When it comes to off-road recovery gear, there has always been a bit of a dispute when it comes to weight ratings and making sure you match the components in your gear bag to the potential use that they are lying in wait to fulfill.
To begin to wrap our minds around the issue at hand, it’s vital to understand the terms and what they actually mean. If you went to buy a new car and the bold MPG numbers on the window sticker were in the single digits, you would be wise move along to some other dealership, wouldn’t you? But what if you thought that a lower number was actually preferred, like in a golf score? Could such confusion be the root of how our highways have become congested with massive fuel-guzzling SUV’s? We just didn’t know any better…right?
You will likely see two different terms commonly tossed around when shopping for shackles, straps and recovery appliances today. The first one is “Breaking Strength” which, admittedly, sounds about as cool as a term possibly can. Doesn’t it? This number is usually a gargantuan figure with tons of zeroes and it’s easy to be swept away by the size of the number when positioned next to a word like strength. The Breaking Strength can be defined as the average force at which any given product, in brand new condition, has been found to break when a constant and ever-increasing force is applied to it in a direct line and at a uniform rate of speed. Essentially, it’s a number arrived at in a testing laboratory under strict conditions; a number whose actual existence outside of that laboratory is highly unlikely.
I like to think of the term Breaking Strength in a slightly different fashion that helps put its value in perspective. I’m reminded of a story I read once about a Soviet airman during World War II named Ivan Chisov. While embroiled in a heated and volatile air battle with German forces, Ivan’s bomber took on heavy damage. While disaster for the crew seemed imminent, Chisov knew that parachuting from the failing aircraft while in the midst of an intense aerial dogfight would give the German fighters a slowly descending target at which to take aim, making him an unwilling sitting duck. For that reason, Ivan exited the plane and rocketed towards earth, chute unopened, waiting until he was well-clear of the fray to deploy his chute and slow his descent. Ahhh…the beauty found in such a calculated plan!
Contrary to his crafty plan, falling at nearly 150 miles per hour unfortunately caused Chisov to black out completely, making him a less-than-likely candidate to execute the timely pull of the ripcord, as his hastily-made plan required. Henceforth, falling from an altitude of more than 22,000 feet with nothing more to break his fall than the clothes he had on and the snowy bank resting below seemed a certain and fatal end. Somehow, despite insurmountable odds, Ivan Chisov survived the fall and lived to fly again, only months later, after recovering from his slew of injuries.
While Ivan’s story is pretty remarkable, it stands to show that amazing things can happen when the conditions are just right. It goes without saying that the Russian Air Force did not revise their training manuals based ON Ivan’s experience to show that a standard airman can survive a fall from 20,000 feet due to their incredible inherent breaking strength, although in certain scenarios under precise conditions it is somehow possible. It is certainly NOT the rule and to count on it as such would be a first step in the wrong direction.
That’s where the WLL, or Working Load Limit, comes into the picture. When defined, the WLL is the maximum load which should ever be applied to the product, even when the item is new, with uncompromised integrity and the load is uniformly applied. When the WLL is applied to any scenario, it introduces a factor of safety into the equation so that the margin for an accidental failure of equipment is virtually eliminated. For that reason, the WLL is usually 1/3 of the products breaking strength. This introduces a little bit of breathing room into the equation; accounting for things that are not as ideal as the laboratory conditions. Things like the resistance of the aired-down tires, the tree that is 25 degrees to the right of the vehicle instead of perfectly inline or the D-shackle that might have tumbled out of the tailgate a time or two in the past.
Since the Working Load Limit is still founded on a straight line pull scenario, it is of vital importance that every effort is made to abide by this standard when rigging for vehicle recovery. This standard would make necessary a variety of items to suit the wide array of scenarios one would encounter on the trail: straps, shackles, pulleys, snatch blocks and the list goes on. Much like playing Red Rover in grade school, your recovery chain is only as strong as its weakest link. If you are wheeling in a newer Wrangler JK Unlimited, you need to know the weight of the vehicle is around 5,000 pounds and then plan your gear accordingly.
In the same breath, don’t outfit your recovery gear for your JK 4-Door and then think you can safely snatch a stray ditch-bound semi out on the way home. You’ll need some superhero-grade powers or an advanced Engineering degree…or both. Even if your snatch strap is rated for 10 million tons, the trailer hitch you hook it to is not even close to being up to the task. The importance of sizing up the task and assembling appropriate gear to accomplish it safely is critical; otherwise, we don’t jump out of the plane.Bottom line? Consider a products breaking strength as a “good to know” while keeping the WLL as the number to count on. Prepare for any possibility, plan for every situation but always make sure safety is the tool you rely on most often. Keeping all your recovery gear in good working order is as important as selecting the right gear that is rated adequately for the job at hand will help insure a safe and rewarding wheeling experience. OlllllllO
I’ve noticed an alarming trend over the past few years. It’s not that there is anything inherently wrong with “it” but, for reasons I can’t quite put my finger on, it’s a fad that bothers me more deeply than I should admit to. What is the popular trend that I’m referencing, you ask? It’s the practice of naming your Jeep. There! I said it!!
One of my earliest automotive memories was of my dear mother calling our car by name. Not talking to it like a member of the family or even an acquaintance as that might be insane. I can only remember her resorting to vehicular name-calling when things weren’t going pleasingly. When the turn of the ignition was met by labored sounds of a dying battery, she would mutter “C’mon Bessie” between consecutive pulses of the throttle pedal chased by turns of the key. Always calm as if coaxing Bessie to life hinged on this very personal utterance.
I can’t remember her ever referring to the car by name on any other sort of occasions. Never did I hear say “Go get in Bessie, kids! We’re going to the package store”- never…not once. She would, however, cheer on Bessie enthusiastically whenever climbing a steep grade that proved burdensome. Never did she comment to my Dad that Bessie was filthy and due a good cleaning. “Bessie” was only used in second-person dialog exclusively and always somewhat impersonally. In fact, I’m fairly certain that my mom used the same moniker of Bessie regardless of what car she was addressing. Whether it was the old VW Beetle, the ’84 Bonneville or any of my father’s vast collection of pickups he owned over the years- the name Bessie was always a constant. One could argue that a classic German model like the old Volkswagen might be more appropriately named with a label that points to its …maybe Ingrid or Helga. While a crude pickup might pass for a “Big Red” or “Ol’ Blue”. And yet Bessie still prevailed.
So what purpose does someone have in naming their vehicles today? I have a strong feeling that cars or, more importantly, Jeeps are given names as a means of expressing a close relationship between driver and carriage. I’ll admit that it does make sense to me that a person would desire to apply a name to an object that occupies so much of their life that it becomes a part of the family. Add to that the fact that I strongly object to calling a Jeep merely an object and I find myself pondering the possibility of beginning a search for a suitable name for my own Jeep. But not really.
I do think that it would be cool to have a nickname for a car at those times when you take the vehicle in for service. Filling out the shop’s paperwork with only the Jeeps nickname and then requesting you be paged when it’s ready could be quite entertaining, especially if you choose the name carefully. Watching the looks on fellow customers faces as the intercom shamelessly announces “’Nobody’s Business’, Your car is ready” ranks fairly high on the fun scale. Maybe not as fun as having the neighborhood kids help search for your lost dog, who just happens to be named “Poopie”, but still pretty fun.
We’ve established a questionably firm foundation for giving your beloved Jeep a name but that only brings me to another problem that is not so easily overcome. Why would anyone go on a public forum, such as social media venue like Facebook, and plead with a group of total strangers to assist with the naming of their own Jeep? How is it that this makes any sort of sense?? A creative consensus has never been reached before this day, which means you’re really just volunteering to be endlessly bombarded with horrible name suggestions, everything from nursery rhyme references to obscure movie taglines and everything in between. Nothing original or fitting, at least not in the eyes of those who have fully evolved.
I wrestle with the warped ideals of a person who entertains the thought of bestowing the privilege of choosing a proper nickname for their Jeep to a total unknown, possibly even the likes of a transient or no-account drifter. Is this the type of individual who would also toy with the thought of allowing their own human offspring to be so titled by strangers, Tweeting out from tense confines of the labor & delivery room asking for sir name suggestions for Junior? Is this how we end up with kids named Moon-Unit or Glitter?? Seems pretty likely to me. Who else would find it acceptable to name their children after compass coordinates?
I would encourage anyone who fancies the idea of giving their Jeep a name to give the concept its due diligence and don’t just resort to soliciting the absurd input of outsiders. If you are unable to compile a list of at least a handful of potential candidates from which to choose, based on color or appearance, then maybe referring to your Jeep as just a Jeep seems a reasonable alternative; at least until the perfect name reveals itself to you in a fever dream or through an other-worldly voice speaking to you from beyond. It’s then and only then that you will know the perfect name for your beloved Jeep.
And with such supernatural powers combining to reveal that perfect name to you, you’ll want to have special vinyl graphics crafted and tastefully installed on your hood and/or windshield; possibly even have your local tag office stamp your pride & joy a special vanity plate for all to see, so long as your chosen tagline is not considered potty-talk. The clerk at the tag office might not catch it but you can bet that your local peace officers will. Having your Jeeps name proudly displayed will help other motorists gain some sense of the admiration you hold for your Jeep. I can almost hear them muttering it as you drive by them in all your grandeur. “Hey…Look! There goes Dirty Girl!!” OlllllllO
Our newest Jeep to be named an official Rugged Rigs honoree is a 2008 Wrangler X that belongs to the Lavery family of Old Forge, PA. It’s far from stock and since its painted Detonator Yellow, it’s pretty hard to hide in.
If you’re wondering about the name RuBARKon, you’ll probably be happy to know that name comes from the Lavery’s two adorable kids who happen to be quite the Jeep enthusiasts themselves, Albie & Santina. Boxers love to get out in the great outdoors and RuBARKon enables them to see places they never would have imagined.
When Kris, Lisa and the kids bought the Jeep used back in 2016, it was basically stock. A short two years later and this rig is anything but. The addition of a vented hood, bumpers, tire carrier, GRID GD4 wheels, tube doors, snorkel, Hurricane flares, rails and an Exo-Top Roof Rack make this JK more than capable of stopping traffic.
A full compliment of LED lighting is on board to melt the darkness while a winch recessed into the bumper stands by just in case things go off the rails. Since Kris has fitted the front and rear diffs with 4.88 gears and armored covers, it seems like he’s kinda hoping things do go a little wrong so he can show his stuff.
It’s great to see a Jeep family getting out there and using their rig for what it was built for. And when the adventure develops into a full-blown expedition, you can always alter your Jeep to suit your needs. Great Job, Lavery family! Now, roll over and I’ll rub your belly. OlllllllO
There are a handful of television program on any one of the hundreds of semi-useless channels on your satellite or cable lineup that fail to deliver on their given title. “Finding Bigfoot”, however entertaining it might be, has never actually seen a legitimate sasquatch, much less had any deeper level of engagement with one that could be deemed as “finding”. They’ve certainly never coaxed one into the bed of the rust-stricken dually and toted it home to show the better half. Heck, the entire premise of “Dancing with the Stars” would lead a viewer to believe that the old soft-shoe would be glamorously displayed for us by actual identifiable superstars, rather than some lesser breed of reality show outcast or Hollywood ne’er-do-well breathing heavily and sweating profusely. It seems as though the title is quite commonly not an accurate description of what one can expect to observe.
Have you ever noticed that just about every Jeep you see is equipped with a trailer hitch? Even if not so equipped from the factory, the price of an aftermarket hitch is so minimal that adding one is a virtual no-brainer. Yet, how many of these Jeeps are ever tasked with towing a trailer? I would guess-timate less than 25% of the hitches mounted on Jeeps are ever used for pulling a trailer of any type, maybe even less. Two-door Jeep’s short wheelbase makes pulling a trailer a hair-raising venture at highway speeds while four-door models are often too under-powered for pulling any significant weight, especially on a grade. So what’s the payoff for hauling around the extra weight of a sturdy steel hitch, enduring the reduced departure angles and the constant threat to your tender shins?
As it turns out, there are plenty of valid purposes for that rear-mounted hitch outside the confines of pulling a trailer. One that I have used on numerous occasions is to increase your Jeeps cargo carrying capacity with the addition of a cargo rack. In seconds, you can add a couple of hundred pounds of payload without sacrificing precious interior space. It’s a must-have for almost any outdoor excursion or a run to the home improvement store. http://www.omix-ada.com/receiver-rack-20-inches-x-60-inches.html
Another practical use of a trailer hitch is to equip it to serve as a recovery point with the addition of a D-Shackle. While this might not appeal as much to a Jeep owner who stays primarily on the paved roads, the uses can extend well beyond those off-road scenarios. Using the hitch to pull shrubs out of the ground and other landscaping jobs are tailor-made for such a set-up. And then there’s an all-too-often ignored art form called
“Brute Force Lumberjacking” that begs for further exploration. Plus, it just looks cool! http://www.omix-ada.com/receiver-hitch-d-shackle-assembly.html
Maybe the practical and understated is not what you’re all about. If so, consider making a real visual spectacle with a Giga Hook. It has all the same pulling practicality as the D-shackle mount without any of the subtlety. It’s big. It’s strong. It’s a friggin’ gigantic hook. See for yourself- http://www.ruggedridge.com/giga-hook-black-2-inch-receiver-11237-20.html
If your rig is one that actually spends any time on the trails, your hitch could really stand for a handy upgrade like this one. While there is no replacement for being resourceful when you go off-roading, it sure is nice to have the equipment on hand that makes the inevitable mechanical misfortune more manageable. If you have ever tried to replace a broken universal joint on the trail like a caveman, with stones and sockets, you can truly value the worth of having a press while in such a situation. But a press is in a shop or garage…definitely not on a Jeep. Hence the rocks and bloody knuckles.
That’s where the Mac’s Trail D-Vise proves invaluable. A simple and sturdy hitch-mounted vise provides the ability to press bearing caps, clamp suspension components for welding and any other mechanical wizardry you can muster.
Its simple design doesn’t incorporate a lot of excess materials or bulk, for overall lighter weight, and includes an onboard handle suitable for smaller jobs. For those major repairs, the vise works with standard sockets or a tire tool for greater leverage and maximum grip. Rumor has it that there is even a bottle opener built into the design- seems as though they’ve thought of almost everything. Check it out at http://www.macscustomtiedowns.com/product/TrailD-Vise/trail-d-vise
Depending on your particular pastime of choice, there are any number of attachments and accessories for trailer hitches that can suit your needs; for everything from hauling bicycles to stowing snow skis. Putting that dormant trailer hitch to good use will help you get the most from your Jeep and help prepare you for that next adventure. OlllllllO
Our very first official Rugged Rig inductee hails from way up north in Windsor, Ontario. Justin began his Jeep journey as innocently as the rest of us. He bought a Jeep because he thought it would make a pretty cool daily driver but with the added bonus of being able to strip the roof and the doors if the mood were to strike. What Justin never counted on was that he was embarking on a whole new way of life.
Justin has developed an acronym for his beloved Jeep JK that perfectly explains the difference that being a Jeeper has made in his life- Just Enjoy Every Possibility. Whether it’s trail riding, camping, or exploring the majestic outdoors with any one of several different groups he rides with, Justin has learned the true value of owning a vehicle with no limits.
“My Jeep gets me to work everyday, it gets me up the side of that mountain and it gets me through the roughest times in life.”… well-said, Justin Howling, well-said.
While the internet is full of well-built Jeeps that are shined and polished to perfection, I really prefer to see a Jeep in it’s natural habitat; getting used & abused in the manner for which it was designed. Justin seems to agree with me and he is really familiar with that filthy process. You can even check out his YouTube channel dedicated to his exploits where he lets you ride along on some of his wheeling adventures and see for yourself. Check it out: https://www.youtube.com/channel/UCCBoXZyL9GLTmH1jvEIlH1g
Justin is a great example of what the Jeep lifestyle is all about. There’s something about buying a new car and having it be a life-changing event that may only register with another Jeep owner. Coming to the realization that it’s Your Jeep. Your Adventure. and making the best of every opportunity you can to get out there and experience life is what it’s all about.
Submit your Jeep to be considered for the title of an official Rugged Rigs by emailing photos, details and even your Jeep story to us at email@example.com and we’ll send you a cool decal for your troubles. Be sure to follow the Jeep lifestyle with us at www.ruggedridge.com/blog
We’ll see you all out there!! OlllllllO
The 11th Annual Go Topless Day® is swiftly approaching; a day set aside to celebrate our beloved Jeep in the best way we know how…by removing our tops and driving around with reckless abandon (within the strict confines of your local laws and ordinances, of course). Even better, this year’s event is sponsored by the Jeep fanatics at Rugged Ridge! As if any pure-blooded Jeeper needed an excuse to take their Jeeps out and enjoy a gorgeous spring day on the open road; we’ve come up with ten, count them, TEN reasons why you should get those Jeeps out and expose the world to a little peek into what it’s like to be a diehard Jeeper:
#1 – Jeep is an American Icon – Very much like our countries stars and stripes, the revered Jeep deserves to be on public display for everyone to see, appreciate and enjoy. When darkness sets in, fret not; Jeeps are equipped with their own onboard illumination systems so that you can still see and be seen with the press of a button or pull of a knob (depending on your particular model). It is absolutely revolutionary!
#2 – Gasoline Prices Are Going Up – While this seems like more of a ‘con’ than a ‘pro’, just think about it for a minute. Driving the wheels off the old Jeep is gonna be cheaper on this day than it will be on any given day in June OR July. Consider, if you will, the kind-hearted folks of Finland who are paying in excess of $5.00 a gallon for petrol! With gas prices like those, you can very well imagine that, even if those poor Finns were lucky enough to have Jeeps, before “Go Topless Day” even got started, it would be Finnished. So fill those fuel tanks up to over-flowing and wheel those Jeeps like there’s no tomorrow. Do it for our Jeep-less friends on the other side of the pond.
#3 – This IS the 11th Anniversary of Go Topless Day® – Just think about it…this tops-off celebration is in its second decade of existence and it’s getting bigger every year. And it’s not just the western hemisphere, folks. We’ve got topless bashes as far away as Australia making Go Topless Day® a true global phenomenon.
#4 – Kids LOVE Jeeps! – I am not insinuating that you need to go out and adopt kids for “Go Topless” Day, if you don’t currently have any of your own. I am simply stating one of the simplest truths that exists today, and that is: if you take a kid for a ride in your Jeep, smiles will be sure to follow. Smiles so genuine that they can only be enhanced by the likes of ice cream and amusement parks- they’re that good. If admission to your rig is strictly limited to adults only, at least take the time to wave and smile at kids when you see them out on the road. You’re in a Jeep, so you can bet they will already be looking at you. You’ve gotta let them know how much fun it really is!
#5 – It’s Saturday!! – I would understand your hesitance to venture out too far from the house on a weekday school night but “Go Topless Day®” falls on the weekend, so any and all excuses fail. Get out there and enjoy a care-free ride knowing you’ll have all day on Sunday to recover.
#6 – ‘Jeep Hair’ Looks Outstanding on Almost Everyone – With the exception of completely bald individuals, looking somewhat frazzled like you just came off a rollercoaster is a good look – crazy, but good. Case in point… Go to ANY dating website and browse through the hundreds upon hundreds of profile pictures. Every one of these hapless romantics is well-groomed with their hair perfectly in place and yet they are hopelessly single. What could they be missing?? You might try sacrificing those hairdos to the wind gods, jump into a Jeep and live a little. You won’t be sorry! If you just can’t take the risk with those precious locks, may we suggest a ball cap? Follow the link and you’ll see it’s really just a win / win situation.
#7 – You Get to Relive the ‘Good Old Days’ – Do you remember when you were just a kid and your neighborhood friends would come knock on your front door and ask your parents if you could come out and play? Well, your Jeep friends are going to be out playing on May 19th and we want you to come out and play too! The Jeep community is a family; a brother and sisterhood of people who share in the same enjoyment of the outdoors and an undying passion for Jeeps. You’ll see them out there, so make sure you wave and don’t worry about being home before the streetlights come on.
#8 – You Can Throw the Map Right Out the Window – Actually, if you don’t have a roof you are probably deprived of doors, as well. So the map kinda throws itself out with no help from you. Nonetheless, Go Topless Day® is all about the journey you’re on and not any given destination, so set out for the great unknown. You’ll never know what you might find when you chart a course for nowhere. Set out with a friend to find a new trail to hike, take in a handful of a postcard-perfect views or a new out-of-the-way restaurant to experience. This adventure is not scripted so you can make it up as you go. Most importantly, set out to see as much of the world around you as you can, from the best seat available.
#9 – Man’s Best Friend Will Likely Lick You– The only characters that seem to love a Jeep ride more than Jeep owners are the Jeep owner’s dogs. When canines go for a ride in a normal car, they have to poke their heads out of the lowered window, which requires standing on all fours for a vast majority of the time, equating to much more work than dogs usually prefer. The well-known cliché “lazy as a dog” is somewhat unfair in that dogs actually prefer to exhaust their energies in more thrilling pursuits, such as chasing balls or Frisbees, scavenging for people food, disassembling consumer textiles and intently sleeping on pricey furniture. For this reason, Jeeps are the ideal method of getting around for dogs. They are able to be completely surrounded by refreshing breezes while enjoying a much more comfortable reclined position; so take your four-legged friends along with you BUT don’t forget a leash or lanyard so your pooch can stay safe & secure in the cab.
#10 – Taking the first step is super easy!! – You can get an unbelievably FREE Go Topless Day® decal from All Things Jeep.com by sending a self-addressed, stamped envelope (US addresses only) to the address below. Every request is opened by a living, breathing human so feel free to include a friendly note. We hope to see you out on May 19th! OlllllllO
All Things Jeep
GTD 2018 Bumper Sticker Request
20 Mill Street, Suite 136
Pepperell, MA 01463
For more information on AllThingsJeep.com’s 11th Annual Go Topless Day® 2018 sponsored by Rugged Ridge, please visit https://www.allthingsjeep.com/go-topless-day.html.
Growing up the youngest kid in a five child family has its benefits. Sure, I struggle with producing any particular benefits right now but, nonetheless, I’m sure they exist. Have all four of your siblings happen to be females and the difficulty in that question increases greatly. Take for example, having an older sister come to your rescue from the fury of the playground bully can work wonders on a prepubescent boys’ self-esteem. And then there’s the age-old prospect of hand-me-downs…you know, the old clothes your parents carelessly add to your childhood wardrobe to avoid spending money on new clothes? Do they have no care or concern for their lone male offspring? It’s a real challenge feeling secure about yourself, at what is likely the most awkward phase of your life, when you have to spend so much time making sure your shirts are buttoning from the right side! That jungle gym bully is really gonna have his way and then some with a timid twelve-year-old crossdresser riding a girls Scwinn bike with a basket.
Being the benefactor of hand-me-downs takes on a whole new countenance according to the pages of LIFE Magazine, circa January 3, 1944. It turns out that, while the Second World War was still in full swing in 1943, some of the Jeeps that had been deployed to action were becoming tired and less than fit for such a rigorous detail. The Willys and Ford GP jeeps of that day were exposed to extremely cruel operating conditions, often suffering broken frames and catastrophic engine damage in as few as 5,000 miles. For that reason, units that were deemed as “used-up” were sent back stateside to be stripped of any serviceable parts.
One particular dealership, a Berg’s Truck & Parts in Chicago, Illinois was able to acquire some of these old soldiers, ones that still showed signs of promise and give them a new life; saving them from a certain fate at the hands of the scrapper. Making repairs to all the critical mechanical systems and then making them available for sale to the general public, years before the civilian version was even a reality! While this doesn’t seem like a big deal by today’s standards, consider the fact that a Jeep was a bit of a rarity to most Americans. Unless you lived near a military base, you had likely never seen a jeep in person. They lived only on the pages of newspapers, periodicals and on the silver screen.
The article details one such recipient of a military hand-me-down was Mayor Fred Heine of Lucas, Kansas. The farmer turned Mayor was able to purchase a 1941 Ford GP for the sum of $750 and put it to work around the property of his Midwestern farm. Of course a jeep of any kind made quite spectacle in a small town like Lucas. Cars were such an essential part of the American way of life in the 1940’s. People still impatiently waited for that special September day when the new models would hit the dealership floor, clamoring in droves to see what secrets the latest model might hold. With most cars of the day looking much the same, the jeep was certainly something entirely different visually; a vehicle with a storied past and an uncertain future.
It was not hard to find all sorts of ways to put the little 4-wheel drive utility to work around the farm. Whether it was feeding the cows or pulling a wagon or plow, the Ford GP could have easily paid for itself in a short time. Of course, only a select class of folks would have had an extra $750 cash at their quick disposal for something other than shelter or primary transportation. The old Mayor must have been one of those fortunate select.
Whatever you do, don’t surrender to the illusion that this new addition to the Heine Family Farm’s fleet is just for slinging feed or plowing a field, Oh no! With 8-inches of snow on the ground, it’s a perfect time for Mom, little Freddie Anne and Aunt Ethel to jump in the doorless & roofless jeep to do a little grocery shopping; maybe even pick-up another Douglas Fir for the guest bath. I’ve driven an early jeep but never in high heels, mind you, and the actual practice can be quite intricate at times. While I hope that this picture was possibly staged for the benefit of the magazine article, it is kinda cool to see the familiar face peeking out of the grocery bag from the front of a Cream-of-Wheat box. A warm bowl or two should have your insides thawed out by New Years.
Given such a personal glimpse into what may have been the very first civilian jeep makes yours truly feel all warm inside too, if I say so myself. Having such a wholesome subject occupy two whole pages of a nationally recognized magazine reminds me of how far in the wrong direction we’ve come today. Sure…you can probably still find a Jeep for $750 but having your wife drive it around in the winter may only get your name in the newpapers (in the back where they list all the legal proceedings). Somebody should probably track down Farmer Heine’s jeep and store it away for future generations to see and enjoy. Turns out someone has already done that! The Ford GP is on display at the U.S. Veterans Memorial Museum in Huntsville, AL for all to view. See! Aren’t hand-me downs great? OlllllllO
Jeep has always been a curious brand and not just because they are like no other car. Let me explain: The “Jeep”, as we know it, was introduced in the early 1940’s as a utility vehicle explicitly for military use in World War II. Initially, it was never officially branded as a Jeep. It was rather an MB, or maybe even a GP but only referred to as a “jeep” in a slang manner as a shortened derivative for “General Purpose”, a term hurled about by those enlisted men who used them. The term “jeep” was then casually adopted by the general population, primarily because the “jeep” made them feel as though they were a part of the war; that they shared, in some small way, a little bit of something in common with those soldiers who fearlessly represented them. Most advertising from the war era uses the term Jeep as though it was the actual brand name.
Imagine, if you will, going to your local grocery store to buy a pack of hot dogs. As you stand in front of the refrigerated display admiring the wide variety of weenies & brats, you might well choose to make your selection based on the color of the label, the attractiveness of the product glaring through the clear packing or maybe even base your selection simply on the price of the franks. The choice is yours with little at stake to lose. But what if the pleasing price was accompanied by the words “Hot Dogs” written inside troubling quotations on the packaging? What could this mean?? Could these “hot dogs” be some other food concoction masquerading as a genuine hot dog? Is it possible to fall short of such a low culinary standard?
When the war was over and the Jeep was transitioning into a new life as a civilian all-purpose vehicle, Willys-Overland continued advertising the ‘Jeep’ but now book-ended the word with single quotations, as though they recognized it was not the original but an undecorated version of it. These single quotations always struck me as a little strange. Sure… the CJ was not really the original military version but it WAS surely a Jeep just the same. I can’t help but think of the ridiculous Dr. Evil character from the Austin Powers movies doing his “air quotes” as he describes the importance of “lasers” in his evil plan to take over the world. Why would Willys not just call their ‘Jeep’ a Jeep and leave the single quotations for something more sarcastic? Is there something more philosophical in play here that would cause them to only reference their product in quotes? What is Willys-Overland insinuating exactly? Never before has a pair of quotation marks resulted in some many question marks…
As it turns out, Willys-Overland had been trying to get a patent on the name “Jeep” since 1943 and, unfortunately, were meeting quite a bit of resistance. The Federal Trade Commission had even ordered the automaker to stop making claims to any responsibility for the “jeeps” initial design or subsequent production. When Willys launched the first official civilian version of the ‘Jeep’ in 1945, they were sure to take the proper steps to have the name Jeep copyrighted. An official registered trademark followed a few years later in 1950 and yet the single quotation marks remained still, hinting at some level of illegitimacy.
At any point was the Jeep, or dare I say ‘Jeep’, in danger of having the dreaded quotes stamped into the cowl sheet metal or added to the badging? Was the Jeep merely pretending to be something that it was not?? Was the iconic slotted grille not an adequate substitute for a genuine certificate of authenticity? “How long would it be until we could buy an actual real Jeep?” remained a question that begged an answer for well over two decades.
Even in 1970, under the ownership of Kaiser, the ‘Jeep’ label remained, now accented with a somewhat confusing tagline “The 2-Car Cars”, intended to convince buyers that the ‘Jeep’, with it’s 4-wheel drive capabilities, was actually two cars in one. No mention was made in these ads if one of the 2-cars was merely pretending to be a Jeep leaving prospective purchasers with a bit of a dilemma.
The year that followed for ‘Jeep’ in 1971 proved to be one of newfound promise. Ownership of the company was transferred from Kaiser to American Motors Company and instantantly the single quotations were gone. This vehicle was no longer a pretender and was not to be mocked. This was a JEEP and it no longer had to boast of being 2-cars in one. It was THE car, unlike any other and set on a course to revolutionize what people can do with their cars.
From 1971 forward, under AMC and Chryslers ownership, Jeep grew stronger and more independent as a brand, never resorting to decorating its proud name with uncalled-for quotations ever again. While I think the original intent was to somehow isolate the Jeep from its heritage so as not to detract from it, the fact that the Jeep name was marketed in quotations for some 25 years is a question that begs for some great explanation. Or maybe it was all just part of Dr. Evil’s plan all along. OlllllllO
Sometimes I wonder if I’m the only one. While this sounds like a vague introduction to some sort of seriously uncomfortable introspection. It’s really not. I often lay awake at night and I think about it. Certainly there are others who face the same struggles as I. Ones who, when they have some considerable task or project at hand, toil away at that task while they sleep or, at least, in the time set aside for sleeping. Does it occupy their thoughts, even while they sleep?
I am unfortunately plagued with this anomaly and I’m not able to find a solution that enables me to move past it. For example, I am currently entertaining the prospect of upgrading the rear differential in my Jeep- something beefy and less prone to breakage than my factory Dana 35. Beginning around 3 a.m. each night, I find myself sifting through the makes and models of trucks that incorporate my desired differential from the factory; noting each one in detail so as to better focus my quest. I see virtual fields of these trucks and I inspect them from a hazy distance as though I am planning my most efficient attack. I ponder what specific drivetrain configurations and trim levels might best offer the possibility of finding the gear ratio that I need. Even in my sleep, I often stroll through the salvage yard’s automotive haystack perusing the array of vehicles; looking with stern devotion for that solitary hidden needle I long to acquire. Certainly this is some sort of odd syndrome that simply hasn’t been named yet.
While my nightly jaunts are usually centered around an automotive theme, I’m sure individuals with varied interests endure similar experiences with a subject that is tailor-made for them. I’ve heard that people whose jobs have a certain level of redundancy to them often find themselves performing that redundant action while they slumber. Like the guy who severs the heads from the chickens at the poultry plant or the lady who refills the soap dispensers in the rest stop bathroom. I much prefer my subliminal strolls through the imagined scrapyard to the ideas of making donuts or filling out tax forms in my sleep, much less decapitating chickens.
Unlike my real self, my subconscious self is extremely capable of multi-tasking too. I am currently committed to the task of rebuilding a Toyota 22R carburetor for a good friend of mine. I’ve already purchased the rebuild kit, with its abundance of gaskets and springs. I have the assembly diagrams printed and all the tools necessary to undertake its renovation. The only thing I have not afforded the mission is the ample portion of time to get it done. Not to worry though…I find myself meticulously dismantling the carbs complex series of linkages and cleaning its countless crooks and crannies. I labor not at a workbench however, as most would, but rather under cover of darkness while I sleep. Each venturi, O-ring and pump diaphragm is attentively tended to with exacting precision- like that of someone wholly awake.
Despite the fact that I bring it on myself, I do try to justify my particular strain of insomnia with the thought that foolishness sleeps soundly while those blessed with a thirst for knowledge toss and turn in search of answers; ones that might only be found by the light of day. While previewing a job over and over in your mind doesn’t make you any better-prepared to actually do the job, telling myself it does helps me sleep at night, figuratively speaking, of course. I’m sure when I actually hit the junkyard to find my donor rear differential, I’m sure it will seem like I’ve been there before. Like my course was planned.
This past weekend, while I was engaged in another subconscious junkyard expedition, it suddenly occurred to me that I needed to get in my Jeep and drive to Toledo, the birthplace of the Jeep Wrangler and the hometown for the manufacturing of Jeeps since the very beginning. Since 2016, the city of Toledo celebrates their proudest export with a little celebration they call the Toledo Jeep Fest, featuring an untold number of Jeeps from across the country, all gathered in one place. The yearly event features an enormous parade of Jeeps wheeling through the center of town, which is often the highlight of the weekend. If I’m not sleeping, I should probably go!!! Or even if I am??
And just like that, my semi-lucid brain concocted a haphazard plan to drive my ’93 Wrangler YJ to Toledo, Ohio- a distance much farther then I have ever ventured before in my rattle can. I even bolstered my newfound cause with the premise that my particular Jeep will officially celebrate its 25th birthday this year. What better way to celebrate Jeeps long-standing spirit of adventure than by casting caution strongly into the wind and embarking on a cross-country trek in my own Jeep? Curse the noisy off-road tires and meager fuel economy; let’s take this show on the road! We’ll drive north at speeds that will transform my beloved YJ into nothing short of a blur in the eyes of passersby. A cumbersome beast who has taken up a stationary residence in the slow lane; trudging along in hopes of finding my way to some like-minded individuals dabbling in my same breed of sleep deprivation. Or, at the very least, to take in some really cool Jeeps. Something to fuel my next wave of fever dreams upon my return home.
And so I will spend many of my precious spare hours over the upcoming months readying the Jeep for the long trip ahead. I’m sure that many of the issues that I need to address in preparation for the journey will busy my mind much longer than they occupy my hands. I suppose it’s just the way that I’m wired. Fortunately for me, I find considerable enjoyment in the preparation for such a trip as I do in the trip itself. Much like the reward of spending time with your kids before they learned to loathe your existence. The pleasure of doing something with them almost paled in comparison to the joy of just being with them.
I plan to document my trip to the Toledo Jeep Fest in August with photos and a journal that relays the tale of my travels. Feel free to follow along at www.RuggedRidge.com/blog . Hopefully it will be all the fun of making the trip yourself without any of the sleepless nights. Maybe you can take the wheel for an hour or so while I catch a few winks?? OlllllllO
I was recently reading an article that expounded on some interesting data extracted from the 2015 U.S Census that stated the average American adult enjoys a daily one-way commute that is 25.5 minutes long. That is almost 26 minutes one-way , so double that unless you’re carrying a kindergartners nap mat to the office with you; we are on average confined to our cars interior for close to an hour a day, 5 days a week. The fine folks of the Dakotas, North & South, came in well under the average while Marylanders were 22% higher than the average. That is some seriously substantial windshield time!
So, as the gravity of this information began to sink in, I was reminded of a meme I had seen recently in one of the Jeep forums that I frequent. For those of you entirely unfamiliar with the term ‘meme’, don’t feel bad. Despite the fact you’re much better off in your current state of unknowing, I will tell you that a meme (pronounced MEEM) is a clever, inspiring or funny little picture or caption that has associated text cropped on it with the intention of spreading, by means of the internet (primarily social media), like a wildfire. It’s important to note that anyone can create a meme, so the cleverness, humor or inspirational qualities are by no means guaranteed, as you can only imagine. Accurate spelling is also less-than-vital.
The “meme” in question alluded to the fact that driving a Jeep often proves to have an almost therapeutic effect on the driver. While I am a relatively new “Jeeper” by some people’s standards, having only been a Jeep owner for the past decade, I can testify with a great deal of certainty that this meme is right on point. It doesn’t matter how far off-track my day at work may have gotten, my ride home in my Jeep seems to set things straight once again. The wind in your hair can magically clear the muck from your mind. With older Jeeps, it’s often more of a trade-off.
But the healing qualities don’t end when you put the Jeep top and doors back on, at least not entirely. Driving a Jeep just seems to put one’s mind in the proper state for reasons that I can’t accurately explain. I could argue that the driver’s vantage point being situated higher than most could be a contributor. The fact that the soft top possesses all the unrefined nuances of a camping tent could prove to be a factor for some while I think that the Jeeps overall essence of adventure and free-spiritedness seems to deescalate the stresses of the day for most.
Bottom line is, anyone that has driven or even ridden in a Jeep doesn’t really have to be convinced at all of the therapeutic qualities exhibited on its occupants. If the single hour a day that you spend behind the wheel of a Jeep is truly therapy, then think of the money you’ll save on NOT having to see an actual board-certified therapist. A little internet searching reveals the typical psychotherapy session would run you around 76 bucks an hour, on average. Think of the money you’ll save! And the thing takes you places too?? Win/Win!!
In fact, if my calculations are even remotely accurate, you stand to save a minimum of $380 a month, even if the therapy sessions your Jeep help you avoid were only weekly. The more drastic your particular internal instabilities, the more treatments you would have required and then the savings literally go through the roof! I’m thinking it might be time to splurge a little and start seeing a brand new therapist….Hmm. I think BLUE is a very calming color. OlllllllO