Data is the Engine

How to obtain, understand and simplify the loading of effective product data.

Wednesday, October 31 at 10:00AM PST in the Off-Road Success  Center,                      Booth #30147 in the Upper South Hall.

Are you frustrated with missing, inconsistent, or ineffective product data?  Imagine having a process that reduced the amount of time spent cleaning and loading product information. Learn how to simplify your team’s understanding of data, implement seamless load processes and grow sales through clear product communication for your consumers.

Facilitated by Omix-ADA Director of Purchasing Gonzalo Manotas and led by CEO of the SEMA Data Co-op, Jon Wyly, with case study examples presented by Bob Castle, Vice President eBusiness and IT, SEMA Data Co-op.

BIOS

Jon Wyly. CEO, SEMA Data Coop

Jon Wyly. CEO, SEMA Data Coop

Jon Wyly,  was named Chief Executive Officer of the newly-formed SEMA Data Cooperative in March of 2012.  His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known to the specialty parts industry.

Jon’s background includes 25 years at Arrow Speed Warehouse, which he joined after earning a BS in Economics at Oklahoma State University in 1983, ending as Executive Vice President. More recently, he served as Vice President of e-Commerce at Keystone Automotive Operations.

Wyly co-founded the SEMA Business Technology Committee and served in numerous SEMA task forces and work groups, including 6 years on the SEMA Board of Directors. In addition, he was recognized for his contribution to the aftermarket in 2005, when he was named SEMA Person of the Year.

His long-term goals are to establish the SEMA Data Coop as the predominant central repository for clean, standardized product data for the specialty parts aftermarket, and to develop intuitive applications to disseminate and display product information to all users.

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, VP eBusiness and IT, SEMA Data Coop

Bob Castle, Vice President eBusiness and IT, Castle joined the SEMA Data Coop in July 2012, taking the lead role on all technical development and IT support.  He brings extensive experience in eCommerce, data management, B2B and B2C applications, data distribution and systems development.

Bob’s background includes Business Systems Design at Ryder Systems, VP of eBusiness at Global Accessories, and most recently Director of eCommerce at Covercraft Industries.  He earned a BA in Economics from Western Michigan University and a MBA from the University of Tampa.

Castle is also a very active volunteer driving industry data initiatives since 1999, including service as a past chairman of the AAIA Technology Standards and Solutions Committee, a past Chairman of the PIES subcommittee, and a member of the Product Attributes Committee.  He is a founding member of the SEMA Business Technology Committee and has been influential in promoting and developing data standards for the SEMA market.

Gonzalo Manotas, Director of Purchasing, OMIX

Gonzalo Manotas, Director of Purchasing, Omix-ADA

Gonzalo Manotas is a 13-year veteran of the automotive parts and accessories industry, with extensive experience in both the original equipment (OE) and aftermarket field. He is the Director of Purchasing for Omix-ADA, Inc., a privately held company specializing in replacement parts and accessories for the Jeep®, off-road and light truck market. Within the past five years, he has overseen a complete restructuring of Omix-ADA’s supplier base, helped maximize inventory levels and launched several national distribution centers.

Prior to his work at Omix-ADA, Gonzalo worked in the OE sector. He began in the industry as an auto parts market analyst for VW/Audi in Latin America. Shortly thereafter he rose to the role of After Sales Manager for Caribbean and Central American dealerships, before later transitioning to Supply Chain and Purchasing. There, he took on the role of Purchasing Manager, responsible for worldwide parts and accessories purchases, managing inventory of three multinational distribution centers and implementing ERP systems throughout the company.

Gonzalo holds a BS in Engineering and an MBA specializing in International Business, both from the University of Miami.  He is active in his community and serves with the Boy Scouts of America in his free time.

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