, thus doing away with the need for a separate sport bar. This would allow the JL to meet strict Federal Safety standards that have always plagued the Wrangler in rollover testing. What this means in regards to the plausibility of an upcoming soft top is unclear. Significant evidence exists in the US Patent office that German company responsible for the open roof system utilized in the Jeep Renegade have filed patent requests for a power-retracting soft top, similar to those used on the Fiat 500, built on an SUV platform with stationary roof rails unlike any previous Wranglers roof structure. Outside of such a retracting roof skin, I do think it is safe to say that any new soft top that might be offered would bear little resemblance to anything we’ve seen on prior Jeep models. With changes come new possibilities.

The JL stands to receive its motivation from a 3.6 Pentastar V6 engine with talk of a new 2.0 liter Hurricane Turbo 4 engine that produces in excess of 300 horsepower being introduced as an option- truly a drivetrain I would like to take on some rock ledges. Rumors of the distinct possibility that a diesel power plant will be offered are still being touted, if not shouted from Jeepers rooftops, with the existing 3.0 EcoDiesel used in the Ram 1500 trucks being the likely subject, a twist which could make a 30 MPG Wrangler a reality. An 8-speed ZF Automatic transmission will likely do the gear selection with the three additional gears improving the JL’s credentials in the quest for better fuel economy. A 6-speed manual gearbox may likely find its way between the hydro-formed steel frame rails to put the purists at ease, still sending the power to solid axles, front and rear, the way God intended. The likelihood of the JL being presented in an electric or Hybrid form is certainly possible but would appear to be fairly far out on the horizon due to numerous weight and space considerations.

With a considerable amount of uncertainty looming around the JL, it does seem as though the new flagship for the Jeep brand will maintain its overall “boxy” appearance and the legendary seven slot grille will remain in place, although it has been given a contour where it will slope rearward slightly towards the top of the vertical slats to match the longer fenders as they project forward of the grille. The JL will receive a treatment of trendy LED lighting from the factory as well as a few aluminum body components in the interest of weight reduction. Jeep promises to make the new JL a satisfying Go Anywhere / Do Anything vehicle that Jeep enthusiasts have grown to expect and love. Rest assured that we won’t rest easy until it’s here.

As for the JT (the new Wrangler in pickup form)…were saving that dream for next Christmas!


Give Us an Inch and We’ll Take a Yard!

Once upon a time, there were capable off-road vehicles that were purposefully designed from the factory to have the odd ability to fold the windshield down to lay flat on the hood! Right about now you’re probably saying that this “Once upon a time” is actually now and that off-road vehicle is pretty much every Jeep ever built. You would be correct. Heck, even a 2016 Wrangler JK has such folding capability; if you have some hand tools and the sudden desire strikes you to eat dragonflies that are smashed head-first into your clinched teeth at 60 mph, you can lower the wind screen in a matter of half a day and satisfy your appetite for insects. Very few people today would find any allure in riding down the road with no windshield, not that it doesn’t provide some thrills for the first few minutes but without a helmet and goggles, the thrill subsides rather 1quickly- much like the way the fuel gauge needle seems to descend at a rate that is in direct reverse-relation to the rate the speedometer needle climbs. The means just don’t seem to justify the end.

The fact that the windshield is designed to do such a stunt raises some relatively simple questions. Why do we need a windshield to fold down anyway? The fact that Jeep still builds this feature into their production vehicles today is a tougher question to answer.

Today’s Jeeps ancestry can be traced back to World War II where 135 companies were propositioned by the war department to submit bids for building general purpose personnel carriers for the war effort. Among the specifications that were required in the prototypes, an overall height of 36 inches (excluding the top) and a folding windshield were mandatory so that the vehicles could be packed, partially assembled, in low profile crates and stacked on top of each other for shipment overseas. So, the Willys/Jeeps folding windshield is there for a reason but not necessarily given a clearly defined purpose until it was exposed to the battlefield, where a healthy dose of ingenuity from the GI’s could transform this space saving attribute into a beneficial option that served the needs of the users like it was put there for that distinct purpose .

2Once the folding windshield was implemented by the troops in the field, the benefits that it provided on the front lines became clearer. Although the rear-mounted machine gun stood on a floor-mounted turret tall enough to clear the windshield as well as the heads of front seat passengers, the front passenger side cowl proved to be an ideal position for mounting a smaller secondary gun that allowed for forward firing from a less-exposed seated position. The folded windshield also proved to be useful in allowing for variable positioning of crew and cargo to extend outside the cab, proving invaluable with interior space being very limited and confined in these relatively small vehicles.

The folding windshield also proved as a crucial element in the task of 3avoiding detection by enemy troops. Where an upright windshield was prone to cast glare and reflections from sunlight, electric lights and the bursts of fire given off by artillery, the folded windshield avoided such reflections which allowed the vehicles to enable blackout lighting making them nearly invisible, ultimately eluding the watchful eyes of their adversaries which gave troops a greater chance to achieve success in their missions.

Even the Jeeps that were primarily used for medical transport recognized benefit in that folding the windshield down flat to the hood allowed for injured soldiers to be carried on a stretcher that ran long ways with the length of the vehicle, rather than having head and legs overhanging on both sides due to the Jeeps narrow 48-inch track width. The Jeeps practical use as an ambulance, already hindered by the vehicles size, would have severely suffered if not for this design detail.

The fact that this unique folding windshield has continued to appear as a feature on every year model since World War II is really quite surprising. In the last decade, as federal automobile crash testing has become more strenuous, the Jeeps sport bar and windshield have become more unified in an attempt to improve the integrity of the passenger compartment in the event of a crash. For a vehicle to have a windshield frame that is only bolted in place, as opposed to a solid welded structure with the cabin, leads me to believe that it only retains its place on the current JK out of some reverence to its heritage and will likely go the way of the Sears catalog and the rear machine gun mount when the new Wrangler JL comes out later this year. I, for one, will be sad to see it go.

A Meager Attempt at Deciphering the “Jeep Wave”


If you have ever driven a Jeep, particularly the breed without a fixed roof, you certainly are all-too-familiar with the cultural phenomenon known as the “Jeep Wave”- a universally accepted social gesture that is as equally deeply-rooted in the Americana of our great country as it is both misunderstood and under-appreciated. How is it that a simple wave, in passing, could somehow be more than that?

11895937_1660948677484455_41573048772833009_nThe suspected origin of our revered wave goes way back to a time when our country was embroiled in the throes of World War II, a conflict which engaged our nation’s people unlike any event ever had. A product of this engagement was symbolized in the way that corporations stepped up to support the war effort in any way they were able. Companies like Ford and Willys-Overland were called upon to produce four-wheel drive reconnaissance vehicles for use by troops and military personnel, both at home and abroad. Out of ingenuity and necessity, the great-grandfather of today’s Jeep Wrangler was born in the form of Ford GPW and Willys MA & MB, or “jeeps” as they were often called by Army personnel. As GIs willys5scurried back and forth in their Willys MB’s, they would often give a slight, subtle “wave” to other jeeps passed in their travels as a means of signifying that they were, indeed, allies or friendlies; often nothing more than two fingers raised from a hand otherwise preoccupied with clinching firmly the Willy’s massive steering wheel and keeping it centered in the ruts and out of the ditches. In the interest of safety, there was no rank recognized or observed and no salutes given on these short jaunts , so as not to tip off anyone to the presence of a high ranking officer who was out for a drive. As the war came to a close, the army’s surplus of these vehicles was liquidated and many military soldiers were offered a “war-certified” used Willys Jeep for purchase for a song…some for as little as $400.

Many of these were quickly snatched up for use on family farms back home or for basic transportation needs leading up to the eventual late 40’s release of the Willys adapted for civilian consumption, the CJ. For this reason, many of the people who drove these vehicles in the years immediately following the war associated closely and personally with another passing Jeep, identifying them as being a “brother”, someone who had also served their country and given a sacrifice similar to their own- someone worthy of respect and even some level of mutual admiration. With no real intentions, the “Jeep Wave” was born. How it continues to thrive today, 75 years later, can only be described or explained as “A Jeep Thing” that no one can truly understand

SO…why would anybody choose to drive a vehicle where a 10 minute drive to the grocery market can be transformed into an aerobic workout? At some point, would this not become annoying? To answer in a word, No. Why would anyone, especially someone with the presence of an otherwise sound mind, allow themselves to be instinctively programmed to wave at every Jeep they pass, even in the dark, triggered only by the glow of those tell-tale closely spaced round headlights? Heck, even when they are driving their “other” vehicles that AREN’T Jeeps – we often still wave!

I think that today’s version of the “Jeep Wave” can be best analyzed by classifying those people who, by their own choice, drive a Jeep today as a person who longs for adventure, loves the outdoors, isn’t afraid to get a little wet in a downpour and possessing an understanding that the destination is often not nearly as important as the journey that is experienced in getting there. To own a vehicle that can display such therapeutic qualities as to remove all traces of an 8 hour stress-filled workday by merely enjoying a 30-minute ride home at sunset with the wind blowing through your hair. There really is no equal, even when you take into consideration the relentless task of waving at every Jeep that passes you by. So keep waving when you see a fellow Jeep owner out on the road (Yes, even the ZJs), whether you’re paying homage to the past or celebrating the unique camaraderie we share as fellow Jeepers in the present. Wave, smile and know …..It’s a Jeep Thing!!

January 2017 Monthly Update

Steel Armor Fenders

Protect your Jeep’s body while adding a aggressive look with Rugged Ridge Steel Armor Fenders. Constructed of heavy-gauge 3 mm thick steel plate utilizing fold-and-weld techniques for integrity without compromise. Add strength and functionality to your Jeep with these fenders.

Part Number Description Price
11615.01 XHD Front Armor, Fenders, Pair, 07-17 Jeep Wrangler JK/JK Unlimited $933.99
11615.02 XHD Rear Armor Fenders, Pair, 4 Dr., 07-17 Jeep Wrangler JK Unlimited $933.99

Elite Product Line

Add style to your Jeep with Rugged Ridge ELITE Series of exterior accessories. We’ve developed a full line of exterior accessories engineered and tested to set your JK apart. Each of our patented Elite designs ensure that you receive the top quality you demand from a genuine Rugged Ridge product at a reasonable price. Constructed of high-quality materials featuring a variety of exclusive premium finishes and machined accents, The ELITE line possesses a style unlike anything on the market today. Choose the best- choose the ELITE from: Tail Light Guard, Headlight Euro Guards, and Fuel Door Covers.

Part Number Description Price
11226.05 Elite Tail Light Guards, Pair, Black, 07-17 Jeep Wrangler JK $159.99
11226.04 Elite Tail Light Guards, Pair, Black and Brushed Aluminum, 07-17 Jeep Wrangler JK $173.99
11226.06 Elite Tail Light Guards, Pair, Red, 07-17 Jeep Wrangler JK $159.99
11226.07 Elite Tail Light Guards, Pair, Raw, 07-17 Jeep Wrangler JK $133.99
11230.12 Elite Headlight Euro Guards, Pair, Textured Black, 07-17 Jeep Wrangler JK/JK Unlimited $66.99
11230.15 Elite Headlight Euro Guards, Pair, Red, 07-17 Jeep Wrangler JK/JK Unlimited $66.99
11230.16 Elite Headlight Euro Guards, Pair, Raw, 07-17 Jeep Wrangler JK/JK Umlimited $69.99
11425.12 Elite Fuel Door, Non-Lock, Black, 07-17 Jeep Wrangler JK $113.99
11425.10 Elite Fuel Door $126.99

Recovery Kit With Mesh Bag

Be prepared and ready to go in case of any emergency while your off-road on the trails with Rugged Ridge Recovery Kit with Mesh Bag. Our kit includes a 30-foot kinetic recovery rope with a 7500 pound load limit that makes quick work of even the stickiest of situations, a 20,000 pound snatch block pulley, a 3-inch tree strap, a pair of 7/16-inch soft rope shackles, a high-visibility winch line dampener and a pair of rugged leather work gloves- all packed in a lightweight mesh recovery gear bag.

Part Number Description Price
15104.29 Premium Recovery Kit with Mesh Bag $293.99
15104.39 Recovery Gear Bag, Premium Mesh $47.99

Rugged Ridge introduces new LED Rock Light Kit for various off-road applications

All-New LED Rock Lights Make Adding Exciting Illumination to Off-Road Adventures Quick and Simple

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new LED Rock Light Kit for Jeeps and various off-road vehicles.

Rugged Ridge LED Rock Lights are the ideal addition to any trail-ready vehicle, whether illuminating obstacles or posing for the perfect shot. These Rock Lights mount to a variety of locations on the body or undercarriage to project radiant white light to the ground below, for a whole new trail driving experience at night or in low-light conditions.

Rugged Ridge LED Rock Light Kit includes four waterproof die cast aluminum LED housings that are IP68 rated for water-resistance, each with a flat and curved mounting base for ease of installation.

Rugged Ridge LED Rock Light Kit includes four waterproof die cast aluminum LED housings that are IP68 rated for water-resistance, each with a flat and curved mounting base for ease of installation.

The Rugged Ridge LED Rock Light Kit includes four waterproof die cast aluminum LED housings that are IP68 rated for water- resistance, each with a flat and curved mounting base for ease of installation, regardless of the location. The lights are individually terminated with weather-resistant connectors for simple plug-and-play connectivity, while powder-coated housings and stainless hardware ensure that these lights will illuminate consistently on even the stormiest of nights.

Rugged Ridge LED Rock Light Kits are available as a stand-alone basic kit, or, depending on vehicle requirements, as a complete package that includes a two-position rocker switch, 40 amp relay and integrated wiring harness.

The Rugged Ridge LED Rock Light Kits are backed by Rugged
Ridge’s five-year limited warranty and are available online and through select Jeep and off-road parts and accessories retailers nationwide and a suggested MSRP
starting at $120.99.

For more information about the LED Rock Light Kit or Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit

Part Number Description Price
11232.39 LED Rock Light Kit, 4-Piece, White $120.99
11232.40 LED Rock Light Kit with Harness, 4-Piece, White $146.99

Rugged Ridge introduces new line of D-Ring Isolators for all off-road vehicles

New Isolators Effectively Eliminate the Rattle of D-Rings and Shackles

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the launch of its new line of D-Ring Isolators for all Jeep models and off-road vehicles to eliminate the recovery rattle.

Rugged Ridge D-Ring Isolators eliminate rattling, banging, and clanging caused by D-Rings and are available in black, yellow, green, pink, and red.

Rugged Ridge D-Ring Isolators eliminate rattling, banging, and clanging caused by D-Rings and are available in black, yellow, green, pink, and red.

The Rugged Ridge D-Ring Isolators were designed to eliminate the rattling, banging and clanging D-Rings cause against the bumpers while not in use. The Isolators can be installed in a few minutes and offer industry-leading protection.

Rugged Ridge D-Ring Isolators are a three piece design that incorporate a collar that clips to the outside perimeter of the shackle, as well as two washers that insulate between the shackle pin and the bumper mount for total isolation. Molded of sturdy polyurethane, the Rugged Ridge D-Ring isolators are extremely resistant to harsh environments, abrasions and impacts, for a long service life.

Rugged Ridge D-Ring Isolators are available in, 3/4 inch and 7/8 inch to fit most recovery shackles and are molded in a variety of colors including: black, red,
yellow, green and pink.

Rugged Ridge D-Ring Isolators are sold in pairs of two isolators and four washers and are backed by an industry-leading 5-year limited warranty with a starting MSPR of $11.99.

For more information about the D-Ring Isolators, or Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit

Part Number Description Price
11235.30 D-Ring Isolator, Black, 3/4-Inch $11.99
11235.31 D-Ring Isolator, Red, 3/4-Inch $11.99
11235.32 D-Ring Isolator, Yellow, 3/4-Inch $11.99
11235.33 D-Ring Isolator, Green, 3/4-Inch $11.99
11235.34 D-Ring Isolator, Pink, 3/4-Inch $11.99
11235.40 D-Ring Isolator, Black, 7/8-Inch $11.99
11235.41 D-Ring Isolator, Black, 7/8-Inch $11.99
11235.42 D-Ring Isolator, Black, 7/8-Inch $11.99
11235.43 D-Ring Isolator, Black, 7/8-Inch $11.99