Rugged Ridge XHD Wheels

XHD-Wheel-Header

Rugged Ridge today introduced its newest custom wheel design for ’07-’14 Jeep® Wranglers (JK), the XHD, an 18 -inch seven spoke aluminum alloy wheel offered in three finishes.

Rugged Ridge’s new XHD Wheel is a direct bolt-on replacement measuring 18×9 inches and features a 12 mm offset and 4.5625 inch backspacing. The new design is hub-centric so the wheel precisely centers itself; resulting in less wheel vibration and allowing ultimate control and consistently smooth travel for even the most rugged of expeditions. In addition to minimizing wheel vibration, Rugged Ridge’s hub centric design also avoids clearance issues for brake rotors, steering components and suspension travel found in other wheels.

Owners can purchase the wheel in their choice of ultra-hard black satin, silver or gunmetal powder-coated finishes; each durable enough to stand up to the abuse of trail duty.

“We’re excited to add these new wheels to our existing line-up of alloys for the JK,” said Pat Johnson, Business Development Manager at Omix-ADA. “Wheels are one of our top selling categories at Omix. New products like this afford us and our retailers great opportunities to grow our business and satisfy the changing tastes of today’s Jeep owners.”

The wheel lip is set off with stainless steel button-head socket cap screws around the perimeter of the wheel, giving a three-piece look and allowing owners to accessorize it with an optional rim protector (Part Number 15250.03).

Rugged Ridge wheels have been independently tested and certified to exceed SAE J2530 standards for wheel strength and durability. The wheel includes a limited lifetime structural warranty as well as a one year finish warranty.

The XHD Wheel is available online and through select Jeep and off-road parts/accessories retailers nationwide starting at $299.99 each.

For more information about Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at (770) 614-6101 or visit its website at www.RuggedRidge.com.

Wheel-Finishes

Part Number Description Price
15305.01 Black Satin $382.99
15305.40 Silver $382.99
15305.30 Gun Metal $382.99
15250.03 Rim Protector $60.99

 

Rugged Ridge All Terrain Modular Steel Bumper System

11542.14-alt

Following the successful introduction of its XHD Modular Aluminum Bumper System, Rugged Ridge today announced it has developed an All Terrain Modular Bumper System made from steel for 2007-2013 Jeep JK Wrangler.

Modeled after its XHD Modular Bumper System, Rugged Ridge set out to create an affordable, yet strong and functional bumper system for the budget-oriented consumer. Offered at a suggested retail price of $600.00 or less, the All Terrain Bumper System includes many of the same features as bumpers priced at $1,000.00 or more.

Rugged Ridge’s All Terrain Modular Bumper System is constructed from durable black powder coated steel and is engineered to offer the highest levels of functionality. Similar to the company’s modular aluminum bumpers, Jeep owners can customize their bumper to fit their specific needs by adding an all-new All Terrain Double X Striker and removable winch plate cover – both exclusive to the new bumper system.

“We realize that as older JK Wranglers are getting second and third owners, investing in aftermarket parts and accessories may be looked at differently. We know that many Jeep owners are looking for value wherever they can, and our new All Terrain Modular Bumper System caters directly to this segment of the market.” said Patrick Bennett, Product Development Manager at Omix-ADA.

The Rugged Ridge All Terrain Modular Steel Bumper System is covered by an industry leading five-year limited warranty and is available online and through select Jeep and off-road parts/accessories retailers nationwide, starting at $319.99.

For more information on Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at (770) 614-6101 or visit their website at www.RuggedRidge.com.

Part Numbers Description Price
11542.14 All Terrain Steel Hoop Over-Rider $116.99
11542.23 All Terrain Steel Stubby Ends $189.99
11541.13 Winch Plate $265.99
11542.13 All Terrain Double X Striker $401.99
11542.02 All Terrain Steel Center Section $422.99

 

Rugged Ridge Hood Catch Kit

Original hood catches degrade and fail and most aftermarket hood catches look spindly. Rugged Ridge introduces the new aluminum Hood Catch Kits for 2007-2013 Jeep® JK Wrangler. The adjustable, durable and aesthetically pleasing catch kits are proportional to the vehicle.

The aluminum hood catch kits are available in stylish silver or black powder-coated finish. The adjustable tension rod guarantees a precise fit. A simple bolt-on application makes the install a breeze for any do-it-yourselver with just basic hand tools.

After extensive research on what Jeep owners wanted to see in an after-market hood catch, the product designer from Rugged Ridge spend countless hours evaluation and testing different designs. An initial showing during an event in Arizona at the beginning of October proved that the final design met and exceeded customer’s expectations as it was well received by Jeep owners.

“We looked at what was currently available for the JK owner in the aftermarket to replace the stock catches and found the offering minimal. That was the reason for us to develop a solid, functional and aesthetically pleasing catch kit.” said Patrick Bennett, Product Development Manager at Omix-ADA.

Rugged Ridge Hood Catch Kits are covered by an industry leading five-year limited warranty and are available online and through select Jeep and off-road parts/accessories retailers nationwide, starting at $99.99. For more information on Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at (770) 614-6101 or visit their website at http://www.RuggedRidge.com.

Part Number Description Price
11116.07 Aluminum Hood Catch Kit, Silver, 07-13 JK Wrangler $137.99
11210.11 Aluminum Hood Catch Kit, Black, 07-13 JK Wrangler $137.99

 

Rugged Ridge XHD High Clearance Bumper Ends

11540.10, 11540.12 & 11540.14

Rugged Ridge, makers of the original modular bumper, today announced the introduction of all-new high clearance bumper ends for its XHD Bumper System. With the success of the modular system since it was first introduced in 2008, Rugged Ridge understood that giving customers additional options would be a good decision.

Rugged Ridge’s new addition to the XHD Steel Modular Bumper System offers additional clearance for trail obstacles and oversize tires, while also offering a unique appearance. In fact, the new bumper ends match up perfectly with OE fender flares and offer a European-influenced style by closing the normal gap between the bumper and the flares.

Each of the new bumper ends are constructed of heavy duty textured black powder coated steel, using a tough E-coat undercoating process that prevents rusting and still matches the existing center section of Rugged Ridge’s XHD bumper system. These ends fit the XHD bumper bases 11540.10 and 11540.11.

“While undergoing trials over the last few years with the current XHD bumper system, we realized that adding high clearance ends to the system as an option, makes the current bumper even more effective on tougher trails and obstacles. We also heard from customers that they didn’t always like the gap between the stock bumper and stock flares. The design of the new ends really solve many concerns our customers had.” said Patrick Bennett, Product Development Manager at Omix-ADA.

Rugged Ridge XHD High Clearance Bumper Ends are covered by an industry leading five-year limited warranty and are available online and through select Jeep and off-road parts/accessories retailers nationwide, starting at $219.99. For more information on Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at (770) 614-6101 or visit their website at http://www.RuggedRidge.com/.

Part Number Description Price
11540.24 XHD High Clearance Bumper Ends, Pair, Textured Black, 07-13 JK Wrangler $295.99

 

Rugged Ridge Bowless XHD Soft Top

When the time comes for Jeep owners to replace their vehicle’s aging soft top, they’re faced with the daunting task of choosing a proper replacement. Omix-ADA, a leading manufacturer of high-quality Jeep accessories, has now made this long-difficult decision much easier for Jeep owners with the availability of its new Rugged Ridge Bowless XHD Soft Top with Door Surround for 1997-2006 Jeep TJ Wrangler.

The Rugged Ridge Bowless XHD Soft Top is the most versatile Jeep soft top on the market, transforming from a full top to a summer brief in seconds. The innovative design completely eliminates the need for the bulky OE soft top frame, creating an aerodynamic “fastback” look. The Bowless XHD Soft Top fits snugly over the factory roll bar and retains the factory door surrounds and tailgate bar to provide an air tight fit.

Manufactured to the same specifications as the factory replacement tops, the Bowless XHD Soft Top features reinforced stitching on the heavy “pull” areas, heavy duty 30 mil thick DOT approved window glass with 31% tint, durable vinyl coated polyester and cotton fabric, and seams sewn with marine grade thread to prevent deterioration or discoloration from the sun. Each soft top kit also includes all necessary hardware for installation as well as aftermarket door surrounds to replace damage or missing original pieces.

“Although the TJ Wrangler has not been in production for some time, we know that Jeep owners have a strong attachment to their vehicles and hold on to them for many years. We developed the Bowless XHD Soft Top to be the last soft top Jeep owners will ever buy, bringing modern style and convenience to older Jeeps.” said Patrick Bennett, Product Development Manager at Omix-ADA.

Rugged Ridge Bowless XHD Soft Tops are covered by an industry leading five-year limited warranty and are available online and through select Jeep and off-road parts/accessories retailers nationwide, starting at $379.99 (starting at $529.99 for XHD Bowless Soft Top with Door Surround). For more information on Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at (770) 614-6101 or visit their website at http://www.RuggedRidge.com.

Part Numbers Description Price
13751.01 Bowless XHD Soft Top w/Door Surround, Black Sailcloth, 1997-2006 TJ Wrangler $865.99
13751.35 Bowless XHD Soft Top w/Door Surround, Black Diamond, 1997-2006 TJ Wrangler $791.99
13751.37 Bowless XHD Soft Top w/Door Surround, Denim Spice, 1997-2006 TJ Wrangler $791.99
13750.01 Bowless XHD Soft Top No Door Surround, Black, 1997-2006 TJ Wrangler $729.99
13750.35 Bowless XHD Soft Top No Door Surround, Black Diamond, 1997-2006 TJ Wrangler $598.99
13750.37 Bowless XHD Soft Top No Door Surround, Denim Spice, 1997-2006 TJ Wrangler $598.99

 

Rugged Ridge All Terrain Floor Liners

Omix-ADA®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories announced today the availability of an expanded line of Rugged Ridge® All Terrain Floor Liners for Jeep, trucks and SUVs with all-new colors and applications. Available in black, gray and tan, Rugged Ridge Floor Liners complement the interior of more than 75 different vehicles from Jeep®, Chevrolet, GMC, Cadillac, Dodge, Ram, Ford, Lincoln, Nissan and Toyota.

 

Rugged Ridge has taken a completely new approach to floor protection. Unlike most floor liners, which are constructed from an extruded sheet of plastic, Rugged Ridge’s All Terrain Floor Liners are injection molded for superior performance and durability. The injection molding process, though more expensive to develop, enables Rugged Ridge to create a floor liner with a precise fit and a deeply formed perimeter wall for maximum coverage.

 

Each Floor Liner features “Deep Tread Technology” with 3/8-inch deep chevrons, nearly three times the depth of other floor liners, to channel debris and moisture. Rugged Ridge All Terrain Floor Liners are engineered to offer complete interior floor protection during everyday use. The Floor Liners were specifically developed with the hunter, fishermen, commercial truck owner and offroader in mind.

 

Vehicle owners can be assured that when Rugged Ridge All Terrain Floor Liners are installed, their investment is protected for the life of the vehicle. All of Rugged Ridge’s All Terrain Floor Liners are covered by a Limited Lifetime Warranty.

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Dave Doetsch to Debut Crush Recovery JK at 2012 SEMA Show

We’ve teamed up with famed Jeep® builder Dave Doetsch, who will publicly unveil his latest project Crush Recovery at the Off-Road Success Center presented by OMIX/Rugged Ridge at the 2012 SEMA Show in Las Vegas, October 30 – November 2.

Based on a 2012 Jeep Wrangler Unlimited Rubicon 4×4, Crush Recovery is designed to be the ultimate off-road vehicle to recover 4x4s stuck in the toughest terrain. Doetsch outfitted the Jeep with more than 60 of the latest products from OMIX’s family of brands including, Alloy USA’s high-strength chromoly axle shafts and Rugged Ridge XHD Modular Aluminum Bumpers and new half doors for Jeep.

Inspiration for the Doetsch’s Crush Recovery stems from both Jeep’s trusted reputation and unmatched versatility. Known as the most capable off-road vehicle on the market, the Jeep Wrangler Unlimited Rubicon 4×4 is the perfect choice for a go-anywhere, off-road recovery vehicle. Additionally, the new for 2012 Jeep color, Orange Crush, provides added utility and safety to Crush Recovery. The vibrant color stands out amongst the green and brown hues of the outdoors, making rescuers easily visible to those in need.

Prior to debuting to members of the press and professionals within the off-road industry at the 2012 SEMA Show at the OMIX/Rugged Ridge Off-Road Success Center, Doetsch will also preview the Jeep to select attendees of the 2012 Airpark Jeep Jamboree in Scottsdale, Ariz. on October 13. For additional information and progress updates on Doetsch’s Crush Recovery vehicle, please stay tuned to the Rugged Ridge blog at ruggedridgeoffroad.com/blog.

A lifelong off-road enthusiast, Dave Doetsch transformed an early childhood interest of monster truck racing to a full-fledged professional business, designing and building some of the off-road industry’s hottest vehicles. Using his degree in mechanical engineering, Doetsch’s expertise has taken him from the rocks in Moab to the halls of The SEMA Show. In fact, in 2010, Doetsch built an appropriately named vehicle, JeepZilla, that was showcased during Jeep’s inaugural win of SEMA’s “Hottest 4×4 of the Year” award. In addition to Jeepzilla, other well-known builds of his include the 2011 Black Widow and 2009’s SIKJeep, one of the first ever Jeep Wrangler JKs to be fitted with 40-inch-tall tires, and a vehicle that helped establish the ever-popular tall tire trend

For additional information on OMIX and Rugged Ridge please visit www.OMIX-ADA.com.

Announcing The Off-Road Success Center at The 2012 SEMA Show

1947 CJ-2A Fire Truck

Calling all dealers, jobbers, installers and other specialty equipment industry enthusiasts attending the 2012 SEMA Show. Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other Truck, SUV and Off-Road equipment is showcased, the new Off-Road Success Center presented by OMIX/Rugged Ridge provides business owners and decision makers who want to be in the dynamic Jeep® and off-road lifestyle market an area to exchange ideas, learn new concepts for success and network with other like-minded people.

British 1944 Willys Special Air Services

Hosted by several third party experts within the industry, as well as leaders from OMIX, the Off-Road Success Center will offer twice daily educational seminars where experts will discuss their first-hand experiences and formulas for success. Additionally, the Off-Road Success Center will include one-on-one consultations, demonstrations and free print materials (seminar dates and times to follow) on these business impacting topics. A range of vehicles illustrating the rich history of the industry will also be on display, including vintage models provided by Jeep® Jamboree USA and OMIX.

Each seminar will be facilitated by OMIX personnel and led by industry specialists, who will share best practices, tips and tricks for maximizing sales, operational and marketing strategies within the off-road industry. Examples and case studies will also be presented. Planned seminars will include:

  • Recession-Proof Your Truck BusinessLifestyle Sells!
  • CA$H, the Fuel of Your BusinessHow to effectively create cash from your operations.
  • Data is the EngineHow to obtain, understand and simplify the loading of effective product data.
  • Dealerships Dealt a Winning HandHow Jeep® and truck dealerships win profit in the aftermarket.
  • Bricks vs. ClicksHow do brick and mortar stores profitability compete with online retailers?
  • Dare to DreamUse your passion to increase sales in the Jeep® and off-road market.
  • Social Media: Find, Connect and Engage CustomersBuild relevant content and consumer advocates to achieve greater success.

Dave Doetsch to Debut Crush Recovery JK at 2012 SEMA Show

We’ve teamed up with famed Jeep® builder Dave Doetsch, who will publicly unveil his latest project Crush Recovery at the Off-Road Success Center presented by OMIX/Rugged Ridge at the 2012 SEMA Show in Las Vegas, October 30 – November 2.

Based on a 2012 Jeep Wrangler Unlimited Rubicon 4×4, Crush Recovery is designed to be the ultimate off-road vehicle to recover 4x4s stuck in the toughest terrain. Doetsch outfitted the Jeep with more than 60 of the latest products from OMIX’s family of brands including, Alloy USA’s high-strength chromoly axle shafts and Rugged Ridge XHD Modular Aluminum Bumpers and new half doors for Jeep.

Inspiration for the Doetsch’s Crush Recovery stems from both Jeep’s trusted reputation and unmatched versatility. Known as the most capable off-road vehicle on the market, the Jeep Wrangler Unlimited Rubicon 4×4 is the perfect choice for a go-anywhere, off-road recovery vehicle. Additionally, the new for 2012 Jeep color, Orange Crush, provides added utility and safety to Crush Recovery. The vibrant color stands out amongst the green and brown hues of the outdoors, making rescuers easily visible to those in need.

Prior to debuting to members of the press and professionals within the off-road industry at the 2012 SEMA Show at the OMIX/Rugged Ridge Off-Road Success Center, Doetsch will also preview the Jeep to select attendees of the 2012 Airpark Jeep Jamboree in Scottsdale, Ariz. on October 13. For additional information and progress updates on Doetsch’s Crush Recovery vehicle, please stay tuned to the Rugged Ridge blog at ruggedridgeoffroad.com/blog.

A lifelong off-road enthusiast, Dave Doetsch transformed an early childhood interest of monster truck racing to a full-fledged professional business, designing and building some of the off-road industry’s hottest vehicles. Using his degree in mechanical engineering, Doetsch’s expertise has taken him from the rocks in Moab to the halls of The SEMA Show. In fact, in 2010, Doetsch built an appropriately named vehicle, JeepZilla, that was showcased during Jeep’s inaugural win of SEMA’s “Hottest 4×4 of the Year” award. In addition to Jeepzilla, other well-known builds of his include the 2011 Black Widow and 2009’s SIKJeep, one of the first ever Jeep Wrangler JKs to be fitted with 40-inch-tall tires, and a vehicle that helped establish the ever-popular tall tire trend

For additional information on OMIX and Rugged Ridge please visit www.OMIX-ADA.com.

Rugged Ridge Snorkel System

Following feedback from Jeep® owners online, Omix-ADA®, a leading manufacturer of high-quality Jeep accessories, today announced the availability of the new, patent pending Rugged Ridge® Modular XHD Snorkel System for two and four-door Jeep Wrangler JK models from 2007-2011 with the 3.8L engine.

The new Modular XHD Snorkel System from Rugged Ridge is available in easily interchangeable high and low mounts and relocates the vulnerable stock air intake through an internal duct system just below the windshield. This new design provides optimum performance and protection as well as a great look over existing, more conspicuous options. Installation requires only minor modifications to the internal fender flange and avoids the major cutting that other kits may require.

Featuring the option of a high-mount ‘ram’ design or the standard low-mount intake, JK owners can easily customize the installation and functionality of their new Rugged Ridge snorkel system to best suit the needs and off-road conditions they may face, including tackling harsh dusty trails or deep water fordings.

The standard Modular XHD Snorkel System comes with a low-mount intake that is located away from the front of the vehicle, a safer position that prevents dangerous exposure to water during fording of rivers and streams. An optional high-mount ‘ram’ accessory moves the air intake up an additional 21-inches to the top of the windshield for deeper water crossing. The new design also benefits from the ability to draw cool air from outside the hot engine bay where the factory air box is located.

Rugged Ridge’s snorkel is manufactured from durable heavy gauge plastic, mandrel bent aluminum and high temperature silicone connecting hoses. A built-in valve allows owners to clean and drain a catch basin, preventing water from entering the intake system while out on the trail. Because this system retains the use of factory style air filters, it is not compatible with other aftermarket cold air intake kits and snorkels.

“When JK owners were asked online what they would like in a snorkel design, the response was overwhelming,” said Matt Stanesic, Director of Engineering at Omix-ADA. “Feedback poured in, starting an amazing interactive process between JK owners and our engineers to work together on a totally new concept. After extensive research and development, the new Modular XHD Snorkel System is finally a reality, delivering on the best of these ideas and creating a revolutionary new product.”

Rugged Ridge Modular XHD Snorkel Systems are covered by an industry leading three-year limited warranty and are available online and through select Jeep and off-road parts/accessories retailers nationwide, starting at $319.99. For more information on Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge at (770) 614-6101 or visit their website at http://www.RuggedRidge.com.

Part Number Description Price
17756.06 Modular XHD Snorkel Low Mount, 07-11 Wrangler 3.8L $508.99
17756.07 Modular XHD Snorkel High Mount w/Ram Intake, 07-11 Wrangler 3.8L $110.99
17756.20 Modular XHD Snorkel Kit*, 07-11 Wrangler 3.8L $540.99