Recession-Proof Your Truck Business

Lifestyle Sells!

Friday, November 2 at 10:00AM PST  in the Off-Road Success  Center,                       Booth #30147 in the Upper South Hall.

Lifestyle Sells! The recent recession has proven a challenge for the industry. Learn how to diversify your truck business and cash in on the passion of Jeep® and off-road enthusiasts.

Facilitated by Omix-ADA National Sales Manager, Pat Johnson and presented by SEMA Senior Manager of Market Research, Gavin Knapp.


Gavin Knapp, SEMA Senior Manager of Market Research

Gavin Knapp, Senior Manager of Market Research, SEMA

Gavin Knapp, Senior Manager, SEMA Market Research, leads the market research department within the Specialty Equipment Manufacturers Association.  His group is responsible for conducting studies and providing information to help SEMA members achieve better business results.  Gavin’s experience includes developing market research programs for fortune 500 and emerging companies across industries, such as automotive, technology, financial services and consumer goods.


Pat Johnson, National Sales Manager, OMIX

Pat Johnson, National Sales Manager, OMIX


Pat Johnson has 20 years of experience in B2B and B2C sales and has been a passionate Jeep® enthusiast for 18 years.  He even named his kids so their initials are CJ and TJ!

As National Sales Manager for Omix-ADA for over seven years, Pat has been instrumental in helping the company more than triple sales revenue. Pat also helped to reorganize the sales team to develop a territorial sales force with focus on data driven business growth and customer service.

Pat earned his ABJ in Journalism with a focus on Advertising and Marketing and a minor in Business from the University of Georgia.  When not selling, Pat enjoys four wheeling and spending time with his family.

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