Dispelling the Rumors Around Headlight Euro Guards

1If you have been blessed with the gift of sight and, like me, you spend any amount of time checking out Jeeps, you have probably seen more than your fair share of headlight euro guards. While not an officially registered name for the accessory, it seems as though it is the label most often given for the metal bars that go over a Jeeps iconic round headlights. With a name like “Euro Guard”, safe money would wager that these things were inspired by some feeble attempt at establishing a styling trend, in hopes that the appearance of light guard-equipped Jeeps would spread over mall parking lots around the greater upper Midwest like a wildfire; much like adorable nose rings and alcohol-induced lower back tattoos.

The truth is, headlight euro guards have roots that extend well beyond the origins of the phrase “mall crawler”. The first time a headlight guard was featured on a production Jeep dates all the way back to 1950; making them older than reality TV and even rock music. The Willys M38 was a ¼-ton purpose-built military workhorse that was based on the popular civilian CJ-3A, however was fortified with a reinforced frame & suspension, a stout 24 volt electrical system and, yes, headlight guards. While only a single diagonal bar on each headlight, it is still quite clear that these light protecting guards were behind the looks of today’s euro guards all along.

2

While my heart rests a little easier knowing that euro guards are not just another goofy styling accessory, like louvered triple blade wipers or neon purple ground effects; it’s still hard to piece together how a rugged design feature borrowed from such a legendary combat-proven vehicle can be given a name like “euro guard”. Shouldn’t it have been granted a less fanciful name? Maybe headlight armor…sealed beam shield or even headlamp barriers. It seems to me that tacking ‘euro’ in front of the name incinuates that the vehicles owner is likely be clad in a beret, leather driving gloves with a satiny scarf flowing gently in the breeze as he sports about.

3

Originally, the M38’s headlight guards were implemented as a means of protecting the fragile glass headlamps from hazards that might be encountered on the dirt roads and jungle trails it would certainly be exposed to as they hung precariously out from the steel grille, unlike the recessed lights on prior MB/GPW models. While many of the geographic locations earlier military Jeeps like the MB and GPW, were exposed to were located all across Europe, the M38 was primarily assigned duties in the Korean War during the early fifties. Maybe the responsible marketing people should have named the headlight guards “East Asia Guards”? Best I can tell, that doesn’t have even the slightest ring to it. Nevertheless, I still can’t get behind the name ‘euro guard’.

4

As it turns out, the use of ‘euro’ in the name was really nothing more than a marketing scheme after all; a ploy by some people in white shirts and pressed khakis to relay an inherent sense of exclusiveness, possessing qualities that only the most descriminitaing Frenchman could even identify. You see, since the end of World War II, the Europeans had pretty much lead the way in terms of innovative automotive design. While U.S. manufacturers like Studebaker and Packard were largley using carry-over styling until the mid 50’s, auto crafters in Europe, especially the United Kingdom, were forging new territory with what was widely recognized as exhaustive engineering practices, higher quality materials, noteworthy build standards and styling that was was remarkably more refined than what was being practiced stateside. For those reasons, referring to any mundane gizmo with a ‘euro’ prefix could possibly be all that was needed to skyrocket said gizmo to vast popular appeal, but only in regions far removed from the actual continent of Europe- a practice that is both wide-spread and blessed with long life. Yeah…even Grandmas walker was fair game for the “Euro” treatment. The addition of the ‘Euro’ in the title and suddenly this thing needs not one but TWO hand brakes?

5

In spite of their name, Euro Guards never really pretended to make your Jeep go faster or win you bonus points at the Concours d’Elegance. They are, however, a pretty attractive way to protect your aftermarket headlights from an unexpected run-in with a tree limb while you’re out on the trail. Certainly if headlight guards were cool enough for an inclusion on an old Willys M38, they’re not deserving of even a portion of the negative scrutiny they’ve been exposed to over the years.

6

In the end, we can all agree Euro Guards make a pretty cool accessory to add to your Jeep. They look tough and are simply a breeze to install; in fact, they are the perfect project for those young Jeepers in your family in that they won’t break the bank or leave the family transportation straddling a puddle of costly fluid in the driveway. There are even more modern variations available today that truly do live up to the ‘euro’ name; achieving standards in terms of styling, unique designs and choice materials that make the original headlight guards look their age. You can always find your perfect Euro Guards and a ton of other Jeep stuff at www.ruggedridge.com (beret & scarf not required).

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September 2017 Monthly Update

Elite Fast Track Mounting System

Have the ability to change up the look of your Jeep with our new Elite Fast Track Mounting System. Designed to hold many different configurations for your A-pillar lights to shine. Constructed of high-quality 6061 T6 aluminum, the Elite Fast Track 50-inch LED Light Bar is extremely lightweight but impressively strong, able to withstand the grueling conditions Jeeps are prone to endure. The light bar works with most straight 50-inch LED light bars, including 15209.06, as well as Rigid brand 50-inch curved light bars. It incorporates an aerodynamic design and a durable black textured powder coat finish that gives great protection from the elements, while sturdy steel brackets and Grade 8 mounting hardware insure years of dependable service- all backed by our 5-year limited warranty.

Part Number Description Price
11232.52 Elite Fast Track Mounting System, 50″ Bar, 07-17 Jeep Wrangler JK $266.99
11232.53 Fast Track 50″ Light Bar Kit, 07-17 Jeep Wrangler JK $466.99

 

C3 Tailgate Cover

A versatile Jeep ® deserves versatile accessories and that’s the reason we designed the Rugged Ridge C3 line of cargo area protection products. The C3 Tailgate Cover is the perfect complement to the Rear Cargo Cover or as a simple and effective way to make the most of your Wrangler JK’s tailgate. Constructed from a durable weather-resistant 900 denier weave PVC material that is UV protected, the C3 Tailgate Cover protects the interior from scratches and scuffs while adding valuable storage space for tools, recovery gear or those crucial fluids that always tumble around in the back. Each C3 Tailgate Cover mounts securely with the included hook and loop fasteners so the install is quick and easy and allows for simple removal.
An integrated mesh screen aids with air flow through the cover to the factory vent grille.
 
Part Number Description Price
13260.09 C3 Tailgate Cover, 07-17 Jeep Wrangler JK $66.99

August 2017 Monthly Update

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Montana Bowless Top

Rugged Ridge Montana Top is the most versatile Jeep® soft top on the market today-combining the stunning fastback styling of a bowless top with the built-in ability to go from a fully-enclosed top to a summer brief in an instant! Best of all, no more unsightly top frame to block your view. The Montana Bowless Top fits snuggly over the factory roll bar and works with your factory door surrounds and tailgate bar, delivering a uniform air-tight fitment with an aerodynamic style all its own. Converting to a stylish summer top is as easy as unzipping the rear window. The Montana Bowless Top comes with noise reducing Whisper Bars for the
quietest bowless top on the market. The top is made to the same strict quality standards as our factory replacement soft tops, with reinforced stitching on heavy “pull” areas, as well as heavy-duty 30 mil thick DOT approved 31% tint window glass, durable vinyl-coated polyester and cotton fabrics, and seams stitched entirely using marine grade thread to resist fading and deterioration from extended exposure to the elements.

Part Number Description Price
Montana Top, Bowless, Black Diamond; 97-06 TJ
$537.99

July 2017 Monthly Update

Elite Pivotal Headlight Euro Guards

Protect your headlights with Rugged Ridge’s Elite Headlight Euro Guards. Constructed with cast aluminum for a lightweight option to guard your headlights. The euro guards offer a variety of looks for your Jeep with the patent pending design that locks at any point for different angles. Pivotal Headlight Guards feature a textured black powder coat, vibrant red powder coat or classic raw (paintable) aluminum finish. Installs easily in minutes using factory hardware and replaces the factory headlight retaining ring.

Part Number Description Price
11230.14 Elite, Pivotal Headlight Euro Guard, Raw, 07-17 Jeep® Wrangler JK $66.99
11230.17 Elite, Pivotal Headlight Euro Guard, Red, 07-17 Jeep® Wrangler JK $66.99

Elite Antenna Base

Your Antenna is one of the most overlooked features on your Jeep but Rugged Ridge is looking to change that. Upgrade your antenna with the Elite Antenna Base, gives a modern look while offering a sturdy base. Offered in a variety of different finishes such as black, red, and a paintable version.

Part Number Description Price
17212.13 Elite Antenna Base, Black, 07-17 Jeep® Wrangler JK $26.99
17212.14 Elite Antenna Base, Red, 07-17 Jeep® Wrangler JK $26.99
17212.15 Elite Antenna Base, Paintable, 07-17 Jeep® Wrangler JK $26.99

Rugged Ridge releases new Hood Bra for 2007-2017 Jeep Wrangler JK

Superior hood protection in a great-looking and stylish accessory

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new Hood Bra for 2007-2017 Wrangler JK / JKU models.

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK. Photo Credit: Rugged Ridge

Rugged Ridge Hood Bra for JK offers attractive styling and exceptional paint protection for 2007-2017 Wrangler JK.
Photo Credit: Rugged Ridge

Designed for JK owners who wish to protect their hood from exposure to bugs, rock chips and debris, the Rugged Ridge Hood Bra is constructed of a durable crush grain vinyl, which offers an added layer of protection where it’s needed most.

The Hood Bra’s one-piece design makes it extremely simple to install, securing tightly to the JK hood footman loop in just minutes. The inner lining of the bra is pillow- soft, shielding the paint from scuffs and scratches while simultaneously protecting the vehicle from debris.

Since the Rugged Ridge Hood Bra is designed specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and can be removed quickly and easily stored when not in use.

The Rugged Ridge Hood Bra is backed by an industry-leading five-year limited warranty and is available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $44.99.

For more information about the new JK Hood Bra, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

Part Number Description MSRP
12112.01 Hood Bra, Black, 07-17 Jeep Wrangler JK/JKU $44.99

Rugged Ridge expands Elite Line of Exterior Accessories for 2007-2017 Wrangler JK/JKU models

New Light Guards added to deliver full vehicle protection

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the expansion of its Elite Line of exterior styling accessories with the addition of its Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards for 2007-2017 Jeep Wrangler JK and JKU models.

Rugged Ridge’s Elite Line of exterior accessories features patented designs intended to provide an attractive and desirable option for JK owners that incorporates Rugged Ridge’s exclusive Elite Line styling, high-quality materials and premium finishes – elements selected to separate the Elite products from others currently found in the JK aftermarket.

Rugged Ridge’s new Elite Turn Signal Guards, Elite Fog Light Guards and Elite Side Marker Light Guards all feature full die-cast aluminum construction, along with a premium black powder coated finish, chosen for its exceptional durability and appearance.

The new Elite Light Guards are designed with the same distinctive styling as the Elite Headlight Guards for a complete lighting protection package that delivers a cohesive appearance.

The Rugged Ridge® Elite Line of exterior accessories for Wrangler JK and JKU models are backed by an industry-leading five-year limited warranty and are available online and through select Jeep and off- road accessories retailers nationwide.

For more information about the Elite Line of products, Rugged Ridge’s complete line of high-quality Jeep and off-road parts or to find an authorized retailer, please contact Rugged Ridge at 770-614- 6101 or visit www.RuggedRidge.com

Part Number Description MSRP
11231.26 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.27 Elite Side Marker Guard; 07-17 Jeep Wrangler JK/JKU $33.99
11231.28 Elite Fog Light Guard; 07-17 Jeep Wrangler JK/JKU $33.99

June 2017 Monthly Update

Trek 8 Wheels for Renegade

Start customizing the look of your Renegade with Rugged Ridge’s Trek 8 Wheels. Made with aluminum alloy to be lightweight and a one piece design. The Rugged Ridge Trek 8 Aluminum wheel combines high-end looks of an aftermarket rim with a factory-quality fitment, all while exceeding strenuous SAE J2530 standards for safety.

Part Number Description Price
15307.02 TREK 8 Wheel, Black, Aluminum Wheel, 14-17 Renegade $213.99

Perforated Grille Inserts

Add a aggressive look to your Jeep with our Perforated Grille Inserts. Constructed of durable UV-treated space age plastic that resists fading, cracking, and warping for years of good looks, these Mesh Grille Inserts are molded for a precise custom fit and an easy installation with no drilling or tools required.

Part Number Description Part Number
11306.31 Grille Inserts, Perforated, Black, 07-17 Jeep Wrangler JK $69.99

Alloy USA launches new line of Aluminum Differential Covers for Dana 30, 35, and 44 axles

New Heavy-Duty Covers are Engineered for Superior Off-Road Protection

Alloy USA®, a leading manufacturer of performance drivetrain products, announced the release of its new line of Aluminum Differential Covers for the Dana 30, 35 and 44 differentials. Each cover is designed to help protect internal components from damage caused by contact with rocks and other off-road hazards as well as aid in dissipating damaging heat.

The new matte red powder coated Aluminum Differential Covers are constructed from A356-T6

coat and are engineered to protect differentials from costly trail damage. Photo Credit: Alloy USA

coat and are engineered to protect differentials from costly trail damage.
Photo Credit: Alloy USA

cast aluminum for impact resistance. Additionally they feature a precision machined sealing surface, allowing gaskets or RTV sealant to be used for a leak-free seal.

Alloy USA Aluminum Differential Covers are engineered to provide an improved level of protection over factory stamped steel differential covers and add a stylish accent to any Jeep. The covers feature a magnetic drain plug for trouble-free maintenance and a specially designed dipstick bolt to help Jeep owners avoid issues from over- or under-filling their differentials.

Backed by Alloy USA’s five-year limited warranty the, Alloy USA Aluminum Differential Covers are available online and through select Jeep and off-road parts and accessories retailers nationwide with an MSRP of $114.99.

For more information about the new Alloy USA Aluminum Differential Covers or Alloy USA’s complete line of performance drive train products or to find an authorized retailer, please contact Alloy USA at 770-614-6101 or visit www.alloyusa.com

Part Number Description MSRP
11210 Aluminum Differential Cover, Dana 30, Red $114.99
11211 Aluminum Differential Cover, Dana 35, Red $114.99
11212 Aluminum Differential Cover Dana 44, Red $114.99

May 2017 Monthly Update

Steel Body Armor Cladding

No matter what outdoor adventures you put your Jeep through, we’ve got you covered in the most important area with our Steel Body Armor Cladding for your rocker panel. Constructed with 3 mm thick steel plate that shields your JK’s lower body panels. Design that features a rugged black textured powder coat that offers impressive looks and superior résistance to rust and corrosion, backed by the added assurance of our 5-Year Limited Warranty. Available for both 2 and 4-door JK models.

Part Number Description Price
Steel Body Armor Cladding, 07-17 Jeep Wrangler Unlimited, 4 Door 11615.10 $333.99
Steel Body Armor Cladding, 07-17 Jeep Wrangler, 2 Door 11615.11 $266.99

Stubby Trail Mirror Kit

Taking your doors off your Jeep shouldn’t mean horrible visibility, with our Stubby Trail Mirrors you’ll be driving safe. Each mirror arm is reduced by three inches, allowing the mirror to hug more tightly to the vehicles body. Available with both round and rectangular mirror heads, Rugged Ridge Stubby Mirrors textured black powder coat looks great on any paint color and installs easily with the included mounting hardware. When it’s time to put the doors back on, these mirrors can be removed quickly with a few turns of the convenient thumb screw. A convenient bolt-on mirror solution for when you want to leave the doors at home – also great with tube or safari doors. Each mirror includes a mirror head, mirror arm, mounting bracket, bushing, thumbscrew, gasket and hardware (pairs include two complete mirror assemblies).

Part Number Description Price
11025.19 Stubby Trail Mirror, Round, Textured Black, 97-17 Jeep Wrangler JK $46.99
11025.20 Stubby Trail Mirror, Rectangular, Textured Black, 97-17 Jeep Wrangler JK $46.99
11025.21 Stubby Trail Mirror, Round Pair, Textured Black, 97-17 Jeep Wrangler JK $86.99
11025.22 Stubby Trail Mirror, Rectangular Pair, Textured Black, 97-17 Jeep Wrangler JK $86.99

Spartacus HD Tire Carrier Kit

Carry your tires with ease and without the extra heavy weight of a steel mount carrier with our HD Tire Carrier. Perfect for 97-06 Jeep Wrangler TJ, Rubicon and Unlimited that delivers the perfect balance of strength & stability. The Spartacus HD Tire Carrier incorporates a brutally strong die-cast aluminum hinge casting, forged steel hinges and hardened steel pins that replaces the feeble stock tailgate hinges for greater load-bearing capacity while still allowing smooth, one-handed access to the cargo area. The HD Tire Carrier Wheel Mount is constructed of sturdy steel so it can handle those over-sized wheel & tire combinations while retaining the factory high mount brake light. Both the hinge casting and wheel mount are protected with a durable black textured powder coat to fend off the elements in even the harshest off-road conditions. Compatible with OE and most aftermarket rear bumpers, the HD Tire Carriers design makes it the most versatile and functional tire carrier on the market today. No drilling required.

Part Number Description Price
11546.60 Spartacus HD Tire Carrier Kit, 97-06 Jeep Wrangler TJ $599.99
11546.61 Spartacus HD Tire Carrier, Hinge Casting, 97-06 Jeep Wrangler TJ $527.99
11546.62 Spartacus HD Tire Carrier, Wheel Mount, 87-06 Jeep Wrangler YJ/TJ $93.99

Rugged Ridge introduces new Elite Fast Track Light Bar for 2007-2017 Jeep Wrangler JK/JKU

Modular Design Offers Versatility for Any Season or Off-Road Activity

Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new Elite Fast Track Modular Light Bar for 2007-2017 Jeep Wrangler JK and JKU models.

The new Rugged Ridge Modular Light Bar allows for numerous lighting and accessory configurations on 07-16 Jeep Wrangler JK models. Photo Credit: Rugged Ridge

The new Rugged Ridge Modular Light Bar allows for numerous lighting and accessory configurations on 07-16 Jeep Wrangler JK models.
Photo Credit: Rugged Ridge

This new Modular Light Bar for Jeep JK features the ability to arrange and configure lights, trail mirrors, camera mounts and accessories in countless arrangements, for ultimate versatility based on any Jeep owner’s exact needs. Both the vertical A-pillar sections of the light bar as well as the horizontal top bar are built from sturdy extruded aluminum and feature integrated channels that allow for mounting of various light and accessory brackets that can be reconfigured easily and repeatedly when the need arises.

The Elite Fast Track Modular Light Bar works with LED lights regardless of length – curved or straight – while the upper crossbar features an aerodynamic design to alleviate airflow turbulence that often results in unwanted soft top buffeting and whistling.

“We wanted to engineer a light bar that was uncompromising in that it allows Jeep enthusiasts to customize their vehicle to fit any specific need,” said Patrick Bennett, Product Development Manager at Omix-ADA / Rugged Ridge. “With the new Modular Light Bar, trail mirrors and action cams can be mounted in the warmer seasons, yet can easily be swapped for driving lights when the winter weather sets in. We like to think JK owners can have it all with Rugged Ridge’s new light bar.”

The Rugged Ridge Modular Light Bar makes no compromises in materials, using high-quality 6061 T6 aluminum for the A-pillar sections and upper crossbar, with steel mounting brackets and Grade 8 hardware for sound structural integrity. A durable textured black powder coat provides protection from corrosion and keeps the light bar looking new for years to come. The Rugged Ridge Modular Light Bar is backed by an industry-leading five-year limited warranty and is available online and from select Jeep and off-road retailers nationwide with a suggested MSRP of $439.99.

For more information about the Rugged Ridge Modular Light Bar and Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

Part Number Description MSRP
11232.05 Aluminum Windshield Light Bar, 07-16 Wrangler JK $439.99