Data is the Engine

How to obtain, understand and simplify the loading of effective product data.

Wednesday, October 31 at 10:00AM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

Are you frustrated with missing, inconsistent, or ineffective product data? Imagine having a process that reduced the amount of time spent cleaning and loading product information. Learn how to simplify your team’s understanding of data, implement seamless load processes and grow sales through clear product communication for your consumers.

Facilitated by Omix-ADA Director of Purchasing Gonzalo Manotas and led by CEO of the SEMA Data Co-op, Jon Wyly, with case study examples presented by Bob Castle, Vice President eBusiness and IT, SEMA Data Co-op.


Jon Wyly. CEO, SEMA Data Coop

Jon Wyly. CEO, SEMA Data Coop

Jon Wyly, was named Chief Executive Officer of the newly-formed SEMA Data Cooperative in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known to the specialty parts industry.

Jon’s background includes 25 years at Arrow Speed Warehouse, which he joined after earning a BS in Economics at Oklahoma State University in 1983, ending as Executive Vice President. More recently, he served as Vice President of e-Commerce at Keystone Automotive Operations.

Wyly co-founded the SEMA Business Technology Committee and served in numerous SEMA task forces and work groups, including 6 years on the SEMA Board of Directors. In addition, he was recognized for his contribution to the aftermarket in 2005, when he was named SEMA Person of the Year.

His long-term goals are to establish the SEMA Data Coop as the predominant central repository for clean, standardized product data for the specialty parts aftermarket, and to develop intuitive applications to disseminate and display product information to all users.

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, Vice President eBusiness and IT, Castle joined the SEMA Data Coop in July 2012, taking the lead role on all technical development and IT support. He brings extensive experience in eCommerce, data management, B2B and B2C applications, data distribution and systems development.

Bob’s background includes Business Systems Design at Ryder Systems, VP of eBusiness at Global Accessories, and most recently Director of eCommerce at Covercraft Industries. He earned a BA in Economics from Western Michigan University and a MBA from the University of Tampa.

Castle is also a very active volunteer driving industry data initiatives since 1999, including service as a past chairman of the AAIA Technology Standards and Solutions Committee, a past Chairman of the PIES subcommittee, and a member of the Product Attributes Committee. He is a founding member of the SEMA Business Technology Committee and has been influential in promoting and developing data standards for the SEMA market.

Gonzalo Manotas, Director of Purchasing, OMIX

Gonzalo Manotas, Director of Purchasing, Omix-ADA

Gonzalo Manotas is a 13-year veteran of the automotive parts and accessories industry, with extensive experience in both the original equipment (OE) and aftermarket field. He is the Director of Purchasing for Omix-ADA, Inc., a privately held company specializing in replacement parts and accessories for the Jeep®, off-road and light truck market. Within the past five years, he has overseen a complete restructuring of Omix-ADA’s supplier base, helped maximize inventory levels and launched several national distribution centers.

Prior to his work at Omix-ADA, Gonzalo worked in the OE sector. He began in the industry as an auto parts market analyst for VW/Audi in Latin America. Shortly thereafter he rose to the role of After Sales Manager for Caribbean and Central American dealerships, before later transitioning to Supply Chain and Purchasing. There, he took on the role of Purchasing Manager, responsible for worldwide parts and accessories purchases, managing inventory of three multinational distribution centers and implementing ERP systems throughout the company.

Gonzalo holds a BS in Engineering and an MBA specializing in International Business, both from the University of Miami. He is active in his community and serves with the Boy Scouts of America in his free time.

Announcing Speakers & Case Study Topics for Expert Business Seminars at SEMA

Off-Road Success Center Presented In Truck, SUV, Off-Road Section Of Upper South Hall October 31 – November 2 at the 2012 SEMA Show

Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, Omix-ADA/Rugged Ridge are proud to present the cast of expert speakers and case studies it will feature as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep® and off-road lifestyle market.

Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other truck, SUV and off-road equipment is showcased, each seminar is free of charge and will be facilitated by Omix-ADA leadership and led by industry experts, who will share best practices, tips and tricks for maximizing sales, marketing and operational strategies within the aftermarket industry.

Planned seminars, speakers and case studies included below. For more information on the seminars and bios of the speakers, please click the seminar title below:

10:00 AM Social Media:Find, Connect &Engage Customers Data is the Engine CA$H, the Fuel ofYour Business Recession-Proof YourTruck Business
2:00 PM Dealerships DealtA Winning Hand Dare to Dream Bricks vs. Clicks


Dare To Dream

Use your passion to increase sales in the Jeep® and off-road market

Wednesday, October 31 at 2:00PM PST in the Off-Road Success Center, Booth #30147 in the Upper South Hall.

Leveraging personal strengths, interests and passion is a formula for success, especially in the growing Jeep® and off-road market. No matter how you approach the market, via online, mail-order/catalog, as an installer, storefront or dealership, success can be achieved.

Hear Omix-ADA Founder and President Al Azadi’s personal story and learn how you can leverage your own expertise to a higher degree from business with expert advise and proven success stories from entrepreneur coach Jack Roseman, Director, The Roseman Institute, LLC.


Jack Roseman, Director, The Roseman Institute, LLC

Jack Roseman, Director, The Roseman Institute, LLC

Jack Roseman, Director, The Roseman Institute, LL, was the John R. Thorne Professor of Entrepreneurship of Carnegie Mellon University. Previously, he founded three companies and was President of On-Line Systems, an American Stock Exchange company eventually sold to Sprint. Besides having been a columnist for the Pittsburgh Post-Gazette, Jack co-authored Outrageous Optimism: Wisdom for the Entrepreneurial Journey, a well-received book on his philosophy of business and life in general. A serial entrepreneur, Jack, described as a warm, insightful and often amusing guide to the realities of running your own business, was recently presented the first Outstanding Achievement Award by the Pittsburgh Technology Council.

Jack has been honored with additional awards including the Lifetime Achievement Award by the Entrepreneurship Center of Carnegie Mellon University, Entrepreneur of the Year Award in Western PA by Ernst & Young and Teaching Award by Carnegie Mellon University.

Al Azadi, Founder & President , Omix-ADA, Inc.

Al Azadi, Founder & President , Omix-ADA, Inc.

Al Azadi, Founder and President, Omix-ADA, Inc. and its family of brands: Omix-ADA® restoration and replacement parts, Rugged Ridge® accessories and floor liners, Alloy USA® precision drivetrain, Outland® and Precision Gear®. These brands are known for their extensive range of products and excellent value.

Al has been chasing his American dream in our amazing country, growing his small business by hard work, determination and continuous education—earning each customer’s loyalty one by one. Since the age of 5, Al spent summers working in his father’s Jeep® dealership, where he discovered his passion for running a business in the automotive arena, especially Jeeps®, and that passion prompted the start of Omix-ADA.

Almost 20 years later, Omix-ADA has grown into the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, and now offers truck and off-road parts, accessories and floor liners. For nearly two decades, Omix-ADA has designed, tested and manufactured more than 16,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands are distributed throughout the USA and in more than 50 countries worldwide.

Announcing The Off-Road Success Center at The 2012 SEMA Show

1947 CJ-2A Fire Truck

Calling all dealers, jobbers, installers and other specialty equipment industry enthusiasts attending the 2012 SEMA Show. Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other Truck, SUV and Off-Road equipment is showcased, the new Off-Road Success Center presented by OMIX/Rugged Ridge provides business owners and decision makers who want to be in the dynamic Jeep® and off-road lifestyle market an area to exchange ideas, learn new concepts for success and network with other like-minded people.

British 1944 Willys Special Air Services

Hosted by several third party experts within the industry, as well as leaders from OMIX, the Off-Road Success Center will offer twice daily educational seminars where experts will discuss their first-hand experiences and formulas for success. Additionally, the Off-Road Success Center will include one-on-one consultations, demonstrations and free print materials (seminar dates and times to follow) on these business impacting topics. A range of vehicles illustrating the rich history of the industry will also be on display, including vintage models provided by Jeep® Jamboree USA and OMIX.

Each seminar will be facilitated by OMIX personnel and led by industry specialists, who will share best practices, tips and tricks for maximizing sales, operational and marketing strategies within the off-road industry. Examples and case studies will also be presented. Planned seminars will include:

  • Recession-Proof Your Truck BusinessLifestyle Sells!
  • CA$H, the Fuel of Your BusinessHow to effectively create cash from your operations.
  • Data is the EngineHow to obtain, understand and simplify the loading of effective product data.
  • Dealerships Dealt a Winning HandHow Jeep® and truck dealerships win profit in the aftermarket.
  • Bricks vs. ClicksHow do brick and mortar stores profitability compete with online retailers?
  • Dare to DreamUse your passion to increase sales in the Jeep® and off-road market.
  • Social Media: Find, Connect and Engage CustomersBuild relevant content and consumer advocates to achieve greater success.

Our SEMA 2010 Booth

In case you missed us this year, check out the pictures below highlighting the best of our vintage military theme!

Rugged Ridge Wins 2 Sema Awards!

That’s right! We have won top award in best new interior accessories this year for our 2007-2010 JK Interior Trim Kits! We also won Runner Up for our Tire Carrier Linkage! Stay tuned for more updates from this year’s SEMA Show!

Join the Rugged Ridge Facebook Fan Page!!!

Rugged Ridge Jeep Fan Page So we got a fan page, and we have lots of friends, but we want more… We want you! Sign up today so you can get up-to-date information on Rugged Ridge like product releases, discounts, rebates, contests, Jeep builds, and cool photos. You can hang out with more than 700 other Rugged Ridge Fans, Dealers, and Jeep enthusiasts from all over the world. While you are there you can make new friends, share pictures of your rig, plan a trail ride or even tell us what you want us to design/build next. You could even win a trip to SEMA! Check us out at:

Rugged Ridge Jeeps and Girls!

So I get a lot of emails and it is hard to read everything that comes through sometimes, but when I get an email that says “Subject:  Jeeps and Girls Photo Shoot”…   I was sold – didn’t need to read it just sign me up!

A local photographer contacted us to use a few our Jeep Wranglers in a photo shoot with some swimsuit models. He is working on an car calendar and wanted to feature some offroad shots using a few of the built Rugged Ridge Jeeps. For some reason it wasn’t very hard to find guys willing to lend him their rigs for the day. These are some test shots we were sent from the initial shoot. Don’t worry there will be more pics to come as this was first round and we are currently scheduling a multistage shoot for this project.

If you like Girls and Cars you need to check out SEMA 2010 Click the Image Below and Register to Win a Free Trip to Las Vegas!!!








Win a trip to the 2010 SEMA Show in Las Vegas!

Did you miss Moab? Do you scan magazines and troll the web to see the latest concept cars and hottest new products? Well… Don’t miss SEMA!

The SEMA Show is the world’s premier automotive car show and product showcase. With more than 3.2 million sq. ft. of concept cars, aftermarket vendors and over 2,500 new products on display, right off the Las Veags Strip,  not only is it the hottest auto show on the planet, it is the world’s largest automotive party!. The only problem? The SEMA Show is this exclusive trade show is for  Automotive Aftermarket industry personnel insiders only.

Win your way inside SEMA with Omix-ADA! 5 Lucky winners will win a trip SEMA as courtesy of Omix / Rugged Ridge.

The Grand Prize Winner will receive: Round Trip Air Fare, 4 Nights Accommodation in a 4 or 5 Star Hotel, Night Club Passes, a Spa Treatment, and of course Passes to the SEMA Show!

Register to win (no purchase necessary) at Fill out the online registration form using promo code “RR Blog”.

Hot New Product: 2007-10 Wrangler Windshield Light Bar

11232.21The Rugged Ridge Windshield Mount Light Bar for 2007-10 Wrangler that debuted with much fanfare at SEMA is now in stock and shipping!

That’s right the folks at Rugged Ridge, who brought us the innovative All Terrain Floor Liners and the XHD Modular Bumper system, set their sights on constructing the ultimate Jeep Wrangler Light Bar. The result is this exciting new design that has five light mounting tabs and revolutionary features found nowhere else. Through extensive testing, they were able to incorporate a special wind deflector below the light bar to dramatically reduce whistling and “buffeting” of your soft top. The light bar hugs the contour of your windshield providing a great look without impeding the use of your hard or soft top. Oversized 2″ textured black or polished stainless tubing attaches to your windshield mounts with no drilling. Each Light bar has five light tabs for that accommodate up to five 7″ lights (also available from Rugged Ridge). Each light bar has been specially developed to work with Rugged Ridge Light mount brackets and/or Rugged Ridge mirror relocation brackets. So, you can mount additional lights, and ride around with your doors off while retaining your OE mirrors! Special three piece design makes the packaging small for shipping and eases installation. This is truly the most advanced light bar on the market!