Archive for Media Coverage

Omix-Ada – Presented by Andy’s Auto Sport

Andy’s Auto Sport featured Omix-Ada for their feature manufacturer segment. They kicked off their Project YJ build off by replacing their rusty old windshield frame with a new one from Omix-Ada.
Watch it below

2013 Jeep Beach – Fun In The Sun Fun In Daytona Beach

jeepbeach1Jeep Beach is an event put on every year in Daytona Beach, Florida, by the Mid Florida Jeep Club. The title sponsors that help make it all possible are Rugged Ridge and BF Goodrich. Rugged Ridge has been telling us what fun the event is for years, but from the pictures and information we’ve seen, we haven’t been all that convinced. This year, the company finally wore us down and we went out to Jeep Beach for the first time—now we wish we had gone to the event sooner.

From the pictures you can see it isn’t another Moab Easter Jeep Safari or a Tierra Del Sol Desert Safari and…well, it isn’t. But that doesn’t mean it isn’t a lot of fun in its own right, and the growing number of participants every year bears that out. The 2013 event marked the 10th anniversary of the five-day Jeep Beach gathering, which is held towards the end of April. It all started on Wednesday night with a kickoff party and was nonstop fun until the parade and pool party on Sunday. Thursday featured a Scavenger Hunt where you needed to find items and landmarks and shoot a picture of yourself at the backdrop. The pictures then got entered for a drawing at that night’s Cruise-In. Friday was registration day and a small vendor show at the host hotel where participants could meet some of the key players behind some of the industry’s coolest parts and Jeeps. Saturday was a full day with a much bigger vendor show, a Show-n-Shine, and an Obstacle Course, all in the infield of the motor speedway while NASCAR cars ran practice laps around the course. There was also a raffle Saturday afternoon, and Sunday started off bright and early with a massive Jeep parade along a couple of miles of Daytona Beach, followed by a pool party.

Unlike many of the other events we attend, this one has a strict Jeep-only policy that makes it that much better for us at a Jeep-only magazine. If you’ve got a Jeep and don’t mind the drive down there, you might want to check out next year’s event. Dates are still pending as of press time, but look at jeepbeach.com for updates after checking out just some of the fun that was had this year.

From the September, 2013 issue of Jp By Pete Trasborg Photography by Pete Trasborg

Across America in a jeep GPW

Rick Péwé, Editor-In-Chief at Petersen’s 4-Wheel & Off-Road, has embarked on a journey across America in his 1943 Ford GPW. He started on the west coast, and is driving all the way to the Bantam Jeep Heritage Festival in Butler, PA. Rick is a member of the Off-Road Motorsports Hall of Fame and has been a Jeeper since the first flat fender GPW he purchased when he was 15 years old (which he still owns).

Rick’s first stop along the way was the 60th Annual Jeepers Jamboree at the Rubicon Springs Trail. Rick participated in the trail rides in his GPW, and despite a couple of small issues here and there, this trusty old jeep lasted the entire event. To support Rick on his cross-country journey, we sent him tons of OMIX hard parts and replacement parts to keep the GPW going.

After the Jeepers Jamboree event, Rick hit the road toward Butler, PA to attend the Bantam Jeep Heritage Festival. He’s taking US highway 50 most of the time, and has been updating periodically with some great photos and stories. We will also be out at the festival, so if you’re there swing by to say hello, check out our new products, and see this GPW for yourself! For more photos and updates from Rick’s adventure, make sure to like Peterson’s 4-Wheel & Off-Road Magazine’s Facebook page!

Photos courtesy of Petersen’s 4-Wheel & Off-Road Magazine.

First Look: 2011 Jeep Wrangler

Jeep has finally taken the wraps off the 2011 Jeep Wrangler! Its been 70 year since the first Jeep (Willys) rolled of the assembly line. To commemorate the 70th anniversary the 2011 is sporting a revamped interior, but those hoping for the new Penstar 3.6L V6 have to wait one more year till the 2012 arrives. Production started this week, so look for them soon at your local Jeep Dealer, or you could come to SEMA yourself and check out the tricked out Rugged Ridge version!

Download the 2011 Jeep Wrangler Options Guide

Download the 2011 Jeep Wrangler Owners Manual

Rugged Ridge Jeeps and Girls!

So I get a lot of emails and it is hard to read everything that comes through sometimes, but when I get an email that says “Subject:  Jeeps and Girls Photo Shoot”…   I was sold – didn’t need to read it just sign me up!

A local photographer contacted us to use a few our Jeep Wranglers in a photo shoot with some swimsuit models. He is working on an car calendar and wanted to feature some offroad shots using a few of the built Rugged Ridge Jeeps. For some reason it wasn’t very hard to find guys willing to lend him their rigs for the day. These are some test shots we were sent from the initial shoot. Don’t worry there will be more pics to come as this was first round and we are currently scheduling a multistage shoot for this project.



If you like Girls and Cars you need to check out SEMA 2010 Click the Image Below and Register to Win a Free Trip to Las Vegas!!!


 

 

 

 

 

 

 

Around the World in a Jeep. The Paris to New York Transcontinental

They started in the shadow of the Eiffel Tower in Paris France, and now a year a half later sit waiting to cross the Bering Straight. The Goal? To become the first vehicle to travel from Paris to New York (the long way) under its own power. Extreme Expedition has passed through eighteen countries in eighteen months, and looks to add two more to its total as it looks to complete its 25,000 mile voyage this June.

Now, the most dangerous part of the voyage lies ahead as the team waits for the weather to clear before attempting to cross the 60 mile Bering Straight. The team has fitted the Wranglers with pontoons for water crossings and to ensure the vehicles won’t crash down through ice flows. From there the expedition plans to drive from Alaska into Canada before criss-crossing the states on their way to New York City.

If you have a lot of “Free Cash” laying around and want to get in on the action: you can! Around $50,000 will buy you 25 days or so behind the wheel of one of the three heavily modified Jeep Rubicon (JK) Wranglers.

Top Ten Ways to Spend Your Tax Refund

It’s that time of year. The time when hard working tax payers saunter out to their mail boxes, and find a tax bill rebate check waiting for them. If you’re lucky, and you happen to find it before your significant other, you can start plotting and planning on sinking the money into your rig. Here is the Top Ten items that made our Tax Refund Wish List:

10.)  Winch Recovery Gear Kit

If you don’t already own one, then buy it today. Only a tool goes off road without decent first aid and recovery gear kits.






9.)  Cold Air Intake / Performance Filter

Invest in parts that will earn an extra return. Cold Air Intakes and Performance Filters increase horsepower and fuel economy, and put money back where it belongs: in your wallet.






8.)  GPS

A nice GPS with both Road and Topo maps will cost around $150-400. With it you can record your favorite trails, find the next peak and keep from getting lost.






7.)  Off Road Seats

Nothing is worse than a day on the trail in a worn out seat… it is like every rock is personally kicking you in the seat of your pants. Replace your worn and weathered seats with a set custom made for off-road use for a difference you can feel.






6.)  Off Road Lights

Don’t let night fall on your adventure. Create your own daylight long after the sun has gone down. From ultra bright HIDs to traditional halogen lights, there is a light kit to fit your budget.






5.)  Dual Battery Tray

Don’t let your battery die during your next recovery operation. A dual battery tray gives you extra piece of mind, and two batteries to power all your accessories.






4.)  Heavy Duty Winch

You can pick up a heavy duty 8500 LB winch for less than $350 bucks, or you can fork over the same amount to Hillbilly & Son’s Wrecker Service the next time you get stuck.






3.)  XHD Modular Bumper

It’s the only bumper system that allows you to pick and choose from a series of interchangeable components to build the bumper of your choice.






2.)  Lift Kit

Let’s face it: Its not a Jeep until its lifted.






1.)  Take a Jeep Trip.

It may not be cost effective to drive your Jeep across the county, but for just a few hundred dollars you can rent a Jeep in places like Moab, Telluride, Hawaii or Costa Rica.








Win a trip to the 2010 SEMA Show in Las Vegas!

Did you miss Moab? Do you scan magazines and troll the web to see the latest concept cars and hottest new products? Well… Don’t miss SEMA!

The SEMA Show is the world’s premier automotive car show and product showcase. With more than 3.2 million sq. ft. of concept cars, aftermarket vendors and over 2,500 new products on display, right off the Las Veags Strip,  not only is it the hottest auto show on the planet, it is the world’s largest automotive party!. The only problem? The SEMA Show is this exclusive trade show is for  Automotive Aftermarket industry personnel insiders only.

Win your way inside SEMA with Omix-ADA! 5 Lucky winners will win a trip SEMA as courtesy of Omix / Rugged Ridge.

The Grand Prize Winner will receive: Round Trip Air Fare, 4 Nights Accommodation in a 4 or 5 Star Hotel, Night Club Passes, a Spa Treatment, and of course Passes to the SEMA Show!

Register to win (no purchase necessary) at www.omix-ada.com. Fill out the online registration form using promo code “RR Blog”.

Jeep unveils eight Mopar concepts at Moab

Chrysler rolled into Moab with truckloads of “Moparized” Jeeps and wicked Ram Trucks meant to the turn heads of fans at the 44th annual Moab Easter Jeep Safari in Moab, Utah.

“Our customized production vehicles show how Mopar can accessorize Jeep and Ram vehicles that are on the road today while our image vehicles showcase directions we could take in the future,” said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “We will gauge reaction to these vehicles. And as we develop our next generation of new Mopar parts and accessories, we will listen closely to this dedicated group of hard-core off-road enthusiasts.”

“Moparized” Vehicles
The Mopar Underground design team is a small group of dedicated engineers, designers and fabricators who are led by Mark Allen, Chief Designer – Head of Jeep Design Studio, Chrysler Group LLC. The Mopar design team has been customizing production vehicles since 2002 and has introduced nearly 20 concept vehicles to enthusiast crowds at the Moab Jeep Safari.

The Mopar off-road engineering team is led by Keith Montone, Manager – Mopar Jeep and Ram Off-road Engineering, Chrysler Group LLC. This experienced group of vehicle engineers is dedicated to providing Jeep and Ram customers with the best off-road parts and accessories. The team has introduced many new parts and played a key role in developing the first aftermarket lift kits available from an automotive manufacturer.

“Moab is a proving ground for us to test our vehicles on extreme trails alongside our customers,” said Allen. “We will take all of the feedback we get from our customers right back to the design studio with us.”

Following are eight “Moparized” image vehicles that will be shown in Moab:

Jeep Wrangler J7

Jeep Patriot Extreme

Jeep Wrangler Trail Boss

Jeep Nukizer 715

Ram PowerWagon

The General

Mopar Ram Runner

Mopar ImMortal

[media id=5]


Mopar ImMortal Jeep Wrangler Concept

Mopar ImMortal
The Mopar ImMortal is a Jeep Wrangler featuring portal axles, a 5.7-liter HEMI and off-road bumpers. Military-grade portal axle ends are engineered to mate to Mopar’s Pro Rock and Power Wagon performance axles and adapted to fit the suspension. Portal axle ends provide 5 inches of lift and contain a 1.5 gear reduction. Combined with the 4:1 transfer case, the result is a hard-core 100:1 crawl ratio. The Mopar ImMortal is sheathed in Jeep performance body armor for intense protection.

Vehicle Information:

Prototype Mopar portal axle assemblies
42 x 14.5 x 17LT Goodyear MTR tires
Mopar Jeep Wrangler 4:1 Rock Trac transfer case
Mopar Jeep Wrangler 2-inch lift kit
Mopar Performance body armor
Mopar AEV heat-reduction hood
Mopar half-door kit
Mopar sun bonnet
Mopar Jeep Wrangler seat covers
Paint – Viper Snakeskin Green Pearlcoat
Tom Woods custom drive shafts
AEV 5.7-liter HEMI V-8 conversion
Off-road front and rear bumpers
Hydraulic steering assist
Katzkin leather seats


[media id=6]