Each year the top companies in the aftermarket automotive industry head to SEMA to show off their wares. A panel of industry leaders and magazine editors comb these new products looking for the best products in the show. When the votes were tallied Omix-ADA / Rugged Ridge emerged as one of the most decorated companies in the Off-Road Sector. We received three prestigious SEMA Global Media Awards for our innovative All Terrain Truck Floor Liners and 2007-1o Wrangler Rear Cargo Storage Bin.

SEMA Show 2009 Coverage … Monday Setup!

rugged ridge sema booth

rugged ridge sema booth

Check back throughout the week for Rugged Ridge’s SEMA Show 2009 Coverage.  We will be covering the hottest rides and products from the industry’s top companies.  Post up and tell us what you want to see!

Rugged Ridge is setup in booth 32091 in the South Hall.  It is a very exciting year for us as we will be show casing numerous new product lines including our new Truck Floor Liners and Recovery Gear / Winches.

SEMA Show Exhibit Hours
Tuesday, November 3, 9:00 a.m. – 5:00 p.m.
Wednesday, November 4, 9:00 a.m. – 5:00 p.m.
Thursday, November 5, 9:00 a.m. – 5:00 p.m.
Friday, November 6, 9:00 a.m. – 4:00 p.m.

Check out this year's SEMA Show Daily Guide. Our wheels are on pg 23.

So, it’s that time of year again. Anyone who is anyone who loves cars is talking about what will be going on at the 2009 SEMA Show. We started off our blog with some SEMA Show history where Rugged Ridge rocked out and took home several awards last year for our designs, now it’s time for Rugged Ridge to start talking about this years show. Let’s start off with something light—shall we? Our 17×9 Aluminum Wheels for 2007-10 Jeep Wrangler (JK ) are pictured in the  first edition of this year’s SEMA Show Daily Guide on page 23.

Here’s a little blurb from the Rugged Ridge suits awesome cool guys on the wheels of steel:

Rugged Ridge is proud to introduce the toughest new design in custom wheels for 2007-09 Wrangler. This Hub-Centric design exactly centers the wheel over the hub providing the best fit possible and the proper clearance for brake rotors, steering components and suspension. Better fit, no wheel vibration! Stainless steel button-head socket cap screws around the perimeter of the outer wheel face give a great 3-piece look, and also let you accessorize with our optional trim ring. Each wheel includes a UV-treated polished center cap that replicates a manual hub for that off road look. Available in four finishes: Satin Black Powdercoated, Satin Black Powdercoated with Machined Lip, Silver Powdercoated, and Dual-Stage Polished Chrome. The durable powdercoated finish gives an ultra-hard finish for long life and a great look. The chrome finish uses a dual-stage process to give a deep reflective mirror-like chrome finish that commands attention. Rugged Ridge wheels have been independently tested and certified to meet/exceed SAE J2530 standards for wheel strength and durability. Limited lifetime structural warranty and 1 year finish warranty (see warranty information for details and limitations).

While you’re here, make sure you take the time to subscribe to our RSS feed. Our guys will be at the show and on the prowl for pics and news that you might find interesting!

How about Rugged Ridge history? SEMA 2008 award winning designs.







So, We figured now that we are all nice and broken in with our first blog post, it’s time to get rolling on the next  one (as promised). Check out  some of our award winning designs at last years SEMA Show! Our next post will get started on what ‘s going on with Rugged Ridge at the 2009 SEMA Show. This could get interesting…


More than 2,500 new products were displayed at the 2008 SEMA Show. A group of 50 journalists and industry experts were charged with the task of judging the most innovative new products introduced into the automotive industry. As the judges tallied their scores, Omix-ADA emerged as one of the most decorated companies in the off-road sector.

  • XHD Front Bumper System (pgs. 4-7) • Runner Up Best New Off-Road/4-Wheel Drive Product 2008 (1st Runner-Up)
  • All Terrain Floor Liners • 2008 SEMA Global Media Award Winner
  • LED Tail Lights • 2008 SEMA Global Media Award Winner
  • XHD Front Bumper System • 2008 SEMA Global Media Award Winner
  • All Terrain Floor Liners • 2008 SEMA Top Ten Best New Interior Accessories (People’s Choice #3)