Social Media: Find, Connect and Engage Customers

Tuesday, October 30 at 10:00AM PST in the Off-Road Success  Center,                       Booth #30147 in the Upper South Hall.

Build relevant content and consumer advocates to achieve greater success.       

Social media is here to stay and it is changing the way we communicate and interact with consumers. Purchase decisions are all emotional and we all rely on references from family and friends. In addition, our society is becoming much more digitally dependent on information from the Internet. Put the two attributes together ( references + Internet), what do you get? Social Media!

Learn how to leverage a strategy and the tools effectively to become more successful and relevant in the market. Haven’t gotten started in social media? This is a perfect first step. Already a pro? Come learn some new strategies and tools from proven experts.

Facilitated by Omix-ADA Director of Marketing, Henk van Dongen, featuring the social media case study of legendary off-road enthusiast Dave Doetsch, builder of award winning Jeepzilla and Black Widow, and newest project, Crush Recovery, with online marketing expert, William Leake, CEO of Apogee Results.

BIOS

William Leake

William Leake, CEO of Apogee Results

Bill Leake, CEO of Apogee Results, draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.

As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the largest search engine marketing company in Texas, one of the 20 largest independents in North America and one of the fastest growing companies on the Inc. 500 / 5000 list.

In addition to leading Apogee Results, Bill also serves as the president of the Austin Interactive Marketing Association, and as a judge in several prestigious internet marketing competitions. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.

Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.

Dave Doetsch, Builder of Crush Recovery

Dave Doetsch, Builder of Crush Recovery

Dave Doetsch, Jeep® builder who’s journey has taken him from the rocks in Moab to the SEMA show in Las Vegas. In fact, the Jeep he built in 2010, affectionately named “JeepZilla”, was showcased on stage when Jeep accepted the inaugural SEMA Award for “Hottest 4×4 of the Year.” In 2-12, Dave builds Crush Recovery, which will be showcased in the Off-Road Success Center.

 

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