About Us

Rugged Ridge develops and sells Jeep® parts accessories for the growing Jeep® and off road enthusiast market. Rugged Ridge is a division of Omix-ADA, the market-leader for replacement and restoration Jeep® parts. With this know-how and experience the Rugged Ridge pedigree is well established in the Jeep® market and with the Jeep® enthusiast. Realizing that there was a need for new Jeep® accessories, the Rugged Ridge brand was established in 2005 to fill that need. Rugged Ridge has designed and manufactured over 3,000 products for the Jeep® market and continues to develop hundreds of additional Jeep® accessories each year. Many of the recent developed Jeep® accessories are patented, like the Jeep® floor liners, Jeep® snorkel and Jeep® XHD modular bumpers. Count on Rugged Ridge to provide you with true and proven Jeep® parts and accessories.

Omix-Ada is the world’s largest independent manufacturer and wholesale-only company with a full line of Jeep® parts and accessories. With more than 15,000 Jeep® parts in stock and a retail value exceeding $30 million, Omix-ADA is behind almost all known Jeep® parts retailers and warehouse distributors in the USA and in more than 50 countries worldwide. Leading Jeep® parts retailers and warehouse distributors like Quadratec, 4WD Hardware, JC Whitney, 4 Wheel Parts Wholesalers, Morris 4x4, Keystone Automotive and Meyer Distributing are all Omix-ADA, Rugged Ridge, and Alloy USA distributors. In recent years companies like Amazon, O’Reilly Auto Parts and Summit Racing have realized the potential of partnering with Omix-ADA. Moreover, Omix-ADA is the top business partner of these companies as well as about 500 other Jeep® parts retailers, warehouse distributors, installers, and Internet merchandisers in the USA and around the globe.

The owner and founder of Omix-ADA has been immersed in the Jeep® industry from childhood. His family owned a small Jeep® dealership, and it was there, under his father’s wing, that he learned the lessons essential for running a successful Jeep® business. The American dream of building his own Jeep® parts and accessories company finally became a reality in 1992.



Over the years Omix-ADA has expanded the business by adding and building brands like Rugged Ridge, Alloy USA, and others. By continuously investing in new products and product lines, Omix-ADA is able to service the Jeep® enthusiast market covering from 1941 to the most recent models.

We are excited to begin a brand new chapter in the story of Omix-ADA, one with unlimited opportunities, as we become a Truck Hero company in October of 2017. With our Jeep® passion firmly intact, we join forces with the premier name in truck aftermarket accessories, Truck Hero Inc., to continue to make Omix-ADA the world’s foremost source for Jeep® parts and accessories. But it certainly doesn’t stop there! As a brand new generation of Wranglers is introduced to the world in the form of the 2018 Jeep Wrangler JL, we are anxious to continue our legacy of offering Jeep® enthusiasts around the globe with a wide range of innovative products. Helping them take a small piece of the proud Jeep® heritage and make it distinctly their own.



omix staff

Working at Omix

Over the past 20 years, Omix-ADA is continually growing providing over a hundred jobs for the local community. We are equal opportunists focused on creating an enriched and goal oriented working environment for like-minded Jeep® enthusiasts in the local area.

  • Over 100 full time employees
  • In-house engineering department for exclusive product development
  • Minimum $12/hour wage for full-time employees
warranty

Buy with Confidence

All of our Rugged Ridge products are covered by industry leading 5 year warranty and Rugged Ridge Floor Liners are backed by our Limited Lifetime Warranties providing end customers with repair or replacement of parts subject to certain common exclusions.