Working the Night Shift

Sometimes I wonder if I’m the only one. While this sounds like a vague introduction to some sort of seriously uncomfortable introspection. It’s really not. I often lay awake at night and I think about it. Certainly there are others who face the same struggles as I. Ones who, when they have some considerable task or project at hand, toil away at that task while they sleep or, at least, in the time set aside for sleeping. Does it occupy their thoughts, even while they sleep?

1I am unfortunately plagued with this anomaly and I’m not able to find a solution that enables me to move past it. For example, I am currently entertaining the prospect of upgrading the rear differential in my Jeep- something beefy and less prone to breakage than my factory Dana 35. Beginning around 3 a.m. each night, I find myself sifting through the makes and models of trucks that incorporate my desired differential from the factory; noting each one in detail so as to better focus my quest. I see virtual fields of these trucks and I inspect them from a hazy distance as though I am planning my most efficient attack. I ponder what specific drivetrain configurations and trim levels might best offer the possibility of finding the gear ratio that I need. Even in my sleep, I often stroll through the salvage yard’s automotive haystack perusing the array of vehicles; looking with stern devotion for that solitary hidden needle I long to acquire. Certainly this is some sort of odd syndrome that simply hasn’t been named yet.

While my nightly jaunts are usually centered around an automotive theme, I’m sure individuals with varied interests endure similar experiences with a subject that is tailor-made for them. I’ve heard that people whose jobs have a certain level of redundancy to them often find themselves performing that redundant action while they slumber. Like the guy who severs the heads from the chickens at the poultry plant or the lady who refills the soap dispensers in the rest stop bathroom. I much prefer my subliminal strolls through the imagined scrapyard to the ideas of making donuts or filling out tax forms in my sleep, much less decapitating chickens.

Unlike my real self, my subconscious self is extremely capable of multi-tasking too. I am currently committed to the task of rebuilding a Toyota 22R carburetor for a good friend of mine. I’ve already purchased the rebuild kit, with its abundance of gaskets and springs. I have the assembly diagrams printed and all the tools necessary to undertake its renovation. The only thing I have not afforded the mission is the ample portion of time to get it done. Not to worry though…I find myself meticulously dismantling the carbs complex series of linkages and cleaning its countless crooks and crannies. I labor not at a workbench however, as most would, but rather under cover of darkness while I sleep. Each venturi, O-ring and pump diaphragm is attentively tended to with exacting precision- like that of someone wholly awake.


Despite the fact that I bring it on myself, I do try to justify my particular strain of insomnia with the thought that foolishness sleeps soundly while those blessed with a thirst for knowledge toss and turn in search of answers; ones that might only be found by the light of day. While previewing a job over and over in your mind doesn’t make you any better-prepared to actually do the job, telling myself it does helps me sleep at night, figuratively speaking, of course. I’m sure when I actually hit the junkyard to find my donor rear differential, I’m sure it will seem like I’ve been there before. Like my course was planned.

This past weekend, while I was engaged in another subconscious junkyard expedition, it suddenly occurred to me that I needed to get in my Jeep and drive to Toledo, the birthplace of the Jeep Wrangler and the hometown for the manufacturing of Jeeps since the very beginning. Since 2016, the city of Toledo celebrates their proudest export with a little celebration they call the Toledo Jeep Fest, featuring an untold number of Jeeps from across the country, all gathered in one place. The yearly event features an enormous parade of Jeeps wheeling through the center of town, which is often the highlight of the weekend. If I’m not sleeping, I should probably go!!! Or even if I am??


And just like that, my semi-lucid brain concocted a haphazard plan to drive my ’93 Wrangler YJ to Toledo, Ohio- a distance much farther then I have ever ventured before in my rattle can. I even bolstered my newfound cause with the premise that my particular Jeep will officially celebrate its 25th birthday this year. What better way to celebrate Jeeps long-standing spirit of adventure than by casting caution strongly into the wind and embarking on a cross-country trek in my own Jeep? Curse the noisy off-road tires and meager fuel economy; let’s take this show on the road! We’ll drive north at speeds that will transform my beloved YJ into nothing short of a blur in the eyes of passersby. A cumbersome beast who has taken up a stationary residence in the slow lane; trudging along in hopes of finding my way to some like-minded individuals dabbling in my same breed of sleep deprivation. Or, at the very least, to take in some really cool Jeeps. Something to fuel my next wave of fever dreams upon my return home.


And so I will spend many of my precious spare hours over the upcoming months readying the Jeep for the long trip ahead. I’m sure that many of the issues that I need to address in preparation for the journey will busy my mind much longer than they occupy my hands. I suppose it’s just the way that I’m wired. Fortunately for me, I find considerable enjoyment in the preparation for such a trip as I do in the trip itself. Much like the reward of spending time with your kids before they learned to loathe your existence. The pleasure of doing something with them almost paled in comparison to the joy of just being with them.

I plan to document my trip to the Toledo Jeep Fest in August with photos and a journal that relays the tale of my travels. Feel free to follow along at . Hopefully it will be all the fun of making the trip yourself without any of the sleepless nights. Maybe you can take the wheel for an hour or so while I catch a few winks?? OlllllllO


Jeep Heritage Expo



Omix-ADA hosted it’s inaugural Jeep Heritage Expo, celebrating 75 years of Jeep.

For the first time ever Omix-ADA opened up its doors to the public. It gave the public a rare look into it’s 230,000 square feet facility where more than 20,000 Omix-ADA brand parts are developed and house. Omix-ADA’s complete vintage and historic Jeep Collection were on display as well featuring more than 30 of the worlds rarest Jeeps to the public.

The event also featured a Jeep Show & Shine that benefited the American Diabetes Association. 100 percent of the vehicle entry fees were donated to the American Diabetes Association.

In addition, there were a number of activities for children and families, including remote control Jeep races, carnival games, giveaways and more. Food was available onsite from the region’s top food trucks.

Check out the gallery below!

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Sheriff’s Jeep Fest

The Sheriff’s JeepFest 2013 is a 3 day event that takes place in Pickens County Georgia the weekend of September 6th-8th. Pickens County is located one hour northwest of Atlanta and is the gateway to the Appalachian Mountains. Come stop by the even and catch us there.

The JeepFest is an annual event that is sponsored and operated by the Pickens Sheriff’s Office. Sheriff Donnie Craig is an avid and active supporter of the Georgia Sheriff’s Youth Homes and hosts this event as one of the major annual fund-raisers for the Youth Homes.

Please take a moment to visit the web site of the Georgia Sheriff’s Youth Homes and see what you can be a part of:

The event is staffed by volunteers from law enforcement agencies and local Jeep Clubs from all over North Georgia ensuring a high-quality, safe and well organized event in a family-friendly environment.

We are very excited about some of the sponsors and vendors that will be at the event providing you access to the some of the major names and manufactures in the off-road industry.

In the evenings you can hang out at the bonfire, socialize with other jeepers, kick tires and listen to some great music!

Source Sheriff’s Jeep Fest

Jeep® Jamboree 2013 Schedule

Jeep® Jamboree 2013 Schedule Announced

The official Jeep Jamboree schedule for 2013 has been released, including several new locations. Registration begins December 1st, make sure to visit their website for more information:

Trip Name Date City State
9th Texas Spur March 21-23 Llano Texas
20th Pine Barrens March 21-23 Hammonton New Jersey
1st Parker Arizona – New! April 18-20 Parker Arizona
20th Cajun April 25-27 St. Francisville Louisiana
9th Tennessee Mountains – 3 DAY EVENT! April 24-27 Oak Ridge Tennessee
23rd Arch Canyon April 25-27 San Juan County Utah
6th Top of the Ozarks May 9-11 Seymour Missouri
21st Big Bear May 9-11 Big Bear Lake California
16th Land Between The Lakes May 16-18 Marshall County Kentucky
25th Palo Duro May 30-June 1 Amarillo Texas
22nd Canyon de Chelly May 30-June 1 Chinle Arizona
4th Badlands May 30-June 2 Attica Indiana
21st Drummond Island June 20-22 Drummond Island Michigan
16th Penn’s Woods June 20-22 Bradford Pennsylvania
7th Killington July 18-20 Killington Vermont
18th Northwoods – Mole Lake July 18-20 Crandon Wisconsin
1st Roof of the Rockies – New! August 1-3 Snowmass – Aspen Colorado
2nd Coal Mountain Aug. 1-3 Shimoken Pennsylvania
16th Rubicon Trail Aug. 8-11 The Rubicon Trail California
5th Big Horn Mountains Aug. 29-31 Dayton Wyoming
21st Black Hills Sept. 5-7 Deadwood South Dakota
3rd Laurel Highlands Sept. 12-14 Farmington Pennsylvania
26th Ouray Sept. 12-14 Ouray Colorado
16th Catskill Mountains Sept. 19-21 Monticello New York
24th Maine Mountains Oct. 3-5 Bethel Maine
24th French Lick Oct. 3-5 French Lick Indiana
15th Moab Oct. 17-19 Moab Utah
20th Gateway to the Cumberlands Oct. 24-26 Williamsburg Kentucky
24th Ouachita Oct. 24-26 Hot Springs Arkansas
4th Cullman Alabama Oct. 31-Nov. 2 Cullman Alabama

Come See Rugged Ridge at The 2012 Off-Road Expo

Visit Omix-ADA/Rugged Ridge at this year’s Lucas Oil Off-Road Expo powered by General Tire! Check out some of our newest products and promotions! The show is held in Pomona, CA from October 6th through the 7th. Find us at Booth# 4719 in Building# 4.

The expo offers you the greatest collection of off-road companies, parts, equipment, gear, and experts ever assembled in America. From off-road racing to rock crawling, trail riding to sand sports, to motorcycles and ATV’s, to camping and adventure travel, you have the unique opportunity to meet and talk with the most knowledgeable people in the off-road industry. With a full weekend of excitement and 10 acres of off-road vendors in one location, you will see everything that is going on in the dynamic world of off-road.

Announcing Speakers & Case Study Topics for Expert Business Seminars at SEMA

Off-Road Success Center Presented In Truck, SUV, Off-Road Section Of Upper South Hall October 31 – November 2 at the 2012 SEMA Show

Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, Omix-ADA/Rugged Ridge are proud to present the cast of expert speakers and case studies it will feature as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep® and off-road lifestyle market.

Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other truck, SUV and off-road equipment is showcased, each seminar is free of charge and will be facilitated by Omix-ADA leadership and led by industry experts, who will share best practices, tips and tricks for maximizing sales, marketing and operational strategies within the aftermarket industry.

Planned seminars, speakers and case studies included below. For more information on the seminars and bios of the speakers, please click the seminar title below:

10:00 AM Social Media:
Find, Connect &
Engage Customers
Data is the Engine CA$H, the Fuel of
Your Business
Recession-Proof Your
Truck Business
2:00 PM Dealerships Dealt
A Winning Hand
Dare to Dream Bricks vs. Clicks


Announcing The Off-Road Success Center at The 2012 SEMA Show

1947 CJ-2A Fire Truck

Calling all dealers, jobbers, installers and other specialty equipment industry enthusiasts attending the 2012 SEMA Show. Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other Truck, SUV and Off-Road equipment is showcased, the new Off-Road Success Center presented by OMIX/Rugged Ridge provides business owners and decision makers who want to be in the dynamic Jeep® and off-road lifestyle market an area to exchange ideas, learn new concepts for success and network with other like-minded people.

British 1944 Willys Special Air Services

Hosted by several third party experts within the industry, as well as leaders from OMIX, the Off-Road Success Center will offer twice daily educational seminars where experts will discuss their first-hand experiences and formulas for success. Additionally, the Off-Road Success Center will include one-on-one consultations, demonstrations and free print materials (seminar dates and times to follow) on these business impacting topics. A range of vehicles illustrating the rich history of the industry will also be on display, including vintage models provided by Jeep® Jamboree USA and OMIX.

Each seminar will be facilitated by OMIX personnel and led by industry specialists, who will share best practices, tips and tricks for maximizing sales, operational and marketing strategies within the off-road industry. Examples and case studies will also be presented. Planned seminars will include:

  • Recession-Proof Your Truck BusinessLifestyle Sells!
  • CA$H, the Fuel of Your BusinessHow to effectively create cash from your operations.
  • Data is the EngineHow to obtain, understand and simplify the loading of effective product data.
  • Dealerships Dealt a Winning HandHow Jeep® and truck dealerships win profit in the aftermarket.
  • Bricks vs. ClicksHow do brick and mortar stores profitability compete with online retailers?
  • Dare to DreamUse your passion to increase sales in the Jeep® and off-road market.
  • Social Media: Find, Connect and Engage CustomersBuild relevant content and consumer advocates to achieve greater success.

Our SEMA 2010 Booth

In case you missed us this year, check out the pictures below highlighting the best of our vintage military theme!

Rugged Ridge Wins 2 Sema Awards!

That’s right! We have won top award in best new interior accessories this year for our 2007-2010 JK Interior Trim Kits! We also won Runner Up for our Tire Carrier Linkage! Stay tuned for more updates from this year’s SEMA Show!