Product Review: Rugged Ridge Recovery Gear Kit

So, when the guys at 4 Wheel Drive & Sport Utility got back to their desks after testing the new Rugged Ridge Recovery Gear Kit this is what they had to say, “There is no better way to make friends  in the back country than by helping a hapless wheeler get unstuck. Rugged Ridge’s Recovery Kit includes everything but a winch and a tip jar, all in a durable tote.”

Key Features:

  • Durable recovery gear bag
  • Heavy-Duty 8-inch 20,000 lb snatch block pulley
  • Premium 2-inch by 30-foot 20,000lb recovery strap
  • Premium 3-inch by 6-foot 30,000lb tree saver strap
  • Heavy-duty 9,500 lb zinc coated pair of D-Rings
  • Winch line dampener
  • Pair of leather recovery gloves

They’re right! Our Recovery Gear Kit is a must buy for any off roader. A great kit like this will save your bacon next time you or your buddy get caught in a sticky situation!

-And if you are looking for the winch and the tip jar, we have those too! Our 2007-10 Jeep Wrangler Rear Seat Organizer makes a convenient tip jar, and we carry a full line of Heavy Duty Winches!

Video of the Day: Ford SHELBY vs CAMARO vs JEEP vs VAZ 2107 vs Black Hawk

A great CG video from showreel pits Jeep Grand Cherokee up against a Shelby Mustang, Chevrolet Camaro, Vaz 2107 (sic) and a Black Hawk helicopter? Yes, it does! So, who wins? Watch it and find out.

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Jeep Debuts New Brand Campaign: "I live. I ride. I am. Jeep."

Jeep® is launching an all-new advertising campaign with a new tagline that communicates the Jeep brand’s unique lifestyle.  According to Mike Manley, President and CEO of the Jeep Brand, “We believe there is a little bit of Jeep inside everyone. Deep down, to some degree, everyone wants to seize every moment and live life to the fullest. This campaign gets to the core of those emotions, effectively communicating that unique ‘Jeep spirit.” The “I live. I ride. I am. Jeep.”  campaign seeks to remind all of us that Jeeps make, “ Mondays feel more like Fridays”.





Each year the top companies in the aftermarket automotive industry head to SEMA to show off their wares. A panel of industry leaders and magazine editors comb these new products looking for the best products in the show. When the votes were tallied Omix-ADA / Rugged Ridge emerged as one of the most decorated companies in the Off-Road Sector. We received three prestigious SEMA Global Media Awards for our innovative All Terrain Truck Floor Liners and 2007-1o Wrangler Rear Cargo Storage Bin.


new-rugged-ridge-offroad-website We have launched our NEW Rugged Ridge Website!

You will find hundreds of Jeep Parts & Accessories to browse through.  We are still in the process of updating and adding new content so be on the look out for HOT NEW PRODUCTS.  We will be launching our new Build-A-Jeep Application very soon allowing users to fully customize a Jeep with their favorite Rugged Ridge Parts (as seen in our SEMA booth).

SEMA Show 2009 Coverage … Monday Setup!

rugged ridge sema booth

rugged ridge sema booth

Check back throughout the week for Rugged Ridge’s SEMA Show 2009 Coverage.  We will be covering the hottest rides and products from the industry’s top companies.  Post up and tell us what you want to see!

Rugged Ridge is setup in booth 32091 in the South Hall.  It is a very exciting year for us as we will be show casing numerous new product lines including our new Truck Floor Liners and Recovery Gear / Winches.

SEMA Show Exhibit Hours
Tuesday, November 3, 9:00 a.m. – 5:00 p.m.
Wednesday, November 4, 9:00 a.m. – 5:00 p.m.
Thursday, November 5, 9:00 a.m. – 5:00 p.m.
Friday, November 6, 9:00 a.m. – 4:00 p.m.