Jeep® is launching an all-new advertising campaign with a new tagline that communicates the Jeep brand’s unique lifestyle. According to Mike Manley, President and CEO of the Jeep Brand, “We believe there is a little bit of Jeep inside everyone. Deep down, to some degree, everyone wants to seize every moment and live life to the fullest. This campaign gets to the core of those emotions, effectively communicating that unique ‘Jeep spirit.” The “I live. I ride. I am. Jeep.” campaign seeks to remind all of us that Jeeps make, “ Mondays feel more like Fridays”.