Working the Night Shift

Sometimes I wonder if I’m the only one. While this sounds like a vague introduction to some sort of seriously uncomfortable introspection. It’s really not. I often lay awake at night and I think about it. Certainly there are others who face the same struggles as I. Ones who, when they have some considerable task or project at hand, toil away at that task while they sleep or, at least, in the time set aside for sleeping. Does it occupy their thoughts, even while they sleep?

1I am unfortunately plagued with this anomaly and I’m not able to find a solution that enables me to move past it. For example, I am currently entertaining the prospect of upgrading the rear differential in my Jeep- something beefy and less prone to breakage than my factory Dana 35. Beginning around 3 a.m. each night, I find myself sifting through the makes and models of trucks that incorporate my desired differential from the factory; noting each one in detail so as to better focus my quest. I see virtual fields of these trucks and I inspect them from a hazy distance as though I am planning my most efficient attack. I ponder what specific drivetrain configurations and trim levels might best offer the possibility of finding the gear ratio that I need. Even in my sleep, I often stroll through the salvage yard’s automotive haystack perusing the array of vehicles; looking with stern devotion for that solitary hidden needle I long to acquire. Certainly this is some sort of odd syndrome that simply hasn’t been named yet.

While my nightly jaunts are usually centered around an automotive theme, I’m sure individuals with varied interests endure similar experiences with a subject that is tailor-made for them. I’ve heard that people whose jobs have a certain level of redundancy to them often find themselves performing that redundant action while they slumber. Like the guy who severs the heads from the chickens at the poultry plant or the lady who refills the soap dispensers in the rest stop bathroom. I much prefer my subliminal strolls through the imagined scrapyard to the ideas of making donuts or filling out tax forms in my sleep, much less decapitating chickens.

Unlike my real self, my subconscious self is extremely capable of multi-tasking too. I am currently committed to the task of rebuilding a Toyota 22R carburetor for a good friend of mine. I’ve already purchased the rebuild kit, with its abundance of gaskets and springs. I have the assembly diagrams printed and all the tools necessary to undertake its renovation. The only thing I have not afforded the mission is the ample portion of time to get it done. Not to worry though…I find myself meticulously dismantling the carbs complex series of linkages and cleaning its countless crooks and crannies. I labor not at a workbench however, as most would, but rather under cover of darkness while I sleep. Each venturi, O-ring and pump diaphragm is attentively tended to with exacting precision- like that of someone wholly awake.

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Despite the fact that I bring it on myself, I do try to justify my particular strain of insomnia with the thought that foolishness sleeps soundly while those blessed with a thirst for knowledge toss and turn in search of answers; ones that might only be found by the light of day. While previewing a job over and over in your mind doesn’t make you any better-prepared to actually do the job, telling myself it does helps me sleep at night, figuratively speaking, of course. I’m sure when I actually hit the junkyard to find my donor rear differential, I’m sure it will seem like I’ve been there before. Like my course was planned.

This past weekend, while I was engaged in another subconscious junkyard expedition, it suddenly occurred to me that I needed to get in my Jeep and drive to Toledo, the birthplace of the Jeep Wrangler and the hometown for the manufacturing of Jeeps since the very beginning. Since 2016, the city of Toledo celebrates their proudest export with a little celebration they call the Toledo Jeep Fest, featuring an untold number of Jeeps from across the country, all gathered in one place. The yearly event features an enormous parade of Jeeps wheeling through the center of town, which is often the highlight of the weekend. If I’m not sleeping, I should probably go!!! Or even if I am??

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And just like that, my semi-lucid brain concocted a haphazard plan to drive my ’93 Wrangler YJ to Toledo, Ohio- a distance much farther then I have ever ventured before in my rattle can. I even bolstered my newfound cause with the premise that my particular Jeep will officially celebrate its 25th birthday this year. What better way to celebrate Jeeps long-standing spirit of adventure than by casting caution strongly into the wind and embarking on a cross-country trek in my own Jeep? Curse the noisy off-road tires and meager fuel economy; let’s take this show on the road! We’ll drive north at speeds that will transform my beloved YJ into nothing short of a blur in the eyes of passersby. A cumbersome beast who has taken up a stationary residence in the slow lane; trudging along in hopes of finding my way to some like-minded individuals dabbling in my same breed of sleep deprivation. Or, at the very least, to take in some really cool Jeeps. Something to fuel my next wave of fever dreams upon my return home.

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And so I will spend many of my precious spare hours over the upcoming months readying the Jeep for the long trip ahead. I’m sure that many of the issues that I need to address in preparation for the journey will busy my mind much longer than they occupy my hands. I suppose it’s just the way that I’m wired. Fortunately for me, I find considerable enjoyment in the preparation for such a trip as I do in the trip itself. Much like the reward of spending time with your kids before they learned to loathe your existence. The pleasure of doing something with them almost paled in comparison to the joy of just being with them.

I plan to document my trip to the Toledo Jeep Fest in August with photos and a journal that relays the tale of my travels. Feel free to follow along at www.RuggedRidge.com/blog . Hopefully it will be all the fun of making the trip yourself without any of the sleepless nights. Maybe you can take the wheel for an hour or so while I catch a few winks?? OlllllllO

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Jeep Heritage Expo

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Omix-ADA hosted it’s inaugural Jeep Heritage Expo, celebrating 75 years of Jeep.

For the first time ever Omix-ADA opened up its doors to the public. It gave the public a rare look into it’s 230,000 square feet facility where more than 20,000 Omix-ADA brand parts are developed and house. Omix-ADA’s complete vintage and historic Jeep Collection were on display as well featuring more than 30 of the worlds rarest Jeeps to the public.

The event also featured a Jeep Show & Shine that benefited the American Diabetes Association. 100 percent of the vehicle entry fees were donated to the American Diabetes Association.

In addition, there were a number of activities for children and families, including remote control Jeep races, carnival games, giveaways and more. Food was available onsite from the region’s top food trucks.

Check out the gallery below!

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SEMA Cares/Omix-ADA Custom Jeep Raises $85,000 for Charity

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Omix-ADA Jeep Wrangler JK Sport was featured at the 2014 SEMA show which raised $85,000 to help SEMA Cares charities through the Barrett-Jackson auction in Arizona.

The Wrangler was purchased through the funds of Omix-ADA’s 2013 SEMA Cares donation. The Jeep was customized through collaboration with Alex Xydias Center for Automotive Arts. The Jeep is offroad ready featuring $30,000 in aftermarket parts and accessories. The build took place at the SEMA Garage in Diamond Bar, California by a team of students using parts from several donor companies.

 

Sheriff’s Jeep Fest

The Sheriff’s JeepFest 2013 is a 3 day event that takes place in Pickens County Georgia the weekend of September 6th-8th. Pickens County is located one hour northwest of Atlanta and is the gateway to the Appalachian Mountains. Come stop by the even and catch us there.

The JeepFest is an annual event that is sponsored and operated by the Pickens Sheriff’s Office. Sheriff Donnie Craig is an avid and active supporter of the Georgia Sheriff’s Youth Homes and hosts this event as one of the major annual fund-raisers for the Youth Homes.

Please take a moment to visit the web site of the Georgia Sheriff’s Youth Homes and see what you can be a part of: www.georgiasheriffsyouth.org

The event is staffed by volunteers from law enforcement agencies and local Jeep Clubs from all over North Georgia ensuring a high-quality, safe and well organized event in a family-friendly environment.

We are very excited about some of the sponsors and vendors that will be at the event providing you access to the some of the major names and manufactures in the off-road industry.

In the evenings you can hang out at the bonfire, socialize with other jeepers, kick tires and listen to some great music!

Source Sheriff’s Jeep Fest

2013 Jeep Beach – Fun In The Sun Fun In Daytona Beach

jeepbeach1Jeep Beach is an event put on every year in Daytona Beach, Florida, by the Mid Florida Jeep Club. The title sponsors that help make it all possible are Rugged Ridge and BF Goodrich. Rugged Ridge has been telling us what fun the event is for years, but from the pictures and information we’ve seen, we haven’t been all that convinced. This year, the company finally wore us down and we went out to Jeep Beach for the first time—now we wish we had gone to the event sooner.

From the pictures you can see it isn’t another Moab Easter Jeep Safari or a Tierra Del Sol Desert Safari and…well, it isn’t. But that doesn’t mean it isn’t a lot of fun in its own right, and the growing number of participants every year bears that out. The 2013 event marked the 10th anniversary of the five-day Jeep Beach gathering, which is held towards the end of April. It all started on Wednesday night with a kickoff party and was nonstop fun until the parade and pool party on Sunday. Thursday featured a Scavenger Hunt where you needed to find items and landmarks and shoot a picture of yourself at the backdrop. The pictures then got entered for a drawing at that night’s Cruise-In. Friday was registration day and a small vendor show at the host hotel where participants could meet some of the key players behind some of the industry’s coolest parts and Jeeps. Saturday was a full day with a much bigger vendor show, a Show-n-Shine, and an Obstacle Course, all in the infield of the motor speedway while NASCAR cars ran practice laps around the course. There was also a raffle Saturday afternoon, and Sunday started off bright and early with a massive Jeep parade along a couple of miles of Daytona Beach, followed by a pool party.

Unlike many of the other events we attend, this one has a strict Jeep-only policy that makes it that much better for us at a Jeep-only magazine. If you’ve got a Jeep and don’t mind the drive down there, you might want to check out next year’s event. Dates are still pending as of press time, but look at jeepbeach.com for updates after checking out just some of the fun that was had this year.

From the September, 2013 issue of Jp By Pete Trasborg Photography by Pete Trasborg

Rick Pewe Cross Country GPW Update

It’s been a while since our last update on Rick Péwé and his venture across America in his 1943 GPW, so we’ll just pick back up where we left off! Our last post left off with Rick en route to Butler, PA to the Bantam Jeep Heritage Festival, he arrived just in time and we were there to greet him on his arrival and caught up on some of his travel stories.

After leaving Butler, Rick headed north to Nova Scotia, Canada. Rick stopped by Broken Road 4WD in New Hampshire for a hefty overhaul of Omix-ADA parts to make sure the GPW could continue the trip. Rick got a new front spring, adjusted his valves, changes the oil pan, and much more. Andy from Broken Road decided to join Rick on a leg of his trip, it’s always good to have a co-pilot.

Rick’s trip hasn’t been exactly smooth sailing, but being the resourceful and knowledgeable guy that he is, and with the parts and services provided by us and shops along the way, he has been able to continue his travels successfully. Make sure to like the Rugged Ridge facebook page for more updates!

Here’s some more photos from his trip.

Announcing Speakers & Case Study Topics for Expert Business Seminars at SEMA

Off-Road Success Center Presented In Truck, SUV, Off-Road Section Of Upper South Hall October 31 – November 2 at the 2012 SEMA Show

Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, Omix-ADA/Rugged Ridge are proud to present the cast of expert speakers and case studies it will feature as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep® and off-road lifestyle market.

Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other truck, SUV and off-road equipment is showcased, each seminar is free of charge and will be facilitated by Omix-ADA leadership and led by industry experts, who will share best practices, tips and tricks for maximizing sales, marketing and operational strategies within the aftermarket industry.

Planned seminars, speakers and case studies included below. For more information on the seminars and bios of the speakers, please click the seminar title below:

DAY/TIME TueS, OCT 30 WED, OCT 31 THURS, NOV 1 FRI, NOV 2
10:00 AM Social Media:
Find, Connect &
Engage Customers
Data is the Engine CA$H, the Fuel of
Your Business
Recession-Proof Your
Truck Business
2:00 PM Dealerships Dealt
A Winning Hand
Dare to Dream Bricks vs. Clicks

 

Across America in a jeep GPW

Rick Péwé, Editor-In-Chief at Petersen’s 4-Wheel & Off-Road, has embarked on a journey across America in his 1943 Ford GPW. He started on the west coast, and is driving all the way to the Bantam Jeep Heritage Festival in Butler, PA. Rick is a member of the Off-Road Motorsports Hall of Fame and has been a Jeeper since the first flat fender GPW he purchased when he was 15 years old (which he still owns).

Rick’s first stop along the way was the 60th Annual Jeepers Jamboree at the Rubicon Springs Trail. Rick participated in the trail rides in his GPW, and despite a couple of small issues here and there, this trusty old jeep lasted the entire event. To support Rick on his cross-country journey, we sent him tons of OMIX hard parts and replacement parts to keep the GPW going.

After the Jeepers Jamboree event, Rick hit the road toward Butler, PA to attend the Bantam Jeep Heritage Festival. He’s taking US highway 50 most of the time, and has been updating periodically with some great photos and stories. We will also be out at the festival, so if you’re there swing by to say hello, check out our new products, and see this GPW for yourself! For more photos and updates from Rick’s adventure, make sure to like Peterson’s 4-Wheel & Off-Road Magazine’s Facebook page!

Photos courtesy of Petersen’s 4-Wheel & Off-Road Magazine.

Across America in a jeep GPW

Rick Péwé, Editor-In-Chief at Petersen’s 4-Wheel & Off-Road, has embarked on a journey across America in his 1943 Ford GPW. He started on the west coast, and is driving all the way to the Bantam Jeep Heritage Festival in Butler, PA. Rick is a member of the Off-Road Motorsports Hall of Fame and has been a Jeeper since the first flat fender GPW he purchased when he was 15 years old (which he still owns).

Rick’s first stop along the way was the 60th Annual Jeepers Jamboree at the Rubicon Springs Trail. Rick participated in the trail rides in his GPW, and despite a couple of small issues here and there, this trusty old jeep lasted the entire event. To support Rick on his cross-country journey, we sent him tons of OMIX hard parts and replacement parts to keep the GPW going.

After the Jeepers Jamboree event, Rick hit the road toward Butler, PA to attend the Bantam Jeep Heritage Festival. He’s taking US highway 50 most of the time, and has been updating periodically with some great photos and stories. We will also be out at the festival, so if you’re there swing by to say hello, check out our new products, and see this GPW for yourself! For more photos and updates from Rick’s adventure, make sure to like Peterson’s 4-Wheel & Off-Road Magazine’s Facebook page!

Atlanta Truck & Jeep Fest 2012

Title: Atlanta Truck & Jeep Fest 2012
Location: Cobb Galleria Centre – 2 Galleria Parkway Southeast Atlanta, GA 30339-5938
Link out: Click here
Description: The Nation’s Largest Off Road Show!

– Free admission
– Factory-direct pricing
– Hourly giveaways
– Custom trucks and Jeeps
– Manufacturer reps on hand
– $100,000+ of on-site inventory
– Product demonstrations
– Installation discounts

Start Date: 2012-08-04
End Date: 2012-08-05